<p>美聯儲剛剛降息。其目標基本上是保護美國經濟免於陷入衰退。</p>
<p>華爾街預計未來還會有更多的降息，這可能會為這三家消費品公司帶來積極的結果。每家公司都有不同的風險和潛在回報。以下是這些股票在未來降息之前值得關注的原因。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>1. 塔吉特目前未能吸引消費者</h2>
<p><strong>塔吉特</strong>（TGT）是一家大型綜合零售商，提供多種產品。它與 <strong>沃爾瑪</strong>（WMT 0.64%）直接競爭。這是一個重要的比較點，因為塔吉特目前表現不佳，而沃爾瑪表現相當不錯。具體數字來看，塔吉特在 2025 年第二季度的同店銷售額下降了 1.9%，而沃爾瑪在美國的同店銷售額增長了 4.6%。</p>
<p>主要區別在於塔吉特的商業模式是提供更高端的購物體驗，而沃爾瑪則完全以日常低價為理念。消費者對經濟和通貨膨脹感到擔憂，摩托投資的研究顯示這可能會削弱美元的購買力，似乎正在用腳投票。然而，如果美聯儲的降息導致經濟增長回升，消費者可能會重新選擇塔吉特。</p>
<p>這樣的轉變之前曾發生過，因此期待它再次發生並不算過分，尤其是在一個受消費者情緒驅動的行業中。儘管如此，塔吉特的股價比其 52 周高點下跌了超過 40%，使其看起來相對便宜。而且這家股息王提供了吸引人的 5% 的收益率，背後有超過五十年的年度股息增長作為支撐。</p>
<h2>2. 露露樂蒙是一家奢侈基礎服裝零售商</h2>
<p><strong>露露樂蒙</strong>（LULU -0.75%）的故事與塔吉特大致相似。露露樂蒙生產運動服基礎款。然而，這些基礎款的成本非常高，因此實際上是一家奢侈零售商。公平地説，這裏有時尚的元素，公司過去也曾犯過設計錯誤，這些錯誤不能被忽視。但總體而言，它的趨勢表現往往好於不良趨勢。</p>
<p>但露露樂蒙無法控制的是經濟波動以及顧客對這些波動的反應。公司的第二季度業績從整體收入表來看並不差，收入增長了 7%，同店銷售額增長了 1%。但這完全是由國際市場的增長推動的，北美的銷售僅增長了 1%，同店銷售額下降了 4%。</p>
<p>顯然，北美的消費者在減少真正的可自由支配消費，儘管這些商品的性質是基礎性的。如果降息使消費者對經濟重新充滿信心，這一趨勢可能會改變。由於股價比其 52 周高點下跌了超過 50%，對於更激進的投資者來説，這裏可能存在一些反彈的吸引力。</p>
<h2>3. 可口可樂平淡但表現相當不錯</h2>
<p><strong>可口可樂</strong>（KO -0.85%）是這份名單上的最後一隻股票，適合保守型投資者。該股的股價僅比其 52 周高點下跌了約 10%。但這足以使該股的市銷率和市盈率低於其五年平均水平。説可口可樂的交易價格處於拋售狀態並不公平，但它的確看起來定價合理，甚至略顯便宜。該股並不常常打折，因此對於重視股息的長期投資者來説，這可能是一個不錯的機會。</p>
<p>在股息方面，這家飲料巨頭是股息王，擁有超過六十年的年度股息增長記錄。其收益率顯著高於市場，接近 3.1%。而且它是全球最大、管理最好的消費品公司之一。如果你風險厭惡，可口可樂是一個穩健的選擇。由降息驅動的經濟增長可能使消費者更容易為這種基本上非常昂貴的水進行消費。</p>
<h2>降息帶來的好處遍及各方</h2>
<p>美聯儲的降息在影響經濟方面有些笨拙。但它們在釋放投資資本方面非常有效。如果未來還有更多降息，正如華爾街所預期的那樣，塔吉特、露露樂蒙和可口可樂都可能受益於持續的，甚至更強勁的經濟增長。塔吉特和露露樂蒙的上行潛力更大，但可口可樂表明，即使是最保守的投資者也可以參與降息投資機會。</p>

可口可樂

塔吉特

露露樂蒙

<p>美聯儲最近的降息旨在提振美國經濟，這可能會使三隻消費品股票受益：塔吉特、露露樂蒙和可口可樂。塔吉特面臨銷售下滑的挑戰，但提供 5% 的股息收益率。露露樂蒙作為一家奢侈運動服零售商，自峯值以來已下跌 50%，吸引了激進投資者。可口可樂是保守投資者的穩定選擇，股息收益率為 3.1%，且交易價格低於其歷史平均水平。如果進一步降息，這些公司可能會看到經濟狀況和消費者支出的改善</p>

