<p>作者：Genna Contino</p>
<p>對 “可疑” 經濟的擔憂使購物者開始尋找二手聖誕禮物</p>
<p>Z 世代對二手購物的喜好幫助二手購物擺脱了污名——預計在這個假日季節，更多人會贈送轉售的服裝、配飾和其他物品。</p>
<p>Hayley Doyle 對二手購物的熱愛始於高中，那時她會用零花錢購買二手 T 恤和牛仔褲，以打造個人風格。</p>
<p>十多年後，這位來自北卡羅來納州的藝術家仍然在二手店的尋寶過程中感到興奮。她對標籤上標有 “100% 棉” 的衣物或印有小 “925” 的純銀首飾有着敏鋭的眼光，這表明材料的質量。</p>
<p>對 Doyle 來説，二手購物不僅有趣，而且比在大型商店或購物中心購物更實惠。她説：“我實際上在夏天就開始關注聖誕商品，以分散開支。生活艱難，坦率地説，情況只會變得更糟。”</p>
<p>閲讀更多：經濟在政府關門中倖存——但一切並不美好</p>
<p>28 歲的 Doyle 將自己描述為介於 Z 世代和千禧一代之間的人，這兩個羣體在過去幾年中推動了二手購物的日益普及。年輕人在追求 Y2K 或田園風格美學時的二手服裝購物，幫助二手購物擺脱了污名，轉變為一種趨勢，而非必要。</p>
<p>與此同時，隨着家庭面臨價格上漲、就業市場疲軟和預算緊張，專家預計在這個假日季節，更多人會選擇二手購物作為禮物，尤其是現在他們能夠接受這種經濟實惠而不再感到羞愧。</p>
<p>尚不清楚大規模關税的實施將如何影響消費者在這個假日季節的價格，但經濟學家預計，新的成本將大部分轉嫁給購物者。根據 WalletHub 的假日購物調查，33% 的人計劃在今年申請新的信用卡，以幫助應對假日購物開支。</p>
<p>在這種背景下，二手購物對經濟拮据的家庭變得更加吸引人。</p>
<p>“人們一直將轉售視為一種更具預算友好的方式，” Goodwill 的首席營銷官 Onney Crawley 説。這個假日季節，轉售提供了 “在不超支的情況下仍然能夠贈送有意義的禮物的方式。”</p>
<p>即使是二手店也在舉行黑色星期五促銷</p>
<p>Buffalo Exchange 二手店的顧客通常在這個時候減少，因為購物者傾向於轉向大型商店和購物中心購買禮物。然而，今年，該公司預計其在全國 40 多家門店的假日客流量將增加。</p>
<p>“我認為這已經變得如此廣泛接受和喜愛，尤其是在年輕一代中，再加上人們今年比以往任何時候都更想省錢，” Buffalo Exchange 的助理營銷經理 Jessica Pruitt 説。“經濟形勢有點可疑，所以我絕對認為人們會轉向二手商品。”</p>
<p>閲讀更多：十月份沒有失業率？關鍵經濟報告將因歷史性關門而被取消、延遲和損壞。</p>
<p>Mastercard 經濟研究所的數據證實，越來越多的消費者選擇轉售——尤其是服裝。今年，循環時尚市場（包括轉售和租賃服裝）的支出增長了 14.2%。</p>
<p>在 2024 年，奢侈品市場在線服裝支出的 27% 流向了循環時尚商家，包括 The RealReal（REAL）和 Thredup（TDUP）等網站。在 2025 年第三季度，這些二手零售商的收入分別增長了 17% 和 34%。</p>
<p>Buffalo Exchange 正在利用對二手購物日益增長的興趣，推出特別的假日優惠，包括首次延長的黑色星期五促銷。該零售商將在 11 月 25 日至 30 日列出 75% 折扣的商品，擴大去年黑色星期五舉行的首次一日促銷。</p>
<p>一些 Goodwill 門店今年也提供黑色星期五優惠。例如，北卡羅來納州的兩個專門銷售翻新電子產品的 Goodwill 分店將在 11 月 28 日至 30 日進行促銷，提供深度折扣，像 AirPods 售價 29.99 美元，Kindle Fire 電子書閲讀器售價 9.99 美元。</p>
<p>受歡迎的二手商品，如復古手袋、限量版運動鞋和設計師太陽鏡，都可能成為不錯的假日禮物。Pruitt 表示，捐贈時仍帶標籤的新毛衣和外套也是不錯的選擇。</p>
<p>“也許你通常無法給朋友送一副 Gucci 太陽鏡，但現在你可以，因為你可以在 Buffalo 以更實惠的價格找到它，” 她説。</p>
<p>閲讀更多：如何讓你的假日購物清單免受關税影響</p>
<p>銷售更廣泛商品的二手店提供的潛在禮物超出了服裝。Crawley 表示，黑膠唱片、經典書籍、懷舊玩具、獨特的杯子、餐具和高檔廚房用品都是 Goodwill 商店熱銷的禮物。</p>
<p>二手運動器材也可以成為孩子們在這個聖誕節要求新裝備的實惠選擇。根據阿斯彭研究所的 Project Play，2024 年家庭在孩子主要運動上的平均支出為 1,016 美元，自 2019 年以來增長了 46%。</p>
<p>“家庭，尤其是在青少年參與度高和裝備更換頻繁的地區，轉向二手選擇作為管理成本的實用方式，” Mastercard（MA）首席經濟學家 Michelle Meyer 説。</p>
<p>節儉贈禮小貼士</p>
<p>作為一名資深的二手購物者，Doyle 掌握了一些從二手商店尋找最佳禮物的技巧和竅門。</p>
<p>因為她有一個大家庭需要購物，她專注於尋找既有質量又有獨特性的輕微使用過的禮物，知道她的親戚重視這種深思熟慮的策略。</p>
<p>“如果我能在好市多找到一款非常可愛的皮革手袋，價格又比商店裏那些看起來千篇一律的手袋便宜，我的嫂子會很感激，” 道爾説。</p>
<p>當她不知道從哪裏開始時，有時從家居用品區找到一個漂亮的藤編籃子，並用小物件填滿它，可以讓事情變得更簡單，並且提供一個不錯的展示效果。如果咖啡桌書籍或食譜的封面保護套破損，她會將其去掉，通常會露出一個 “美麗、經典、簡單風格” 的封面。</p>
<p>以下是專家提供的一些其他節儉贈禮小貼士：</p>
<p>-- 仔細檢查物品是否有劃痕、磨損、撕裂和污漬。</p>
