<p>冷凍食品區的一位明星產品不僅為美國家庭提供食物，還推動了全球最大食品公司之一的品牌增長。</p>
<p>&#34;我們熱愛需求，我們熱愛銷售蛋白質並餵養世界。因此，我們始終在尋找經濟實惠的方式，為我們的股東創造價值，同時也為消費者提供合理的價格點，&#34;泰森食品首席增長官克里斯蒂娜·蘭伯特在接受福克斯新聞數字版採訪時表示。</p>
<p>&#34;我們在這個行業已經有 90 年了，&#34;她補充道。&#34;我們找到很多方法來克服任何市場條件或消費者需求。&#34;</p>
<p>在 6 月，泰森推出了一個熟悉的經典餐點的改版：超級恐龍雞塊。新的趣味形狀雞塊是原來的兩倍大，並正在全國更多的雜貨店擴展。</p>
<p><strong>麥當勞粉絲最愛的零食捲回歸</strong></p>
<p>根據 NielsenIQ 的數據，冷凍雞塊的銷售去年增長了近 18%，使其成為一個價值 11 億美元的行業。對於泰森來説，雞塊的銷售大約佔其總銷售量的 21%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/golden-tyson-chicken-nuggets-on-tray-getty.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/golden-tyson-chicken-nuggets-on-tray-getty.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>泰森的雞塊在品嚐測試中展示在托盤上。(Getty Images)</p>
<p>&#34;我們已經喜歡我們的恐龍雞塊，但做得更大讓它變得更好。消費者的反響很好，大家都很興奮，&#34;蘭伯特説。&#34;它們在我們的俱樂部合作伙伴那裏銷售得非常好，並且正在進入更多的零售合作伙伴。&#34;</p>
<p>&#34;我認為每個人都喜歡有理由玩弄他們的食物，因為我們內心深處都是孩子。因此，允許我們再次與食物玩樂的精神不僅體現在超級恐龍雞塊上，還有一些我們帶來的恐怖雞塊和其他形狀，&#34;她補充道。</p>
<p>在 8 月初，泰森報告了強勁的第三季度收益，收入同比增長 4%，達到 138.8 億美元，調整後的每股收益為 0.91 美元，超出分析師預期。該公司還提高了 2025 年的全年銷售預期，現在預計增長 2% 到 3%，這得益於對雞肉和熟食的持續需求，即使泰森準備面臨更深的牛肉損失。</p>
<p>&#34;我記得我剛開始時，這是一家規模更小的公司，主要做雞肉，現在我們已經擴展到牛肉、豬肉和一系列美味的品牌熟食，&#34;蘭伯特回憶道。</p>
<p>&#34;我們來自謙卑的起點，我們當然銘記於心，因為我們考慮到所有產品，以便我們能夠提供廣泛的產品供任何人可得，&#34;她繼續説道，&#34;以滿足任何預算需求和營養需求。&#34;</p>
<p>雖然外表看似輕鬆，但大規模推出像超級恐龍雞塊這樣的產品是嚴肅的商業。蘭伯特稱讚泰森的 138,000 名團隊成員在創造力和運營效率方面的執行力。</p>
<p>&#34;我們允許人們在任何地方發揮創造力，以解決任何問題，無論是提供美味產品的運營效率，還是在創新方面提出新的有趣的食物玩法，&#34;蘭伯特解釋道。</p>
<p>泰森也在傾聽消費者的反饋。針對一條批評超級恐龍雞塊口感鬆軟和調味不足的病毒式評論，該公司迅速展開調查。</p>
<p>&#34;我們希望儘快糾正任何可能讓消費者失望的體驗，&#34;泰森的首席創新官表示。&#34;我們的許多包裝和空氣炸鍋確實有些差異……我知道我兒子個人喜歡不遵循烹飪説明，而是把它們加熱得更熱，因為他喜歡更脆的口感。&#34;</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/tyson-many-frozen-dino-nuggets-on-store-shelf-getty.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/tyson-many-frozen-dino-nuggets-on-store-shelf-getty.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>泰森食品的冷凍趣味形狀雞塊產品在 Safeway 商店的冷藏區展示。(Getty Images)</p>
<p>&#34;麪包屑的配方有小麥成分，我們看到一些人真的在尋找這個，它提供了一些額外的脆感，&#34;蘭伯特指出，&#34;但與一些傳統雞塊相比，這種雞塊含有更多的蛋白質。&#34;</p>
<p>作為全球最大食品公司之一的增長領導者，蘭伯特指出了泰森在零食領域的未來機會，並向下一代食品行業發明者提供建議。</p>
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<p>&#34;消費者在尋找什麼，你自己願意吃什麼？如果你不願意吃，那可能就不是消費者需要的東西，&#34;她提出。</p>
<p>&#34;但始終理解消費者的需求，瞭解市場上缺乏的地方，未提供解決方案的地方，這些都是將你可能喜歡的東西與消費者確實想要的東西對齊的絕佳機會。&#34;</p>
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泰森食品

<p>泰森食品正在經歷顯著增長，這得益於其改進版的 Mega Dino Nuggets，這些產品體積更大，並且正在擴展到更多的雜貨店貨架上。冷凍雞塊市場的銷售額增長了 18%，使其成為一個價值 11 億美元的行業。泰森在第三季度報告了 4% 的收入增長，達到 138.8 億美元，並對 2025 年持樂觀態度。該公司專注於消費者反饋和創新，旨在滿足多樣化的營養需求，同時保持運營效率</p>

