<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/ms-now-logo.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="681" height="383" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/ms-now-logo.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion World (MS NOW) and drop its peacock logo, according to a report from Deadline. The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, including networks like MSNBC, CNBC, USA, Oxygen, and E!, into a new company called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.” MSNBC originally launched in 1996 as a joint venture between Microsoft and NBC News, though the tech giant sold its majority stake in the network in 2005 and ended its web partnership in 2012. The network has used the peacock logo associated with NBC for nearly three decades. Additionally, Deadline reports that CNBC will keep its name but drop the peacock logo as well. Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” Kutler wrote, according to Deadline. “While our name will be changing, who we are and what we do will not.” Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.</div>

康卡斯特

MSNBC 將重新品牌為 My Source News Opinion World（MS NOW），並將放棄其孔雀標誌，這是康卡斯特計劃將其有線電視業務剝離為一家名為 Versant 的新公司的部分內容。MSNBC 總裁 Rebecca Kutler 表示，該網絡需要一個新的身份，但重新品牌不會影響其報道。該網絡於 1996 年首次推出，已經使用孔雀標誌近三十年。CNBC 也將保留其名稱，但將放棄該標誌

MSNBC 正在轉變為 ‘我的新聞意見世界’