<p>兩週前，我寫道 <strong>Reddit</strong>(RDDT 1.75%) 是我推薦的一個在下跌時買入並持有十年的股票。我對公司即將發佈的財報和其不斷增長的利潤充滿信心。</p>
<p>快進到今天，Reddit 熱度高漲，在過去一週上漲了 43%，得益於其出色的第二季度財報。下跌已經結束，但你還有機會在 Reddit 股票上建倉嗎？還是應該等待更好的買入機會？</p>
<h2>Reddit 顯示出巨大的數字</h2>
<p>第二季度財報中最大的數字是快速的收入增長。Reddit 報告收入為 5 億美元，比去年增長 78%，這是自 2022 年以來最快的季度增長。這是公司最盈利的一個季度。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png"/></p>
<p>RDDT 收入（季度）數據來自 YCharts。</p>
<p>日活躍用户也增長了 21%，這一數字在本季度達到了 1.1 億。公司實現利潤 8900 萬美元，每股收益 0.48 美元，而 2024 年第二季度則虧損 1000 萬美元，每股虧損 0.06 美元。</p>
<p>Reddit 與 <strong>Meta Platforms</strong> 的 Facebook 和 Instagram 等社交媒體平台不同，因為其用户是匿名的。該平台被組織成結構化的 &#34;subreddit&#34; 社區，用户可以討論任何話題——包括他們最喜歡的遊戲、汽車和電影，以及時事。由於 subreddit 可以專注於非常具體的主題，討論通常很切題，用户版主可以停止任何垃圾信息或偏離主題的討論。</p>
<p>&#34;對於人們來説，交流和聯繫變得越來越有價值和稀缺，&#34; 首席執行官 Steve Huffman 在給投資者的信中寫道。&#34;在一個日益被算法和自動化主導的世界中，人類聲音的需求從未如此迫切。我們每天都能看到，近 5000 萬的用户來到 Reddit 尋找他們最喜歡的社區，6000 萬的用户則在 Reddit 上尋找更好的答案。&#34;</p>
<p>公司對第三季度的收入指導為 5.35 億到 5.45 億美元，比去年增長 55%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>Reddit 的未來是什麼？</h2>
<p>雖然 Reddit 超過 80% 的收入來自美國，但它正在採取措施擴大其國際影響力。公司正在採用機器翻譯，以便讓 Reddit 在亞洲、歐洲和拉丁美洲擴展，目前目標是大約二十種語言。通過國際擴展，Reddit 有機會增加市場營銷，增加本地內容和貢獻者，並創建專門的 subreddit 來服務國際市場。雖然國際收入在第二季度增長了 71%，達到了 9100 萬美元，但這仍然是一個巨大的增長機會。</p>
<p>Reddit 還在利用人工智能（AI）使其平台更具相關性。Reddit Answers 工具是一個專門針對 Reddit 內容的 AI 搜索引擎，可以幫助人們在平台上找到答案。公司表示，其核心搜索產品每週有 7000 萬用户，而 Reddit Answers 的用户從第一季度的 100 萬增長到第二季度的 600 萬。通過全球推廣 Reddit Answers，它可以像 <strong>Alphabet</strong> 的 Google 一樣在其搜索引擎中銷售廣告。</p>
<h2>你應該投資 Reddit 股票嗎？</h2>
<p>從任何角度來看，Reddit 的股票都很昂貴，尤其是與運營 Facebook、Messenger、Instagram、Threads 和 WhatsApp 等成功平台的 Meta 相比。它的價格也高於運營 Snapchat 平台的 <strong>Snap</strong>：</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png"/></p>
<p>RDDT 市盈率（前瞻）數據來自 YCharts。</p>
<p>雖然我仍然認為持有 Reddit 股票是個好主意，但我確實認為現在的價格相當高。過去一年上漲了 260%，Reddit 看起來被高估了；如果我在這個價格購買社交媒體股票，我會傾向於現在選擇 Meta。</p>
<p>我完全相信 Reddit 會達到其第三季度的收入目標，我也期待它能否增加其國際受眾併為長期收入增長打開大門。Reddit 是一隻穩健的股票，但我認為投資者應該等待更好的買入機會再進行建倉。</p>

RDDT

<p>Reddit 的股票在發佈強勁的第二季度財報後上漲了 43%，收入增長了 78%，達到了 5 億美元，利潤為 8900 萬美元。該公司正在國際上擴展，並利用人工智能來增強其平台。儘管增長顯著，Reddit 的股票相較於 Meta 和 Snap 等競爭對手被認為是昂貴的。雖然前景樂觀，但建議投資者在投資 Reddit 股票之前等待更好的買入機會</p>

<p>Two weeks ago, I wrote that <strong>Reddit</strong>(RDDT 1.75%) was one of my picks as a stock to buy on the dip and hold for the next decade. I was confident in the company's upcoming earnings report and its growing profits.</p>
<div class="lb-trans"><p>兩週前，我寫道 <strong>Reddit</strong>(RDDT 1.75%) 是我推薦的一個在下跌時買入並持有十年的股票。我對公司即將發佈的財報和其不斷增長的利潤充滿信心。</p>
</div><p>Fast-forward to today, and Reddit is smoking hot, up 43% in the last week on the strength of its glowing second-quarter filing. The dip is over, but do you still have an opportunity to take a position in Reddit stock? Or should you wait for a better buying opportunity?</p>
<div class="lb-trans"><p>快進到今天，Reddit 熱度高漲，在過去一週上漲了 43%，得益於其出色的第二季度財報。下跌已經結束，但你還有機會在 Reddit 股票上建倉嗎？還是應該等待更好的買入機會？</p>
</div><h2>Reddit shows huge numbers</h2>
<div class="lb-trans"><h2>Reddit 顯示出巨大的數字</h2>
