<p><strong>亞馬遜公司 NASDAQ: AMZN</strong> 在近年來一直是市場上最熱門的科技股票之一，並且仍然是最受關注的股票之一。它征服了電子商務，將雲計算變成了家喻户曉的術語，並建立了一個預計今年將帶來超過 600 億美元收入的廣告業務。但儘管其基本面無疑令人印象深刻，但其股票在最近幾個月卻讓投資者感到沮喪。</p>
<p>儘管自七月以來，整體股市幾乎每週都在創下新紀錄，但亞馬遜的股價仍未能突破去年二月的歷史高點。過去九個月中，股價多次在 240 美元附近遇到阻力，未能突破，包括在過去兩個月中兩次嘗試。</p>
<p>這種模式在技術分析中被稱為 “三重頂”，這是一個看跌的形態，通常預示着看漲動能的疲軟。未能突破這樣的水平，尤其是在強烈的風險偏好情緒和支持性宏觀條件下，令人不安地質疑亞馬遜的反彈是否正在停滯。</p>
<p>在這種背景下，上週來自富國銀行的升級可能比市場最初所意識到的更具分量。讓我們深入瞭解一下原因。</p>
<h2>技術阻力變成警告信號</h2>
<p>三重頂發生在股票連續三次未能突破相同的阻力水平時。每次拒絕都表明買家在該價格點失去信心，隨着時間的推移，反覆的失敗可能會形成一個越來越難以突破的天花板。</p>
<p>對於亞馬遜來説，這個天花板是 240 美元。正如我們在最近幾周多次提到的，股價曾強勁上漲至該水平，但又被打回撤退。最近在七月和九月初的嘗試發生在市場整體強勁的時期，指數因對通脹降温、利率下降和經濟增長加速的樂觀情緒而上漲。</p>
<p>令人擔憂的是，儘管有這些順風，亞馬遜卻未能抓住機會，空頭有理由懷疑該股的疲軟是否是煤礦中的金絲雀。</p>
<h2>富國銀行的升級具有額外分量</h2>
<p>然而，所有這些使得上週的分析師更新顯得尤為重要。幾個月來，該公司在華爾街獲得了持續的買入評級，這種穩定的聲音並沒有增加多少信心。然而，上週三，富國銀行將其評級從持平上調至超配，這一實質性升級在同一天與 Telsey Advisory Group 重申的跑贏大盤評級形成鮮明對比。</p>
<p>雖然不能説富國銀行對亞馬遜股票持完全看空的態度，但這一升級確實表明他們正在放棄保守立場，致力於看漲的觀點。考慮到這一點發生在股票持續未能突破 240 美元的情況下，表明他們對這一突破即將發生的信心很高。</p>
<p>他們的理由集中在項目 Rainier 上，這是亞馬遜網絡服務的下一代計劃，預計將加速雲收入增長。隨着人工智能工作負載的激增，富國銀行認為 AWS 在經歷了一段較慢增長期後，正處於重新加速的有利位置。此外，亞馬遜不斷擴大的廣告部門和強大的零售規模為其提供了多個槓桿，增強了長期前景。</p>
<h2>亞馬遜能否最終突破？</h2>
<p>對於希望尋找其他順風的投資者來説，除了 AWS，亞馬遜在多個領域持續交付。其廣告部門是數字經濟中增長最快的業務之一，而其電子商務 Prime 業務仍然是其零售帝國的核心。十月即將到來的 Prime Day 預計將吸引數十億美元的消費者支出。</p>
<p>這些引擎為亞馬遜提供了大多數公司只能夢想的增長驅動因素。最近幾周，問題在於如何將這些穩固的、甚至是改善的基本面轉化為價格表現。</p>
<p>富國銀行的升級強調，儘管股票的圖表令人沮喪，但現在並不是放棄亞馬遜的時候。相反，情況正好相反。基礎業務依然強勁，股票可能很快會有足夠的動能突破到新的高點。</p>
<h2>你現在應該投資 1000 美元在亞馬遜嗎？</h2>
<p>在你考慮亞馬遜之前，你會想聽聽這個。</p>
<p>MarketBeat 每天跟蹤華爾街頂級評級和表現最佳的研究分析師及其推薦的股票。MarketBeat 已識別出五隻股票，頂級分析師正在悄悄地向客户推薦購買，以便在更廣泛的市場注意到之前... 而亞馬遜並不在名單上。</p>
<p>雖然亞馬遜目前在分析師中獲得了買入評級，但頂級分析師認為這五隻股票更值得投資。</p>
<p>查看這五隻股票</p>

亞馬遜

亞馬遜每日 2 倍做多 ETF - Direxion

<p>亞馬遜的股票面臨突破 240 美元阻力位的關鍵考驗，形成了一個三重頂形態，這引發了對其上漲動能的擔憂。儘管基本面強勁，並且最近被富國銀行從 “持平” 上調至 “增持”，但該股票在有利的市場條件下仍然難以獲得突破。分析師認為，亞馬遜的 AWS 計劃和不斷擴大的廣告業務可能推動未來的增長，但股票的表現仍讓投資者感到沮喪。即將到來的 Prime Day 可能為股票提供額外的動能</p>

