<p>/PRNewswire/ -- Piccalio，一個重新定義兒童空間的設計前衞品牌，今天宣佈推出全新的品牌形象，反映其從一個受歡迎的木製玩具公司演變為兒童傢俱領域的領先聲音。</p>
<p>Piccalio 成立於 2020 年，位於洛杉磯，最初因其精美製作的木製玩具而獲得認可，這些玩具結合了高安全標準與優雅設計。在過去的五年中，Piccalio 擴展了其核心繫列，增加了多功能兒童傢俱——這些產品不僅旨在支持兒童的成長和玩耍，還能與家庭環境無縫融合。</p>
<p>Piccalio 的暢銷產品可摺疊助手塔為其演變鋪平了道路。可轉換塔、Pikler 三角架、桌椅套裝以及即將推出的其他傢俱產品相繼問世，每一款都以父母為中心設計：安全、道德製造、永恆的作品，旨在被珍惜而非被丟棄。</p>
<p>“在塑料兒童產品的海洋中，我們的使命很明確：將設計和美感帶回日常生活，” 聯合創始人兼創意總監 Aneta Kostic 説道。“兒童的物品不必感覺像雜物。它們應該是你自豪地與之共處的物品——日常記憶的背景，無論大小。”</p>
<p><strong>我們下一個篇章的新身份</strong> Piccalio 品牌更新的核心是一個新的標誌和字形，平衡了永恆與玩樂。</p>
<p>“標誌是我想要審視和改進的第一個品牌元素，” 藝術總監 Cait Goodman 表示。“原始標誌與 Piccalio 的永恆、優雅和簡約的指導原則感覺脱節。挑戰在於設計一個新的字形，既能傳達我們起源的一些精神，又顯得更加精緻和可信。”</p>
<p>更新後的品牌形象將優雅的排版與温暖、富有個性的插圖相結合，這些插圖賦予我們在自然和廚房中發現的事物以人性化。“這種張力——兒童細節與精緻設計之間的平衡——是至關重要的，” 市場高級總監 Tayler Worrell 補充道。“這確保了我們的品牌既能傳達兒童的自由與快樂，又能迎合父母對美的欣賞。”</p>
<p><strong>有目的的色彩</strong> 更新後的色彩調色板加深了 Piccalio 與自然和設計的聯繫。</p>
<ul>
<li><strong>胡桃木色：</strong> 一種豐富、土壤色調的棕色，為整個調色板增添優雅和可接近性。</li>
<li><strong>獼猴桃色：</strong> 一種温暖的綠色，與大地和天空和諧相融。</li>
<li><strong>天空色：</strong> 一種柔和、精緻的藍色，平衡了輕盈與結構。</li>
<li><strong>番茄色：</strong> 一種多功能、永恆的紅色，超越了性別化的粉彩。</li>
</ul>
<p>“我們的意圖是通過更新現有調色板來發展我們的品牌，” Goodman 説道。“我們希望在兒童傢俱領域創造一個瞬間可識別的系統——一個與預期的粉彩區分開來的系統。”</p>
<p><strong>設計以適應生活</strong> 通過此次更新，Piccalio 重申其理念：以兒童為中心，以設計為導向，以父母為導向。</p>
<p>家庭住宅很快就會堆滿物品。絆倒玩具、把傢俱藏在遊戲室裏、對家中積累的塑料兒童物品感到痛心。</p>
<p>這就是我們創立 Piccalio 的原因。創造功能性、安全且值得在家中展示的傢俱和玩具。</p>
<p>設計以適應生活——因為兒童傢俱應該和你家中的其他部分一樣美麗。</p>
<p>Piccalio：以兒童為中心的傢俱。</p>
<p><strong>關於 Piccalio</strong> Piccalio 創造美麗、功能性和可持續的兒童傢俱，旨在優雅和輕鬆地支持家庭生活。每一件作品都根植於蒙特梭利哲學，採用天然材料、卓越工藝和最高安全標準制作。</p>
<p>piccalio.com</p>
<p>來源 Piccalio</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5"/></p>

<p>Piccalio，一個以木製玩具聞名的品牌，已推出全新的品牌形象，轉型為兒童傢俱。該公司成立於 2020 年，現已擴展產品線，提供旨在安全與美觀兼顧的多功能傢俱。新標誌和色彩方案體現了永恆與趣味的結合，旨在創造美觀且實用的傢俱，完美融入家庭生活。Piccalio 強調其對質量和設計的承諾，倡導 “以兒童為中心，以設計為導向，以家長為導向” 的理念</p>

<p>, /PRNewswire/ -- Piccalio, the design-forward brand redefining kids' spaces, today announced the launch of a refreshed brand identity that reflects its evolution from a beloved wooden toy company to a leading voice in children's furniture.</p>
<div class="lb-trans"><p>/PRNewswire/ -- Piccalio，一個重新定義兒童空間的設計前衞品牌，今天宣佈推出全新的品牌形象，反映其從一個受歡迎的木製玩具公司演變為兒童傢俱領域的領先聲音。</p>
</div><p>Founded in 2020 in Los Angeles, Piccalio first gained recognition for beautifully crafted wooden toys that combined high safety standards with elegant design. Over the past five years, Piccalio has expanded its core collection to include multifunctional furniture pieces for children — products designed not only to support growth and play but also to blend seamlessly into the family home.</p>
<div class="lb-trans"><p>Piccalio 成立於 2020 年，位於洛杉磯，最初因其精美製作的木製玩具而獲得認可，這些玩具結合了高安全標準與優雅設計。在過去的五年中，Piccalio 擴展了其核心繫列，增加了多功能兒童傢俱——這些產品不僅旨在支持兒童的成長和玩耍，還能與家庭環境無縫融合。</p>
