<p><strong>蘋果</strong>(AAPL 3.25%) 和 <strong>亞馬遜</strong>(AMZN 0.23%) 對於投資者來説都是非常出色的公司。在過去十年中，消費電子巨頭的股價上漲了 723%（截至 9 月 17 日），而電商巨頭的股價更是上漲了 777%。</p>
<p>這兩家公司是地球上最有價值的企業之一。但在這兩隻主導科技股中，今天哪一隻更值得購買呢？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>蘋果強大的品牌支持鉅額利潤</h2>
<p>蘋果是一家出色的公司。我認為沒有多少人會對這個説法提出異議。投資者應該這樣看待的原因有三個。</p>
<p>蘋果之所以是一家偉大的企業，首先是因為其強大的品牌，這在全球範圍內與消費者產生了良好的共鳴。蘋果的產品和服務極受歡迎且用户友好，得益於公司成功的創新歷史，包括不斷添加新功能和設備。這也有助於持續的定價能力。</p>
<p>蘋果能夠無縫地將硬件和軟件結合在一起，創造了其強大的生態系統。這是另一個值得欣賞的原因。生態系統本質上鎖定了用户，阻止他們轉向競爭產品和服務。這幫助蘋果從其服務套件中產生持續的收入。</p>
<p>在盈利能力方面，蘋果並不掙扎。僅在上個季度（2025 年第三季度截至 6 月 28 日），它就產生了 234 億美元的淨收入。在過去十年中，該公司的淨利潤率平均達到 23%。這使得公司具備了大量資本回饋股東的財務實力，主要通過股票回購，上個財年季度的回購總額達到 210 億美元。蘋果的財務實力是投資者喜歡這家公司的第三個原因。</p>
<h2>AWS 是亞馬遜最有前景的業務</h2>
<p>亞馬遜也是一家高質量的企業。我相信有三個理由支持這一觀點。</p>
<p>首先，亞馬遜在多個增長市場中運營。它不僅受益於在線購物的普及，這是它的主導領域，還涉及流媒體娛樂和數字廣告。許多投資者可能沒有意識到，亞馬遜在第二季度的廣告收入達到了 157 億美元，同比增長 22%。這引入了一個高利潤的收入來源。</p>
<p>另一個增長引擎，正是另一個值得欣賞的原因，是亞馬遜網絡服務（AWS）。雲計算在過去十年中一直是一個主要的增長行業，並且在未來仍將繼續增長。尤其是隨着公司不僅將 IT 支出轉移到雲端，還開始投入大量資源開發人工智能。AWS 在上個季度產生了亞馬遜一半以上的運營收入，這一比例未來可能會進一步上升。</p>
<p>亞馬遜是一家出色企業的第三個原因是，它證明了自己能夠以盈利的方式擴大規模。這要歸功於專注於運營效率的經營方式，這正是首席執行官安迪·賈西近年來所做的。亞馬遜第二季度的淨收入比五年前同期增長了 250%。</p>
<h2>最佳機會</h2>
<p>蘋果和亞馬遜是地球上最優秀的兩家公司。顯然，企業不可能在市值上達到數萬億美元而不做對的事情。但現在哪一隻股票更值得購買呢？</p>
<p>我認為這個稱號屬於亞馬遜。它的增長前景更好，因為它在多個具有重要擴展潛力的行業中運營。零售業務的增長放緩，可以通過 AWS 和數字廣告的收益來抵消。亞馬遜未來也可能進入新的市場。</p>
<p>此外，其估值合理，前瞻市盈率為 30.1。亞馬遜在未來五年內更有可能產生更高的回報。</p>

亞馬遜

蘋果

2 倍做多 AAPL ETF - GraniteShares

蘋果每日 1 倍做空 ETF - Direxion

蘋果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

亞馬遜每日 2 倍做多 ETF - Direxion

<p>蘋果和亞馬遜在過去十年中都表現出令人印象深刻的股票增長，蘋果上漲了 723%，亞馬遜上漲了 777%。蘋果因其強大的品牌、盈利能力和穩健的生態系統而受到讚譽，產生了可觀的淨收入並向股東回報資本。相反，亞馬遜因其多樣化的增長市場而受到認可，特別是 AWS 和數字廣告，這些都為其盈利能力做出了貢獻。分析得出結論，亞馬遜是現在更值得購買的股票，因為其增長前景和合理的估值，使其在未來五年內有更高的回報潛力</p>