<p>A star performer in the frozen food aisle is not only feeding American families, but it’s also driving brand growth for one of the biggest food companies on Earth.</p>
<div class="lb-trans"><p>冷凍食品區的一位明星產品不僅為美國家庭提供食物，還推動了全球最大食品公司之一的品牌增長。</p>
</div><p>&#34;We love demand, we love to sell protein and feed the world. And so we're always looking for ways to do that economically, for our shareholders, to bring value, but also to have those reasonable price points for the consumer,&#34; Tyson Foods chief growth officer Kristina Lambert told Fox News Digital.</p>
<div class="lb-trans"><p>&#34;我們熱愛需求，我們熱愛銷售蛋白質並餵養世界。因此，我們始終在尋找經濟實惠的方式，為我們的股東創造價值，同時也為消費者提供合理的價格點，&#34;泰森食品首席增長官克里斯蒂娜·蘭伯特在接受福克斯新聞數字版採訪時表示。</p>
</div><p>&#34;We've been in the industry now for 90 years,&#34; she added. &#34;We have found a lot of ways to overcome any kind of market conditions or consumer needs.&#34;</p>
<div class="lb-trans"><p>&#34;我們在這個行業已經有 90 年了，&#34;她補充道。&#34;我們找到很多方法來克服任何市場條件或消費者需求。&#34;</p>
</div><p>In June, Tyson launched a revamped version of a familiar favorite meal: Mega Dino Nuggets. The new fun-shaped nuggets are twice the size of the original and are expanding into more grocery aisles nationwide.</p>
<div class="lb-trans"><p>在 6 月，泰森推出了一個熟悉的經典餐點的改版：超級恐龍雞塊。新的趣味形狀雞塊是原來的兩倍大，並正在全國更多的雜貨店擴展。</p>
</div><p><strong>MCDONALD'S FAN-FAVORITE SNACK WRAP RETURNS</strong></p>
<div class="lb-trans"><p><strong>麥當勞粉絲最愛的零食捲回歸</strong></p>
</div><p>Frozen chicken nugget sales rose nearly 18% last year, according to NielsenIQ, making it a $1.1 billion industry. For Tyson, nugget sales account for roughly 21% of its total sales volume.</p>
<div class="lb-trans"><p>根據 NielsenIQ 的數據，冷凍雞塊的銷售去年增長了近 18%，使其成為一個價值 11 億美元的行業。對於泰森來説，雞塊的銷售大約佔其總銷售量的 21%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/golden-tyson-chicken-nuggets-on-tray-getty.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/golden-tyson-chicken-nuggets-on-tray-getty.jpg?ve=1&amp;tl=1"/></p>
<p>Tyson's chicken nuggets are shown on a tray during a taste testing. (Getty Images)</p>
<div class="lb-trans"><p>泰森的雞塊在品嚐測試中展示在托盤上。(Getty Images)</p>
</div><p>&#34;We already liked our Dino Nuggets, but making it even bigger makes it even better. And it's great that the consumers are receiving it and there's just as much excitement,&#34; Lambert said. &#34;They're selling very well at our club partners and they're moving into more retail partners as we speak.&#34;</p>
<div class="lb-trans"><p>&#34;我們已經喜歡我們的恐龍雞塊，但做得更大讓它變得更好。消費者的反響很好，大家都很興奮，&#34;蘭伯特説。&#34;它們在我們的俱樂部合作伙伴那裏銷售得非常好，並且正在進入更多的零售合作伙伴。&#34;</p>
