<div id="readability-page-1"><div>Authored byBen SellersviaHeadline USA,What started as a joke may soon become a multimillion-dollar reality asAnheuser–Buschmarketing executives were reported last week to be in serious consideration for a deal with actress and American Eagle model Sydney Sweeney.<img height="250" width="500" src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/styles/inline_image_mobile/public/inline-images/sweeney-mulvaney-e1755437100472.jpg/query-aXRvaz1zZGQ2U2p0Qg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/styles/inline_image_mobile/public/inline-images/sweeney-mulvaney-e1755437100472.jpg/query-aXRvaz1zZGQ2U2p0Qg"/>TheDaily Mailreportedthat the blonde bombshell could net $10 million dollars in a Bud Light deal currently under consideration.<blockquote>“Sydney Sweeney’s American Eagle campaign delivered undeniable commercial impact— denim sales surged and the brand’s stock climbed,” said entertainment lawyerChristopher Chatham, an expert in negotiating celebrity endorsements.“That kind of performance makes her a compelling candidate for Bud Light, especially as the brand considers options in responding to past criticism,” Chatham added.“Beer brands pay for reach, resilience, and relevance—and Sweeney delivers all three, so it would not be surprising if a Bud Light endorsement deal were to approach or potentially reach the seven-figure range.”</blockquote>The two have been flip sides of a cautionary tale on the power conservatives have in the marketplace amid pressures from theESG movementto use branding as political virtue-signaling.Bud Light, once a staple for the St. Louis-based beer manufacturer, lost nearly a quarter of its sales—roughly $1.4 billion in annual revenue—after outrage conservatives boycotted the brand for its promotion of transgender personalityDylan Mulvaneyin 2023.According tosome estimates, its overall market value plungedmore than $15 billiondue to the woke misstep.It has since tried and failed to rehab its tarnished image, includinga partnershipwith theUltimate Fighting Championship, but negative perceptions have taken root, making it thebutt of many jokeson conservative-friendly outlets and programs.That included Fox News comedianJimmy Failla, who floated the idea of a Bud Light–Sweeney collab inan Aug. 5 op-ed, noting that Sweeney’s “good jeans” campaign had sent American Eagle’s stocksoaring by 23%.“Teaming up with Sweeney would mark a return to the Golden Age of beer sales, where catering to the customer’s preferences was far more important than trying to align them with the woke White chicks screaming into their iPHONES on TIK TOK,” Failla wrote.It is unclear whether the youth-oriented clothing manufacturer intentionally set off a firestorm when it began the campaign, which leftists havedenounced as Nazi-esquefor suggesting that Sweeney’s Aryan features should be given a positive value judgment.The attacks ultimately resulted in a sort ofStreisand-effectbacklash turning Sweeney—who, it turns out, is a registered Republican and expert marksman—into theposterchild for anti-woke resistance.<blockquote><div dir="ltr" lang="en">Sydney Sweeney showed off her skills at the gun range.As if we don't have enough reasons to love her. pic.twitter.com/nPx3vZ4hof</div>— TaraBull (@TaraBull808) August 4, 2025</blockquote>Even President Donald Trump weighed in, further lifting the public profile of the 27-year-old “Euphoria” actress with a lengthy post on Truth Social.<blockquote>Trump actually posted a Sydney Sweeney post for real! LMAO 😂 👏🏼 pic.twitter.com/vCfSNVDwy9— Autism Capital 🧩 (@AutismCapital) August 4, 2025</blockquote>Many have noted that American Eagle itself has also used non-white pitch-models, such as left-wing singerBeyoncé Knowles.But when faced withcancel-culturepressure, it doubled down on the decision, thereby plunging headfirst into the culture war on the winning side.That may give beer execs optimism that Sweeney could be the Great White Hope destined to rescue their brand—once celebrated for itsclever commercials—and wipe away any lingering negativity among consumers.“[I] f Bud Light teams up with Sydney Sweeney, all the ill will from the Dylan Mulvaney fiasco will disappear faster than aCEO on a Coldplay Kiss Cam,” Failla wrote.“I say that because as a gorgeous and fun loving girl who is not ashamed of her femininity, she’s everything that made Bud Light Commercials successful before the Mad Men in the advertising department were replaced with Mad THEM,” he added.</div>Loading recommendations...</div>

百威英博

據報道，百威啤酒正在考慮與女演員悉尼·斯威尼達成一項價值 1000 萬美元的代言協議，以幫助恢復因保守派抵制而受損的形象。營銷專家表示，斯威尼在美國鷹品牌等成功的宣傳活動使她成為一個有吸引力的候選人。在推廣跨性別人士迪倫·穆爾瓦尼後，百威啤酒的銷售額暴跌近 14 億美元。該品牌旨在恢復其聲譽和市場價值，自爭議以來，其市值已下降超過 150 億美元

百威英博正在考慮邀請悉尼·斯威尼以重塑其受損的品牌形象