<p><strong>Amazon.com Inc NASDAQ: AMZN</strong> has been one of the market’s hottest tech stocks in recent years, and remains one of its most closely followed. It conquered e-commerce, turned cloud computing into a household term, and built an advertising business on track to bring in more than $60 billion this year. But while its fundamentals are undoubtedly impressive, its stock has frustrated investors in recent months.</p>
<div class="lb-trans"><p><strong>亞馬遜公司 NASDAQ: AMZN</strong> 在近年來一直是市場上最熱門的科技股票之一，並且仍然是最受關注的股票之一。它征服了電子商務，將雲計算變成了家喻户曉的術語，並建立了一個預計今年將帶來超過 600 億美元收入的廣告業務。但儘管其基本面無疑令人印象深刻，但其股票在最近幾個月卻讓投資者感到沮喪。</p>
</div><p>Despite the broader equity market pushing on to fresh records almost weekly since July, Amazon has yet to close above last February’s all-time high. Shares have repeatedly run into resistance around the $240 mark, failing to push through on multiple occasions over the past nine months, including twice in the past two months alone.</p>
<div class="lb-trans"><p>儘管自七月以來，整體股市幾乎每週都在創下新紀錄，但亞馬遜的股價仍未能突破去年二月的歷史高點。過去九個月中，股價多次在 240 美元附近遇到阻力，未能突破，包括在過去兩個月中兩次嘗試。</p>
</div><p>This pattern has formed what’s known in technical analysis as a “triple top,” a bearish setup that often warns of tiring bullish momentum. The failure to clear such a level, particularly in an environment of strong risk-on sentiment and supportive macro conditions, raises uncomfortable questions about whether Amazon’s rally is stalling.</p>
<div class="lb-trans"><p>這種模式在技術分析中被稱為 “三重頂”，這是一個看跌的形態，通常預示着看漲動能的疲軟。未能突破這樣的水平，尤其是在強烈的風險偏好情緒和支持性宏觀條件下，令人不安地質疑亞馬遜的反彈是否正在停滯。</p>
</div><p>Against that backdrop, last week’s upgrade from Wells Fargo may carry far more weight than the market initially appreciated. Let’s jump in and see why.</p>
<div class="lb-trans"><p>在這種背景下，上週來自富國銀行的升級可能比市場最初所意識到的更具分量。讓我們深入瞭解一下原因。</p>
</div><h2>Technical Resistance Turns Into a Warning Sign</h2>
<div class="lb-trans"><h2>技術阻力變成警告信號</h2>
</div><p>A triple top occurs when a stock fails to break through the same resistance level three times in succession. Each rejection signals that buyers lose conviction at that price point, and over time, the repeated failures can create a ceiling that grows harder to crack.</p>
<div class="lb-trans"><p>三重頂發生在股票連續三次未能突破相同的阻力水平時。每次拒絕都表明買家在該價格點失去信心，隨着時間的推移，反覆的失敗可能會形成一個越來越難以突破的天花板。</p>
</div><p>For Amazon, that ceiling is $240. As we’ve flagged multiple times in recent weeks, the stock has rallied hard up to that level, only to be beaten back into a retreat. The most recent attempts in July and early September came during periods of broad market strength, with indexes pushing higher on renewed optimism around cooling inflation, falling interest rates, and strengthening economic growth.</p>
<div class="lb-trans"><p>對於亞馬遜來説，這個天花板是 240 美元。正如我們在最近幾周多次提到的，股價曾強勁上漲至該水平，但又被打回撤退。最近在七月和九月初的嘗試發生在市場整體強勁的時期，指數因對通脹降温、利率下降和經濟增長加速的樂觀情緒而上漲。</p>
</div><p>It is concerning that Amazon could not capitalize despite these tailwinds, and the bears are right to wonder if the stock’s weakness is a canary in the coal mine.</p>
<div class="lb-trans"><p>令人擔憂的是，儘管有這些順風，亞馬遜卻未能抓住機會，空頭有理由懷疑該股的疲軟是否是煤礦中的金絲雀。</p>
</div><h2>Wells Fargo Upgrade Carries Extra Weight</h2>
<div class="lb-trans"><h2>富國銀行的升級具有額外分量</h2>
</div><p>However, all this makes last week’s analyst update all the more significant. For months, the company has collected reiterated Buy ratings from Wall Street, a steady chorus that added little incremental conviction. Last Wednesday, however, Wells Fargo upped its rating from Equal Weight to Overweight, a material upgrade that stands out from Telsey Advisory Group’s reiterated Outperform rating on the same day.</p>
