<p><strong>蘋果</strong>（AAPL 4.24%）長期以來一直是美國股市的頂尖股票，在過去十年中大部分時間裏都是全球最有價值的上市公司。然而，隨着人工智能（AI）熱潮的興起，該公司似乎在過去幾年中有所退步，許多其他大型科技公司的價值得到了提升。</p>
<p>在過去三年中，蘋果的股票僅上漲了約 30%，成為 “七大巨頭” 股票中表現第二差的（僅次於 <strong>特斯拉</strong>），並且表現不及 <strong>標準普爾 500 指數</strong>。這並不是投資者習慣看到的蘋果表現。</p>
<p>儘管蘋果似乎落後，但可能會有一絲新氣象降臨到公司，為股票注入新的活力。</p>
<h2>iPhone 和 Mac 產品急需反彈</h2>
<p>蘋果在截至 6 月 28 日的財政第三季度財報對許多人來説是一個令人愉快的驚喜。其收入同比增長近 10%，達到 940 億美元，這創下了這家 iPhone 製造商的 6 月季度記錄。説到 iPhone，智能手機的收入同比增長 13%，達到 446 億美元，蘋果指出這是由於 iPhone 16 系列的受歡迎程度所推動。</p>
<p>Mac（包括 MacBook Pro、MacBook Air、iMac 和 Mac Studio 等產品）收入同比增長 15%，達到 80 億美元，但 iPad 和可穿戴設備、家居及配件的銷售明顯下降，分別同比下降 8% 和 9%。</p>
<p>儘管如此，蘋果的硬件收入同比增長了 8%，佔該季度總收入的近 71%。蘋果的服務部門達到了歷史新高，收入為 274 億美元，但硬件仍然是該公司的主導產品，並且可能會繼續保持這一地位。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5f2f4d9e75818a07b6027a0803200e8e.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="507" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5f2f4d9e75818a07b6027a0803200e8e.png"/></p>
<p>AAPL 收入（季度）數據來自 YCharts</p>
<p>蘋果的同比收入增長是過去三年中最高的。</p>
<h2>蘋果是否終於認真對待 AI？</h2>
<p>懸在蘋果業務頭上的大雲是 AI（它稱之為 “蘋果智能”），以及與 <strong>Alphabet</strong> 和 <strong>微軟</strong> 等競爭對手相比缺乏緊迫感。看起來蘋果開始更加認真地對待這個問題並加以解決。</p>
<p>蘋果的一大優勢是它在用户的口袋、家中和辦公室中擁有大量設備。理想情況下，蘋果可以將 AI 集成到其各種硬件中，給用户提供更多選擇它而非競爭對手的理由。這項計劃已經有一段時間，但並沒有像大多數人預期或希望的那樣順利或迅速推進。</p>
<p>這一點很快就會改變，蘋果管理層在最新的財報電話會議上指出，蘋果正在 “顯著增加對 AI 的投資”，無論是在基礎設施還是公司人員方面。在最新的季度中，蘋果在資本支出上花費了近 35 億美元，這是自 2023 年 1 月結束的財政季度以來的最高水平。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/a6a83d24d5b6806cfda8a4a7424c7eb1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="441" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/a6a83d24d5b6806cfda8a4a7424c7eb1.png"/></p>
<p>AAPL 資本支出（季度）數據來自 YCharts</p>
<p>蘋果一直謹慎而有意地行動。這些新的 AI 投資發展並不是我認為公司剛剛意識到問題，而是蘋果覺得現在是合適的時機（滯後的股價確實有助於它達成這一認識）。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgzMDQvYWFwbC5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="420" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgzMDQvYWFwbC5wbmcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>蘋果的股票對投資者來説是一個不錯的入場點</h2>
<p>在撰寫本文時，蘋果的交易價格為未來一年預期收益的 29 倍。這是 “七大巨頭” 股票中第二低的，低於年初時的 35 倍。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/aa1cccec93a1f4ef34f4419ff68186ac.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="441" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/aa1cccec93a1f4ef34f4419ff68186ac.png"/></p>
<p>AAPL 市盈率（前瞻）數據來自 YCharts</p>
<p>僅此並不足以使蘋果現在成為一個買入的選擇，但確實比之前有了更多的上行空間。如果其新的 AI 優先戰略如管理層所設想的那樣發揮作用，這一點尤其如此。蘋果擁有 1330 億美元的現金和可流通證券，擁有確保在 AI 競爭中保持步伐所需的所有資源。</p>