</div><p>The biggest figure in the second-quarter earnings report is rapid revenue growth. Reddit reported $500 million in revenue, up 78% from a year ago, marking its fastest quarterly growth since 2022. It was the company's most profitable quarter.</p>
<div class="lb-trans"><p>第二季度財報中最大的數字是快速的收入增長。Reddit 報告收入為 5 億美元，比去年增長 78%，這是自 2022 年以來最快的季度增長。這是公司最盈利的一個季度。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png" alt="" original-src="https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png"/></p>
<p>RDDT Revenue (Quarterly) data by YCharts.</p>
<div class="lb-trans"><p>RDDT 收入（季度）數據來自 YCharts。</p>
</div><p>There was also a 21% increase in daily active users, a number that reached 110 million in the quarter. The company posted a profit of $89 million and $0.48 per share, versus losses of $10 million and $0.06 per share in the second quarter of 2024.</p>
<div class="lb-trans"><p>日活躍用户也增長了 21%，這一數字在本季度達到了 1.1 億。公司實現利潤 8900 萬美元，每股收益 0.48 美元，而 2024 年第二季度則虧損 1000 萬美元，每股虧損 0.06 美元。</p>
</div><p>Reddit stands out from social media platforms like <strong>Meta Platforms</strong>' Facebook and Instagram because, by design, its users are anonymous. The platform is organized into structured &#34;subreddit&#34; communities where people can talk about anything -- including their favorite games, cars, and movies, as well as current events. Because subreddits can be devoted to very specific topics, conversations are usually on point and user moderators can halt any spam or threads going off-topic.</p>
<div class="lb-trans"><p>Reddit 與 <strong>Meta Platforms</strong> 的 Facebook 和 Instagram 等社交媒體平台不同，因為其用户是匿名的。該平台被組織成結構化的 &#34;subreddit&#34; 社區，用户可以討論任何話題——包括他們最喜歡的遊戲、汽車和電影，以及時事。由於 subreddit 可以專注於非常具體的主題，討論通常很切題，用户版主可以停止任何垃圾信息或偏離主題的討論。</p>
</div><p>&#34;For people, conversation and connection are becoming more valuable and rare,&#34; CEO Steve Huffman wrote in a letter to investors. &#34;In a world increasingly dominated by algorithms and automation, the need for human voices has never been greater. We see this every day as nearly 50 million scrollers come to Reddit for their favorite communities, and 60 million seekers land on Reddit in search of better answers to their questions.&#34;</p>
<div class="lb-trans"><p>&#34;對於人們來説，交流和聯繫變得越來越有價值和稀缺，&#34; 首席執行官 Steve Huffman 在給投資者的信中寫道。&#34;在一個日益被算法和自動化主導的世界中，人類聲音的需求從未如此迫切。我們每天都能看到，近 5000 萬的用户來到 Reddit 尋找他們最喜歡的社區，6000 萬的用户則在 Reddit 上尋找更好的答案。&#34;</p>
</div><p>The company posted Q3 guidance for revenue of between $535 million and $545 million, which would be a 55% gain from a year ago.</p>
<div class="lb-trans"><p>公司對第三季度的收入指導為 5.35 億到 5.45 億美元，比去年增長 55%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F828092%2Fgettyimages-1471645492.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>What's next for Reddit?</h2>
<div class="lb-trans"><h2>Reddit 的未來是什麼？</h2>