<p>The Federal Reserve just cut interest rates. The goal was, basically, to protect the U.S. economy from falling into a recession.</p>
<div class="lb-trans"><p>美聯儲剛剛降息。其目標基本上是保護美國經濟免於陷入衰退。</p>
</div><p>Wall Street is expecting additional rate cuts from here, which could lead to positive outcomes for these three consumer goods companies. Each one comes with a different set of risks and potential rewards. Here's why these stocks could be worth examining today, before more rate cuts are made.</p>
<div class="lb-trans"><p>華爾街預計未來還會有更多的降息，這可能會為這三家消費品公司帶來積極的結果。每家公司都有不同的風險和潛在回報。以下是這些股票在未來降息之前值得關注的原因。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F833403%2F23_11_15-three-people-in-a-row-in-various-stages-of-making-a-muscle-with-their-arms-_mf-dload-gettyimages-1257781491-1201x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>1. Target isn't resonating with consumers right now</h2>
<div class="lb-trans"><h2>1. 塔吉特目前未能吸引消費者</h2>
</div><p><strong>Target</strong>(TGT) is a large big box retailer, offering a range of products under one roof. It competes directly with <strong>Walmart</strong>(WMT 0.64%). That's an important comparison point because Target is doing poorly right now and Walmart is doing quite well. To put numbers on that, Target's same-store sales fell 1.9% in the second quarter of 2025 while Walmart's same store sales rose 4.6% in its U.S. locations.</p>
<div class="lb-trans"><p><strong>塔吉特</strong>（TGT）是一家大型綜合零售商，提供多種產品。它與 <strong>沃爾瑪</strong>（WMT 0.64%）直接競爭。這是一個重要的比較點，因為塔吉特目前表現不佳，而沃爾瑪表現相當不錯。具體數字來看，塔吉特在 2025 年第二季度的同店銷售額下降了 1.9%，而沃爾瑪在美國的同店銷售額增長了 4.6%。</p>
</div><p>The big difference is that Target's business model is to offer a more premium experience, while Walmart is squarely about its everyday low prices ethos. Consumers worried about the economy and inflation, which The Motley Fool's research shows can ravage the buying power of the dollar, appear to be voting with their feet. However, if Federal Reserve rate cuts lead to a growth uptick, consumers could trade back up to Target.</p>
<div class="lb-trans"><p>主要區別在於塔吉特的商業模式是提供更高端的購物體驗，而沃爾瑪則完全以日常低價為理念。消費者對經濟和通貨膨脹感到擔憂，摩托投資的研究顯示這可能會削弱美元的購買力，似乎正在用腳投票。然而，如果美聯儲的降息導致經濟增長回升，消費者可能會重新選擇塔吉特。</p>
</div><p>Just such a shift has happened before, so expecting it to happen again isn't a big stretch in a sector driven by consumer sentiment. That said, Target's shares are down more than 40% from their 52-week high, making them look relatively cheap. And the Dividend King is offering an attractive 5% yield that's backed by over five decades of annual dividend increases.</p>
<div class="lb-trans"><p>這樣的轉變之前曾發生過，因此期待它再次發生並不算過分，尤其是在一個受消費者情緒驅動的行業中。儘管如此，塔吉特的股價比其 52 周高點下跌了超過 40%，使其看起來相對便宜。而且這家股息王提供了吸引人的 5% 的收益率，背後有超過五十年的年度股息增長作為支撐。</p>
</div><h2>2. Lululemon is a luxury basics clothing retailer</h2>
<div class="lb-trans"><h2>2. 露露樂蒙是一家奢侈基礎服裝零售商</h2>
</div><p>The story around <strong>Lululemon</strong>(LULU -0.75%) is roughly similar to that of Target. Lululemon makes athletic wear basics. However, the cost of these basics is very high, so it is really a luxury retailer. To be fair, there's a fashion twist here and the company has made past design missteps that can't be ignored. But overall, it has been on trend more than it has been off trend.</p>
<div class="lb-trans"><p><strong>露露樂蒙</strong>（LULU -0.75%）的故事與塔吉特大致相似。露露樂蒙生產運動服基礎款。然而，這些基礎款的成本非常高，因此實際上是一家奢侈零售商。公平地説，這裏有時尚的元素，公司過去也曾犯過設計錯誤，這些錯誤不能被忽視。但總體而言，它的趨勢表現往往好於不良趨勢。</p>