<p>-- 檢查衣物標籤上的材料 - 由天然纖維如棉、絲綢、亞麻和羊毛製成的物品比那些由塑料基面料製成的更可持續且質量更好。</p>
<p>-- 尋找帶有原始標籤的物品，這意味着它們沒有被使用或穿過。</p>
<p>-- 檢查珠寶的質量印記。尋找一個微小的 “925” 印記以確認一件物品是純銀，或 “10K”、“14K” 或 “18K” 以確認黃金的質量。</p>
<p>-- 在贈送任何炊具之前先清洗它。</p>
<p>-- 在貨架上尋找耐克 NKE、阿迪達斯 ADDYY、Lululemon LULU、Alo、True Religion 或 Levi's LEVI，以獲得流行品牌的大幅折扣。</p>
<p>更多聰明消費的假日購物小貼士：如何讓你的假日購物清單免受關税影響</p>
<p>-Genna Contino</p>
<p>此內容由 MarketWatch 創建，MarketWatch 由道瓊斯公司運營。MarketWatch 獨立於道瓊斯新聞通訊和《華爾街日報》發佈。</p>
<p>（結束）道瓊斯新聞通訊</p>
<p>11-29-25 1303ET</p>

美元樹

<p>在經濟擔憂的背景下，二手商店正在舉行黑色星期五促銷活動，因為越來越多的美國人選擇二手購物作為節日禮物。Z 世代對二手購物的興趣降低了其污名化，使其成為預算有限的購物者的熱門選擇。價格上漲和疲軟的就業市場推動了這一趨勢，像 Buffalo Exchange 和 Goodwill 這樣的商店提供了顯著的折扣。循環時尚市場正在增長，二手和租賃服裝的消費增加。像復古手袋和設計師太陽鏡這樣的二手商品正成為受歡迎的節日禮物</p>

<p>By Genna Contino</p>
<div class="lb-trans"><p>作者：Genna Contino</p>
</div><p>Fears about the 'sketchy' economy have shoppers on the hunt for secondhand Christmas gifts</p>
<div class="lb-trans"><p>對 “可疑” 經濟的擔憂使購物者開始尋找二手聖誕禮物</p>
</div><p>Gen Z's taste for thrifting has helped secondhand shopping shed its stigma - and more people are expected to gift resale clothing, accessories and other items this holiday season.</p>
<div class="lb-trans"><p>Z 世代對二手購物的喜好幫助二手購物擺脱了污名——預計在這個假日季節，更多人會贈送轉售的服裝、配飾和其他物品。</p>
</div><p>Hayley Doyle's love for thrifting began in high school, when she would take her pocket money to shop for secondhand T-shirts and jeans to curate her personal style.</p>
<div class="lb-trans"><p>Hayley Doyle 對二手購物的熱愛始於高中，那時她會用零花錢購買二手 T 恤和牛仔褲，以打造個人風格。</p>
</div><p>More than a decade later, the North Carolina-based artist still gets a thrill from the treasure hunt at secondhand stores. She has an eagle eye for clothing with &#34;100% cotton&#34; on the tag or sterling silver jewelry stamped with a tiny &#34;925,&#34; indicating the quality of material.</p>
<div class="lb-trans"><p>十多年後，這位來自北卡羅來納州的藝術家仍然在二手店的尋寶過程中感到興奮。她對標籤上標有 “100% 棉” 的衣物或印有小 “925” 的純銀首飾有着敏鋭的眼光，這表明材料的質量。</p>
</div><p>Thrifting isn't just fun for Doyle, it's also more affordable than shopping at big-box stores or the mall. &#34;I actually start looking at Christmas things in the summer to spread out the expense,&#34; she said. &#34;Times are hard and have only gotten harder, frankly.&#34;</p>
<div class="lb-trans"><p>對 Doyle 來説，二手購物不僅有趣，而且比在大型商店或購物中心購物更實惠。她説：“我實際上在夏天就開始關注聖誕商品，以分散開支。生活艱難，坦率地説，情況只會變得更糟。”</p>
</div><p>Read more: The economy survived the government shutdown - but all is not well</p>
<div class="lb-trans"><p>閲讀更多：經濟在政府關門中倖存——但一切並不美好</p>