<p><strong>Apple</strong>(AAPL 3.25%) and <strong>Amazon</strong>(AMZN 0.23%) have both been wonderful companies for investors to have owned. In the past decade, the consumer electronics giant's shares are up 723% (as of Sept. 17), while the e-commerce juggernaut's shares have climbed an even better 777%.</p>
<div class="lb-trans"><p><strong>蘋果</strong>(AAPL 3.25%) 和 <strong>亞馬遜</strong>(AMZN 0.23%) 對於投資者來説都是非常出色的公司。在過去十年中，消費電子巨頭的股價上漲了 723%（截至 9 月 17 日），而電商巨頭的股價更是上漲了 777%。</p>
</div><p>These are two of the most valuable enterprises on Earth. But which of these dominant tech stocks is the best one to buy today?</p>
<div class="lb-trans"><p>這兩家公司是地球上最有價值的企業之一。但在這兩隻主導科技股中，今天哪一隻更值得購買呢？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F833982%2Fthinking-in-front-of-trading-screens.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Apple's strong brand supports huge profits</h2>
<div class="lb-trans"><h2>蘋果強大的品牌支持鉅額利潤</h2>
</div><p>Apple is a phenomenal company. I don't think there are many people who would argue with that statement. There are three key reasons why investors should think this way.</p>
<div class="lb-trans"><p>蘋果是一家出色的公司。我認為沒有多少人會對這個説法提出異議。投資者應該這樣看待的原因有三個。</p>
</div><p>The first reason Apple is a great business is because of its powerful brand, which resonates so well with consumers across the globe. Apple's products and services are extremely popular and user-friendly, supported by the company's successful history of innovation that includes adding new features and devices to the mix. This also aids ongoing pricing power.</p>
<div class="lb-trans"><p>蘋果之所以是一家偉大的企業，首先是因為其強大的品牌，這在全球範圍內與消費者產生了良好的共鳴。蘋果的產品和服務極受歡迎且用户友好，得益於公司成功的創新歷史，包括不斷添加新功能和設備。這也有助於持續的定價能力。</p>
</div><p>Apple's ability to seamlessly blend hardware and software is what creates its robust ecosystem. This is another reason to appreciate the business. The ecosystem is what essentially locks users in, discouraging them from switching to competing products and services. This helps Apple generate recurring revenue from its suite of services.</p>
<div class="lb-trans"><p>蘋果能夠無縫地將硬件和軟件結合在一起，創造了其強大的生態系統。這是另一個值得欣賞的原因。生態系統本質上鎖定了用户，阻止他們轉向競爭產品和服務。這幫助蘋果從其服務套件中產生持續的收入。</p>
</div><p>Apple doesn't struggle when it comes to profitability. It generated net income of $23.4 billion just in the last quarter (Q3 2025 ended June 28). And in the past decade, the company's net profit margin has averaged a superb 23%. This gives the company the financial horsepower to return lots of capital to shareholders, mainly through stock buybacks that totaled $21 billion just in the last fiscal quarter. Apple's financial strength is a third reason investors will like this business.</p>
<div class="lb-trans"><p>在盈利能力方面，蘋果並不掙扎。僅在上個季度（2025 年第三季度截至 6 月 28 日），它就產生了 234 億美元的淨收入。在過去十年中，該公司的淨利潤率平均達到 23%。這使得公司具備了大量資本回饋股東的財務實力，主要通過股票回購，上個財年季度的回購總額達到 210 億美元。蘋果的財務實力是投資者喜歡這家公司的第三個原因。</p>
</div><h2>AWS is Amazon's most promising segment</h2>
<div class="lb-trans"><h2>AWS 是亞馬遜最有前景的業務</h2>
</div><p>Amazon is also a high-quality business. I believe there are also three reasons that support this perspective.</p>