蘋果

2 倍做多 AAPL ETF - GraniteShares

蘋果每日 1 倍做空 ETF - Direxion

蘋果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

<p>蘋果的股票在近年來表現不佳，但最近的財務結果顯示，收入增長了 10%，達到了 940 億美元，這得益於強勁的 iPhone 銷售。該公司正在增加對人工智能的投資，在最新的季度中支出近 35 億美元。與同行相比，蘋果的市盈率較低，這可能為投資者提供了一個良好的入場時機，尤其是在其人工智能項目成功的情況下。該公司持有 1330 億美元的現金，為未來的增長提供了充足的資源</p>

<p><strong>Apple</strong>(AAPL 4.24%) has long been one of the premier stocks on the U.S. stock market, spending most of the past decade as the world's most valuable public company. However, the company has seemingly taken a step back in the past few years as the artificial intelligence (AI) boom has boosted the value of many other big tech companies.</p>
<div class="lb-trans"><p><strong>蘋果</strong>（AAPL 4.24%）長期以來一直是美國股市的頂尖股票，在過去十年中大部分時間裏都是全球最有價值的上市公司。然而，隨着人工智能（AI）熱潮的興起，該公司似乎在過去幾年中有所退步，許多其他大型科技公司的價值得到了提升。</p>
</div><p>In the past three years, Apple's stock is only up around 30%, making it the second-worst performer of the &#34;Magnificent Seven&#34; stocks (trailing only <strong>Tesla</strong>) and underperforming the <strong>S&amp;P 500</strong>. That's not something investors are used to seeing from Apple.</p>
<div class="lb-trans"><p>在過去三年中，蘋果的股票僅上漲了約 30%，成為 “七大巨頭” 股票中表現第二差的（僅次於 <strong>特斯拉</strong>），並且表現不及 <strong>標準普爾 500 指數</strong>。這並不是投資者習慣看到的蘋果表現。</p>
</div><p>Despite Apple seemingly lagging behind, there could possibly be a breath of fresh air coming to the company, sparking new life into the stock.</p>
<div class="lb-trans"><p>儘管蘋果似乎落後，但可能會有一絲新氣象降臨到公司，為股票注入新的活力。</p>
</div><h2>A much-needed rebound for the iPhone and Mac products</h2>
<div class="lb-trans"><h2>iPhone 和 Mac 產品急需反彈</h2>
</div><p>Apple's fiscal third-quarter earnings, for the period ended June 28, were a pleasant surprise for many people. Its revenue grew nearly 10% year over year to $94 billion, which is a June quarter record for the iPhone maker. And speaking of iPhone, the smartphone's revenue grew 13% year over year to $44.6 billion, which Apple noted was driven by the popularity of the iPhone 16 family.</p>
<div class="lb-trans"><p>蘋果在截至 6 月 28 日的財政第三季度財報對許多人來説是一個令人愉快的驚喜。其收入同比增長近 10%，達到 940 億美元，這創下了這家 iPhone 製造商的 6 月季度記錄。説到 iPhone，智能手機的收入同比增長 13%，達到 446 億美元，蘋果指出這是由於 iPhone 16 系列的受歡迎程度所推動。</p>
</div><p>Mac (which includes products like MacBook Pro, MacBook Air, iMac, and Mac Studio) revenue grew 15% year over year to $8 billion, but iPad and wearables, home, and accessories sales were noticeably down -- 8% and 9% year over year, respectively.</p>
<div class="lb-trans"><p>Mac（包括 MacBook Pro、MacBook Air、iMac 和 Mac Studio 等產品）收入同比增長 15%，達到 80 億美元，但 iPad 和可穿戴設備、家居及配件的銷售明顯下降，分別同比下降 8% 和 9%。</p>
</div><p>Still, Apple's hardware revenue grew by 8% year over year and accounted for nearly 71% of its total revenue for the quarter. Apple's services segment reached an all-time high, bringing in $27.4 billion, but hardware remains -- and will likely remain -- king for the company.</p>
<div class="lb-trans"><p>儘管如此，蘋果的硬件收入同比增長了 8%，佔該季度總收入的近 71%。蘋果的服務部門達到了歷史新高，收入為 274 億美元，但硬件仍然是該公司的主導產品，並且可能會繼續保持這一地位。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5f2f4d9e75818a07b6027a0803200e8e.png" alt="" original-src="https://media.ycharts.com/charts/5f2f4d9e75818a07b6027a0803200e8e.png"/></p>
<p>AAPL Revenue (Quarterly) data by YCharts</p>
<div class="lb-trans"><p>AAPL 收入（季度）數據來自 YCharts</p>
</div><p>Apple's year-over-year revenue growth was its highest in the past three years.</p>
<div class="lb-trans"><p>蘋果的同比收入增長是過去三年中最高的。</p>
</div><h2>Is Apple finally getting serious about AI?</h2>
<div class="lb-trans"><h2>蘋果是否終於認真對待 AI？</h2>
