<p>在今天的 XIN 峯會上，亞洲科技全球化生態系統的領先專家聚集在一起，討論中國科技公司如何成功拓展海外市場。涵蓋從人工智能設備到機器人技術，從東南亞到歐洲和美國，演講者們結合各自在投資、創業、眾籌和工業運營方面的背景，為來自中國和大灣區的創始人制定了一份切實可行的全球化行動指南。</p>
<p>論壇《從地方冠軍到全球顛覆者：亞洲科技如何超越本土市場》由 Bold Nation 的創始人兼首席執行官 Jay Ian Birbeck 主持。在媒體開放日參觀了幾個創業項目後，Jay 指出：“許多團隊顯然有全球化的潛力，他們最需要的是指導和經驗。”</p>
<p>小組討論的嘉賓包括 Gobi Partners 的管理合夥人 Xu Chen；TCF 的中國市場負責人 Betty Lam；Wadiz 的全球業務負責人 Ryan Jang；以及 Ansbo Investment 的董事總經理 Huang Jiasong。演講者們深入討論了亞洲科技公司如何超越本土市場，實現可擴展的全球增長。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>人工智能硬件和機器人被視為未來 5-10 年中國最具顛覆性的力量</strong></p>
<p>當被問及未來最有可能由中國公司主導的科技領域時，小組的回答非常明確：人工智能設備和機器人。Xu Chen 表示，中國在機器人技術系統和供應鏈能力方面已經建立了世界領先的優勢。無論是在工業機器人還是服務機器人領域，中國的能力都將以各種方式向全球輸出，Xu 説。</p>
<p>Betty 表示，具身人工智能和多模態智能設備將是下一個大趨勢。她提到最近在人工智能翻譯器和人工智能配件產品上的眾籌成功：“人工智能設備不僅會變得越來越多樣化，而且基礎模型也會變得更加本地化和多代理。這些創新將創造巨大的潛力。”</p>
<p>從生態系統的角度來看，Huang 補充道，關鍵不僅在於硬件創新，而在於誰能在機器人領域建立硬件與軟件的協同生態系統——類似於過去的 Windows + Intel 或今天的 NVIDIA CUDA。“誰能實現這一點，誰就可能成為機器人領域下一個超級巨頭，” 他説。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>選擇你的第一個海外市場：瞭解自己和市場</strong></p>
<p>對於來自大灣區的初創企業希望進入海外市場，Xu Chen 提供了非常實用的建議。他強調市場規模、文化背景、當地法規以及支付和物流基礎設施都是需要綜合評估的因素。“出海不僅僅是銷售你的產品。這是一個複雜的系統，” 他説。</p>
<p>他指出，西方市場的進入壁壘高，容錯空間小，因此一次失敗可能意味着永久失去機會。日本和韓國更適合準備充分的團隊，而東南亞對早期初創企業更友好，提供了較低的失敗成本和更容易的測試機會。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>最常見的錯誤是失去與真實用户的聯繫</strong></p>
<p>對於消費電子公司，Betty 指出最大的錯誤是忽視真實用户及其實際需求。在過去，公司往往依賴於分銷商的反饋，但如今，數據、評論、社交媒體和眾籌平台使品牌能夠直接接觸真實買家，Betty 説。</p>
<p>她強調，產品市場契合度（PMF）仍然是成功之前的第一個關鍵里程碑，用户畫像不準確可能直接導致開發失誤和市場營銷失敗。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>韓國市場進入壁壘高但回報豐厚</strong></p>
<p>Ryan 分享了中國品牌在韓國眾籌的經驗。他承認，韓國在許多品牌的海外優先級列表中往往排名較低。“但實際上，韓國用户是世界上最挑剔的用户之一，對美學和功能的標準最高。因此，在韓國的成功往往意味着產品在其他市場也具有很強的競爭力，” 他説。</p>
<p>他還提到，Wadiz 推出了多語言平台，並將引入自己的人工智能模型，幫助全球硬件團隊，包括中國製造商，制定有效的本地化策略。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>機器人出海面臨的最大挑戰是不確定性和當地合作伙伴</strong></p>
<p>在機器人領域，Huang 指出公司最常忽視的風險來自政策和地緣政治的不確定性。一些國家可能不歡迎中國機器人公司過於成功，因此尋找真正的當地合作伙伴至關重要。他警告不要對合作夥伴關係抱有模糊的概念，並建議企業家尋找真正願意共同承擔風險的合作伙伴，無論是通過股權還是渠道合作。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>

<p>在 XIN 峯會上，專家們討論了中國科技公司的全球擴張，重點關注人工智能設備和機器人技術。關鍵見解包括市場適配的重要性、理解當地法規的必要性以及真實用户反饋的需求。小組強調了中國在人工智能和機器人領域的優勢，以及進入西方市場的挑戰。針對初創企業，提供了實用建議，強調了地方合作伙伴關係的重要性以及東南亞和韓國等市場的潛力</p>

