<p><strong>亞馬遜</strong>（AMZN -1.70%）是過去 20 年中最值得擁有的增長股票之一。從電子商務擴展到雲計算和其他服務，使投資者賺了很多錢。2005 年投資 1000 美元，今天的價值約為 11 萬美元。</p>
<p>今天投資者面臨的問題是，亞馬遜已經成長為一家龐大的企業，過去的收入達到 6700 億美元。大數法則自然會使維持推動這些回報的收入增長水平變得更加困難。然而，亞馬遜仍在投資尖端技術，以便為股東創造更多收益。</p>
<p>讓我們探討兩個重要原因，説明為什麼今天亞馬遜的股票值得購買。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA"/></p>
<p>圖片來源：亞馬遜。</p>
<h2>1. 亞馬遜的冒險文化是其最大的優勢</h2>
<p>在過去的 30 年裏，亞馬遜從一個簡單的在線書籍銷售商成長為全球領先的科技公司之一。大多數企業缺乏冒險文化，無法進行大膽的投資。即使亞馬遜堅持其核心電子商務業務，仍然能夠為投資者帶來豐厚的回報。儘管它有幾次失誤，但它一次又一次證明了自己能夠抓住新業務的機會。</p>
<p>創始人傑夫·貝索斯在 <strong>沃爾瑪</strong> 和其他零售領袖之前就看到了電子商務的機會。由於亞馬遜內部基礎設施需要支持其在線商店的增長，它也在 <strong>微軟</strong> 之前就意識到了雲服務的機會。直到今天，微軟的雲業務在雲市場上仍然落後於亞馬遜網絡服務，這是一個 1160 億美元的收入生成業務。</p>
<p>同樣，亞馬遜在 2012 年收購了領先的機器人公司 Kiva Systems 時走在了潮流前沿。對機器人和雲計算的投資創造了一個由人工智能（AI）驅動的創新飛輪，影響着亞馬遜的整個業務。</p>
<p>例如，自動化在其履行中心推動了電子商務業務的顯著成本降低，同時也幫助以創紀錄的速度將包裹送達客户。這推動了預期的結果，即更快的交貨時間鼓勵客户更頻繁地購物，從而鞏固了亞馬遜在電子商務中的競爭優勢。</p>
<p>事實證明，亞馬遜早在幾年前就知道自己在不同業務中進行這些看似隨機投資的目的。願意進行實驗和冒險是投資者應該購買該股票的最重要原因。你可以打賭，亞馬遜不會像沃爾瑪那樣自滿，而是繼續擁抱新技術和新想法，扮演顛覆者的角色。</p>
<h2>2. 健全的財務狀況增強了亞馬遜的競爭優勢</h2>
<p>亞馬遜實現創紀錄的交貨速度並不偶然，其銷售增長在上個季度顯著改善。在線商店的銷售同比增長 10%——這是自 2022 年第三季度以來最快的增長。亞馬遜在雲計算和廣告等其他服務中也實現了持續的兩位數收入增長，其總收入同比增長 13%。</p>
<p>收入增長的改善可能會在未來幾年推動股票上漲，但還有另一個潛在的、更具影響力的催化劑值得關注。零售銷售佔業務的不到一半。亞馬遜的大部分收入來自利潤率更高的非零售服務。隨着自動化帶來的成本節約，高利潤服務的增長也促成了其過去三年運營收入的驚人增長，從 2022 年第二季度的 150 億美元提高到 2025 年第二季度的 760 億美元。</p>
<p>這種強勁的利潤增長仍然有發揮的空間。例如，亞馬遜在過去一年中將倉庫中的機器人數量從超過 75 萬增加到超過 100 萬。其 DeepFleet AI 模型使這些機器人在倉庫中識別最佳路線的能力更強，導致旅行速度提高了 10%。據報道，亞馬遜計劃測試使用類人機器人送貨，這可能會隨着時間的推移帶來更大的成本效率。</p>
<p>所有這些意味着，投資者可以指望亞馬遜不斷改善客户服務，同時產生高資本回報，最終為股東增加公司的價值。華爾街分析師仍預計該公司的收益將以 17% 的年化率增長，因此該股票在未來幾年仍有可能超越大盤。</p>

亞馬遜

亞馬遜每日 2 倍做多 ETF - Direxion

<p>亞馬遜（AMZN）因其冒險文化和穩健的財務狀況而被視為強烈買入。該公司已從電子商務發展成為科技巨頭，利用在機器人技術和雲計算方面的投資來提升效率和客户服務。最近在線銷售增長了 10%，運營收入顯著增加，亞馬遜多樣化的收入來源，特別是來自高利潤服務的收入，使其在未來繼續增長的前景良好。分析師預計年均收益增長 17%，這表明該股票在未來幾年將跑贏市場</p>

