<p>/PRNewswire/ -- 在 2025 年許可獎頒獎典禮上，名創優品作為全球生活方式品牌，榮獲了備受矚目的雷達獎，以表彰其在知識產權合作和零售創新方面的傑出成就。該獎項由 Max Publishing 主辦，旨在慶祝在過去一年中顯著推動許可業務並加強全球品牌合作的品牌。</p>
<p>繼續閲讀</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在 2025 年許可獎上獲雷達獎</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在英國的門店</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在英國推出了以哈利·波特為靈感的系列產品</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品的自有知識產權</p>
<p>根據國際許可協會的年度報告，2024 年全球許可商品和服務的銷售額達到了 3696 億美元，同比增長 3.7%。隨着以知識產權驅動的消費持續推動全球零售增長，名創優品通過其綜合供應鏈、產品和零售創新以及創意內容運營，抓住了新興機會，不斷增強其在以知識產權驅動的零售模式下的核心競爭力。截至 2025 年 6 月，名創優品已進入 112 個國家和地區，在全球擁有超過 7600 家門店，與全球消費者分享其 “生活就是為了樂趣” 的理念。</p>
<p><strong>世界級知識產權組合和原創知識產權生態系統</strong></p>
<p>名創優品旨在成為全球領先的知識產權運營平台，建立了全面的超級知識產權戰略，與 150 多家全球知名的許可方合作，每年推出超過 10,000 種新產品，涵蓋玩具、家居用品、美容、生活方式商品和文具等多個類別。</p>
<p>名創優品的合作涵蓋了一些世界上最具標誌性的特許經營品牌，包括哈利·波特、三麗鷗、芭比和迪士尼。在中國，名創優品推出了與 Chiikawa 的合作，迅速成為全國熱銷產品，並在銷售和粉絲互動方面創下新紀錄。</p>
<p>在歐洲、東南亞、澳大利亞和北美，受《海賊王》、《史迪奇》和名創優品自有的乙烯塑料玩偶啓發的主題快閃店成功吸引了當地粉絲，展示了全球知識產權如何無縫融入日常零售生活。</p>
<p>與此同時，名創優品正在建立自己的原創知識產權生態系統，自 2025 年 7 月以來，公司已與九個新的藝術家知識產權建立了合作關係，為其組合帶來了新的創意聲音，並推動原創作品的孵化。</p>
<p>名創優品首席營銷官 Robin Liu 總結道：“名創優品在兩個軌道上前進：與全球有影響力的知識產權合作，同時培育我們自己的知識產權。與成熟的跨文化知識產權合作為我們的組合帶來了穩定性，而建立原創藝術家簽約的知識產權則推動了長期差異化和持續的品牌活力。”</p>
<p><strong>零售創新與知識產權驅動的增長戰略</strong></p>
<p>截至 2025 年，名創優品在全球銷售了超過 8 億件許可產品，預計到 2028 年，知識產權商品將佔總銷售額的一半以上。名創優品始終堅持其願景——成為全球領先的知識產權運營平台，繼續向全球消費者提供情感共鳴和文化啓發的產品。通過其獨特的超級門店和超級知識產權合作概念，公司正在擴展知識產權的商業邊界，建立持久的品牌價值，標誌着其長期增長旅程中的又一步穩固進展。</p>
<p><strong>關於名創優品</strong></p>
<p>名創優品集團是一家全球生活方式品牌，提供多種設計導向的生活產品。公司主要通過其龐大的名創優品門店網絡為消費者服務，營造輕鬆、尋寶和引人入勝的購物體驗，充滿令人愉悦的驚喜，吸引各類消費者。美觀的設計、質量和實惠是名創優品廣泛產品組合的核心，公司不斷推出具有這些品質的產品。自 2013 年在中國開設第一家門店以來，公司已將其旗艦品牌 “名創優品” 打造為全球知名的零售品牌。</p>
<p>照片 - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1"/></p>

名創優品

<p>名創優品是一家全球生活方式品牌，在 2025 年許可獎中獲得雷達獎，以表彰其在全球知識產權戰略方面的卓越表現。該獎項認可了名創優品在知識產權合作和零售創新方面的成就，促進了其在許可業務中的增長。名創優品已擴展到 112 個國家，擁有超過 7600 家門店，與知名授權商合作並推出多樣化產品。該公司旨在成為領先的知識產權運營平台，專注於全球合作和原創知識產權開發</p>

<p>, /PRNewswire/ -- At The Licensing Awards 2025, MINISO, a global lifestyle brand, was honored with the prestigious Radar Award, acknowledging its outstanding achievements in IP collaboration and retail innovation. Organized by Max Publishing, the award celebrates brands that have significantly advanced their licensing business and strengthened global brand partnerships over the past year.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在 2025 年許可獎頒獎典禮上，名創優品作為全球生活方式品牌，榮獲了備受矚目的雷達獎，以表彰其在知識產權合作和零售創新方面的傑出成就。該獎項由 Max Publishing 主辦，旨在慶祝在過去一年中顯著推動許可業務並加強全球品牌合作的品牌。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Wins Radar Award at The Licensing Awards 2025</p>