<p>At today’s XIN Summit, leading experts in Asia’s tech-globalization ecosystem gathered to discuss how Chinese technology companies can successfully expand overseas. Covering everything from AI devices to robotics, and from Southeast Asia to Europe and the US, the speakers drew on their respective backgrounds in investment, venture building, crowdfunding, and industrial operations to outline a practical, actionable playbook for founders from China and the Greater Bay Area aiming to go global.</p>
<div class="lb-trans"><p>在今天的 XIN 峯會上，亞洲科技全球化生態系統的領先專家聚集在一起，討論中國科技公司如何成功拓展海外市場。涵蓋從人工智能設備到機器人技術，從東南亞到歐洲和美國，演講者們結合各自在投資、創業、眾籌和工業運營方面的背景，為來自中國和大灣區的創始人制定了一份切實可行的全球化行動指南。</p>
</div><p>The forum From Local Champion to Global Disruptor: Scaling Asian Tech Beyond Home Markets was moderated by Jay Ian Birbeck, Founder and CEO of Bold Nation. After visiting several startup projects during the media open day, Jay noted, “Many teams clearly have the potential to go global, and what they need most is guidance and experience.”</p>
<div class="lb-trans"><p>論壇《從地方冠軍到全球顛覆者：亞洲科技如何超越本土市場》由 Bold Nation 的創始人兼首席執行官 Jay Ian Birbeck 主持。在媒體開放日參觀了幾個創業項目後，Jay 指出：“許多團隊顯然有全球化的潛力，他們最需要的是指導和經驗。”</p>
</div><p>The panel featured Xu Chen, Managing Partner at Gobi Partners; Betty Lam, Head of China Marketing at TCF; Ryan Jang, Head of Global Business at Wadiz; and Huang Jiasong, Managing Director at Ansbo Investment. The speakers engaged in an in-depth discussion on how Asian technology companies can move beyond their home markets and achieve scalable global growth.</p>
<div class="lb-trans"><p>小組討論的嘉賓包括 Gobi Partners 的管理合夥人 Xu Chen；TCF 的中國市場負責人 Betty Lam；Wadiz 的全球業務負責人 Ryan Jang；以及 Ansbo Investment 的董事總經理 Huang Jiasong。演講者們深入討論了亞洲科技公司如何超越本土市場，實現可擴展的全球增長。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>AI hardware and robotics seen as China’s most disruptive forces over the next 5–10 years</strong></p>
<div class="lb-trans"><p><strong>人工智能硬件和機器人被視為未來 5-10 年中國最具顛覆性的力量</strong></p>
</div><p>When asked about the technology sectors most likely to be led globally by Chinese companies in the future, the panel’s answers were strikingly focused: AI devices and robotics. Xu Chen said that China has already established a world-leading advantage in both robotic technology systems and supply chain capabilities. Whether in industrial or service robots, China’s capabilities will be exported globally in various ways, according to Xu.</p>
<div class="lb-trans"><p>當被問及未來最有可能由中國公司主導的科技領域時，小組的回答非常明確：人工智能設備和機器人。Xu Chen 表示，中國在機器人技術系統和供應鏈能力方面已經建立了世界領先的優勢。無論是在工業機器人還是服務機器人領域，中國的能力都將以各種方式向全球輸出，Xu 説。</p>
</div><p>Betty said that Embodied AI and multimodal intelligent devices will be the next big trends. She cited recent crowdfunding successes in AI translators and AI accessory products: “AI devices will not only become increasingly diverse, but underlying models will also become more localized and multi-agent. These innovations will create enormous potential.”</p>
<div class="lb-trans"><p>Betty 表示，具身人工智能和多模態智能設備將是下一個大趨勢。她提到最近在人工智能翻譯器和人工智能配件產品上的眾籌成功：“人工智能設備不僅會變得越來越多樣化，而且基礎模型也會變得更加本地化和多代理。這些創新將創造巨大的潛力。”</p>
</div><p>From an ecosystem perspective, Huang added that the key is not just hardware innovation, but who can build a hardware-software synergy ecosystem in robotics—similar to Windows + Intel in the past or NVIDIA CUDA today. “Whoever can achieve this could become the next supergiant in the robotics field,” he said.</p>
<div class="lb-trans"><p>從生態系統的角度來看，Huang 補充道，關鍵不僅在於硬件創新，而在於誰能在機器人領域建立硬件與軟件的協同生態系統——類似於過去的 Windows + Intel 或今天的 NVIDIA CUDA。“誰能實現這一點，誰就可能成為機器人領域下一個超級巨頭，” 他説。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Picking your first overseas market: know yourself and the market</strong></p>
<div class="lb-trans"><p><strong>選擇你的第一個海外市場：瞭解自己和市場</strong></p>
</div><p>For startups from the Greater Bay Area looking to enter overseas markets, Xu Chen offered very practical advice. He emphasized that market size, cultural background, local regulations, and the payment and logistics infrastructure are all factors that need to be evaluated together. “Going overseas isn’t just about selling your product. It’s a whole complex system,” he said.</p>
