<p>全球最大的兩家公司是 <strong>蘋果</strong>(AAPL 1.82%) 和 <strong>谷歌</strong>(GOOG 0.27%)(GOOGL 0.22%)。這兩家公司目前在全球市值排名中位列第三和第四，因此都不太可能提供超出市場的回報。因此，投資者需要判斷它們是否能夠在長期內超越市場；否則，它們就不值得擁有。</p>
<p>我相信目前這兩者之間有一個明顯更好的投資選擇，而這隻股票在未來五年內很可能會超越市場，而另一隻可能會面臨困難。它是哪一隻呢？答案可能會讓你感到驚訝。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<h2>兩家公司都希望維持現狀</h2>
<p>蘋果和谷歌都擁有一些全球最知名的品牌。蘋果的生態系統圍繞 iPhone 展開，配件和筆記本電腦共同構建了一個領先的消費科技品牌。谷歌是許多業務的母公司，但其最顯著的品牌是谷歌。谷歌是絕大多數人訪問互聯網內容的主要方式，儘管這一概念正面臨壓力。</p>
<p>許多投資者認為生成式人工智能可能會取代谷歌，儘管這一點仍有待觀察。谷歌仍然是許多人使用的頂級搜索引擎，並且通過最近整合的人工智能搜索概述，它也在不斷適應這種以人工智能為中心的視角。</p>
<p>此外，谷歌最近贏得了一場法院案件，使其能夠維持現狀，並繼續向蘋果支付成為其 iPhone 默認搜索引擎的費用。這有助於確保谷歌的現狀得以維持，並且對投資者來説是一個極其積極的信號。</p>
<p>蘋果在維持現狀方面表現良好，因為近年來並沒有真正推出新功能或新技術。這可能會在下次發佈活動中改變，但投資者需要看看蘋果發佈的任何產品的市場需求，因為這可能會失敗。</p>
<p>從本質上講，谷歌和蘋果都是希望在可能的情況下維持現狀並擴展的兩家公司。這並沒有真正區分它們，因此我們需要檢查它們的財務狀況以確定真正的最佳投資選擇。</p>
<p><em>贏家：平局</em></p>
<h2>谷歌的增長數據更好</h2>
<p>自 2023 年以來，蘋果的增長几乎不存在。這在 2025 財年第三季度（截至 6 月 28 日）發生了變化，當時其收入增長了 10%，稀釋每股收益（EPS）增長了 12%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="507" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png"/></p>
<p>AAPL 收入（季度同比增長）數據來源於 YCharts</p>
<p>然而，這與谷歌的增長相比顯得微不足道，谷歌的增長在更長時間內一直更強勁。在第二季度，谷歌的收入增長了 14%，稀釋每股收益增長了 22%。從這一點來看，谷歌長期以來一直超越蘋果，我不會感到驚訝看到這一模式繼續下去。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="507" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png"/></p>
<p>GOOGL 收入（季度同比增長）數據來源於 YCharts</p>
<p>谷歌更快的增長源於其其他一些部門，如谷歌雲和 Waymo。這兩個部門都有巨大的上升空間，並提供了蘋果無法匹敵的增長動力。</p>
<p>因此，我認為谷歌的增長遠遠優於蘋果是相當明顯的。</p>
<p><em>贏家：谷歌</em></p>
<h2>谷歌的股票便宜得多</h2>
<p>估值是另一個重要的考慮因素，因為如果增長較慢的公司價格足夠便宜，可能會成為更好的投資。然而，在這裏並非如此。儘管谷歌的增長較慢，但蘋果的股票價格 <em>顯著更</em> 貴。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="456" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png"/></p>
<p>AAPL 市盈率數據來源於 YCharts</p>
<p>儘管它們曾經以相似的市盈率交易，但自 2024 年中以來，二者之間出現了顯著差距。然而，經過對上述增長圖表的審查，顯然在此期間谷歌的增長速度遠快於蘋果。</p>
<p>因此，蘋果的股票變得比正常情況下更昂貴，而谷歌則剛剛回到其通常的估值範圍。這使得考慮到其增長，谷歌成為一個更好的投資選擇。</p>
<p><em>贏家：谷歌</em></p>

谷歌-A

谷歌-C

1 倍做空谷歌 ETF - Direxion

2 倍做多谷歌 ETF - Direxion

<p>這篇文章比較了兩家主要公司，蘋果和谷歌，旨在確定哪隻股票更值得購買。雖然這兩家公司在市場上都是重要參與者，但谷歌的增長數據更為強勁，第二季度收入增長 14%，每股收益增長 22%，而蘋果在 2025 財年第三季度的收入增長為 10%。此外，谷歌的股票目前比蘋果便宜，使其成為更具吸引力的投資。總體而言，分析得出的結論是，目前谷歌比蘋果更值得購買</p>

