<div id="readability-page-1"><div>[BEIJING] Chinese toy maker Pop Mart International Group’s newest Labubu dolls sold out instantly after their release across online retail channels in its home country on Thursday (Aug 28), indicating consumer fervour for the rabbit-eared dolls remains high.The latest version of the toys went on sale at 10 pm local time in China through multiple platforms including Pop Mart’s WeChat and Tmall stores. All available inventory was gone before some could even load the purchase page fully. The dolls are expected to be in stock at Pop Mart’s brick-and-mortar stores on Friday. The new batch of 28 standard edition Labubus, which stand about 10.5 centimetres (4.1 inches) tall and come in a variety of colours, were priced at 79 yuan (S$14.2) apiece in China. Pop Mart said there is a one-in-168 chance of pulling one of two special edition dolls from the unmarked boxes. The company also began sales of a larger, more premium version of the doll sold for 499 yuan and a Labubu-themed pendant. Pop Mart has been riding a wave of demand for the plush dolls with a toothy-grinned vinyl face, posting soaring and stronger-than-expected first half earnings earlier this month. Shares of the company rose to a record after its founder and chief executive officer, Wang Ning, announced the new line of Labubu dolls last week. Pop Mart’s shares have rallied 262 per cent this year, taking its total market value to HK$435.7 billion (S$72 billion) and making its founder one of China’s youngest billionaires. The robust demand in China bodes well for launches in major overseas markets including the US, Thailand and Australia, where the toys will be available online starting Friday morning. It may also help mitigate investor concern about the sustainability of the buying craze for the dolls. Days before the official launch, resellers on second-hand trading platforms including Alibaba Group Holding’s Xianyu, already offered pre-sales for the new mini Labubu products at a premium over the retail price. One reseller priced a full case of 14 mini Labubus at 2,600 yuan, promising expedited delivery on Friday. That’s more than double the official retail price of 1,106 yuan for a 14-box set. Fake products have also started to appear for the new Labubus, according to a statement from China’s General Administration of Customs, which recently seized hundreds of knockoffs. Many of Pop Mart’s toys are priced higher in Western markets than they are at home in China. The mini Labubu which goes on sale this week will be offered at US$22.99 in the US, according to Pop Mart’s American website, about double the price in China. “I definitely won’t miss out on mini Labubu,” said Xiaolei Wang, a 26-year-old Beijing programmer who has made more than US$7,000 since last year buying and reselling Labubus and other Pop Mart toys. Pop Mart has carved out a dominant niche in the designer toy market through its blind-box model, which amplifies the thrill as buyers don’t know which character they’ll get. Influencer shout-outs and celebrity sightings, from BlackPink’s Lisa to David Beckham, have further boosted demand. CEO Wang, speaking in an interview with Chinese state media, has explained the slow and staggered release of the dolls as a function of hand-sewn complexity that limits production speed. BLOOMBERG</div></div>

泡泡瑪特

泡泡瑪特國際集團最新的 Labubu 玩偶在中國的在線零售渠道瞬間售罄，反映出消費者的強烈需求。這些玩偶的售價為 79 元，已在微信和天貓等平台上架。公司報告了強勁的上半年業績，股價今年上漲了 262%，市值提升至 4357 億港元。這些玩偶還將在海外市場推出，包括美國，售價將更高。轉售商已經開始以溢價進行預售，市場上也出現了假冒產品

Pop Mart’s new mini Labubu doll sells out instantly across China online retail channels

- 中國玩具製造商 Pop Mart 的 Labubu 娃娃在發佈後迅速售罄。  
- 新版娃娃在多個平台上以 79 元的價格發售，預計週五會在實體店上架。  
- 該公司股價今年上漲 262%，市值達 4357 億港元，顯示出強勁的市場需求。

泡泡瑪特的新款迷你 Labubu 玩偶在中國各大在線零售渠道瞬間售罄