<div class="lb-trans"><p>名創優品在 2025 年許可獎上獲雷達獎</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Store in UK</p>
<div class="lb-trans"><p>名創優品在英國的門店</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO launched its Harry Potter-inspired collection in UK</p>
<div class="lb-trans"><p>名創優品在英國推出了以哈利·波特為靈感的系列產品</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO's Owned IPs</p>
<div class="lb-trans"><p>名創優品的自有知識產權</p>
</div><p>According to Licensing International's annual report, global sales of licensed goods and services reached USD 369.6 billion in 2024, growing 3.7% year-on-year. As IP-driven consumption continues to power global retail growth, MINISO has seized emerging opportunities through its integrated supply chain, product and retail innovation, and creative content operations, continuously strengthening its core competitiveness under the IP-driven retail model. As of June 2025, MINISO has entered 112 countries and regions, with over 7,600 stores worldwide sharing its &#34;Life is for Fun&#34; philosophy with global consumers.</p>
<div class="lb-trans"><p>根據國際許可協會的年度報告，2024 年全球許可商品和服務的銷售額達到了 3696 億美元，同比增長 3.7%。隨着以知識產權驅動的消費持續推動全球零售增長，名創優品通過其綜合供應鏈、產品和零售創新以及創意內容運營，抓住了新興機會，不斷增強其在以知識產權驅動的零售模式下的核心競爭力。截至 2025 年 6 月，名創優品已進入 112 個國家和地區，在全球擁有超過 7600 家門店，與全球消費者分享其 “生活就是為了樂趣” 的理念。</p>
</div><p><strong>World-Class IP Portfolio and Original IP Ecosystem</strong></p>
<div class="lb-trans"><p><strong>世界級知識產權組合和原創知識產權生態系統</strong></p>
</div><p>Aiming to become the world's leading IP operation platform, MINISO has built a comprehensive Super IP strategy, collaborating with over 150 globally renowned licensors and launching more than 10,000 new products annually across diverse categories, including toys, homeware, beauty, lifestyle goods, and stationery.</p>
<div class="lb-trans"><p>名創優品旨在成為全球領先的知識產權運營平台，建立了全面的超級知識產權戰略，與 150 多家全球知名的許可方合作，每年推出超過 10,000 種新產品，涵蓋玩具、家居用品、美容、生活方式商品和文具等多個類別。</p>
</div><p>MINISO's collaborations span some of the world's most iconic franchises, including Harry Potter, Sanrio, Barbie, and Disney, In China, MINISO introduced Chiikawa collaborations, and quickly became a nationwide hit and set new records in both sales and fan engagement.</p>
<div class="lb-trans"><p>名創優品的合作涵蓋了一些世界上最具標誌性的特許經營品牌，包括哈利·波特、三麗鷗、芭比和迪士尼。在中國，名創優品推出了與 Chiikawa 的合作，迅速成為全國熱銷產品，並在銷售和粉絲互動方面創下新紀錄。</p>
</div><p>Across Europe, Southeast Asia, Australia, and North America, themed pop-ups inspired by One Piece, Stitch, and MINISO's own vinyl plush successfully attracted local fans and demonstrated how global IPs could be seamlessly woven into everyday retail life.</p>
