<p>2025 年 Designalytics 效果獎聚焦於引發顯著銷售增長的重新設計</p>
<p>加利福尼亞州恩西尼塔斯 / ACCESS Newswire /2025 年 12 月 15 日/ 今天，七個消費包裝商品品牌被評選為第六屆 Designalytics 效果獎的獲獎者，因為它們展示了包裝設計推動品牌顯著增長的力量。</p>
<p>與傳統設計競賽不同，Designalytics 效果獎的評選過程完全基於數據——基於市場銷售表現和對每個重新設計的強有力的定量消費者測試。* 今年，考慮了從 2022 年 7 月到 2024 年 9 月在美國推出的數百個包裝重新設計。</p>
<p>“設計能夠為消費品品牌帶來增長這一點比以往任何時候都更加明確。然而，根據我們的數據，大約 62% 的包裝重新設計要麼損害銷售，要麼沒有顯著影響，” Designalytics 的創始人兼首席執行官 Steve Lamoureux 表示。“這是一個巨大的機會，但卻被錯過了。在我們獎項的第六年，我們再次高興地慶祝那些真正把握機會的消費品品牌。這些重新設計表明，通過正確的以消費者為驅動的流程和頂尖的創意人才，設計可以解鎖顯著的增長。”</p>
<p>這些品牌成功的一些因素包括：</p>
<ul>
<li>尊重品牌的本質 - 將對現有資產的深刻理解與前瞻性戰略相結合</li>
<li>測試以學習，而不僅僅是驗證 - 接受早期和迭代的創意探索，受定量消費者反饋的指導</li>
<li>消費者教育 - 清晰而有説服力地傳達產品的最佳享用方式</li>
<li>關注 “好處” 而非 “標誌” - 放棄某些認證以突出好處</li>
<li>功能優先的溝通 - 強調功能性好處以區分定位並提高購物便利性</li>
</ul>
<p><strong>獲獎品牌介紹</strong></p>
<p>下載完整報告以獲取有關每個獲獎者的更多信息，包括銷售數據和品牌及代理團隊的深入評論。</p>
<p><strong>BUILT（大獎）</strong></p>
<p>製造商：BUILT</p>
<p>代理商：Interact Brands</p>
<p>從糖果棒過道獲得靈感，轉變其富含蛋白質的 “泡沫” 的包裝。</p>
<p><strong>增長：</strong> <em>200%</em></p>
<p><strong>Nuun</strong></p>
<p>製造商：雀巢健康科學</p>
<p>代理商：內部團隊</p>
<p>通過改善包裝以更好地溝通和購物，在競爭激烈的市場中激增。</p>
<p><strong>增長：</strong> <em>7.9%</em></p>
<p><strong>Top Fox</strong></p>
<p>製造商：Top Fox</p>
<p>代理商：Interact Brands</p>
<p>強調風味、色彩線索和種子作為零食的定位。</p>
<p><strong>增長：</strong> <em>54%</em></p>
<p><strong>Neutrogena Ultra Sheer</strong></p>
<p>製造商：Kenvue</p>
<p>代理商：內部團隊</p>
<p>通過戰略性地修改溝通並更好地與品牌組合對齊，提升了消費者偏好。</p>
<p><strong>增長：</strong> <em>7.5%</em></p>
<p><strong>Laoban</strong></p>
<p>製造商：Laoban</p>
<p>代理商：Sabik Design</p>
<p>巧妙地為已經迷人而古怪的包裝增添了味覺意象。</p>
<p><strong>增長：</strong> <em>296%</em></p>
<p><strong>Oikos Triple Zero</strong></p>
<p>製造商：達能</p>
<p>代理商：內部團隊</p>
<p>簡單而聰明的溝通層次變化幫助這一類別的主力產品獲得了銷售。</p>
<p><strong>增長：</strong> <em>18%</em></p>
<p><strong>Solely</strong></p>
<p>製造商：Solely International</p>
<p>代理商：Fortnight Collective &amp; Bex Brands</p>
<p>大膽、色彩鮮豔、直截了當——這個 “只有水果” 的品牌傾向於簡單並獲得了巨大的成功。</p>
<p><strong>增長：</strong> <em>61%</em></p>
<p>展望未來：2026 年 Designalytics 效果獎的徵集現已開放。瞭解更多關於資格和申請的信息，請點擊這裏。</p>
<p>* 報告的增長數字基於第三方銷售數據；重新設計後的銷售與前一年同一時期的銷售進行了比較。</p>
<p><strong>聯繫信息：</strong></p>
<p>Phil McCluskey</p>
<p>內容副總裁</p>
<p>phil.mccluskey@designalytics.com</p>
<p>917-763-7886</p>
<p><strong>來源：</strong> Designalytics</p>
<p>在 ACCESS Newswire 上查看原始新聞稿</p>

<p>在 2025 年 Designalytics 效果獎上，七個消費包裝商品品牌因包裝重新設計而獲得顯著銷售增長的認可。這些獎項是基於銷售表現和消費者測試的數據驅動型獎項。獲獎者包括 BUILT、Nuun、Top Fox、Neutrogena Ultra Sheer、Laoban、Oikos Triple Zero 和 Solely，增長率範圍從 7.5% 到 296%。這些獎項突顯了有效設計對品牌增長的影響。2026 年的獎項現已開放報名</p>

<p>The 2025 Designalytics Effectiveness Awards Spotlight Redesigns that Sparked Significant Sales Increase <strong>s</strong></p>
<div class="lb-trans"><p>2025 年 Designalytics 效果獎聚焦於引發顯著銷售增長的重新設計</p>