</div><p>Doyle, 28, describes herself as somewhere in the middle of Gen Z and millennials, groups that have fueled thrifting's growing popularity over the past several years. Young people thrifting clothes as they embrace their Y2K or cottagecore aesthetics have helped secondhand shopping shed its stigma, turning it into a trend, not a necessity.</p>
<div class="lb-trans"><p>28 歲的 Doyle 將自己描述為介於 Z 世代和千禧一代之間的人，這兩個羣體在過去幾年中推動了二手購物的日益普及。年輕人在追求 Y2K 或田園風格美學時的二手服裝購物，幫助二手購物擺脱了污名，轉變為一種趨勢，而非必要。</p>
</div><p>At the same time, as households face rising prices, a weaker job market and tighter budgets, experts anticipate more people will shop secondhand for gifts this holiday season, especially now that they're able to embrace the affordability without the shame once attached to thrifted holiday presents.</p>
<div class="lb-trans"><p>與此同時，隨着家庭面臨價格上漲、就業市場疲軟和預算緊張，專家預計在這個假日季節，更多人會選擇二手購物作為禮物，尤其是現在他們能夠接受這種經濟實惠而不再感到羞愧。</p>
</div><p>It's unclear exactly how the implementation of sweeping tariffs will impact consumer prices this holiday season, but economists expect a significant amount of the new costs to be passed onto shoppers. To help with holiday shopping expenses, 33% of people plan to apply for a new credit card this year, according to WalletHub's holiday shopping survey.</p>
<div class="lb-trans"><p>尚不清楚大規模關税的實施將如何影響消費者在這個假日季節的價格，但經濟學家預計，新的成本將大部分轉嫁給購物者。根據 WalletHub 的假日購物調查，33% 的人計劃在今年申請新的信用卡，以幫助應對假日購物開支。</p>
</div><p>Against this backdrop, thrifting is becoming more appealing for financially-squeezed families.</p>
<div class="lb-trans"><p>在這種背景下，二手購物對經濟拮据的家庭變得更加吸引人。</p>
</div><p>&#34;People have always seen resale as a way to be more budget-friendly,&#34; said Goodwill's chief marketing officer Onney Crawley. This holiday season, resale offers &#34;a way to still give meaningful gifts without having to overspend.&#34;</p>
<div class="lb-trans"><p>“人們一直將轉售視為一種更具預算友好的方式，” Goodwill 的首席營銷官 Onney Crawley 説。這個假日季節，轉售提供了 “在不超支的情況下仍然能夠贈送有意義的禮物的方式。”</p>
</div><p>Even secondhand stores are holding Black Friday sales</p>
<div class="lb-trans"><p>即使是二手店也在舉行黑色星期五促銷</p>
</div><p>Crowds at Buffalo Exchange secondhand stores typically die down around this time of year when shoppers tend to turn to big-box stores and malls to buy gifts. This year, however, the company expects more holiday foot traffic at its more than 40 stores across the country.</p>
<div class="lb-trans"><p>Buffalo Exchange 二手店的顧客通常在這個時候減少，因為購物者傾向於轉向大型商店和購物中心購買禮物。然而，今年，該公司預計其在全國 40 多家門店的假日客流量將增加。</p>