</div><p>Piccalio's bestselling Foldable Helper Tower paved the way for its evolution. The Convertible Tower, Pikler Triangle, Table &amp; Chairs Set, and additional furniture launches soon followed, each designed with parents in mind: safe, ethically made, timeless pieces made to be cherished — not discarded.</p>
<div class="lb-trans"><p>Piccalio 的暢銷產品可摺疊助手塔為其演變鋪平了道路。可轉換塔、Pikler 三角架、桌椅套裝以及即將推出的其他傢俱產品相繼問世，每一款都以父母為中心設計：安全、道德製造、永恆的作品，旨在被珍惜而非被丟棄。</p>
</div><p>&#34;In a sea of plastic kids' products, our mission is clear: bring design and beauty back into the everyday,&#34; said Aneta Kostic, Co-founder and Creative Director. &#34;Children's things don't have to feel like clutter. They should be objects you're proud to live with — backdrops to everyday memories, both big and small.&#34;</p>
<div class="lb-trans"><p>“在塑料兒童產品的海洋中，我們的使命很明確：將設計和美感帶回日常生活，” 聯合創始人兼創意總監 Aneta Kostic 説道。“兒童的物品不必感覺像雜物。它們應該是你自豪地與之共處的物品——日常記憶的背景，無論大小。”</p>
</div><p><strong>A New Identity for Our Next Chapter</strong> At the heart of Piccalio's brand refresh is a new logo and wordmark that balances timelessness with play.</p>
<div class="lb-trans"><p><strong>我們下一個篇章的新身份</strong> Piccalio 品牌更新的核心是一個新的標誌和字形，平衡了永恆與玩樂。</p>
</div><p>&#34;The logo was one of the first brand components I wanted to examine and improve,&#34; said Cait Goodman, Art Director. &#34;The original mark felt disconnected from Piccalio's guideposts of timelessness, elegance, and simplicity. The challenge was to design a new wordmark that carried some of the spirit of our beginnings while feeling more polished and trustworthy.&#34;</p>
<div class="lb-trans"><p>“標誌是我想要審視和改進的第一個品牌元素，” 藝術總監 Cait Goodman 表示。“原始標誌與 Piccalio 的永恆、優雅和簡約的指導原則感覺脱節。挑戰在於設計一個新的字形，既能傳達我們起源的一些精神，又顯得更加精緻和可信。”</p>
</div><p>The updated identity pairs elegant typography with warm, character-filled illustrations that anthropomorphize things we find in nature and our kitchen. &#34;That tension — the balance between playful childlike details and refined design — was essential,&#34; Tayler Worrell added, Sr. Director of Marketing. &#34;It ensures our brand speaks both to children's sense of freedom and joy and parents' appreciation of beauty.&#34;</p>
<div class="lb-trans"><p>更新後的品牌形象將優雅的排版與温暖、富有個性的插圖相結合，這些插圖賦予我們在自然和廚房中發現的事物以人性化。“這種張力——兒童細節與精緻設計之間的平衡——是至關重要的，” 市場高級總監 Tayler Worrell 補充道。“這確保了我們的品牌既能傳達兒童的自由與快樂，又能迎合父母對美的欣賞。”</p>
</div><p><strong>Color With Purpose</strong> The refreshed color palette deepens Piccalio's connection to nature and design.</p>
<div class="lb-trans"><p><strong>有目的的色彩</strong> 更新後的色彩調色板加深了 Piccalio 與自然和設計的聯繫。</p>
</div><ul>
<li><strong>Walnut:</strong> A rich, earthy brown grounds the entire palette with elegance and accessibility.</li>
