<p>對於 <strong>Snap</strong>(SNAP -3.08%) 的股東來説，這絕對不是一個好的一週，因為這家社交媒體公司的股票在發佈第二季度財報後遭遇重創。除此之外，公司還宣佈將進行融資，以籌集更多資金。</p>
<p>根據標準普爾全球市場情報的數據，截至週五市場開盤前，該股價格本週迄今下跌近 17%。</p>
<h2>並不是最鼓舞人心的季度</h2>
<p>這一季度，Snap 的收入略低於 13.5 億美元，同比增長 9%。這一百分比的增長與日活躍用户（DAUs；社交媒體行業的關鍵指標）持平，總數為 4.69 億。然而，另一個行業標準——每用户平均收入（ARPU）僅微增 0.01 美元，達到 2.87 美元。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<p>與此同時，公司淨虧損加深，幾乎達到了 2.63 億美元（每股 0.16 美元），而去年同期的虧損接近 2.49 億美元。</p>
<p>這一表現大致符合分析師的預期。共識分析師對收入的預估與實際的 13.5 億美元相符，而對淨虧損的預估為每股 0.15 美元。</p>
<p>在一次電話會議上，Snap 管理層提供了對當前（第三）季度的指導，表示預計日活躍用户將增至約 4.76 億，收入將在略低於 14.8 億美元到略高於 15 億美元之間。</p>
<h2>新債務即將到來</h2>
<p>Snap 在發佈財報後不久，宣佈計劃籌集 5.5 億美元的新借款（比最初的 5 億美元目標增加）。該公司正在發行一系列總本金金額為該數額的高級票據，年利率接近 6.88%。這些票據將於 2034 年 3 月 15 日到期。</p>

SNAP

<p>Snap Inc. (SNAP) 的股價在本週下跌近 17%，原因是其第二季度財報顯示收入為 13.5 億美元，同比增長 9%，但淨虧損加深至 2.63 億美元。該公司還宣佈計劃通過發行利率為 6.88%、到期於 2034 年的高級票據籌集 5.5 億美元。儘管面臨挑戰，Snap 預計第三季度日活躍用户將增加至 4.76 億，收入將在 14.8 億至 15 億美元之間</p>

<p>This was hardly a good week to be a <strong>Snap</strong>(SNAP -3.08%) shareholder, as the social media company's shares were getting rocked after it published its second-quarter earnings report. Outside of that, the company announced it was going to the well in an effort to raise more capital.</p>
<div class="lb-trans"><p>對於 <strong>Snap</strong>(SNAP -3.08%) 的股東來説，這絕對不是一個好的一週，因為這家社交媒體公司的股票在發佈第二季度財報後遭遇重創。除此之外，公司還宣佈將進行融資，以籌集更多資金。</p>
</div><p>The stock stumbled toward the weekend with a nearly 17% week-to-date fall in its price as of Friday before market open, according to data compiled by S&amp;P Global Market Intelligence.</p>
<div class="lb-trans"><p>根據標準普爾全球市場情報的數據，截至週五市場開盤前，該股價格本週迄今下跌近 17%。</p>
</div><h2>Not the most inspiring quarter</h2>
<div class="lb-trans"><h2>並不是最鼓舞人心的季度</h2>
</div><p>The quarter saw Snap book revenue of just under $1.35 billion, representing a rise of 9% year over year. That percentage rate increase matched that for daily active users (DAUs; a critical metric for the social media industry), which totaled 469 million. Another industry yardstick, average revenue per user (ARPU), however, only inched up by $0.01 to $2.87.</p>
<div class="lb-trans"><p>這一季度，Snap 的收入略低於 13.5 億美元，同比增長 9%。這一百分比的增長與日活躍用户（DAUs；社交媒體行業的關鍵指標）持平，總數為 4.69 億。然而，另一個行業標準——每用户平均收入（ARPU）僅微增 0.01 美元，達到 2.87 美元。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F828612%2Fperson-looking-at-laptop-screen-with-head-in-hands.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><p>Meanwhile, the company's net loss deepened, to almost $263 million ($0.16 per share) from the year-ago deficit of nearly $249 million.</p>
<div class="lb-trans"><p>與此同時，公司淨虧損加深，幾乎達到了 2.63 億美元（每股 0.16 美元），而去年同期的虧損接近 2.49 億美元。</p>
</div><p>This performance was broadly in line with analyst expectations. The consensus pundit estimate for revenue matched the actual $1.35 billion, while that for net loss was $0.15 per share.</p>
<div class="lb-trans"><p>這一表現大致符合分析師的預期。共識分析師對收入的預估與實際的 13.5 億美元相符，而對淨虧損的預估為每股 0.15 美元。</p>
</div><p>In a conference call, Snap management proffered guidance for its current (third) quarter, saying it expected a rise in DAUs to around 476 million, with revenue landing at slightly under $1.48 billion to a bit over $1.5 billion.</p>
<div class="lb-trans"><p>在一次電話會議上，Snap 管理層提供了對當前（第三）季度的指導，表示預計日活躍用户將增至約 4.76 億，收入將在略低於 14.8 億美元到略高於 15 億美元之間。</p>
</div><h2>New debt to come</h2>
<div class="lb-trans"><h2>新債務即將到來</h2>
</div><p>Snap soon followed its earnings release announcement with an announcement that it was aiming to raise $550 million in fresh borrowings (upsized from its original target of $500 million). The company is floating a series of senior notes at that aggregate principal amount, with annual interest of nearly 6.88%. They mature on March 15, 2034.</p>
<div class="lb-trans"><p>Snap 在發佈財報後不久，宣佈計劃籌集 5.5 億美元的新借款（比最初的 5 億美元目標增加）。該公司正在發行一系列總本金金額為該數額的高級票據，年利率接近 6.88%。這些票據將於 2034 年 3 月 15 日到期。</p>
</div>

為什麼 Snap 的股票在本週出現下滑