</div><p>&#34;I think everyone loves a reason to play with their food because we're all a little bit of kids at heart. And so giving permission to have fun with our food again has been the spirit of not only the Mega Dino Nuggets, but some of our spooky nuggets and some of the other shapes we've brought,&#34; she expanded.</p>
<div class="lb-trans"><p>&#34;我認為每個人都喜歡有理由玩弄他們的食物，因為我們內心深處都是孩子。因此，允許我們再次與食物玩樂的精神不僅體現在超級恐龍雞塊上，還有一些我們帶來的恐怖雞塊和其他形狀，&#34;她補充道。</p>
</div><p>In early August, Tyson reported strong third-quarter earnings, with revenue rising 4% year-over-year to $13.88 billion, and adjusted earnings per share coming in at $0.91 – beating analyst expectations. The company also raised its full-year sales outlook for 2025, now projecting 2 to 3% growth, fueled by continued demand for chicken and prepared foods, even as Tyson readies for deeper losses in beef.</p>
<div class="lb-trans"><p>在 8 月初，泰森報告了強勁的第三季度收益，收入同比增長 4%，達到 138.8 億美元，調整後的每股收益為 0.91 美元，超出分析師預期。該公司還提高了 2025 年的全年銷售預期，現在預計增長 2% 到 3%，這得益於對雞肉和熟食的持續需求，即使泰森準備面臨更深的牛肉損失。</p>
</div><p>&#34;I remember when I started, it was a much smaller company, mostly chicken, and now we have grown into beef, pork, and a whole bunch of delicious branded prepared items,&#34; Lambert reflected.</p>
<div class="lb-trans"><p>&#34;我記得我剛開始時，這是一家規模更小的公司，主要做雞肉，現在我們已經擴展到牛肉、豬肉和一系列美味的品牌熟食，&#34;蘭伯特回憶道。</p>
</div><p>&#34;We came from humble beginnings, and we certainly take that to heart as we consider all of our products so that we have a breadth of products available for anybody to be attainable,&#34; she continued, &#34;to meet any of those budgetary needs and nutritional needs.&#34;</p>
<div class="lb-trans"><p>&#34;我們來自謙卑的起點，我們當然銘記於心，因為我們考慮到所有產品，以便我們能夠提供廣泛的產品供任何人可得，&#34;她繼續説道，&#34;以滿足任何預算需求和營養需求。&#34;</p>
</div><p>While playful on the outside, launching a product like Mega Dino Nuggets at scale is serious business. Lambert praised Tyson’s 138,000 team members for executing on both creativity and operational efficiency.</p>
<div class="lb-trans"><p>雖然外表看似輕鬆，但大規模推出像超級恐龍雞塊這樣的產品是嚴肅的商業。蘭伯特稱讚泰森的 138,000 名團隊成員在創造力和運營效率方面的執行力。</p>
</div><p>&#34;We allow people to be creative wherever they are to solve whatever problems, whether it be the operational efficiencies to provide great-tasting products, or whether it'd be around the innovation side and coming up with those new fun ways to have fun with our food,&#34; Lambert explained.</p>
<div class="lb-trans"><p>&#34;我們允許人們在任何地方發揮創造力，以解決任何問題，無論是提供美味產品的運營效率，還是在創新方面提出新的有趣的食物玩法，&#34;蘭伯特解釋道。</p>
</div><p>Tyson has been listening to consumer feedback as well. In response to a viral review that criticized the Mega Dino Nuggets for being mushy and underseasoned, the company moved quickly to investigate.</p>