<li><strong>Kiwi:</strong> A warm green that harmonizes with both earth and sky.</li>
<li><strong>Sky:</strong> A soft, sophisticated blue that balances airiness with structure.</li>
<li><strong>Tomato:</strong> A versatile, timeless red that moves beyond gendered pastels.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>胡桃木色：</strong> 一種豐富、土壤色調的棕色，為整個調色板增添優雅和可接近性。</li>
<li><strong>獼猴桃色：</strong> 一種温暖的綠色，與大地和天空和諧相融。</li>
<li><strong>天空色：</strong> 一種柔和、精緻的藍色，平衡了輕盈與結構。</li>
<li><strong>番茄色：</strong> 一種多功能、永恆的紅色，超越了性別化的粉彩。</li>
</ul>
</div><p>&#34;The intention was to evolve our brand by refreshing the existing palette,&#34; said Goodman. &#34;We wanted a system that felt instantly recognizable in the kids' furniture space — one that stood apart from the expected pastels.&#34;</p>
<div class="lb-trans"><p>“我們的意圖是通過更新現有調色板來發展我們的品牌，” Goodman 説道。“我們希望在兒童傢俱領域創造一個瞬間可識別的系統——一個與預期的粉彩區分開來的系統。”</p>
</div><p><strong>Designed to Be in the Way</strong> With this refresh, Piccalio doubles down on its philosophy: Kid Forward. Design Forward. Parent Forward.</p>
<div class="lb-trans"><p><strong>設計以適應生活</strong> 通過此次更新，Piccalio 重申其理念：以兒童為中心，以設計為導向，以父母為導向。</p>
</div><p>Family homes can fill up with stuff, fast. Tripping on toys, hiding their furniture in the playroom, wincing at the mountain of plastic kids' items that have accumulated in your home.</p>
<div class="lb-trans"><p>家庭住宅很快就會堆滿物品。絆倒玩具、把傢俱藏在遊戲室裏、對家中積累的塑料兒童物品感到痛心。</p>
</div><p>That's why we started Piccalio. To create furniture and toys that are functional, safe, and worthy of being seen in your home.</p>
<div class="lb-trans"><p>這就是我們創立 Piccalio 的原因。創造功能性、安全且值得在家中展示的傢俱和玩具。</p>
</div><p>Designed to be in the way — because kids' furniture should be as beautiful as the rest of your home.</p>
<div class="lb-trans"><p>設計以適應生活——因為兒童傢俱應該和你家中的其他部分一樣美麗。</p>
</div><p>Piccalio: Kid forward furniture.</p>
<div class="lb-trans"><p>Piccalio：以兒童為中心的傢俱。</p>
</div><p><strong>About Piccalio</strong> Piccalio creates beautiful, functional, and sustainable kids' furniture designed to support family life with elegance and ease. Rooted in Montessori philosophy, each piece is crafted with natural materials, excellent craftsmanship, and the highest safety standards.</p>
<div class="lb-trans"><p><strong>關於 Piccalio</strong> Piccalio 創造美麗、功能性和可持續的兒童傢俱，旨在優雅和輕鬆地支持家庭生活。每一件作品都根植於蒙特梭利哲學，採用天然材料、卓越工藝和最高安全標準制作。</p>
</div><p>piccalio.com</p>
<div class="lb-trans"><p>piccalio.com</p>
</div><p>SOURCE Piccalio</p>
<div class="lb-trans"><p>來源 Piccalio</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA81959&amp;Transmission_Id=202509240830PR_NEWS_USPR_____LA81959&amp;DateId=20250924"/></p>

Piccalio 發佈品牌更新：從玩具到經典的兒童傢俱