<p>對於 <strong>特斯拉</strong>(TSLA -3.45%) 的投資者來説，這一年有些奇怪。該公司正在應對一些外部因素，這些因素對業務造成了傷害，包括對進口車輛和零部件的關税、全球銷售的下降、中國市場在激烈的價格戰中競爭加劇、不斷增加的訴訟、人才流失，以及消費者對首席執行官埃隆·馬斯克政治冒險的反感。儘管面臨這些負面發展，特斯拉的股票在過去 12 個月中上漲了 54%。而最近的一項舉措可能有助於推動更多車輛的銷售，這正是公司在短期內所需要的。</p>
<h2>令人擔憂的定價？</h2>
<p>政治反彈給特斯拉的二手車定價施加了壓力。實際上，這種壓力如此之大，以至於儘管特斯拉通常被視為高端品牌，其二手車的售價現在幾乎與平均二手車相當——而後者的價格正在上漲，而特斯拉的價格則持續下跌。問題始於去年，當時美國更廣泛的二手車市場開始看到價值下降，但更廣泛的市場在春季開始復甦，而特斯拉的價值仍在下降。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="393" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA"/></p>
<p>圖片來源：特斯拉。</p>
<h2>特斯拉該怎麼辦？</h2>
<p>儘管消費者的反彈最終可能會消退，但特斯拉在短期內的主要問題是扭轉銷售下降的趨勢。特斯拉最近開始提供認證的二手車租賃，這在汽車行業中相對少見。它還提供零首付，試圖在聯邦 7500 美元的新電動車 (EV) 税收抵免和 4000 美元的二手 EV 税收抵免在 9 月底到期之前，儘可能多地完成交付。</p>
<p>行業普遍預計需求將在第三季度被拉動，特斯拉的目標是通過新的租賃策略儘可能多地捕獲銷售。特斯拉首次嘗試這種方式，這些認證的二手車，主要是 Model 3 和 Model Y，租金低至每月 215 美元，零首付，租期 24 個月，每年行駛 10,000 英里。特斯拉還提供 12 個月的租賃，年行駛里程可達 15,000 英里，零首付，但需支付近 700 美元的購置費。</p>
<p>無論你是否喜歡馬斯克，或者特斯拉或電動車，這都是一個引人注目的交易，也是目前進入特斯拉的最便宜方式。問題在於，二手特斯拉的庫存正在增加，因為該品牌今年受到了一定打擊，這看起來有些絕望。</p>
<p>特斯拉還在其 Cybertruck 上嘗試了一種新策略，但這讓投資者和分析師對其交付情況感到失望。特斯拉將 Cybertruck 高端版本的價格從 99,990 美元提高到 114,990 美元，依據其網站上的列表。Cybertruck 現在配備了特斯拉所稱的 “奢華包”，包括全自動駕駛 (FSD)、四年輪胎和輪轂保護，以及免費超級充電訪問。不幸的是，單一車型的價格變化，即使是高端和更有利可圖的車型包，也不太可能對交付或財務產生實質性影響。</p>
<h2>這意味着什麼</h2>
<p>儘管面臨所有負面發展，特斯拉的股票在過去一年中上漲了 54%，這表明投資者確實希望這家電動車製造商能夠通過自動駕駛汽車實現盈利增長。投資者面臨艱難的處境，因為他們重新審視對這家可能正處於從汽車製造商向以自動駕駛車輛、機器人和人工智能為定義的公司轉型的公司的投資論點——這可能並不是每個人在最初投資特斯拉電動車時所期待的。總的來説，這意味着擁有特斯拉的風險現在更高，並且公司將在市場失去電動車税收抵免的情況下面臨幾個波動的季度——所以請繫好安全帶，準備好迎接挑戰。</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方兩倍做多特斯拉

