<p>如果你足夠老，你會記得 <strong>亞馬遜</strong>（AMZN 1.44%）曾經是一個初創的在線書店。但那已經是很久以前的事了，現在該公司的在線存在已經如此普遍，以至於對於許多消費者來説，它是購物時首先想到的地方。</p>
<p>然而，值得注意的是，亞馬遜現在已經發展到其零售業務並不是公司最重要的特徵。</p>
<p>以下是你需要知道的。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="467" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<h2>亞馬遜做什麼？</h2>
<p>亞馬遜是一家在線零售商，這對任何人來説都不應該是個驚喜。在第二季度，它銷售了近 616 億美元的商品。該公司幾乎銷售你能想到的任何東西。這就是為什麼消費者通常在尋找其他地方之前，首先會去亞馬遜.com 的原因。</p>
<p>只不過公司的商店還有其他的事情在發生。作為一個零售目的地，它的價值使其變成了一個在線購物中心。亞馬遜不僅僅是代表自己銷售商品，它還為其他人銷售產品。</p>
<p>在公司的第二季度財報新聞發佈中，它提到已經在亞馬遜.com 上推出了一個 <strong>耐克</strong> 的專賣店，美國客户將能夠購買一系列鞋類、服裝和配飾。此外，公司還強調它擴大了與 Away、Aveda、Marc Jacobs Fragrances、Milk Makeup 和 Origins 等品牌的選擇。</p>
<p>這些品牌都有自己的身份，通常還有自己的零售地點和網站，但在亞馬遜上銷售是如此重要，以至於它們願意與這家在線零售商合作。</p>
<p>而且這些只是大品牌；還有一些小公司也通過亞馬遜.com 銷售商品。通過這種方式，亞馬遜的零售業務也是一種服務。這項服務為亞馬遜創造了收入，但仍然只是觸及了關於這家鮮為人知的公司的一個小事實。</p>
<h2>亞馬遜的 AWS 部門是大錢所在</h2>
<p>亞馬遜允許其他人利用其零售存在來銷售產品，這突顯了隱藏在亞馬遜.com 網站背後的服務業務。但更大的故事完全與技術相關，體現在亞馬遜網絡服務（AWS）部門。這是公司的雲計算部門，所銷售的僅僅是技術服務。</p>
<p>有兩種有趣的方式來看待這種情況。如果你查看公司的收入報表，你會看到第二季度的產品銷售額約為 616 億美元。基於服務的收入為 864 億美元。從這個角度來看，亞馬遜更像是一家服務提供商，而不是零售商。</p>
<p>但還有另一個關鍵數字需要考慮。銷售成本，即亞馬遜銷售商品的價格，總計為 739 億美元。這超過了產品銷售產生的收入。</p>
<p>這看起來很像是銷售商品對亞馬遜來説是一個虧損引導者。儘管如此，這裏有很多變數。例如，亞馬遜 Prime 訂閲收入並不計入產品銷售行，儘管它是一個重要的收入來源。最終，GAAP 會計模糊了這裏的視野。理解亞馬遜如何劃分自己的業務將會有所幫助。</p>
<p>該公司報告了三個部門：北美、國際和 AWS。北美的營業收入在第二季度約為 75 億美元。國際部門貢獻了約 15 億美元。而 AWS 則以近 102 億美元的營業收入領先。</p>
<h2>亞馬遜是什麼？</h2>
<p>如果你購買亞馬遜股票，認為你在購買世界上最重要的在線零售商，你並沒有錯，但你錯過了整個畫面。公司的業務越來越多地涉及服務，其 AWS 部門顯然是它最重要的運營。換句話説，亞馬遜更像是一隻科技股，而不是零售股，這一事實可能會因為公司強大的在線零售存在而被忽視。</p>

亞馬遜

亞馬遜每日 2 倍做多 ETF - Direxion

<p>亞馬遜從一個在線書店發展成為一個主要的在線零售商，在第二季度產生了 616 億美元的產品銷售。然而，其 AWS 部門提供的雲計算服務是主要的收入來源，服務收入達 864 億美元。這一轉變表明，亞馬遜更像是一家科技公司，而不是傳統零售商，因為其零售業務充當了其他品牌的平台，並支持其更有利可圖的服務產品</p>

