<div id="readability-page-1"><div><p>THE gross merchandise value (GMV) of Singapore’s digital economy is estimated to rise from US$29 billion in 2024 to between US$40 billion and US$65 billion by 2030.</p><p>Amid this general optimism, however, there is one generational outlier still impacting growth in Singapore. While 92 per cent of Singaporeans have used an emerging digital payment method in the past year, only 42 per cent of Generation X consumers are open to using new payment methods such as digital wallets and QR codes over more traditional payment methods, indicated the Mastercard New Payments Index (NPI).</p><p>This reluctance is uniquely stark. In Vietnam, 73 per cent of this cohort is open to new payments, along with 58 per cent in both Thailand and Indonesia. The gap is also clear in social commerce adoption, where just 15 per cent of Singapore’s Gen X prefer purchasing through social apps, versus more than 50 per cent in Thailand and Vietnam.</p></div></div>

數字經濟

<p>新加坡的數字經濟預計將顯著增長，但 X 世代對採用數字錢包和二維碼等新支付方式的猶豫態度構成了挑戰。新加坡的 X 世代中只有 42% 願意接受這些支付方式，而越南、泰國和印度尼西亞的採用率則更高。這一代際差距也影響了社交電商的採用，新加坡的 X 世代中只有 15% 偏好通過社交應用進行購買</p>

為什麼企業必須贏得新加坡 X 世代對數字支付的信任