<p><strong>新報告提供了推動員工、居民、業主和投資者績效的見解</strong></p>
<p>加利福尼亞州聖巴巴拉，2025 年 12 月 10 日（GLOBE NEWSWIRE）-- AppFolio（NASDAQ:APPF），作為推動房地產行業未來的技術領導者，今天與全國公寓協會（NAA）合作發佈了 <strong>2025 年績效生態系統報告</strong>，揭示了塑造物業管理績效的挑戰和機遇的關鍵見解。該報告對近 2000 名房地產行業專業人士進行了調查，是對運營商的警示，強調了不適應變化的風險。</p>
<p>儘管運營效率和最大化財務績效始終是報告中提到的主要挑戰，但房地產專業人士首次表示，實施新技術和創新已上升至前三大挑戰（超過人力資源/招聘/人員配置）。這表明運營商在使用當前工具時面臨困難，暗示必須進行根本性的轉變，採用新的平台驅動的方法才能取得成功。</p>
<p>這一轉變發生在物業管理專業人士將大部分時間花在維持業務運轉的任務型操作上，而無法專注於增長。</p>
<p>報告揭示了領導者之間顯著的時間分配不平衡，嚴重偏向於立即的需求。</p>
<p>問題：領導者將大部分時間花在：</p>
<ul>
<li>常規運營和反應性工作：66%</li>
</ul>
<p>機會：只有三分之一的時間用於高價值活動：</p>
<ul>
<li>利益相關者參與：17%</li>
<li>戰略性、績效驅動的工作：16%</li>
</ul>
<p>然而，當被問及他們理想中希望如何分配時間時，受訪者明確表示希望專注於戰略性、績效驅動的工作（26%）和利益相關者參與（23%）。</p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png"/></p>
<p>這一差距突顯出行業仍然在很大程度上是反應性的，證實了 AppFolio 一直以來所識別的 “效率陷阱”。調查結果驗證了物業管理行業需要一種新學科，以幫助所有利益相關者推動真正的績效，AppFolio 稱之為房地產績效管理。</p>
<p>“這份報告強化了我們對行業需要更好方式推動新房地產時代績效的信念，” AppFolio 行業副總裁 Stacy Holden 表示。“當你的平台能夠可靠地與你一起工作，AI 作為核心構建塊時，你的團隊可以走到前台，管理關係並創造價值，幫助整個生態系統蓬勃發展。”</p>
<p><strong>未能充分發揮 AI 的潛力</strong></p>
<p>AI 的採用已經非常普遍，然而，它為物業管理者創造戰略價值的全部潛力仍然未被充分挖掘。物業管理者有明顯的機會去擁抱 AI 原生技術，創造統一的體驗並推動真正的績效：</p>
<ul>
<li>大多數受訪者使用通用 AI 工具（53%），如 ChatGPT 和 Gemini，43% 使用嵌入在其物業管理軟件中的 AI 功能。</li>
<li>77% 的公司已經報告整體績效改善，主要由生成性 AI 驅動，行業正在看到可能性的開始。能夠執行復雜工作流程的代理 AI 的廣泛採用有望進一步提升這些收益。</li>
</ul>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png"/></p>
<p>“來自全國公寓協會（NAA）與 AppFolio 合作的新報告確認，今天對物業績效的最大威脅不是需求，而是運營壓力，” NAA 主席兼首席執行官 Bob Pinnegar 表示。“在我們行業如此關鍵的時刻——物業團隊被要求比以往任何時候都更具戰略性——這項及時的分析揭示了諸如人員配置挑戰、系統碎片化和反應性工作流程等限制因素。長期績效將取決於行業在團隊、技術和客户體驗之間的協調程度，我們感謝與 AppFolio 合作分析和利用這些見解，以應對未來的挑戰。”</p>
<p>報告的發現強調了房地產行業對更集成系統的需求，這些系統消除內部障礙，使團隊能夠將重點從低價值任務轉向高影響增長。<strong>67% 的領導者同意將數據整合到單一平台是改善績效的關鍵</strong>，前進的道路清晰可見。通過使用像 <strong>Realm-X Performers</strong> 這樣的代理操作自動化整個工作流程，並通過 <strong>居民入駐</strong> 等關鍵時刻進行轉型，AppFolio 的績效平台幫助物業管理者縮小管理任務與推動真正績效之間的差距。這使運營商能夠為居民、業主和他們的業務解鎖新的成功水平——這一切都通過統一的體驗實現。</p>
<p>探索定義當今租賃市場的主要趨勢，並下載 <strong>2025 年績效生態系統報告</strong>。</p>
<p><strong>調查方法</strong></p>
<p>全國公寓協會（NAA）在 AppFolio 的贊助下，於 2025 年 7 月 16 日至 8 月 4 日對 1984 名行業專業人士進行了調查。</p>
<p><strong>關於 AppFolio</strong></p>
<p>AppFolio 是推動房地產行業未來的技術領導者。我們的創新績效平台和可信賴的合作伙伴關係使我們的客户能夠連接社區、提高運營效率並發展業務。有關 AppFolio 的更多信息，請訪問 appfolio.com。</p>
<p><strong>如需更多信息，請聯繫：</strong></p>
<p>AppFolio</p>
<p>appfolio@missionnorth.com</p>
<p>與此公告相關的照片可在以下網址獲取：</p>
<p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
<p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png"/></p>

APPF

<p>AppFolio 與全國公寓協會合作發佈了 2025 年績效生態系統報告，突出了物業管理中的主要挑戰。報告顯示，技術實施已成為首要挑戰，超越了人力資源/招聘/ staffing。研究結果強調了採用平台驅動的方法和更好地採用人工智能以提高運營效率和戰略重點的必要性。報告強調了集成系統的重要性，以將重點從低價值任務轉向高影響力的增長，旨在提升房地產行業所有利益相關者的績效</p>

<p><strong>New report offers insights to drive performance across staff, residents, owners, and investors</strong></p>
<div class="lb-trans"><p><strong>新報告提供了推動員工、居民、業主和投資者績效的見解</strong></p>