</div><p>The big cloud hanging over Apple's business has been AI (what it calls &#34;Apple Intelligence&#34;), and the lack of urgency in the space compared to rivals like <strong>Alphabet</strong> and <strong>Microsoft</strong>. It seems Apple is beginning to take it more seriously and address this issue.</p>
<div class="lb-trans"><p>懸在蘋果業務頭上的大雲是 AI（它稱之為 “蘋果智能”），以及與 <strong>Alphabet</strong> 和 <strong>微軟</strong> 等競爭對手相比缺乏緊迫感。看起來蘋果開始更加認真地對待這個問題並加以解決。</p>
</div><p>A major advantage on Apple's side is the number of devices it has in people's pockets, homes, and offices. Ideally, Apple can integrate AI into its various hardware, giving people even more of a reason to choose it over competitors. This has been the plan for a while, but it hasn't gone as smoothly or as quickly as most people thought or hoped.</p>
<div class="lb-trans"><p>蘋果的一大優勢是它在用户的口袋、家中和辦公室中擁有大量設備。理想情況下，蘋果可以將 AI 集成到其各種硬件中，給用户提供更多選擇它而非競爭對手的理由。這項計劃已經有一段時間，但並沒有像大多數人預期或希望的那樣順利或迅速推進。</p>
</div><p>That should change soon, with Apple's management noting on its latest earnings call that Apple is &#34;increasing [its] investment significantly in AI,&#34; both in infrastructure and company personnel. In its latest quarter, Apple spent nearly $3.5 billion on capital expenditures, its most since its fiscal quarter that ended in January 2023.</p>
<div class="lb-trans"><p>這一點很快就會改變，蘋果管理層在最新的財報電話會議上指出，蘋果正在 “顯著增加對 AI 的投資”，無論是在基礎設施還是公司人員方面。在最新的季度中，蘋果在資本支出上花費了近 35 億美元，這是自 2023 年 1 月結束的財政季度以來的最高水平。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/a6a83d24d5b6806cfda8a4a7424c7eb1.png" alt="" original-src="https://media.ycharts.com/charts/a6a83d24d5b6806cfda8a4a7424c7eb1.png"/></p>
<p>AAPL Capital Expenditures (Quarterly) data by YCharts</p>
<div class="lb-trans"><p>AAPL 資本支出（季度）數據來自 YCharts</p>
</div><p>Apple has always moved cautiously and with intention. These new AI investment developments don't strike me as the company just now coming to its senses, but more so Apple feeling like now is the right time (a lagging stock price sure helps it come to that realization).</p>
<div class="lb-trans"><p>蘋果一直謹慎而有意地行動。這些新的 AI 投資發展並不是我認為公司剛剛意識到問題，而是蘋果覺得現在是合適的時機（滯後的股價確實有助於它達成這一認識）。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgzMDQvYWFwbC5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F828304%2Faapl.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Apple's stock looks like a good entry point for investors</h2>
<div class="lb-trans"><h2>蘋果的股票對投資者來説是一個不錯的入場點</h2>
</div><p>At the time of this writing, Apple is trading at 29 times its projected earnings for the next year. That's the second-lowest out of the &#34;Magnificent Seven&#34; stocks and below the 35 it was at to start this year.</p>
<div class="lb-trans"><p>在撰寫本文時，蘋果的交易價格為未來一年預期收益的 29 倍。這是 “七大巨頭” 股票中第二低的，低於年初時的 35 倍。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/aa1cccec93a1f4ef34f4419ff68186ac.png" alt="" original-src="https://media.ycharts.com/charts/aa1cccec93a1f4ef34f4419ff68186ac.png"/></p>
<p>AAPL PE Ratio (Forward) data by YCharts</p>
<div class="lb-trans"><p>AAPL 市盈率（前瞻）數據來自 YCharts</p>
</div><p>That alone doesn't make Apple a buy right now, but it does give it a lot more upside now than before. This is especially true if its new AI prioritization plays out as management envisions. With $133 billion in cash and marketable securities to its name, Apple has all the resources it needs to ensure it keeps pace in the AI race.</p>
<div class="lb-trans"><p>僅此並不足以使蘋果現在成為一個買入的選擇，但確實比之前有了更多的上行空間。如果其新的 AI 優先戰略如管理層所設想的那樣發揮作用，這一點尤其如此。蘋果擁有 1330 億美元的現金和可流通證券，擁有確保在 AI 競爭中保持步伐所需的所有資源。</p>
</div>

Apple's AI Momentum Is Building -- Here's What It Means for Investors

- 蘋果公司在過去三年股價僅上漲約 30%，表現不佳。  
- 第三季度營收增長近 10%，iPhone 和 Mac 產品表現強勁。  
- 蘋果計劃顯著增加對人工智能的投資，未來前景樂觀。

蘋果的人工智能發展勢頭正在增強——這對投資者意味着什麼