</div><p>&#34;I think it's become so widely accepted and loved, especially among the younger generation, and then combined with the fact that people want to save money this year more than ever,&#34; Buffalo Exchange assistant marketing manager Jessica Pruitt said. &#34;Things are a little sketchy, economically, so I definitely think people will turn to secondhand.&#34;</p>
<div class="lb-trans"><p>“我認為這已經變得如此廣泛接受和喜愛，尤其是在年輕一代中，再加上人們今年比以往任何時候都更想省錢，” Buffalo Exchange 的助理營銷經理 Jessica Pruitt 説。“經濟形勢有點可疑，所以我絕對認為人們會轉向二手商品。”</p>
</div><p>Read more: No unemployment rate for October? Key economic reports to be canceled, delayed and damaged by historic shutdown.</p>
<div class="lb-trans"><p>閲讀更多：十月份沒有失業率？關鍵經濟報告將因歷史性關門而被取消、延遲和損壞。</p>
</div><p>Mastercard Economics Institute data confirms that more consumers are choosing resale - particularly for clothing. Spending in the circular fashion market, which includes resale and rented clothes, is up 14.2% this year alone.</p>
<div class="lb-trans"><p>Mastercard 經濟研究所的數據證實，越來越多的消費者選擇轉售——尤其是服裝。今年，循環時尚市場（包括轉售和租賃服裝）的支出增長了 14.2%。</p>
</div><p>In 2024, 27% of online apparel spending in the luxury market went to circular fashion merchants, including sites like The RealReal (REAL) and Thredup (TDUP). In the third quarter of 2025, revenue at those secondhand retailers increased 17% and 34%, respectively.</p>
<div class="lb-trans"><p>在 2024 年，奢侈品市場在線服裝支出的 27% 流向了循環時尚商家，包括 The RealReal（REAL）和 Thredup（TDUP）等網站。在 2025 年第三季度，這些二手零售商的收入分別增長了 17% 和 34%。</p>
</div><p>Buffalo Exchange is capitalizing off the growing interest in secondhand shopping with special holiday deals, including its first ever extended Black Friday sale. The retailer will list a selection of items for 75% off Nov. 25 to 30, expanding the inaugural one-day sale it held last year on Black Friday.</p>
<div class="lb-trans"><p>Buffalo Exchange 正在利用對二手購物日益增長的興趣，推出特別的假日優惠，包括首次延長的黑色星期五促銷。該零售商將在 11 月 25 日至 30 日列出 75% 折扣的商品，擴大去年黑色星期五舉行的首次一日促銷。</p>
</div><p>Some Goodwill locations are also offering Black Friday deals this year. For example, two Goodwill branches dedicated to refurbished electronics in North Carolina are running sales from Nov. 28 to 30, offering deep discounts on sought-after gifts like AirPods for $29.99 and Kindle Fire e-readers for $9.99.</p>
<div class="lb-trans"><p>一些 Goodwill 門店今年也提供黑色星期五優惠。例如，北卡羅來納州的兩個專門銷售翻新電子產品的 Goodwill 分店將在 11 月 28 日至 30 日進行促銷，提供深度折扣，像 AirPods 售價 29.99 美元，Kindle Fire 電子書閲讀器售價 9.99 美元。</p>
</div><p>Popular thrifted items that could make a good holiday gift include vintage purses, limited-edition sneakers and designer sunglasses. New sweaters and jackets that were donated with the tags still on them are also a solid choice, Pruitt said.</p>