<div class="lb-trans"><p>泰森也在傾聽消費者的反饋。針對一條批評超級恐龍雞塊口感鬆軟和調味不足的病毒式評論，該公司迅速展開調查。</p>
</div><p>&#34;We want to correct [it] as quickly as possible, anything that might give a consumer a disappointing experience,&#34; Tyson’s chief innovator said. &#34;A lot of our packages and air fryers do vary just a little bit… I know my son personally loves to not follow the cooking instructions and to heat them a little hotter, because he likes his a little bit crunchier.&#34;</p>
<div class="lb-trans"><p>&#34;我們希望儘快糾正任何可能讓消費者失望的體驗，&#34;泰森的首席創新官表示。&#34;我們的許多包裝和空氣炸鍋確實有些差異……我知道我兒子個人喜歡不遵循烹飪説明，而是把它們加熱得更熱，因為他喜歡更脆的口感。&#34;</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/tyson-many-frozen-dino-nuggets-on-store-shelf-getty.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/tyson-many-frozen-dino-nuggets-on-store-shelf-getty.jpg?ve=1&amp;tl=1"/></p>
<p>Tyson Foods frozen fun-shaped chicken nugget products sit in the refrigerated section of a Safeway store. (Getty Images)</p>
<div class="lb-trans"><p>泰森食品的冷凍趣味形狀雞塊產品在 Safeway 商店的冷藏區展示。(Getty Images)</p>
</div><p>&#34;The breading profile has a wheat profile, which we see some people really looking for that, that it provides a little extra crunch within there,&#34; Lambert noted, &#34;but there's a lot of protein in that nugget versus some of the traditional nuggets.&#34;</p>
<div class="lb-trans"><p>&#34;麪包屑的配方有小麥成分，我們看到一些人真的在尋找這個，它提供了一些額外的脆感，&#34;蘭伯特指出，&#34;但與一些傳統雞塊相比，這種雞塊含有更多的蛋白質。&#34;</p>
</div><p>Leading growth at one of the largest food companies in the world, Lambert pointed out future opportunities in the snacking space for Tyson and offered advice to the next generation of food industry inventors.</p>
<div class="lb-trans"><p>作為全球最大食品公司之一的增長領導者，蘭伯特指出了泰森在零食領域的未來機會，並向下一代食品行業發明者提供建議。</p>
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</div><p>&#34;What are consumers looking for, and what are you willing to eat yourself? And if it's not something you're not willing to eat, then maybe it's not the right thing for the consumers,&#34; she posited.</p>
<div class="lb-trans"><p>&#34;消費者在尋找什麼，你自己願意吃什麼？如果你不願意吃，那可能就不是消費者需要的東西，&#34;她提出。</p>
</div><p>&#34;But always understanding the consumer needs, where there's a gap in what they have in the marketplace where no solutions have been provided, those are great opportunities to align what you might like and what consumers definitely want.&#34;</p>
<div class="lb-trans"><p>&#34;但始終理解消費者的需求，瞭解市場上缺乏的地方，未提供解決方案的地方，這些都是將你可能喜歡的東西與消費者確實想要的東西對齊的絕佳機會。&#34;</p>
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