<div class="lb-trans"><p>對於來自大灣區的初創企業希望進入海外市場，Xu Chen 提供了非常實用的建議。他強調市場規模、文化背景、當地法規以及支付和物流基礎設施都是需要綜合評估的因素。“出海不僅僅是銷售你的產品。這是一個複雜的系統，” 他説。</p>
</div><p>He noted that Western markets have high entry barriers and little room for error, so a single failure could mean losing the opportunity permanently. Japan and South Korea are more suitable for well-prepared teams, while Southeast Asia is friendlier to early-stage startups, offering lower failure costs and easier opportunities to test.</p>
<div class="lb-trans"><p>他指出，西方市場的進入壁壘高，容錯空間小，因此一次失敗可能意味着永久失去機會。日本和韓國更適合準備充分的團隊，而東南亞對早期初創企業更友好，提供了較低的失敗成本和更容易的測試機會。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Most common mistake is losing touch with real users</strong></p>
<div class="lb-trans"><p><strong>最常見的錯誤是失去與真實用户的聯繫</strong></p>
</div><p>For consumer electronics companies, Betty identified the biggest mistake as ignoring real users and their actual needs. In the past, companies often relied on feedback from distributors, but today, data, reviews, social media, and crowdfunding platforms allow brands to reach real buyers directly, according to Betty.</p>
<div class="lb-trans"><p>對於消費電子公司，Betty 指出最大的錯誤是忽視真實用户及其實際需求。在過去，公司往往依賴於分銷商的反饋，但如今，數據、評論、社交媒體和眾籌平台使品牌能夠直接接觸真實買家，Betty 説。</p>
</div><p>She emphasized that product-market fit (PMF) remains the first critical milestone before success, and having an inaccurate user profile can directly lead to development missteps and marketing failures.</p>
<div class="lb-trans"><p>她強調，產品市場契合度（PMF）仍然是成功之前的第一個關鍵里程碑，用户畫像不準確可能直接導致開發失誤和市場營銷失敗。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Korean market is high barrier but high reward</strong></p>
<div class="lb-trans"><p><strong>韓國市場進入壁壘高但回報豐厚</strong></p>
</div><p>Ryan shared the experience of Chinese brands crowdfunding in Korea. He admitted that Korea is often ranked lower on the list of overseas priorities for many brands. “But in reality, Korean users are among the most discerning in the world, with the highest standards for both aesthetics and functionality. Because of this, success in Korea often signals that a product can be highly competitive in other markets,” he said.</p>
<div class="lb-trans"><p>Ryan 分享了中國品牌在韓國眾籌的經驗。他承認，韓國在許多品牌的海外優先級列表中往往排名較低。“但實際上，韓國用户是世界上最挑剔的用户之一，對美學和功能的標準最高。因此，在韓國的成功往往意味着產品在其他市場也具有很強的競爭力，” 他説。</p>
</div><p>He also mentioned that Wadiz has launched a multilingual platform and will introduce its own AI model to help global hardware teams, including Chinese manufacturers, develop effective localization strategies.</p>
<div class="lb-trans"><p>他還提到，Wadiz 推出了多語言平台，並將引入自己的人工智能模型，幫助全球硬件團隊，包括中國製造商，制定有效的本地化策略。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>The biggest challenge for robotics going overseas is uncertainty and local partners</strong></p>
<div class="lb-trans"><p><strong>機器人出海面臨的最大挑戰是不確定性和當地合作伙伴</strong></p>
</div><p>In the field of robotics, Huang pointed out that the risk companies most often overlook comes from uncertainty in policies and geopolitics. Some countries may not welcome Chinese robotics companies becoming too successful, so finding a truly local partner is crucial. He cautioned against vague notions of partnership and advised entrepreneurs to seek partners who genuinely share risk, whether through equity or channel-based collaboration.</p>
<div class="lb-trans"><p>在機器人領域，Huang 指出公司最常忽視的風險來自政策和地緣政治的不確定性。一些國家可能不歡迎中國機器人公司過於成功，因此尋找真正的當地合作伙伴至關重要。他警告不要對合作夥伴關係抱有模糊的概念，並建議企業家尋找真正願意共同承擔風險的合作伙伴，無論是通過股權還是渠道合作。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg?resize=780%2C520&amp;ssl=1"/></p>

Asia tech going-global forum at XIN Summit: AI devices, robotics, and market fit shape Chinese startups’ global expansion

- 在 XIN 峯會上，專家討論中國科技公司如何成功拓展海外市場。  
- 重點關注 AI 設備和機器人，認為這將是未來 5-10 年的主導力量。  
- 專家建議創業公司需瞭解市場和用户需求，以降低失敗風險。  

亞洲科技全球化論壇在 XIN 峯會上：人工智能設備、機器人技術和市場契合度正在塑造中國初創企業的全球擴張