<div class="lb-trans"><p>在歐洲、東南亞、澳大利亞和北美，受《海賊王》、《史迪奇》和名創優品自有的乙烯塑料玩偶啓發的主題快閃店成功吸引了當地粉絲，展示了全球知識產權如何無縫融入日常零售生活。</p>
</div><p>At the same time, MINISO is building its own original IP ecosystem, Since July 2025, the company has announced partnerships with nine new artist IPs, bringing fresh creative voices into its portfolio and fueling the incubation of original works.</p>
<div class="lb-trans"><p>與此同時，名創優品正在建立自己的原創知識產權生態系統，自 2025 年 7 月以來，公司已與九個新的藝術家知識產權建立了合作關係，為其組合帶來了新的創意聲音，並推動原創作品的孵化。</p>
</div><p>Robin Liu, Chief Marketing Officer of MINISO, summed it up, &#34;MINISO moves forward on two tracks: collaborating with globally influential IPs while nurturing our own. Working with established, cross-cultural IPs brings stability to our portfolio, while building original artist-signed IPs drives long-term differentiation and sustained brand vitality.&#34;</p>
<div class="lb-trans"><p>名創優品首席營銷官 Robin Liu 總結道：“名創優品在兩個軌道上前進：與全球有影響力的知識產權合作，同時培育我們自己的知識產權。與成熟的跨文化知識產權合作為我們的組合帶來了穩定性，而建立原創藝術家簽約的知識產權則推動了長期差異化和持續的品牌活力。”</p>
</div><p><strong>Retail Innovation and IP-Driven Growth Strategy</strong></p>
<div class="lb-trans"><p><strong>零售創新與知識產權驅動的增長戰略</strong></p>
</div><p>As of 2025, MINISO has sold over 800 million licensed products worldwide, with IP merchandise projected to make up more than half of total sales by 2028. Staying true to its vision — to become the world's leading IP operation platform, MINISO continues to deliver emotionally resonant and culturally inspired products to global consumers. Through its distinctive Super Stores and Super IP Collaboration concepts, the company is expanding the commercial boundaries of IP and building enduring brand value, marking another solid step forward in its long-term growth journey.</p>
<div class="lb-trans"><p>截至 2025 年，名創優品在全球銷售了超過 8 億件許可產品，預計到 2028 年，知識產權商品將佔總銷售額的一半以上。名創優品始終堅持其願景——成為全球領先的知識產權運營平台，繼續向全球消費者提供情感共鳴和文化啓發的產品。通過其獨特的超級門店和超級知識產權合作概念，公司正在擴展知識產權的商業邊界，建立持久的品牌價值，標誌着其長期增長旅程中的又一步穩固進展。</p>
</div><p><strong>About MINISO</strong></p>
<div class="lb-trans"><p><strong>關於名創優品</strong></p>
</div><p>MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand &#34;MINISO&#34; as a globally recognized retail brand.</p>
<div class="lb-trans"><p>名創優品集團是一家全球生活方式品牌，提供多種設計導向的生活產品。公司主要通過其龐大的名創優品門店網絡為消費者服務，營造輕鬆、尋寶和引人入勝的購物體驗，充滿令人愉悦的驚喜，吸引各類消費者。美觀的設計、質量和實惠是名創優品廣泛產品組合的核心，公司不斷推出具有這些品質的產品。自 2013 年在中國開設第一家門店以來，公司已將其旗艦品牌 “名創優品” 打造為全球知名的零售品牌。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN30695&amp;Transmission_Id=202511210625PR_NEWS_EURO_ND__EN30695&amp;DateId=20251121"/></p>

名創優品在 2025 年授權獎中榮獲雷達獎，因其在全球知識產權戰略上的卓越表現而獲得認可