<p>/PRNewswire/ -- 在 2025 年 12 月 5 日，名創優品在杜塞爾多夫 Flinger Straße 27 開設了最新的門店，標誌着其在德國最大的零售地點。新店的開幕不僅滿足了當地購物者的期望，還加強了名創優品在歐洲市場的擴展。作為一個圍繞沉浸式 IP 主題體驗而建的店鋪，杜塞爾多夫的門店為城市帶來了一個愉快的新購物目的地，恰逢聖誕季節。</p>
<p>繼續閲讀</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品在 Flinger Straße 27 開設了最新的門店</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品店 IP 區域</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名創優品的新《瘋狂動物城》主題系列</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>該店舉行了剪彩儀式</p>
<p>新名創優品店位於杜塞爾多夫歷史悠久且人流密集的 Flinger Straße，坐落在城市最繁華的購物區之一，周圍環繞着領先的時尚和生活方式品牌。這個優越的位置進一步鞏固了名創優品在德國的擴展，同時確保了強勁的日常客流。</p>
<p>新店面積超過 500 平方米，採用明亮、活潑的設計，設有沉浸式 IP 主題區域，包括一個 2 米高的史迪奇雕像、盲盒牆和聯合品牌展示——為各個年齡段的訪客創造了一個生動的、探索驅動的購物體驗。</p>
<p>新店提供約 3000 種 SKU，涵蓋了乙烯基毛絨玩具、盲盒和各種創意生活產品。憑藉名創優品最具趣味性的乙烯基毛絨鑰匙鏈系列，該店迅速成為了粉絲們挑選自己最愛的 “小鑰匙鏈毛絨玩具天堂”。</p>
<p>亮點之一是名創優品的新《瘋狂動物城》主題系列，正值新電影的熱潮而推出。可愛的乙烯基毛絨玩具、盲盒和配飾迅速成為開業當天銷售最快的商品。《凱蒂貓與朋友們》的水豚系列也備受矚目，並且首次在德國亮相，其可愛的設計和迷人的吸引力使其成為購物者的熱門選擇。</p>
<p>該店進一步匯聚了粉絲喜愛的 IP，如《凱蒂貓與朋友們》原版、史迪奇 Z 世代和《海賊王》，提供了更豐富和有趣的產品組合。消費者可以自由探索不同的 IP 系列，在整個空間中遇到各種角色和創意風格。</p>
<p>在開業當天，該店舉行了剪彩儀式，並推出了一系列互動活動，包括幸運轉盤和 DJ 表演，吸引了大量渴望參與的人羣。熱鬧的氛圍和強烈的社交媒體互動迅速使該店成為杜塞爾多夫一個受歡迎的新拍照和社交媒體時刻的地點。</p>
<p>隨着以 IP 驅動和體驗式零售在全球範圍內的持續增長，名創優品正在迅速加強其在歐洲的存在。在德國，自 2024 年在埃森開設首家 IP 集合店以來，品牌經歷了顯著增長。名創優品目前在慕尼黑、漢諾威、杜塞爾多夫等主要城市運營，包括位於德國最大購物中心和主要商業地標的 Westfield Centro，奧伯豪森的一個人流密集地點。隨着更多確認的開店計劃，名創優品準備為德國及其他地區的消費者帶來更多新鮮活力、受歡迎的 IP 產品和引人入勝的零售體驗。</p>
<p>照片 - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1"/></p>

名創優品

<p>名創優品於 2025 年 12 月 5 日在德國杜塞爾多夫 Flinger Straße 27 開設了其最大的門店。該店提供沉浸式的 IP 主題體驗和豐富多樣的創意生活產品。它旨在增強名創優品在歐洲的影響力，並通過互動活動提供生動的購物體驗。該店的優越位置確保了強勁的人流量，並迅速成為社交媒體打卡的熱門地點</p>