<p><strong>Amazon</strong>(AMZN -1.70%) was one of the supreme growth stocks to own over the last 20 years. The expansion from e-commerce to cloud computing and other services made investors a lot of money. A $1,000 investment in 2005 would be worth around $110,000 today.</p>
<div class="lb-trans"><p><strong>亞馬遜</strong>（AMZN -1.70%）是過去 20 年中最值得擁有的增長股票之一。從電子商務擴展到雲計算和其他服務，使投資者賺了很多錢。2005 年投資 1000 美元，今天的價值約為 11 萬美元。</p>
</div><p>The problem for investors today is that Amazon has grown into a massive business, with trailing revenue of $670 billion. The law of large numbers will naturally make it more challenging to sustain the level of revenue growth that drove those returns. However, Amazon continues to invest in cutting-edge technologies that can make shareholders more money.</p>
<div class="lb-trans"><p>今天投資者面臨的問題是，亞馬遜已經成長為一家龐大的企業，過去的收入達到 6700 億美元。大數法則自然會使維持推動這些回報的收入增長水平變得更加困難。然而，亞馬遜仍在投資尖端技術，以便為股東創造更多收益。</p>
</div><p>Let's explore two important reasons Amazon stock is worth buying today.</p>
<div class="lb-trans"><p>讓我們探討兩個重要原因，説明為什麼今天亞馬遜的股票值得購買。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F834349%2Famazon-box.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>圖片來源：亞馬遜。</p>
</div><h2>1. Amazon's risk-taking culture is its greatest strength</h2>
<div class="lb-trans"><h2>1. 亞馬遜的冒險文化是其最大的優勢</h2>
</div><p>Over the last 30 years, Amazon has risen from a simple online seller of books to one of the leading tech companies in the world. Most businesses lack the risk-taking culture to make bold bets. Amazon would have still delivered great returns for investors sticking to its core e-commerce operation. While it has misfired a few times, it has proven time and again its ability to capitalize on new ventures.</p>
<div class="lb-trans"><p>在過去的 30 年裏，亞馬遜從一個簡單的在線書籍銷售商成長為全球領先的科技公司之一。大多數企業缺乏冒險文化，無法進行大膽的投資。即使亞馬遜堅持其核心電子商務業務，仍然能夠為投資者帶來豐厚的回報。儘管它有幾次失誤，但它一次又一次證明了自己能夠抓住新業務的機會。</p>
</div><p>Founder Jeff Bezos saw the e-commerce opportunity well before <strong>Walmart</strong> and other retail leaders. Because of Amazon's internal infrastructure needs to support the growth of its online store, it also recognized the opportunity in cloud services well before <strong>Microsoft</strong>. To this day, Microsoft's cloud business is still second to Amazon Web Services in the cloud market, a $116 billion revenue-generating business.</p>
<div class="lb-trans"><p>創始人傑夫·貝索斯在 <strong>沃爾瑪</strong> 和其他零售領袖之前就看到了電子商務的機會。由於亞馬遜內部基礎設施需要支持其在線商店的增長，它也在 <strong>微軟</strong> 之前就意識到了雲服務的機會。直到今天，微軟的雲業務在雲市場上仍然落後於亞馬遜網絡服務，這是一個 1160 億美元的收入生成業務。</p>
</div><p>Again, Amazon was ahead of the curve when it acquired Kiva Systems in 2012, a leading robotics company. Investments in robotics and cloud computing has created a flywheel of artificial intelligence (AI)-driven innovation that is impacting Amazon's entire business.</p>
<div class="lb-trans"><p>同樣，亞馬遜在 2012 年收購了領先的機器人公司 Kiva Systems 時走在了潮流前沿。對機器人和雲計算的投資創造了一個由人工智能（AI）驅動的創新飛輪，影響着亞馬遜的整個業務。</p>
</div><p>For example, automation in its fulfillment centers is driving substantial cost reductions for the e-commerce business, and it's also helping deliver packages to customers at record speed. This is driving the expected outcome, where faster delivery times encourage customers to shop more frequently, which solidifies Amazon's competitive moat in e-commerce.</p>
<div class="lb-trans"><p>例如，自動化在其履行中心推動了電子商務業務的顯著成本降低，同時也幫助以創紀錄的速度將包裹送達客户。這推動了預期的結果，即更快的交貨時間鼓勵客户更頻繁地購物，從而鞏固了亞馬遜在電子商務中的競爭優勢。</p>
