<div id="readability-page-1"><figure>  <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/Roku.jpeg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/Roku.jpeg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/>  <figcaption>   </figcaption> </figure> <p>Are you tired of having to watch the same three or four ads over and over again? That could change soon, if Roku has its way. The smart TV and streaming device maker is working on dramatically expanding the number of advertisers vying for your attention, to the point where ads on streaming could soon look a lot more like those on your Instagram feed, complete with brands you've never heard of and videos that don't quite look real.</p> <p>Roku's secret weapon for this is generative AI, according to Roku CFO and COO Dan Jedda, who laid out Roku's plans for this during two appearances at investor conferences hosted by Citi and Bank of America this mo …</p> <p>Read the full story at The Verge.</p></div>

ROKU

<p>Roku 正計劃通過利用生成性人工智能來增強觀眾在其平台上看到的廣告種類。該公司的首席財務官兼首席運營官 Dan Jedda 在最近的投資者會議上討論了這一策略，旨在使流媒體廣告更加多樣化和吸引人，類似於社交媒體廣告。這項舉措可能會吸引更多的廣告客户和更具創新性的廣告格式，從而擺脱重複的廣告</p>

Roku 希望你能看到更多由 AI 生成的廣告