南方兩倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉正面臨關税、全球銷售下滑和競爭等挑戰，但其股票在過去一年中上漲了 54%。為了應對二手車價格下跌並促進銷售，特斯拉正在提供零首付的認證二手車租賃服務。然而，隨着二手特斯拉的積累，關於公司是否絕望的擔憂也隨之而來。此外，特斯拉已提高了 Cybertruck 高端版本的價格，但這可能不會對交付產生顯著影響。投資者對未來由自動駕駛汽車驅動的增長抱有希望，但在公司轉型和麪臨潛在税收抵免損失的情況下，風險依然存在</p>

<p>It's been a bit of a weird year for <strong>Tesla</strong>(TSLA -3.45%) investors. The company is dealing with external factors hurting business, including tariffs on imported vehicles and parts, a decline in global sales, increasing competition in China amid a brutal price war, mounting lawsuits, a talent exodus, and consumer backlash against CEO Elon Musk's political adventures. Despite all those negative developments, Tesla's stock has surged 54% higher over the past 12 months. And one recent move could help move more vehicles, which is exactly what the company needs in the near term.</p>
<div class="lb-trans"><p>對於 <strong>特斯拉</strong>(TSLA -3.45%) 的投資者來説，這一年有些奇怪。該公司正在應對一些外部因素，這些因素對業務造成了傷害，包括對進口車輛和零部件的關税、全球銷售的下降、中國市場在激烈的價格戰中競爭加劇、不斷增加的訴訟、人才流失，以及消費者對首席執行官埃隆·馬斯克政治冒險的反感。儘管面臨這些負面發展，特斯拉的股票在過去 12 個月中上漲了 54%。而最近的一項舉措可能有助於推動更多車輛的銷售，這正是公司在短期內所需要的。</p>
</div><h2>Worrisome pricing?</h2>
<div class="lb-trans"><h2>令人擔憂的定價？</h2>
</div><p>Political backlash has put pressure on Tesla's used-car pricing. So much pressure, in fact, that even though Tesla is often considered a premium brand, its used vehicles are now selling almost as cheaply as the average used car -- and the latter's price is moving higher, while Tesla's prices continue to move lower. The problem started last year when the broader used car market in the U.S. started seeing values drop, but the broader market began recovering in the spring, and Tesla values continued to drop.</p>
<div class="lb-trans"><p>政治反彈給特斯拉的二手車定價施加了壓力。實際上，這種壓力如此之大，以至於儘管特斯拉通常被視為高端品牌，其二手車的售價現在幾乎與平均二手車相當——而後者的價格正在上漲，而特斯拉的價格則持續下跌。問題始於去年，當時美國更廣泛的二手車市場開始看到價值下降，但更廣泛的市場在春季開始復甦，而特斯拉的價值仍在下降。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F831178%2Fnewmodely_65.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Tesla.</p>
<div class="lb-trans"><p>圖片來源：特斯拉。</p>
</div><h2>What's Tesla to do?</h2>
<div class="lb-trans"><h2>特斯拉該怎麼辦？</h2>
</div><p>While consumer backlash is likely to eventually fade, Tesla's primary problem in the near term is to reverse its sales decline. Tesla recently started offering leases of certified preowned cars, which is fairly rare in the automotive industry. It's also offering $0 down as it tries to load as many deliveries into the third quarter as possible before the federal $7,500 tax credit on new electric vehicles (EVs) and the $4,000 credit for used EVs expire at the end of September.</p>
<div class="lb-trans"><p>儘管消費者的反彈最終可能會消退，但特斯拉在短期內的主要問題是扭轉銷售下降的趨勢。特斯拉最近開始提供認證的二手車租賃，這在汽車行業中相對少見。它還提供零首付，試圖在聯邦 7500 美元的新電動車 (EV) 税收抵免和 4000 美元的二手 EV 税收抵免在 9 月底到期之前，儘可能多地完成交付。</p>