<div class="lb-trans"><p>受歡迎的二手商品，如復古手袋、限量版運動鞋和設計師太陽鏡，都可能成為不錯的假日禮物。Pruitt 表示，捐贈時仍帶標籤的新毛衣和外套也是不錯的選擇。</p>
</div><p>&#34;Maybe you couldn't normally gift your friend a pair of Gucci sunglasses, but now you can because you could get it at Buffalo and find it a lot more affordably,&#34; she said.</p>
<div class="lb-trans"><p>“也許你通常無法給朋友送一副 Gucci 太陽鏡，但現在你可以，因為你可以在 Buffalo 以更實惠的價格找到它，” 她説。</p>
</div><p>Read more: How to tariff-proof your holiday shopping list</p>
<div class="lb-trans"><p>閲讀更多：如何讓你的假日購物清單免受關税影響</p>
</div><p>Thrift stores that sell a wider variety of items are stocked with potential gifts beyond clothing. Vinyl records, classic books, nostalgic toys, funky mugs, serving dishes and high-end kitchenware are all popular gifts sold at Goodwill stores, Crawley said.</p>
<div class="lb-trans"><p>銷售更廣泛商品的二手店提供的潛在禮物超出了服裝。Crawley 表示，黑膠唱片、經典書籍、懷舊玩具、獨特的杯子、餐具和高檔廚房用品都是 Goodwill 商店熱銷的禮物。</p>
</div><p>Used sporting equipment can also be an affordable option for kids asking for new gear this Christmas. Parents may be on the hunt for bargains: The average amount families spent on a child's primary sport was $1,016 in 2024, according to the Aspen Institute's Project Play, a 46% increase since 2019.</p>
<div class="lb-trans"><p>二手運動器材也可以成為孩子們在這個聖誕節要求新裝備的實惠選擇。根據阿斯彭研究所的 Project Play，2024 年家庭在孩子主要運動上的平均支出為 1,016 美元，自 2019 年以來增長了 46%。</p>
</div><p>&#34;Families, especially in regions with strong youth participation and frequent gear turnover, turn to pre-owned options as a practical way to manage costs,&#34; Mastercard (MA) Chief Economist Michelle Meyer said.</p>
<div class="lb-trans"><p>“家庭，尤其是在青少年參與度高和裝備更換頻繁的地區，轉向二手選擇作為管理成本的實用方式，” Mastercard（MA）首席經濟學家 Michelle Meyer 説。</p>
</div><p>Thrifty gifting tips</p>
<div class="lb-trans"><p>節儉贈禮小貼士</p>
</div><p>As a veteran thrifter, Doyle has picked up a few tips and tricks for finding the best gifts from a secondhand shop.</p>
<div class="lb-trans"><p>作為一名資深的二手購物者，Doyle 掌握了一些從二手商店尋找最佳禮物的技巧和竅門。</p>
</div><p>Because she has a large family to shop for, she focuses on finding gently-used gifts that offer both quality and originality, knowing her relatives value the thoughtful strategy.</p>
<div class="lb-trans"><p>因為她有一個大家庭需要購物，她專注於尋找既有質量又有獨特性的輕微使用過的禮物，知道她的親戚重視這種深思熟慮的策略。</p>
</div><p>&#34;[My sister-in-law] will appreciate if I found her a very cute leather handbag for a fraction of the cost at the Goodwill versus going to the store and just picking out one that looks like a million others from the rack,&#34; Doyle said.</p>