</div><p>ENCINITAS, CALIFORNIA / ACCESS Newswire / December 15, 2025 / Today, seven consumer-packaged-goods brands were named winners of the sixth-annual Designalytics Effectiveness Awards, as each demonstrated the power of package design to drive dramatic brand growth.</p>
<div class="lb-trans"><p>加利福尼亞州恩西尼塔斯 / ACCESS Newswire /2025 年 12 月 15 日/ 今天，七個消費包裝商品品牌被評選為第六屆 Designalytics 效果獎的獲獎者，因為它們展示了包裝設計推動品牌顯著增長的力量。</p>
</div><p>Unlike traditional design competitions, the selection process for the Designalytics Effectiveness Awards is entirely data-driven - based on in-market sales performance and robust quantitative consumer testing of each redesign.* This year, hundreds of package redesigns launched in the U.S. from July 2022 to September 2024 were considered.</p>
<div class="lb-trans"><p>與傳統設計競賽不同，Designalytics 效果獎的評選過程完全基於數據——基於市場銷售表現和對每個重新設計的強有力的定量消費者測試。* 今年，考慮了從 2022 年 7 月到 2024 年 9 月在美國推出的數百個包裝重新設計。</p>
</div><p>&#34;It's more clear than ever that design can spark growth for CPG brands. Yet according to our data, about 62% of package redesigns either hurt sales or have no appreciable impact,&#34; said Steve Lamoureux, founder and CEO of Designalytics. &#34;This is an enormous opportunity that's being missed. In the sixth year of our awards, we're once again pleased to celebrate the CPG brands who are actually <em>seizing</em> the opportunity. These redesigns show that with the right consumer-driven process and top-notch creative talent, design can unlock significant growth.&#34;</p>
<div class="lb-trans"><p>“設計能夠為消費品品牌帶來增長這一點比以往任何時候都更加明確。然而，根據我們的數據，大約 62% 的包裝重新設計要麼損害銷售，要麼沒有顯著影響，” Designalytics 的創始人兼首席執行官 Steve Lamoureux 表示。“這是一個巨大的機會，但卻被錯過了。在我們獎項的第六年，我們再次高興地慶祝那些真正把握機會的消費品品牌。這些重新設計表明，通過正確的以消費者為驅動的流程和頂尖的創意人才，設計可以解鎖顯著的增長。”</p>
</div><p>Some factors contributing to these brands' success include:</p>
<div class="lb-trans"><p>這些品牌成功的一些因素包括：</p>
</div><ul>
<li>Respecting the brand's essence-Combining a deep understanding of existing equities with forward-looking strategy</li>
<li>Testing to learn, not just to validate-Embracing early and iterative creative exploration, guided by quantitative consumer feedback</li>
<li>Consumer education-Communicating how a product is best enjoyed clearly and compellingly</li>
<li>Benefits over &#34;badges&#34;-Eschewing certain certifications in order to highlight benefits</li>
<li>Function-first communication-Emphasizing functional benefits in order to differentiate positioning and improve shoppability</li>
</ul>
<div class="lb-trans"><ul>
<li>尊重品牌的本質 - 將對現有資產的深刻理解與前瞻性戰略相結合</li>
<li>測試以學習，而不僅僅是驗證 - 接受早期和迭代的創意探索，受定量消費者反饋的指導</li>
<li>消費者教育 - 清晰而有説服力地傳達產品的最佳享用方式</li>