<div class="lb-trans"><p>然而，所有這些使得上週的分析師更新顯得尤為重要。幾個月來，該公司在華爾街獲得了持續的買入評級，這種穩定的聲音並沒有增加多少信心。然而，上週三，富國銀行將其評級從持平上調至超配，這一實質性升級在同一天與 Telsey Advisory Group 重申的跑贏大盤評級形成鮮明對比。</p>
</div><p>While it can’t be said Wells Fargo was an out-and-out bear on Amazon shares, the upgrade does suggest they are throwing in the towel and committing to the bull case. The fact that this is happening in the face of the stock’s ongoing failure to break through $240 suggests the team there has a high degree of confidence in this happening soon.</p>
<div class="lb-trans"><p>雖然不能説富國銀行對亞馬遜股票持完全看空的態度，但這一升級確實表明他們正在放棄保守立場，致力於看漲的觀點。考慮到這一點發生在股票持續未能突破 240 美元的情況下，表明他們對這一突破即將發生的信心很高。</p>
</div><p>Their rationale was centered on Project Rainier, Amazon Web Services’ next-generation initiative expected to accelerate cloud revenue growth. With AI workloads surging, Wells Fargo believes AWS is positioned to reaccelerate after a period of slower growth. In addition, Amazon’s expanding advertising arm and relentless retail scale give it multiple levers to pull, strengthening the long-term outlook.</p>
<div class="lb-trans"><p>他們的理由集中在項目 Rainier 上，這是亞馬遜網絡服務的下一代計劃，預計將加速雲收入增長。隨着人工智能工作負載的激增，富國銀行認為 AWS 在經歷了一段較慢增長期後，正處於重新加速的有利位置。此外，亞馬遜不斷擴大的廣告部門和強大的零售規模為其提供了多個槓桿，增強了長期前景。</p>
</div><h2>Can Amazon Finally Break Through?</h2>
<div class="lb-trans"><h2>亞馬遜能否最終突破？</h2>
</div><p>For investors looking for other tailwinds to get excited about, beyond AWS, Amazon continues to deliver on multiple fronts. Its advertising unit is one of the fastest-growing businesses in the digital economy, while its e-commerce Prime business remains the linchpin of its retail empire. October’s upcoming Prime Day is expected to collect billions in consumer spending.</p>
<div class="lb-trans"><p>對於希望尋找其他順風的投資者來説，除了 AWS，亞馬遜在多個領域持續交付。其廣告部門是數字經濟中增長最快的業務之一，而其電子商務 Prime 業務仍然是其零售帝國的核心。十月即將到來的 Prime Day 預計將吸引數十億美元的消費者支出。</p>
</div><p>These engines give Amazon a depth of growth drivers that most companies can only dream of. In recent weeks, the issue has been translating these solid, if not actually improving, fundamentals into price performance.</p>
<div class="lb-trans"><p>這些引擎為亞馬遜提供了大多數公司只能夢想的增長驅動因素。最近幾周，問題在於如何將這些穩固的、甚至是改善的基本面轉化為價格表現。</p>
</div><p>The Wells Fargo upgrade underscores that, despite the stock’s frustrating chart, now is not the time to give up on Amazon. Instead, the opposite is the case. The underlying businesses remain strong, and the stock could soon have enough momentum to break through to fresh highs.</p>
<div class="lb-trans"><p>富國銀行的升級強調，儘管股票的圖表令人沮喪，但現在並不是放棄亞馬遜的時候。相反，情況正好相反。基礎業務依然強勁，股票可能很快會有足夠的動能突破到新的高點。</p>
</div><h2>Should You Invest $1,000 in Amazon.com Right Now?</h2>
<div class="lb-trans"><h2>你現在應該投資 1000 美元在亞馬遜嗎？</h2>
</div><p>Before you consider Amazon.com, you'll want to hear this.</p>
<div class="lb-trans"><p>在你考慮亞馬遜之前，你會想聽聽這個。</p>
</div><p>MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.</p>
<div class="lb-trans"><p>MarketBeat 每天跟蹤華爾街頂級評級和表現最佳的研究分析師及其推薦的股票。MarketBeat 已識別出五隻股票，頂級分析師正在悄悄地向客户推薦購買，以便在更廣泛的市場注意到之前... 而亞馬遜並不在名單上。</p>
</div><p>While Amazon.com currently has a Buy rating among analysts, top-rated analysts believe these five stocks are better buys.</p>
<div class="lb-trans"><p>雖然亞馬遜目前在分析師中獲得了買入評級，但頂級分析師認為這五隻股票更值得投資。</p>
</div><p>View The Five Stocks Here</p>
<div class="lb-trans"><p>查看這五隻股票</p>
</div>

Why Amazon’s Latest Upgrade Might Be Its Most Important Yet

- 亞馬遜股價在 $240 遇阻，形成 “三重頂” 技術形態。  
- Wells Fargo 上調評級至 “超配”，預計雲服務將加速增長。  
- 儘管面臨挑戰，亞馬遜的基本面依然強勁，未來有望突破高點。

為什麼亞馬遜的最新升級可能是其迄今為止最重要的一次