<p>If you are old enough you will remember a time when <strong>Amazon.com</strong>(AMZN 1.44%) was a fledgling online book store. But that was a long time ago at this point, with the company's online presence now so ubiquitous that, for many consumers, it is the first place they look when shopping for anything.</p>
<div class="lb-trans"><p>如果你足夠老，你會記得 <strong>亞馬遜</strong>（AMZN 1.44%）曾經是一個初創的在線書店。但那已經是很久以前的事了，現在該公司的在線存在已經如此普遍，以至於對於許多消費者來説，它是購物時首先想到的地方。</p>
</div><p>The interesting thing here, however, is that Amazon has now grown to the point where its retail operations aren't the most important feature of the business.</p>
<div class="lb-trans"><p>然而，值得注意的是，亞馬遜現在已經發展到其零售業務並不是公司最重要的特徵。</p>
</div><p>Here's what you need to know.</p>
<div class="lb-trans"><p>以下是你需要知道的。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F832322%2F22_04_21-two-people-in-a-bed-looking-at-a-computer-_gettyimages-1325853699.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>What does Amazon do?</h2>
<div class="lb-trans"><h2>亞馬遜做什麼？</h2>
</div><p>Amazon is an online retailer, which shouldn't come as a surprise to anyone. In the second quarter it sold nearly $61.6 billion worth of goods. The company sells just about anything you can think of. There's a reason why consumers often go to Amazon.com before looking anywhere else.</p>
<div class="lb-trans"><p>亞馬遜是一家在線零售商，這對任何人來説都不應該是個驚喜。在第二季度，它銷售了近 616 億美元的商品。該公司幾乎銷售你能想到的任何東西。這就是為什麼消費者通常在尋找其他地方之前，首先會去亞馬遜.com 的原因。</p>
</div><p>Only there's something more going on with the company's store. Its value as a retail destination has turned it into something of an online mall. Amazon doesn't just sell goods on its own behalf, it sells products for others.</p>
<div class="lb-trans"><p>只不過公司的商店還有其他的事情在發生。作為一個零售目的地，它的價值使其變成了一個在線購物中心。亞馬遜不僅僅是代表自己銷售商品，它還為其他人銷售產品。</p>
</div><p>In the company's second-quarter earnings news release it noted that it had &#34;announced a <strong>Nike</strong> storefront on Amazon.com where U.S. customers will be able to shop a range of footwear, apparel, and accessories.&#34; In addition, the company highlighted that it had expanded its selection with brands like Away, Aveda, Marc Jacobs Fragrances, Milk Makeup, and Origins.</p>
<div class="lb-trans"><p>在公司的第二季度財報新聞發佈中，它提到已經在亞馬遜.com 上推出了一個 <strong>耐克</strong> 的專賣店，美國客户將能夠購買一系列鞋類、服裝和配飾。此外，公司還強調它擴大了與 Away、Aveda、Marc Jacobs Fragrances、Milk Makeup 和 Origins 等品牌的選擇。</p>
</div><p>Those brands all have their own identities, and often their own retail locations and websites, but being on Amazon is so important that they have willingly partnered with the online retailer.</p>
<div class="lb-trans"><p>這些品牌都有自己的身份，通常還有自己的零售地點和網站，但在亞馬遜上銷售是如此重要，以至於它們願意與這家在線零售商合作。</p>
</div><p>And those are just big names; there are smaller companies that sell through Amazon.com, too. In this way, Amazon's retail operation is also a service. This service generates revenue for Amazon, but still only touches the surface of this one little-known fact about the company.</p>
<div class="lb-trans"><p>而且這些只是大品牌；還有一些小公司也通過亞馬遜.com 銷售商品。通過這種方式，亞馬遜的零售業務也是一種服務。這項服務為亞馬遜創造了收入，但仍然只是觸及了關於這家鮮為人知的公司的一個小事實。</p>
</div><h2>Amazon's AWS division is where the big money lives</h2>