</div><p>The industry is banking on demand being pulled into the third quarter, and Tesla is aiming to capture as many sales as possible with the new leasing strategy. Telsa is doing this for the first time, and these certified preowned vehicles, mostly Model 3 and Model Y vehicles, are being offered for as little as $215 per month with $0 down for a 24-month lease and 10,000 miles per year. Tesla is also offering a 12-month lease and up to 15,000 miles annually, with $0 down but an acquisition fee of nearly $700.</p>
<div class="lb-trans"><p>行業普遍預計需求將在第三季度被拉動，特斯拉的目標是通過新的租賃策略儘可能多地捕獲銷售。特斯拉首次嘗試這種方式，這些認證的二手車，主要是 Model 3 和 Model Y，租金低至每月 215 美元，零首付，租期 24 個月，每年行駛 10,000 英里。特斯拉還提供 12 個月的租賃，年行駛里程可達 15,000 英里，零首付，但需支付近 700 美元的購置費。</p>
</div><p>Whether you're a fan of Musk or not, or Tesla or EVs in general, this is a compelling deal and the cheapest way to get into a Tesla at the moment. The problem is that used Teslas have been piling up, as the brand took a hit this year, and this does appear a little desperate.</p>
<div class="lb-trans"><p>無論你是否喜歡馬斯克，或者特斯拉或電動車，這都是一個引人注目的交易，也是目前進入特斯拉的最便宜方式。問題在於，二手特斯拉的庫存正在增加，因為該品牌今年受到了一定打擊，這看起來有些絕望。</p>
</div><p>Tesla is also trying a new strategy with its Cybertruck that has left investors and analysts unimpressed with its deliveries. Tesla raised the price of the high-end version of the Cybertruck to $114,990, up from $99,990, in the U.S., per listings on its website. The Cybertruck now comes with what Tesla calls a &#34;Luxe Package&#34; including Full-Self Driving (FSD), four-year wheel and tire protection, and free supercharging access. Unfortunately, pricing changes on a single trim, even a high-end and more profitable trim package, aren't likely to move the needle for either deliveries or financials.</p>
<div class="lb-trans"><p>特斯拉還在其 Cybertruck 上嘗試了一種新策略，但這讓投資者和分析師對其交付情況感到失望。特斯拉將 Cybertruck 高端版本的價格從 99,990 美元提高到 114,990 美元，依據其網站上的列表。Cybertruck 現在配備了特斯拉所稱的 “奢華包”，包括全自動駕駛 (FSD)、四年輪胎和輪轂保護，以及免費超級充電訪問。不幸的是，單一車型的價格變化，即使是高端和更有利可圖的車型包，也不太可能對交付或財務產生實質性影響。</p>
</div><h2>What it all means</h2>
<div class="lb-trans"><h2>這意味着什麼</h2>
</div><p>With Tesla's stock up 54% over the past year despite all the negative developments, it's clear that investors are truly hoping the EV maker will capture lightning in a bottle with earnings growth driven by autonomous vehicles. Investors are in a tough position as they revisit their investing thesis for a company that might be in the middle of transitioning from an automaker to a company defined by self-driving vehicles, robotics, and artificial intelligence -- maybe not what everybody signed up for when originally investing in Tesla for its electric vehicles. What it all means is that the risk of owning Tesla is higher now and that the company will face a few bumpy quarters as the markets deal with losing the EV tax credits -- so buckle up and prepare for the ride.</p>
<div class="lb-trans"><p>儘管面臨所有負面發展，特斯拉的股票在過去一年中上漲了 54%，這表明投資者確實希望這家電動車製造商能夠通過自動駕駛汽車實現盈利增長。投資者面臨艱難的處境，因為他們重新審視對這家可能正處於從汽車製造商向以自動駕駛車輛、機器人和人工智能為定義的公司轉型的公司的投資論點——這可能並不是每個人在最初投資特斯拉電動車時所期待的。總的來説，這意味着擁有特斯拉的風險現在更高，並且公司將在市場失去電動車税收抵免的情況下面臨幾個波動的季度——所以請繫好安全帶，準備好迎接挑戰。</p>
</div>

Is This a Good Move or Desperation From Tesla?

- 特斯拉麪臨外部因素影響，包括關税、銷量下降和競爭加劇。  
- 儘管如此，特斯拉股票在過去一年上漲了 54%。  
- 公司通過推出認證二手車租賃來應對銷售下滑，試圖在税收優惠到期前增加交付量。

這是特斯拉的明智之舉還是絕望之舉？