</div><p>While Reddit gets more than 80% of its revenue from the U.S., it's taking steps to grow its international presence. The company is embracing machine translation in order to allow Reddit to expand in Asia, Europe, and Latin America, and is currently targeting around two dozen languages. By expanding internationally, Reddit has the opportunity to increase marketing, add local content and contributors, and create specialized subreddits to serve international markets. While international revenue increased by 71% to $91 million in the second quarter, this is a massive opportunity to grow the company.</p>
<div class="lb-trans"><p>雖然 Reddit 超過 80% 的收入來自美國，但它正在採取措施擴大其國際影響力。公司正在採用機器翻譯，以便讓 Reddit 在亞洲、歐洲和拉丁美洲擴展，目前目標是大約二十種語言。通過國際擴展，Reddit 有機會增加市場營銷，增加本地內容和貢獻者，並創建專門的 subreddit 來服務國際市場。雖然國際收入在第二季度增長了 71%，達到了 9100 萬美元，但這仍然是一個巨大的增長機會。</p>
</div><p>Reddit is also embracing artificial intelligence (AI) to make its platform more relevant. The Reddit Answers tool is an AI search engine specifically geared toward Reddit content and can help people find answers on the platform. The company says its core search product has 70 million weekly users, and that Reddit Answers grew from 1 million users in Q1 to 6 million in Q2. By rolling Reddit Answers out globally, it can sell advertising in its search engine much as <strong>Alphabet</strong>'s Google does.</p>
<div class="lb-trans"><p>Reddit 還在利用人工智能（AI）使其平台更具相關性。Reddit Answers 工具是一個專門針對 Reddit 內容的 AI 搜索引擎，可以幫助人們在平台上找到答案。公司表示，其核心搜索產品每週有 7000 萬用户，而 Reddit Answers 的用户從第一季度的 100 萬增長到第二季度的 600 萬。通過全球推廣 Reddit Answers，它可以像 <strong>Alphabet</strong> 的 Google 一樣在其搜索引擎中銷售廣告。</p>
</div><h2>Should you invest in Reddit stock?</h2>
<div class="lb-trans"><h2>你應該投資 Reddit 股票嗎？</h2>
</div><p>By any measure, Reddit is an expensive stock, particularly compared to Meta, which operates the highly successful platforms Facebook, Messenger, Instagram, Threads, and WhatsApp. It's also more expensive than <strong>Snap</strong>, which operates the Snapchat platform:</p>
<div class="lb-trans"><p>從任何角度來看，Reddit 的股票都很昂貴，尤其是與運營 Facebook、Messenger、Instagram、Threads 和 WhatsApp 等成功平台的 Meta 相比。它的價格也高於運營 Snapchat 平台的 <strong>Snap</strong>：</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png" alt="" original-src="https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png"/></p>
<p>RDDT PE Ratio (Forward) data by YCharts.</p>
<div class="lb-trans"><p>RDDT 市盈率（前瞻）數據來自 YCharts。</p>
</div><p>While I still think that holding Reddit stock is a good idea, I do think it's pretty pricey right now. Up 260% in the last year, Reddit appears to be overvalued; if I were buying a social media stock at these prices, I would lean toward Meta right now.</p>
<div class="lb-trans"><p>雖然我仍然認為持有 Reddit 股票是個好主意，但我確實認為現在的價格相當高。過去一年上漲了 260%，Reddit 看起來被高估了；如果我在這個價格購買社交媒體股票，我會傾向於現在選擇 Meta。</p>
</div><p>I have full confidence that Reddit will hit its third-quarter revenue numbers, and I'm eager to see if it can increase its international audience and open the door for long-term revenue growth. Reddit is a solid stock, but I think investors should wait for a better buying opportunity before taking a position.</p>
<div class="lb-trans"><p>我完全相信 Reddit 會達到其第三季度的收入目標，我也期待它能否增加其國際受眾併為長期收入增長打開大門。Reddit 是一隻穩健的股票，但我認為投資者應該等待更好的買入機會再進行建倉。</p>
</div>

Reddit 的股票在一個表現優異的季度後大幅上漲，但現在是否是購買的好時機？