<p>Cava 以獨特的策略與競爭對手區分開來：不打折。</p>
<p>這家地中海連鎖餐廳自成立近十年以來在全國推出了數百家門店，堅守這一策略，認為不需要打折就能產生短期流量。</p>
<p>聯合創始人兼首席執行官 Brett Schulman 告訴 FOX 商業頻道，公司可能會陷入通過打折來推動短期交易增長的 “短期陷阱”。他説，上市公司感受到市場的壓力，這可能使得通過打折來追求季度業績變得誘人。</p>
<p><strong>麥當勞的價值餐迴歸引發行業內的折扣大戰</strong></p>
<p>但 Schulman 表示，Cava 在其財報電話會議上始終明確表示，這不是公司打算遵循的策略。</p>
<p>他説，這些臨時折扣並不能建立長期的客户關係，也無法 “傳達我們每天提供給顧客的差異化價值。”</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>Cava 餐廳外的袋子，位於紐約布魯克林區。(Gabby Jones/Bloomberg via Getty Images)</p>
<p>“你不能通過打折來實現繁榮，” Schulman 説。“我們希望長期投資於我們的顧客，並繼續提供更強的日常價值。”</p>
<p><strong>麥當勞恢復額外價值餐以吸引預算有限的顧客</strong></p>
<p>這與行業的顯著不同觀點，行業一直依賴折扣和激進的價格促銷來吸引預算有限的消費者。</p>
<p>在麥當勞於九月恢復額外價值餐後，許多競爭對手開始加強他們的價值策略，推出他們的實惠套餐或促銷活動。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>翻新的 Cava 餐廳內部。Cava 正在根據名為 “Project Soul” 的計劃升級其餐廳內部。 (Cava)</p>
<p><strong>麥當勞將削減套餐價格以吸引預算有限的消費者</strong></p>
<p>快餐行業面臨多重挑戰，從由於供應鏈問題和最低工資上漲導致的利潤壓力，到行業整體流量低迷。為應對這一情況，許多公司開始提供優惠以吸引預算有限的消費者並穩定下降的流量。</p>
<p>“餐飲行業正在應對過去 50 年來消費者信心最低的時期，在這些時候，消費者希望感受到他們的每一分錢都得到了最佳價值，” TD 銀行餐飲和特許經營金融負責人 Mark Wasilefsky 之前告訴 FOX 商業頻道。</p>
<p>但 Wasilefsky 承認，Chipotle 和 Cava 的表現優於競爭對手。</p>
<p>在過去兩年中，Cava 門店的銷售額每個季度都在增長。Schulman 還指出，其新開門店的收入超過 300 萬美元，創下了公司的新紀錄。</p>
<p>Schulman 表示，價值並不是一個價格點，而是通過提升整個用餐體驗來創造的。Cava 的策略專注於提供高質量的地中海食品，滿足顧客當前的健康需求，並通過移動點餐、得來速或外賣提供便利。</p>
<p>公司還專注於營造舒適的堂食體驗。店內點餐的體驗也很重要。Schulman 表示，這包括在互動的 “走線” 點餐過程中提供友好的服務、慷慨的份量和準確的訂單。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位於底特律的 Cava 餐廳外觀。(Cava)</p>
<p><strong>點擊這裏獲取 FOX 商業頻道的移動版</strong></p>
<p>在新的一年裏，公司還計劃完成對其空間的升級，配備更好的座椅、照明和植物。它還計劃推出新的菜單項目，包括明年的烤三文魚。</p>

CAVA

<p>Cava 是一家快速增長的地中海連鎖餐廳，其獨特之處在於不提供折扣。首席執行官 Brett Schulman 認為，這一策略避免了短期內提升交易量的 “短期陷阱”。相反，Cava 專注於長期客户關係，通過高質量的食物和愉快的用餐體驗提供價值。儘管行業趨勢傾向於折扣，Cava 的銷售額卻持續增長，新開設的門店收入超過 300 萬美元。公司計劃在明年改善用餐空間並推出新菜單項目，如烤三文魚</p>