<li>關注 “好處” 而非 “標誌” - 放棄某些認證以突出好處</li>
<li>功能優先的溝通 - 強調功能性好處以區分定位並提高購物便利性</li>
</ul>
</div><p><strong>Meet the winning brands</strong></p>
<div class="lb-trans"><p><strong>獲獎品牌介紹</strong></p>
</div><p>Download the full report for more information about each winner, including sales data and in-depth commentary from the brand and agency teams.</p>
<div class="lb-trans"><p>下載完整報告以獲取有關每個獲獎者的更多信息，包括銷售數據和品牌及代理團隊的深入評論。</p>
</div><p><strong>BUILT (Grand Prize)</strong></p>
<div class="lb-trans"><p><strong>BUILT（大獎）</strong></p>
</div><p>Manufacturer: BUILT</p>
<div class="lb-trans"><p>製造商：BUILT</p>
</div><p>Agency: Interact Brands</p>
<div class="lb-trans"><p>代理商：Interact Brands</p>
</div><p>Took inspiration from the candy-bar aisle to transform packaging for its protein-rich &#34;puff.&#34;</p>
<div class="lb-trans"><p>從糖果棒過道獲得靈感，轉變其富含蛋白質的 “泡沫” 的包裝。</p>
</div><p><strong>Growth:</strong> <em>200%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>200%</em></p>
</div><p><strong>Nuun</strong></p>
<div class="lb-trans"><p><strong>Nuun</strong></p>
</div><p>Manufacturer: Nestlé Health Science</p>
<div class="lb-trans"><p>製造商：雀巢健康科學</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：內部團隊</p>
</div><p>Surged in hyper-competitive space by adapting its packaging for better communication and shoppability.</p>
<div class="lb-trans"><p>通過改善包裝以更好地溝通和購物，在競爭激烈的市場中激增。</p>
</div><p><strong>Growth:</strong> <em>7.9%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>7.9%</em></p>
</div><p><strong>Top Fox</strong></p>
<div class="lb-trans"><p><strong>Top Fox</strong></p>
</div><p>Manufacturer: Top Fox</p>
<div class="lb-trans"><p>製造商：Top Fox</p>
</div><p>Agency: Interact Brands</p>
<div class="lb-trans"><p>代理商：Interact Brands</p>
</div><p>Leaned into flavor, color cues, and seeds-as-a-snack positioning.</p>
<div class="lb-trans"><p>強調風味、色彩線索和種子作為零食的定位。</p>
</div><p><strong>Growth:</strong> <em>54%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>54%</em></p>
</div><p><strong>Neutrogena Ultra Sheer</strong></p>
<div class="lb-trans"><p><strong>Neutrogena Ultra Sheer</strong></p>
</div><p>Manufacturer: Kenvue</p>
<div class="lb-trans"><p>製造商：Kenvue</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：內部團隊</p>
</div><p>Boosted consumer preference by strategically modifying communication and better aligning with the brand's portfolio.</p>
<div class="lb-trans"><p>通過戰略性地修改溝通並更好地與品牌組合對齊，提升了消費者偏好。</p>
</div><p><strong>Growth:</strong> <em>7.5%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>7.5%</em></p>
</div><p><strong>Laoban</strong></p>
<div class="lb-trans"><p><strong>Laoban</strong></p>
</div><p>Manufacturer: Laoban</p>