<div class="lb-trans"><h2>亞馬遜的 AWS 部門是大錢所在</h2>
</div><p>The fact that Amazon allows others to use its retail presence to sell their products highlights the service business that's hidden behind the Amazon.com website. But the bigger story is completely technology-related in the form of the Amazon Web Services (AWS) division. This is the company's cloud computing division, in which all it is selling is technology services.</p>
<div class="lb-trans"><p>亞馬遜允許其他人利用其零售存在來銷售產品，這突顯了隱藏在亞馬遜.com 網站背後的服務業務。但更大的故事完全與技術相關，體現在亞馬遜網絡服務（AWS）部門。這是公司的雲計算部門，所銷售的僅僅是技術服務。</p>
</div><p>There are two interesting ways to view the situation. If you look at the company's income statement, you will see that product sales were, as noted, around $61.6 billion in the second quarter. Service-based revenue came in at $86.4 billion. From that standpoint alone, Amazon looks more like a service provider than a retailer.</p>
<div class="lb-trans"><p>有兩種有趣的方式來看待這種情況。如果你查看公司的收入報表，你會看到第二季度的產品銷售額約為 616 億美元。基於服務的收入為 864 億美元。從這個角度來看，亞馬遜更像是一家服務提供商，而不是零售商。</p>
</div><p>But there's another key figure to consider. Cost of sales, which is basically the price of the items Amazon sold, totaled up to $73.9 billion. That's more than the revenue generated from product sales.</p>
<div class="lb-trans"><p>但還有另一個關鍵數字需要考慮。銷售成本，即亞馬遜銷售商品的價格，總計為 739 億美元。這超過了產品銷售產生的收入。</p>
</div><p>It looks very much like selling things is a loss leader for Amazon. That said, there are a lot of moving parts here. For example, Amazon Prime subscription revenue doesn't go into the product sales line even though it is an important source of revenue. Ultimately, GAAP accounting clouds the view here. It will help to understand how Amazon breaks down its own business.</p>
<div class="lb-trans"><p>這看起來很像是銷售商品對亞馬遜來説是一個虧損引導者。儘管如此，這裏有很多變數。例如，亞馬遜 Prime 訂閲收入並不計入產品銷售行，儘管它是一個重要的收入來源。最終，GAAP 會計模糊了這裏的視野。理解亞馬遜如何劃分自己的業務將會有所幫助。</p>
</div><p>The company reports three segments: North America, international, and AWS. North America's operating income was roughly $7.5 billion in the second quarter. International chipped in about $1.5 billion. And AWS topped them all with operating income of nearly $10.2 billion.</p>
<div class="lb-trans"><p>該公司報告了三個部門：北美、國際和 AWS。北美的營業收入在第二季度約為 75 億美元。國際部門貢獻了約 15 億美元。而 AWS 則以近 102 億美元的營業收入領先。</p>
</div><h2>What is Amazon?</h2>
<div class="lb-trans"><h2>亞馬遜是什麼？</h2>
</div><p>If you buy Amazon stock thinking you are buying the world's most important online retailer you aren't wrong, but you are missing the whole picture. The company's business is increasingly about services, with its AWS division clearly the most important operation it has. In other words, Amazon is more technology stock than retail stock, which is a fact that can get lost thanks to the company's powerful online retail presence.</p>
<div class="lb-trans"><p>如果你購買亞馬遜股票，認為你在購買世界上最重要的在線零售商，你並沒有錯，但你錯過了整個畫面。公司的業務越來越多地涉及服務，其 AWS 部門顯然是它最重要的運營。換句話説，亞馬遜更像是一隻科技股，而不是零售股，這一事實可能會因為公司強大的在線零售存在而被忽視。</p>
</div>

Think You Know Amazon.com? Here's 1 Little-Known Fact You Can't Overlook.

- 亞馬遜的零售業務在其整體運營中並非最重要的部分。  
- 第二季度，亞馬遜的產品銷售約為 61.6 億美元，服務收入達 86.4 億美元。  
- AWS 部門的運營收入為 102 億美元，顯示出亞馬遜更像是一家科技公司。  

你以為你瞭解亞馬遜嗎？這裏有一個你不能忽視的鮮為人知的事實