</div><p>SANTA BARBARA, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, in partnership with the National Apartment Association (NAA), today released the <strong>2025 Performance Ecosystem Report</strong>, revealing critical insights into the challenges and opportunities shaping property management performance. Surveying nearly 2,000 real estate industry professionals, the report is a wake-up call for operators, highlighting the risks of not adapting to change.</p>
<div class="lb-trans"><p>加利福尼亞州聖巴巴拉，2025 年 12 月 10 日（GLOBE NEWSWIRE）-- AppFolio（NASDAQ:APPF），作為推動房地產行業未來的技術領導者，今天與全國公寓協會（NAA）合作發佈了 <strong>2025 年績效生態系統報告</strong>，揭示了塑造物業管理績效的挑戰和機遇的關鍵見解。該報告對近 2000 名房地產行業專業人士進行了調查，是對運營商的警示，強調了不適應變化的風險。</p>
</div><p>While operational efficiency and maximizing financial performance consistently remain top challenges reported, for the first time, real estate professionals stated that implementing new technology and innovation has risen into the top three challenges (surpassing HR/Recruitment/Staffing). This suggests that operators are struggling with their current tools, signaling that a fundamental shift to a new, platform--driven approach is essential for success.</p>
<div class="lb-trans"><p>儘管運營效率和最大化財務績效始終是報告中提到的主要挑戰，但房地產專業人士首次表示，實施新技術和創新已上升至前三大挑戰（超過人力資源/招聘/人員配置）。這表明運營商在使用當前工具時面臨困難，暗示必須進行根本性的轉變，採用新的平台驅動的方法才能取得成功。</p>
</div><p>This shift comes as property management professionals spend most of their time on task-based operations that keep the business running but prevent them from focusing on growth.</p>
<div class="lb-trans"><p>這一轉變發生在物業管理專業人士將大部分時間花在維持業務運轉的任務型操作上，而無法專注於增長。</p>
</div><p>The report reveals a significant time allocation imbalance among leaders, heavily favoring immediate demands.</p>
<div class="lb-trans"><p>報告揭示了領導者之間顯著的時間分配不平衡，嚴重偏向於立即的需求。</p>
</div><p>The Problem: Leaders spend the majority of their time on:</p>
<div class="lb-trans"><p>問題：領導者將大部分時間花在：</p>
</div><ul>
<li>Routine Operational and Reactive Work: 66%</li>
</ul>
<div class="lb-trans"><ul>
<li>常規運營和反應性工作：66%</li>
</ul>
</div><p>The Opportunity: Only a third of their time is dedicated to high-value activities:</p>
<div class="lb-trans"><p>機會：只有三分之一的時間用於高價值活動：</p>
</div><ul>
<li>Stakeholder Engagement: 17%</li>
<li>Strategic, Performance-Driven Work: 16%</li>
</ul>
<div class="lb-trans"><ul>
<li>利益相關者參與：17%</li>
<li>戰略性、績效驅動的工作：16%</li>
</ul>
</div><p>Yet, when asked how they would ideally like to spend their time, respondents revealed a clear aspiration to focus on strategic, performance-driven work (26%) and stakeholder engagement (23%).</p>
<div class="lb-trans"><p>然而，當被問及他們理想中希望如何分配時間時，受訪者明確表示希望專注於戰略性、績效驅動的工作（26%）和利益相關者參與（23%）。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png" alt="" original-src="https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png"/></p>
<p>This gap highlights that the industry remains largely reactive, confirming the “efficiency trap” AppFolio has consistently identified. The findings validate the need for a new discipline to help the property management industry drive real performance for all stakeholders, which AppFolio refers to as Real Estate Performance Management.</p>