<div class="lb-trans"><p>製造商：Laoban</p>
</div><p>Agency: Sabik Design</p>
<div class="lb-trans"><p>代理商：Sabik Design</p>
</div><p>Masterfully added taste imagery to an already charmingly quirky package.</p>
<div class="lb-trans"><p>巧妙地為已經迷人而古怪的包裝增添了味覺意象。</p>
</div><p><strong>Growth:</strong> <em>296%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>296%</em></p>
</div><p><strong>Oikos Triple Zero</strong></p>
<div class="lb-trans"><p><strong>Oikos Triple Zero</strong></p>
</div><p>Manufacturer: Danone</p>
<div class="lb-trans"><p>製造商：達能</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：內部團隊</p>
</div><p>Simple-yet-brilliant shifts in communication hierarchy helped this category mainstay scoop up sales.</p>
<div class="lb-trans"><p>簡單而聰明的溝通層次變化幫助這一類別的主力產品獲得了銷售。</p>
</div><p><strong>Growth:</strong> <em>18%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>18%</em></p>
</div><p><strong>Solely</strong></p>
<div class="lb-trans"><p><strong>Solely</strong></p>
</div><p>Manufacturer: Solely International</p>
<div class="lb-trans"><p>製造商：Solely International</p>
</div><p>Agency: Fortnight Collective &amp; Bex Brands</p>
<div class="lb-trans"><p>代理商：Fortnight Collective &amp; Bex Brands</p>
</div><p>Bold, colorful, straightforward-this &#34;nothing but the fruit&#34; brand leaned into simplicity and won big.</p>
<div class="lb-trans"><p>大膽、色彩鮮豔、直截了當——這個 “只有水果” 的品牌傾向於簡單並獲得了巨大的成功。</p>
</div><p><strong>Growth:</strong> <em>61%</em></p>
<div class="lb-trans"><p><strong>增長：</strong> <em>61%</em></p>
</div><p>Looking ahead: The 2026 Designalytics Effectiveness Awards call for entries is open. Learn more about eligibility and how to apply here.</p>
<div class="lb-trans"><p>展望未來：2026 年 Designalytics 效果獎的徵集現已開放。瞭解更多關於資格和申請的信息，請點擊這裏。</p>
</div><p>*Reported growth numbers are based on third-party sales data; post-redesign sales were compared to sales from the same period during the prior year.</p>
<div class="lb-trans"><p>* 報告的增長數字基於第三方銷售數據；重新設計後的銷售與前一年同一時期的銷售進行了比較。</p>
</div><p><strong>Contact information:</strong></p>
<div class="lb-trans"><p><strong>聯繫信息：</strong></p>
</div><p>Phil McCluskey</p>
<div class="lb-trans"><p>Phil McCluskey</p>
</div><p>VP, Content</p>
<div class="lb-trans"><p>內容副總裁</p>
</div><p>phil.mccluskey@designalytics.com</p>
<div class="lb-trans"><p>phil.mccluskey@designalytics.com</p>
</div><p>917-763-7886</p>
<div class="lb-trans"><p>917-763-7886</p>
</div><p><strong>SOURCE:</strong> Designalytics</p>
<div class="lb-trans"><p><strong>來源：</strong> Designalytics</p>
</div><p>View the original press release on ACCESS Newswire</p>
<div class="lb-trans"><p>在 ACCESS Newswire 上查看原始新聞稿</p>
</div>

設計驅動增長：七個消費品品牌因其提升銷售的包裝重新設計而獲得認可