</div><p>As it turns out, Amazon knew what it was doing making all these seemingly random investments in different businesses years ago. The willingness to experiment and take risks is the most important reason investors should buy the stock. You can bet that Amazon won't rest on its laurels like Walmart did, but instead, continue to embrace new technologies and ideas to play the role of disruptor.</p>
<div class="lb-trans"><p>事實證明，亞馬遜早在幾年前就知道自己在不同業務中進行這些看似隨機投資的目的。願意進行實驗和冒險是投資者應該購買該股票的最重要原因。你可以打賭，亞馬遜不會像沃爾瑪那樣自滿，而是繼續擁抱新技術和新想法，扮演顛覆者的角色。</p>
</div><h2>2. Solid financials strengthen Amazon's competitive advantage</h2>
<div class="lb-trans"><h2>2. 健全的財務狀況增強了亞馬遜的競爭優勢</h2>
</div><p>It's no coincidence that with Amazon achieving record delivery speeds, its sales growth notched a significant improvement last quarter. Sales from online stores grew 10% year over year -- the fastest growth since Q3 2022. With Amazon also seeing consistent double-digit revenue growth in other services like cloud and advertising, its total revenue grew 13% over the year-ago quarter.</p>
<div class="lb-trans"><p>亞馬遜實現創紀錄的交貨速度並不偶然，其銷售增長在上個季度顯著改善。在線商店的銷售同比增長 10%——這是自 2022 年第三季度以來最快的增長。亞馬遜在雲計算和廣告等其他服務中也實現了持續的兩位數收入增長，其總收入同比增長 13%。</p>
</div><p>Improving revenue growth could lift the stock over the next few years, but there's another, potentially more impactful, catalyst to watch. Retail sales make up less than half of the business. Most of Amazon's revenue is coming from non-retail services that generate much higher profit margins. Along with the cost savings from automation, the growth in high-margin services contributed to the phenomenal increase in its operating income over the last three years, which improved from $15 billion on a trailing-12-month basis in Q2 2022 to $76 billion as of Q2 2025.</p>
<div class="lb-trans"><p>收入增長的改善可能會在未來幾年推動股票上漲，但還有另一個潛在的、更具影響力的催化劑值得關注。零售銷售佔業務的不到一半。亞馬遜的大部分收入來自利潤率更高的非零售服務。隨着自動化帶來的成本節約，高利潤服務的增長也促成了其過去三年運營收入的驚人增長，從 2022 年第二季度的 150 億美元提高到 2025 年第二季度的 760 億美元。</p>
</div><p>This strong growth in profits still has room to play out. For example, Amazon has increased the number of robots in its warehouses from over 750,000 to more than 1 million within the last year. Its DeepFleet AI model is making these robots smarter at identifying optimal routes in warehouses, resulting in a 10% increase in travel speed. It was even reported in June that Amazon plans to test using humanoid robots to deliver packages, which could result in even greater cost efficiencies over time.</p>
<div class="lb-trans"><p>這種強勁的利潤增長仍然有發揮的空間。例如，亞馬遜在過去一年中將倉庫中的機器人數量從超過 75 萬增加到超過 100 萬。其 DeepFleet AI 模型使這些機器人在倉庫中識別最佳路線的能力更強，導致旅行速度提高了 10%。據報道，亞馬遜計劃測試使用類人機器人送貨，這可能會隨着時間的推移帶來更大的成本效率。</p>
</div><p>What all this means is that investors can count on Amazon to constantly improve customer service, while generating a high return on capital that ultimately grows the value of the company for shareholders. With Wall Street analysts still projecting the company's earnings to grow at an annualized rate of 17%, the stock can still outperform the broader market over the next several years.</p>
<div class="lb-trans"><p>所有這些意味着，投資者可以指望亞馬遜不斷改善客户服務，同時產生高資本回報，最終為股東增加公司的價值。華爾街分析師仍預計該公司的收益將以 17% 的年化率增長，因此該股票在未來幾年仍有可能超越大盤。</p>
</div>

2 Reasons to Buy Amazon (AMZN) Stock Like There's No Tomorrow

- 亞馬遜在過去 20 年中是頂尖的成長股，投資回報顯著。  
- 其風險文化和強勁財務狀況增強了競爭優勢，推動收入增長。  
- 投資者可期待亞馬遜持續創新，未來盈利能力仍有提升空間。

兩大理由讓你像沒有明天一樣購買亞馬遜（AMZN）股票