<p>Two of the world's largest companies are <strong>Apple</strong>(AAPL 1.82%) and <strong>Alphabet</strong>(GOOG 0.27%)(GOOGL 0.22%). These two companies are currently the third and fourth largest in the world by market cap, so neither is likely to provide market-crushing returns. As a result, investors need to determine if either of them can outperform the market over the long term; otherwise, they aren't worth owning.</p>
<div class="lb-trans"><p>全球最大的兩家公司是 <strong>蘋果</strong>(AAPL 1.82%) 和 <strong>谷歌</strong>(GOOG 0.27%)(GOOGL 0.22%)。這兩家公司目前在全球市值排名中位列第三和第四，因此都不太可能提供超出市場的回報。因此，投資者需要判斷它們是否能夠在長期內超越市場；否則，它們就不值得擁有。</p>
</div><p>I believe there is a clear better buy between the two right now, and this stock could easily outperform the market over the next five years, while the other may struggle to do so. Which one is it? The answer may surprise you.</p>
<div class="lb-trans"><p>我相信目前這兩者之間有一個明顯更好的投資選擇，而這隻股票在未來五年內很可能會超越市場，而另一隻可能會面臨困難。它是哪一隻呢？答案可能會讓你感到驚訝。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F832297%2Ftwo-people-in-suits-looking-at-data.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Both businesses want to maintain the status quo</h2>
<div class="lb-trans"><h2>兩家公司都希望維持現狀</h2>
</div><p>Both Apple and Alphabet have some of the most recognizable brands on the planet. Apple's ecosystem is centered around the iPhone, with accessories and laptops to create a leading consumer technology brand. Alphabet is the parent company of many businesses, but its most notable brand is Google. Google is how the vast majority of people access the right content on the internet, although that notion is under distress.</p>
<div class="lb-trans"><p>蘋果和谷歌都擁有一些全球最知名的品牌。蘋果的生態系統圍繞 iPhone 展開，配件和筆記本電腦共同構建了一個領先的消費科技品牌。谷歌是許多業務的母公司，但其最顯著的品牌是谷歌。谷歌是絕大多數人訪問互聯網內容的主要方式，儘管這一概念正面臨壓力。</p>
</div><p>Many investors believe that generative AI could replace Google, although that remains to be seen. Google remains the top search engine used by many, and with its recent integration of AI search overviews, it has also evolved to adapt to this AI-centric view.</p>
<div class="lb-trans"><p>許多投資者認為生成式人工智能可能會取代谷歌，儘管這一點仍有待觀察。谷歌仍然是許多人使用的頂級搜索引擎，並且通過最近整合的人工智能搜索概述，它也在不斷適應這種以人工智能為中心的視角。</p>
</div><p>Additionally, Alphabet recently won a court case that allowed it to stay in its current state and continue paying Apple for the right to be the default search engine on its iPhones. This helps ensure Alphabet's status quo is maintained, and is an extremely positive sign for investors.</p>
<div class="lb-trans"><p>此外，谷歌最近贏得了一場法院案件，使其能夠維持現狀，並繼續向蘋果支付成為其 iPhone 默認搜索引擎的費用。這有助於確保谷歌的現狀得以維持，並且對投資者來説是一個極其積極的信號。</p>
</div><p>Apple is thriving on the status quo, as it hasn't really released a new feature or technology in recent years. That may change at its next release event, but investors will need to see what the market demand is for anything that Apple releases, as it could be a flop.</p>
<div class="lb-trans"><p>蘋果在維持現狀方面表現良好，因為近年來並沒有真正推出新功能或新技術。這可能會在下次發佈活動中改變，但投資者需要看看蘋果發佈的任何產品的市場需求，因為這可能會失敗。</p>
</div><p>At their core, Alphabet and Apple are two businesses that want to maintain the status quo while expanding when possible. This doesn't really distinguish either of them from the other, so we'll need to examine their finances to determine the true best buy.</p>
<div class="lb-trans"><p>從本質上講，谷歌和蘋果都是希望在可能的情況下維持現狀並擴展的兩家公司。這並沒有真正區分它們，因此我們需要檢查它們的財務狀況以確定真正的最佳投資選擇。</p>
</div><p><em>Winner: Tie</em></p>
<div class="lb-trans"><p><em>贏家：平局</em></p>
</div><h2>Alphabet is putting up better growth figures</h2>
<div class="lb-trans"><h2>谷歌的增長數據更好</h2>
