Hershey is leveraging holiday nostalgia, particularly through its 35-year-old Kisses holiday bells commercial, to connect with modern consumers and build brand awareness. The company has transformed this iconic ad into a multi-platform digital experience and partnered with the NBC Rockefeller Tree Lighting event, demonstrating how legacy brands can blend tradition with innovation. Hershey's strategy also includes mining social media for product ideas, leading to successful collaborations like the Reese’s Oreo Cup, which significantly boosted sales and highlights their consumer-driven growth approach.

好時

<p>好時正在利用節日懷舊情緒，特別是通過其已有 35 年曆史的 Kisses 節日鈴鐺廣告，來與現代消費者建立聯繫並提升品牌知名度。該公司將這一標誌性廣告轉變為多平台數字體驗，並與 NBC 洛克菲勒樹點燈活動合作，展示了傳統品牌如何將傳統與創新相結合。好時的戰略還包括挖掘社交媒體以獲取產品創意，促成了像 Reese’s Oreo Cup 這樣的成功合作，這大大提升了銷售，並突顯了他們以消費者為驅動的增長方式</p>

好時通過節日懷舊情感來提升品牌知名度