<div class="lb-trans"><p>亞馬遜也是一家高質量的企業。我相信有三個理由支持這一觀點。</p>
</div><p>For starters, Amazon operates in multiple growth markets. It not only benefits from the popularity of online shopping, the area that it's a dominant player in, but it's also involved in streaming entertainment and digital advertising. Many investors might not realize that Amazon generated $15.7 billion just in ad revenue in Q2, up 22% year over year. This introduces a high-margin revenue stream.</p>
<div class="lb-trans"><p>首先，亞馬遜在多個增長市場中運營。它不僅受益於在線購物的普及，這是它的主導領域，還涉及流媒體娛樂和數字廣告。許多投資者可能沒有意識到，亞馬遜在第二季度的廣告收入達到了 157 億美元，同比增長 22%。這引入了一個高利潤的收入來源。</p>
</div><p>Another growth engine, which is another reason to admire this business, is Amazon Web Services (AWS). Cloud computing has been a major growth industry in the past decade, and it should continue going forward. This is especially true as companies not only move IT spending off-premises but start to invest significant resources into developing artificial intelligence. AWS generated more than half of Amazon's entire operating income last quarter, a share that will probably rise in the future.</p>
<div class="lb-trans"><p>另一個增長引擎，正是另一個值得欣賞的原因，是亞馬遜網絡服務（AWS）。雲計算在過去十年中一直是一個主要的增長行業，並且在未來仍將繼續增長。尤其是隨着公司不僅將 IT 支出轉移到雲端，還開始投入大量資源開發人工智能。AWS 在上個季度產生了亞馬遜一半以上的運營收入，這一比例未來可能會進一步上升。</p>
</div><p>The third reason why Amazon is a wonderful business is because it's proving that it can scale up in a profitable manner. Credit goes to running the business with a focus on operational efficiencies, which is exactly what CEO Andy Jassy has done in recent years. Amazon's Q2 net income was 250% higher than in the same period five years ago.</p>
<div class="lb-trans"><p>亞馬遜是一家出色企業的第三個原因是，它證明了自己能夠以盈利的方式擴大規模。這要歸功於專注於運營效率的經營方式，這正是首席執行官安迪·賈西近年來所做的。亞馬遜第二季度的淨收入比五年前同期增長了 250%。</p>
</div><h2>The best opportunity</h2>
<div class="lb-trans"><h2>最佳機會</h2>
</div><p>Apple and Amazon are two of the best businesses on the face of the planet. Companies obviously can't get their market caps measured in the trillions of dollars without doing some things right. But which is the better stock to buy right now?</p>
<div class="lb-trans"><p>蘋果和亞馬遜是地球上最優秀的兩家公司。顯然，企業不可能在市值上達到數萬億美元而不做對的事情。但現在哪一隻股票更值得購買呢？</p>
</div><p>I believe that title goes to Amazon. It has better growth prospects, as it operates in numerous industries that have meaningful expansionary potential over the long term. Slower growth, particularly in the retail operations, can be offset by the gains with AWS and digital advertising. Amazon might also enter new markets in the future.</p>
<div class="lb-trans"><p>我認為這個稱號屬於亞馬遜。它的增長前景更好，因為它在多個具有重要擴展潛力的行業中運營。零售業務的增長放緩，可以通過 AWS 和數字廣告的收益來抵消。亞馬遜未來也可能進入新的市場。</p>
</div><p>Plus, its valuation is reasonable at a forward price-to-earnings ratio of 30.1. Amazon is positioned better to produce a higher return over the next five years.</p>
<div class="lb-trans"><p>此外，其估值合理，前瞻市盈率為 30.1。亞馬遜在未來五年內更有可能產生更高的回報。</p>
</div>

Best Stock to Buy Right Now: Apple vs. Amazon

- 蘋果和亞馬遜在過去十年中股價分別上漲 723% 和 777%。  
- 蘋果憑藉強大的品牌和生態系統實現高利潤，淨收入為 234 億美元。  
- 亞馬遜在多個增長市場中表現出色，AWS 貢獻了超過一半的運營收入。  

當前最值得購買的股票：蘋果還是亞馬遜