</div><p>Since 2023, Apple's growth has been practically nonexistent. That changed in Q3 FY2025 (ending June 28), when it delivered 10% revenue growth and 12% diluted earnings per share (EPS) growth.</p>
<div class="lb-trans"><p>自 2023 年以來，蘋果的增長几乎不存在。這在 2025 財年第三季度（截至 6 月 28 日）發生了變化，當時其收入增長了 10%，稀釋每股收益（EPS）增長了 12%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png" alt="" original-src="https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png"/></p>
<p>AAPL Revenue (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>AAPL 收入（季度同比增長）數據來源於 YCharts</p>
</div><p>Still, that pales in comparison to Alphabet's growth, which has been far stronger for much longer. In Q2, Alphabet's revenue rose by 14% and diluted EPS increased by 22%. That continues a long-standing streak of Alphabet outperforming Apple from this standpoint, and I wouldn't be surprised to see that pattern continue.</p>
<div class="lb-trans"><p>然而，這與谷歌的增長相比顯得微不足道，谷歌的增長在更長時間內一直更強勁。在第二季度，谷歌的收入增長了 14%，稀釋每股收益增長了 22%。從這一點來看，谷歌長期以來一直超越蘋果，我不會感到驚訝看到這一模式繼續下去。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png" alt="" original-src="https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png"/></p>
<p>GOOGL Revenue (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>GOOGL 收入（季度同比增長）數據來源於 YCharts</p>
</div><p>Alphabet's faster growth stems from some of its other divisions, such as Google Cloud and Waymo. Both of these have massive upside and provide growth wings that Apple can't match.</p>
<div class="lb-trans"><p>谷歌更快的增長源於其其他一些部門，如谷歌雲和 Waymo。這兩個部門都有巨大的上升空間，並提供了蘋果無法匹敵的增長動力。</p>
</div><p>As a result, I think it's fairly clear that Alphabet has far better growth than Apple.</p>
<div class="lb-trans"><p>因此，我認為谷歌的增長遠遠優於蘋果是相當明顯的。</p>
</div><p><em>Winner: Alphabet</em></p>
<div class="lb-trans"><p><em>贏家：谷歌</em></p>
</div><h2>Alphabet's stock is far cheaper</h2>
<div class="lb-trans"><h2>谷歌的股票便宜得多</h2>
</div><p>Valuation is another important consideration, as it's possible that the slower-growing company can be the better investment if it's priced cheap enough. However, that's not the case here. Apple's stock is <em>significantly more</em> expensive than Alphabet's, despite the latter's much slower growth.</p>
<div class="lb-trans"><p>估值是另一個重要的考慮因素，因為如果增長較慢的公司價格足夠便宜，可能會成為更好的投資。然而，在這裏並非如此。儘管谷歌的增長較慢，但蘋果的股票價格 <em>顯著更</em> 貴。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png" alt="" original-src="https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png"/></p>
<p>AAPL PE Ratio data by YCharts</p>
<div class="lb-trans"><p>AAPL 市盈率數據來源於 YCharts</p>
</div><p>Although they used to trade at a similar price-to-earnings (P/E) price tag, a significant gap has opened up since mid-2024. However, after reviewing the growth charts from above, it's clear that Alphabet has grown much faster than Apple during this time frame.</p>
<div class="lb-trans"><p>儘管它們曾經以相似的市盈率交易，但自 2024 年中以來，二者之間出現了顯著差距。然而，經過對上述增長圖表的審查，顯然在此期間谷歌的增長速度遠快於蘋果。</p>
</div><p>As a result, Apple's stock has become far more expensive than it normally is, while Alphabet is just returning to its usual valuation range. This makes Alphabet a far better buy considering its growth.</p>
<div class="lb-trans"><p>因此，蘋果的股票變得比正常情況下更昂貴，而谷歌則剛剛回到其通常的估值範圍。這使得考慮到其增長，谷歌成為一個更好的投資選擇。</p>
</div><p><em>Winner: Alphabet</em></p>
<div class="lb-trans"><p><em>贏家：谷歌</em></p>
</div>

Best Stock to Buy Now: Alphabet or Apple?

- 蘋果和字母表是全球市值第三和第四大公司，投資者需評估其長期表現。  
- 字母表在 2023 年第二季度實現 14% 收入增長，遠超蘋果的 10%。  
- 字母表的估值更具吸引力，成為更佳投資選擇。  

目前最值得購買的股票：Alphabet 還是 Apple？