<div class="lb-trans"><p>這一差距突顯出行業仍然在很大程度上是反應性的，證實了 AppFolio 一直以來所識別的 “效率陷阱”。調查結果驗證了物業管理行業需要一種新學科，以幫助所有利益相關者推動真正的績效，AppFolio 稱之為房地產績效管理。</p>
</div><p>“This report reinforces our belief that the industry needs a better way to drive performance in the new real estate era,&#34; said Stacy Holden, Vice President, Industry Principal at AppFolio. &#34;When your platform can reliably do the work with you, with AI as a core building block, your teams can move into the foreground to manage relationships and create value that helps your entire ecosystem thrive.”</p>
<div class="lb-trans"><p>“這份報告強化了我們對行業需要更好方式推動新房地產時代績效的信念，” AppFolio 行業副總裁 Stacy Holden 表示。“當你的平台能夠可靠地與你一起工作，AI 作為核心構建塊時，你的團隊可以走到前台，管理關係並創造價值，幫助整個生態系統蓬勃發展。”</p>
</div><p><strong>Falling Short of AI’s Full Potential</strong></p>
<div class="lb-trans"><p><strong>未能充分發揮 AI 的潛力</strong></p>
</div><p>AI adoption is widespread, however, its full potential to generate strategic value for property managers remains largely untapped. There is a clear opportunity for property managers to embrace AI-native technology that creates a unified experience and drives true performance:</p>
<div class="lb-trans"><p>AI 的採用已經非常普遍，然而，它為物業管理者創造戰略價值的全部潛力仍然未被充分挖掘。物業管理者有明顯的機會去擁抱 AI 原生技術，創造統一的體驗並推動真正的績效：</p>
</div><ul>
<li>The majority of respondents use general-purpose AI tools (53%) like ChatGPT and Gemini, and 43% use AI features embedded in their property management software.</li>
<li>With 77% of companies already reporting overall performance improvements – largely driven by generative AI – the industry is seeing the beginning of what is possible. Widespread adoption of agentic AI capable of executing complex workflows is poised to take these gains even further.</li>
</ul>
<div class="lb-trans"><ul>
<li>大多數受訪者使用通用 AI 工具（53%），如 ChatGPT 和 Gemini，43% 使用嵌入在其物業管理軟件中的 AI 功能。</li>
<li>77% 的公司已經報告整體績效改善，主要由生成性 AI 驅動，行業正在看到可能性的開始。能夠執行復雜工作流程的代理 AI 的廣泛採用有望進一步提升這些收益。</li>
</ul>
</div><p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png" alt="" original-src="https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png"/></p>
<p>“This new report from the National Apartment Association (NAA), in partnership with AppFolio, confirms that the largest threat to property performance today isn’t demand, it's operational strain,” said NAA President and CEO Bob Pinnegar. “At such a crucial time for our industry – where property teams are being asked to operate more strategically than ever – this timely analysis sheds light on constraints like staffing challenges, fragmented systems and reactive workflows. Long-term performance will depend on how well the industry aligns teams, technology and the customer experience, and we are grateful for the opportunity to work with AppFolio to analyze and leverage these insights to address challenges moving forward.”</p>
<div class="lb-trans"><p>“來自全國公寓協會（NAA）與 AppFolio 合作的新報告確認，今天對物業績效的最大威脅不是需求，而是運營壓力，” NAA 主席兼首席執行官 Bob Pinnegar 表示。“在我們行業如此關鍵的時刻——物業團隊被要求比以往任何時候都更具戰略性——這項及時的分析揭示了諸如人員配置挑戰、系統碎片化和反應性工作流程等限制因素。長期績效將取決於行業在團隊、技術和客户體驗之間的協調程度，我們感謝與 AppFolio 合作分析和利用這些見解，以應對未來的挑戰。”</p>