</div><p>But one thing Lululemon can't control is the swings in the economy and how customers react to those swings. The company's second quarter results weren't bad if you take a top-level view of the income statement, with revenues up 7% and same-store sales up 1%. But that was entirely driven by international growth, with sales up just 1% in the Americas and same store sales off by 4%.</p>
<div class="lb-trans"><p>但露露樂蒙無法控制的是經濟波動以及顧客對這些波動的反應。公司的第二季度業績從整體收入表來看並不差，收入增長了 7%，同店銷售額增長了 1%。但這完全是由國際市場的增長推動的，北美的銷售僅增長了 1%，同店銷售額下降了 4%。</p>
</div><p>It clearly looks like consumers in the Americas are pulling back on what are really discretionary purchases, despite the basic nature of the items. If rate cuts make consumers more confident in the economy again, that trend could change. With the stock down more than 50% from its 52-week high, there could be some turnaround appeal here for more aggressive investors.</p>
<div class="lb-trans"><p>顯然，北美的消費者在減少真正的可自由支配消費，儘管這些商品的性質是基礎性的。如果降息使消費者對經濟重新充滿信心，這一趨勢可能會改變。由於股價比其 52 周高點下跌了超過 50%，對於更激進的投資者來説，這裏可能存在一些反彈的吸引力。</p>
</div><h2>3. Coca-Cola is boring and doing fairly well</h2>
<div class="lb-trans"><h2>3. 可口可樂平淡但表現相當不錯</h2>
</div><p><strong>Coca-Cola</strong>(KO -0.85%), the last stock up on this list, is appropriate for conservative investors. The shares are only down around 10% from their 52-week highs. But that's enough to have pushed the stock's price-to-sales and price-to-earnings ratios below their five-year averages. It wouldn't be fair to suggest that Coca-Cola is trading hands at fire-sale prices, but it does appear fairly priced to a little cheap. The stock doesn't go on sale very often, so this could be a good opportunity for long-term investors who place a high value on dividends.</p>
<div class="lb-trans"><p><strong>可口可樂</strong>（KO -0.85%）是這份名單上的最後一隻股票，適合保守型投資者。該股的股價僅比其 52 周高點下跌了約 10%。但這足以使該股的市銷率和市盈率低於其五年平均水平。説可口可樂的交易價格處於拋售狀態並不公平，但它的確看起來定價合理，甚至略顯便宜。該股並不常常打折，因此對於重視股息的長期投資者來説，這可能是一個不錯的機會。</p>
</div><p>On the dividend front, the beverage giant is a Dividend King with over six decades of annual dividend increases behind it. The yield is notably above the market at nearly 3.1%. And it is one of the largest and best-run consumer staples companies on the planet. If you are risk averse, Coca-Cola is a solid option. And economic growth driven by rate cuts could make it that much easier for consumers to justify splurging on what is basically very expensive water.</p>
<div class="lb-trans"><p>在股息方面，這家飲料巨頭是股息王，擁有超過六十年的年度股息增長記錄。其收益率顯著高於市場，接近 3.1%。而且它是全球最大、管理最好的消費品公司之一。如果你風險厭惡，可口可樂是一個穩健的選擇。由降息驅動的經濟增長可能使消費者更容易為這種基本上非常昂貴的水進行消費。</p>
</div><h2>There's plenty of benefit to go around from rate cuts</h2>
<div class="lb-trans"><h2>降息帶來的好處遍及各方</h2>
</div><p>Federal Reserve rate cuts are a bit of a blunt instrument when it comes to impacting the economy. But they can be very effective at freeing up capital for investment. If there are more rate cuts to come, as Wall Street seems to expect, Target, Lululemon, and Coca-Cola could all benefit if the outcome is continued, if not stronger, economic growth. The upside at Target and Lululemon is more material, but Coca-Cola shows that even the most conservative investors can get in on the rate-cut investment opportunity.</p>
<div class="lb-trans"><p>美聯儲的降息在影響經濟方面有些笨拙。但它們在釋放投資資本方面非常有效。如果未來還有更多降息，正如華爾街所預期的那樣，塔吉特、露露樂蒙和可口可樂都可能受益於持續的，甚至更強勁的經濟增長。塔吉特和露露樂蒙的上行潛力更大，但可口可樂表明，即使是最保守的投資者也可以參與降息投資機會。</p>
</div>

3 Consumer Goods Stocks Set to Benefit From a Rate Cut

- 美聯儲剛剛降息，旨在保護美國經濟免於衰退。  
- 華爾街預計將有更多降息，可能對三家消費品公司產生積極影響。  
- 目標公司、Lululemon 和可口可樂各自面臨不同風險與潛在回報。

三隻消費品股票將從降息中獲益