<div class="lb-trans"><p>“如果我能在好市多找到一款非常可愛的皮革手袋，價格又比商店裏那些看起來千篇一律的手袋便宜，我的嫂子會很感激，” 道爾説。</p>
</div><p>When she doesn't know where to start, sometimes finding a nice wicker basket from the homewares section and filling it with smaller items can make it easier - and offers a nice presentation. If a dust jacket is torn on a coffee table book or cookbook, she'll remove it, often revealing a cover with a &#34;beautiful, classic, simple style.&#34;</p>
<div class="lb-trans"><p>當她不知道從哪裏開始時，有時從家居用品區找到一個漂亮的藤編籃子，並用小物件填滿它，可以讓事情變得更簡單，並且提供一個不錯的展示效果。如果咖啡桌書籍或食譜的封面保護套破損，她會將其去掉，通常會露出一個 “美麗、經典、簡單風格” 的封面。</p>
</div><p>Here are some other thrifty gifting tips from experts:</p>
<div class="lb-trans"><p>以下是專家提供的一些其他節儉贈禮小貼士：</p>
</div><p>-- Give items a good once-over for scratches, wear and tear, rips and stains.</p>
<div class="lb-trans"><p>-- 仔細檢查物品是否有劃痕、磨損、撕裂和污漬。</p>
</div><p>-- Check clothing material on tags - items made of natural fibers like cotton, silk, linen and wool are more sustainable and better quality than those made with plastic-based fabrics.</p>
<div class="lb-trans"><p>-- 檢查衣物標籤上的材料 - 由天然纖維如棉、絲綢、亞麻和羊毛製成的物品比那些由塑料基面料製成的更可持續且質量更好。</p>
</div><p>-- Look for items with original tags, implying they haven't been used or worn.</p>
<div class="lb-trans"><p>-- 尋找帶有原始標籤的物品，這意味着它們沒有被使用或穿過。</p>
</div><p>-- Check jewelry for quality stamps. Look for a tiny &#34;925&#34; stamp to confirm a piece is sterling silver, or &#34;10K,&#34; &#34;14K&#34; or &#34;18K&#34; to confirm the quality of gold.</p>
<div class="lb-trans"><p>-- 檢查珠寶的質量印記。尋找一個微小的 “925” 印記以確認一件物品是純銀，或 “10K”、“14K” 或 “18K” 以確認黃金的質量。</p>
</div><p>-- Wash any cookware before gifting it.</p>
<div class="lb-trans"><p>-- 在贈送任何炊具之前先清洗它。</p>
</div><p>-- Look through the racks for Nike NKE, Adidas ADDYY, Lululemon LULU, Alo, True Religion or Levi's LEVI to get a steep discount on popular brand names.</p>
<div class="lb-trans"><p>-- 在貨架上尋找耐克 NKE、阿迪達斯 ADDYY、Lululemon LULU、Alo、True Religion 或 Levi's LEVI，以獲得流行品牌的大幅折扣。</p>
</div><p>More Smart Spending holiday shopping tips: How to tariff-proof your holiday shopping list</p>
<div class="lb-trans"><p>更多聰明消費的假日購物小貼士：如何讓你的假日購物清單免受關税影響</p>
</div><p>-Genna Contino</p>
<div class="lb-trans"><p>-Genna Contino</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此內容由 MarketWatch 創建，MarketWatch 由道瓊斯公司運營。MarketWatch 獨立於道瓊斯新聞通訊和《華爾街日報》發佈。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（結束）道瓊斯新聞通訊</p>
</div><p>11-29-25 1303ET</p>
<div class="lb-trans"><p>11-29-25 1303ET</p>
</div>

即便是二手商店也在舉行黑色星期五促銷活動，因為美國人正在尋找節日折扣