</div><p>The report's findings underscore the real estate industry's need for more integrated systems that eliminate internal hurdles and empower teams to shift their focus from low-value tasks to high-impact growth. With <strong>67% of leaders agreeing that consolidating data into a single platform is key to improving performance</strong>, the path forward is clear. By automating entire workflows with agentic operations like <strong>Realm-X Performers</strong> and transforming key moments like the move-in process with <strong>Resident Onboarding</strong>, AppFolio’s Performance Platform helps property managers close the gap between managing tasks and driving real performance. This empowers operators to unlock new levels of success for residents, owners, and their business – all through a unified experience.</p>
<div class="lb-trans"><p>報告的發現強調了房地產行業對更集成系統的需求，這些系統消除內部障礙，使團隊能夠將重點從低價值任務轉向高影響增長。<strong>67% 的領導者同意將數據整合到單一平台是改善績效的關鍵</strong>，前進的道路清晰可見。通過使用像 <strong>Realm-X Performers</strong> 這樣的代理操作自動化整個工作流程，並通過 <strong>居民入駐</strong> 等關鍵時刻進行轉型，AppFolio 的績效平台幫助物業管理者縮小管理任務與推動真正績效之間的差距。這使運營商能夠為居民、業主和他們的業務解鎖新的成功水平——這一切都通過統一的體驗實現。</p>
</div><p>Explore the top trends defining today’s rental landscape and download the <strong>2025 Performance Ecosystem Report</strong>.</p>
<div class="lb-trans"><p>探索定義當今租賃市場的主要趨勢，並下載 <strong>2025 年績效生態系統報告</strong>。</p>
</div><p><strong>Survey Methodology</strong></p>
<div class="lb-trans"><p><strong>調查方法</strong></p>
</div><p>The National Apartment Association (NAA), sponsored by AppFolio, surveyed 1,984 industry professionals between July 16 and August 4, 2025.</p>
<div class="lb-trans"><p>全國公寓協會（NAA）在 AppFolio 的贊助下，於 2025 年 7 月 16 日至 8 月 4 日對 1984 名行業專業人士進行了調查。</p>
</div><p><strong>About AppFolio</strong></p>
<div class="lb-trans"><p><strong>關於 AppFolio</strong></p>
</div><p>AppFolio is the technology leader powering the future of the real estate industry. Our innovative performance platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.</p>
<div class="lb-trans"><p>AppFolio 是推動房地產行業未來的技術領導者。我們的創新績效平台和可信賴的合作伙伴關係使我們的客户能夠連接社區、提高運營效率並發展業務。有關 AppFolio 的更多信息，請訪問 appfolio.com。</p>
</div><p><strong>For more information, please contact:</strong></p>
<div class="lb-trans"><p><strong>如需更多信息，請聯繫：</strong></p>
</div><p>AppFolio</p>
<div class="lb-trans"><p>AppFolio</p>
</div><p>appfolio@missionnorth.com</p>
<div class="lb-trans"><p>appfolio@missionnorth.com</p>
</div><p>Photos accompanying this announcement are available at:</p>
<div class="lb-trans"><p>與此公告相關的照片可在以下網址獲取：</p>
</div><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
<div class="lb-trans"><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
</div><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
<div class="lb-trans"><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTU5OTY4MSM3MzE0NDUyIzIwMTg3MjI="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png"/></p>

NAA 與 AppFolio 合作的研究發現，技術實施已成為房地產領導者面臨的主要挑戰 | Appfolio 股票新聞