<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STK071_APPLE_M.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STK071_APPLE_M.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> Apple Cinemas, a theater chain not affiliated with Apple, has responded to Apple’s recent lawsuit over alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and owner Sand Media have tried to “capitalize on the highly-regarded Apple brand” in connection with an “aggressive nationwide expansion.” “We are committed to defending our brand, our history, and our continued right to operate as Apple Cinemas—an identity that is and has always been clearly distinct and fully compliant with all applicable trademark laws,” Apple Cinemas says. The company states that the name “reflects our roots, beginning with our first planned location at the Apple Valley Mall in New England” and that it is now a “top 25 movie theater chain” in the US. “Apple Cinemas is a long-established independent theater chain with no connection to Apple Inc. Our name reflects our geographic roots and has never been intended to suggest, or used to imply, any affiliation with their brand. Furthermore, claims of consumer confusion are unfounded. Apple Cinema’s branding is clearly differentiated.” While Apple alleged that Apple Cinemas and Sand Media have “refused to engage with Apple’s repeated efforts to resolve the matter amicably,” Apple Cinemas says that “we have responded reasonably and transparently to all legal communications regarding this matter and remain focused on growing our business and brand in good faith, as we have for over a decade.” Apple Cinemas, which has most of its locations in the Northeast US, opened its first West Coast location in San Francisco earlier this year. Apple didn’t immediately respond to a request for comment.</div>

蘋果

蘋果電影院已對蘋果公司提出的商標侵權訴訟作出回應。該影院連鎖與蘋果公司沒有關聯，聲稱其名稱反映了其地理根源，並且與蘋果品牌有明顯區別。蘋果電影院表示，它已遵守商標法律，並且關於消費者混淆的指控毫無根據。儘管蘋果公司聲稱拒絕進行友好解決，該公司強調其捍衞品牌的承諾，並將繼續擴展業務

Apple Cinemas responds to Apple lawsuit

- Apple Cinemas 對 Apple 的商標侵權訴訟作出回應。  
- Apple 指控其試圖利用 Apple 品牌進行擴張。  
- Apple Cinemas 強調與 Apple Inc. 無關，品牌獨立且合規。

蘋果電影院對蘋果公司的訴訟作出回應