<div id="readability-page-1"><div><p>ON A late October morning, a long queue snaked through Siam Square, the bustling heart of Bangkok’s shopping district. The crowd had gathered for the grand opening of the first overseas Miniso Land — a multistory superstore for trendy toys.</p><p>The ground floor of the new Miniso flagship location was a shrine to Disney’s “Zootopia 2.” Local influencers in cosplay and media guests browsed aisles of co-branded merchandise, part of a global launch that the Chinese toy retailer chose to debut in Thailand.</p><p>Just 500 metres away, rival trendy toy retailer Pop Mart’s two-story store teemed with local shoppers and Chinese tourists snapping up Labubu dolls and other collectibles already sold out in China. Pop Mart is still enlarging the space to make room for another of its hit piece of intellectual property (IP). In August, the company also opened a 760-square-metre store — its largest worldwide — in Bangkok’s Iconsiam mall.</p></div></div>

名創優品

泡泡瑪特

<p>泰國正在利用受歡迎的中國品牌泡泡瑪特和名創優品來吸引中國遊客。名創優品在曼谷開設了首個海外名創優品樂園，展示了迪士尼的《瘋狂動物城 2》商品。在附近，泡泡瑪特的商店在當地人和中國遊客中都很受歡迎，提供在中國已經售罄的收藏品。泡泡瑪特還在曼谷的 Iconsiam 購物中心開設了全球最大的商店</p>

In Depth: Thailand turns to Pop Mart, Miniso to win back Chinese tourists

- 曼谷的 Siam Square 舉行了首家海外 Miniso Land 的盛大開幕。  
- 新旗艦店以迪士尼的 “瘋狂動物城 2” 為主題，吸引了眾多當地網紅和媒體。  
- 競爭對手 Pop Mart 也在附近開設了新店，熱銷 Labubu 娃娃等商品。  

深入分析：泰國藉助泡泡瑪特和名創優品吸引中國遊客回流