<div id="readability-page-1"><div><p>Monster Beverage reported better-than-expected Q3 results on Thursday, buoyed by strong demand for its sugar-free energy drinks and the expansion of its flavor offerings. Net sales rose 16.8% y-o-y to $2.20bn, exceeding the $2.11bn expected by analysts. Earnings per share came in at 56 cents, compared with 48 cents expected, driven by an improvement in gross margin to 55.7% of revenue, up from 53.2% a year earlier.</p><p> The sugar-free Monster Energy Ultra range contributed significantly to this growth, reflecting a shift in consumer behavior toward products perceived as healthier. The launch of new flavors also reinforced this commercial momentum. As part of its diversification strategy, the group plans to launch a new brand called FLRT, specifically aimed at female consumers, by the end of Q1 2026, in order to better capture a targeted customer base in what is now a highly segmented market.</p><p>Despite an uncertain economic environment, Monster has confirmed its ability to adapt its offering to changes in demand by capitalizing on health and wellness trends. The strong results for the quarter illustrate the group's solid positioning in the functional beverage market, a segment experiencing strong growth at the expense of traditional sodas.</p></div></div>

怪物飲料

<p>Monster Beverage 公佈了第三季度業績，淨銷售額同比增長 16.8%，達到 22 億美元，超出分析師預期的 21.1 億美元。每股收益為 56 美分，超過預期的 48 美分，得益於毛利率改善至 55.7%。增長主要受到無糖能量飲料強勁需求和新口味推出的推動。公司計劃在 2026 年第一季度推出一個新品牌 FLRT，針對女性消費者，反映其在競爭激烈的市場中適應健康趨勢的戰略</p>

怪物飲料由於其無糖飲料的需求而超出預期