<p>, /PRNewswire/ -- On December 5, 2025, MINISO opened its newest store at Flinger Straße 27 in Düsseldorf, marking its largest retail location in Germany to date. The new store's debut not only meets the expectations of local shoppers but also strengthens MINISO's expanding presence across the European market. As a store location built around immersive IP-themed experiences, the Düsseldorf store introduces a joyful new shopping destination to the city just in time for the Christmas season.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在 2025 年 12 月 5 日，名創優品在杜塞爾多夫 Flinger Straße 27 開設了最新的門店，標誌着其在德國最大的零售地點。新店的開幕不僅滿足了當地購物者的期望，還加強了名創優品在歐洲市場的擴展。作為一個圍繞沉浸式 IP 主題體驗而建的店鋪，杜塞爾多夫的門店為城市帶來了一個愉快的新購物目的地，恰逢聖誕季節。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO opened its newest store at Flinger Straße 27</p>
<div class="lb-trans"><p>名創優品在 Flinger Straße 27 開設了最新的門店</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Store IP Area</p>
<div class="lb-trans"><p>名創優品店 IP 區域</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s new Zootopia-themed collection</p>
<div class="lb-trans"><p>名創優品的新《瘋狂動物城》主題系列</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>the store hosted a ribbon-cutting ceremony</p>
<div class="lb-trans"><p>該店舉行了剪彩儀式</p>
</div><p>Located on Düsseldorf's historic and high-traffic Flinger Straße, the new MINISO store sits at the center of one of the city's most vibrant shopping areas, surrounded by leading fashion and lifestyle brands. The prime location reinforces MINISO's expanding presence in Germany while ensuring strong daily footfall.</p>
<div class="lb-trans"><p>新名創優品店位於杜塞爾多夫歷史悠久且人流密集的 Flinger Straße，坐落在城市最繁華的購物區之一，周圍環繞着領先的時尚和生活方式品牌。這個優越的位置進一步鞏固了名創優品在德國的擴展，同時確保了強勁的日常客流。</p>
</div><p>Spanning over 500 square meters, the store features a bright, playful design with immersive IP-themed zones, including a 2-meter-tall Stitch figure, a blind-box wall, and co-branded displays—creating a lively, discovery-driven shopping experience for visitors of all ages.</p>
<div class="lb-trans"><p>新店面積超過 500 平方米，採用明亮、活潑的設計，設有沉浸式 IP 主題區域，包括一個 2 米高的史迪奇雕像、盲盒牆和聯合品牌展示——為各個年齡段的訪客創造了一個生動的、探索驅動的購物體驗。</p>
</div><p>The new store features around 3,000 SKUs, spanning vinyl plush, blind boxes, and a wide range of creative lifestyle products. With one of MINISO's most playful assortments of vinyl plush keychains, the store has quickly become a little &#34;Keychain Plushie Heaven&#34; for fans looking to pick their favorites.</p>
<div class="lb-trans"><p>新店提供約 3000 種 SKU，涵蓋了乙烯基毛絨玩具、盲盒和各種創意生活產品。憑藉名創優品最具趣味性的乙烯基毛絨鑰匙鏈系列，該店迅速成為了粉絲們挑選自己最愛的 “小鑰匙鏈毛絨玩具天堂”。</p>
</div><p>Among the highlights is MINISO's new Zootopia-themed collection, launched in step with the excitement around the new film. Adorable vinyl plush, blind boxes, and accessories quickly became some of the fastest-selling items on opening day. The Hello Kitty &amp; Friends Capybara collection was also a standout, and notably made its debut in Germany, with its adorable design and charming appeal making it a popular pick among shoppers.</p>
<div class="lb-trans"><p>亮點之一是名創優品的新《瘋狂動物城》主題系列，正值新電影的熱潮而推出。可愛的乙烯基毛絨玩具、盲盒和配飾迅速成為開業當天銷售最快的商品。《凱蒂貓與朋友們》的水豚系列也備受矚目，並且首次在德國亮相，其可愛的設計和迷人的吸引力使其成為購物者的熱門選擇。</p>
</div><p>The store further brings together fan-favorite IPs such as Hello Kitty &amp; Friends Original, Stitch Gen Z, and One Piece, offering a more varied and playful product mix. Consumers can freely explore different IP collections, encountering a variety of characters and creative styles throughout the space.</p>
<div class="lb-trans"><p>該店進一步匯聚了粉絲喜愛的 IP，如《凱蒂貓與朋友們》原版、史迪奇 Z 世代和《海賊王》，提供了更豐富和有趣的產品組合。消費者可以自由探索不同的 IP 系列，在整個空間中遇到各種角色和創意風格。</p>
</div><p>On opening day, the store hosted a ribbon-cutting ceremony and introduced a range of interactive activities, including a lucky spin wheel and DJ performance, which drew large crowds eager to join in. The lively atmosphere and strong social media engagement quickly turned the store into a popular new spot for photos and social-media moments in Düsseldorf.</p>
<div class="lb-trans"><p>在開業當天，該店舉行了剪彩儀式，並推出了一系列互動活動，包括幸運轉盤和 DJ 表演，吸引了大量渴望參與的人羣。熱鬧的氛圍和強烈的社交媒體互動迅速使該店成為杜塞爾多夫一個受歡迎的新拍照和社交媒體時刻的地點。</p>
</div><p>As IP-driven and experiential retail continue to gain momentum globally, MINISO is rapidly strengthening its presence across Europe. In Germany, the brand has experienced notable growth since opening its first IP Collection Store in Essen in 2024. MINISO now operates in key cities such as Munich, Hannover, Düsseldorf, including a high-traffic location in Westfield Centro, Oberhausen — the country's largest shopping mall and a major commercial landmark. With additional confirmed openings on the way, MINISO is poised to bring even more fresh energy, beloved IP-led products, and engaging retail experiences to consumers across Germany and beyond.</p>
<div class="lb-trans"><p>隨着以 IP 驅動和體驗式零售在全球範圍內的持續增長，名創優品正在迅速加強其在歐洲的存在。在德國，自 2024 年在埃森開設首家 IP 集合店以來，品牌經歷了顯著增長。名創優品目前在慕尼黑、漢諾威、杜塞爾多夫等主要城市運營，包括位於德國最大購物中心和主要商業地標的 Westfield Centro，奧伯豪森的一個人流密集地點。隨着更多確認的開店計劃，名創優品準備為德國及其他地區的消費者帶來更多新鮮活力、受歡迎的 IP 產品和引人入勝的零售體驗。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN42215&amp;Transmission_Id=202512082316PR_NEWS_EURO_ND__EN42215&amp;DateId=20251208"/></p>

名創優品在杜塞爾多夫繁華的 Flinger Straße 開設德國最大門店