<p>Cava sets itself apart from rivals with a unique strategy: No discounts.</p>
<div class="lb-trans"><p>Cava 以獨特的策略與競爭對手區分開來：不打折。</p>
</div><p>The Mediterranean chain, which has launched hundreds of locations nationwide since its founding nearly a decade ago, is sticking to this strategy, maintaining that it doesn’t need discounts to generate short-term traffic.</p>
<div class="lb-trans"><p>這家地中海連鎖餐廳自成立近十年以來在全國推出了數百家門店，堅守這一策略，認為不需要打折就能產生短期流量。</p>
</div><p>Co-founder and CEO Brett Schulman told FOX Business that companies can get into a &#34;short-term trap&#34; of throwing discounts to drive transaction growth in the short term. Public companies, he said, feel pressure from the market, which can make it tempting to chase quarterly results by offering discounts just to hit a number.</p>
<div class="lb-trans"><p>聯合創始人兼首席執行官 Brett Schulman 告訴 FOX 商業頻道，公司可能會陷入通過打折來推動短期交易增長的 “短期陷阱”。他説，上市公司感受到市場的壓力，這可能使得通過打折來追求季度業績變得誘人。</p>
</div><p><strong>MCDONALD’S VALUE MEAL RETURN SPARKS INDUSTRYWIDE DISCOUNT BATTLE</strong></p>
<div class="lb-trans"><p><strong>麥當勞的價值餐迴歸引發行業內的折扣大戰</strong></p>
</div><p>But Schulman said Cava has consistently made it clear on its earnings calls that this is not the strategy the company intends to follow.</p>
<div class="lb-trans"><p>但 Schulman 表示，Cava 在其財報電話會議上始終明確表示，這不是公司打算遵循的策略。</p>
</div><p>He said that those temporary discounts don't build long-term customer relationships or &#34;communicate the differentiated value of what we're putting out every day and serving to our guests.&#34;</p>
<div class="lb-trans"><p>他説，這些臨時折扣並不能建立長期的客户關係，也無法 “傳達我們每天提供給顧客的差異化價值。”</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg?ve=1&amp;tl=1"/></p>
<p>Cava bags outside the company's restaurant in the Brooklyn borough of New York. (Gabby Jones/Bloomberg via Getty Images)</p>
<div class="lb-trans"><p>Cava 餐廳外的袋子，位於紐約布魯克林區。(Gabby Jones/Bloomberg via Getty Images)</p>
</div><p>&#34;You can’t discount your way to prosperity,&#34; Schulman said. &#34;We want to invest in our guests for the long term and continue to provide stronger everyday value.&#34;</p>
<div class="lb-trans"><p>“你不能通過打折來實現繁榮，” Schulman 説。“我們希望長期投資於我們的顧客，並繼續提供更強的日常價值。”</p>
</div><p><strong>MCDONALD'S BRINGS BACK EXTRA VALUE MEALS TO LURE BUDGET-CONSCIOUS CUSTOMERS</strong></p>
<div class="lb-trans"><p><strong>麥當勞恢復額外價值餐以吸引預算有限的顧客</strong></p>
</div><p>It's a significantly different perspective from the industry which has been heavily relying on discounts and aggressive price promotions to boost traffic among budget-conscious consumers.</p>
<div class="lb-trans"><p>這與行業的顯著不同觀點，行業一直依賴折扣和激進的價格促銷來吸引預算有限的消費者。</p>
</div><p>After McDonald's brought back its Extra Value Meals in September, a slew of its competitors began ramping up their value game, rolling out their versions of an affordable bundle or promotion.</p>
<div class="lb-trans"><p>在麥當勞於九月恢復額外價值餐後，許多競爭對手開始加強他們的價值策略，推出他們的實惠套餐或促銷活動。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg?ve=1&amp;tl=1"/></p>
<p>The inside of a refreshed Cava restaurant. Cava is upgrading the interior of its restaurants under a plan called &#34;Project Soul.&#34; (Cava)</p>
<div class="lb-trans"><p>翻新的 Cava 餐廳內部。Cava 正在根據名為 “Project Soul” 的計劃升級其餐廳內部。 (Cava)</p>
</div><p><strong>MCDONALD'S TO SLASH COMBO MEAL PRICES TO WIN BACK BUDGET-CONSCIOUS SHOPPERS</strong></p>
<div class="lb-trans"><p><strong>麥當勞將削減套餐價格以吸引預算有限的消費者</strong></p>
</div><p>The fast-food sector has faced a combination of challenges, from margin pressures due to supply chain issues and higher labor costs with minimum-wage increases to subdued traffic industry-wide. To combat that, many companies began offering deals to attract budget-conscious consumers and stabilize shrinking traffic.</p>
<div class="lb-trans"><p>快餐行業面臨多重挑戰，從由於供應鏈問題和最低工資上漲導致的利潤壓力，到行業整體流量低迷。為應對這一情況，許多公司開始提供優惠以吸引預算有限的消費者並穩定下降的流量。</p>
</div><p>&#34;The restaurant industry is responding to what is effectively a period of some of the lowest measures of consumer sentiment in the last 50 years, and during these times, consumers want to feel like they're getting the best value for their money,&#34; Mark Wasilefsky, head of restaurant and franchise finance at TD Bank, previously told FOX Business.</p>
<div class="lb-trans"><p>“餐飲行業正在應對過去 50 年來消費者信心最低的時期，在這些時候，消費者希望感受到他們的每一分錢都得到了最佳價值，” TD 銀行餐飲和特許經營金融負責人 Mark Wasilefsky 之前告訴 FOX 商業頻道。</p>
</div><p>But Wasilefsky acknowledged that Chipotle and Cava have been performing better than their competitors.</p>
<div class="lb-trans"><p>但 Wasilefsky 承認，Chipotle 和 Cava 的表現優於競爭對手。</p>
</div><p>Over the past two years, sales at Cava stores increased every quarter. Schulman also noted that its locations are opening with more than $3 million in revenue, which is a new record for the company.</p>
<div class="lb-trans"><p>在過去兩年中，Cava 門店的銷售額每個季度都在增長。Schulman 還指出，其新開門店的收入超過 300 萬美元，創下了公司的新紀錄。</p>
</div><p>Schulman said that value isn't a price point but is created by enhancing the entire dining experience. Cava's strategy has been focused on offering high-quality Mediterranean food, meeting the current health needs of the customer and providing convenience with mobile ordering, drive-thru or delivery.</p>
<div class="lb-trans"><p>Schulman 表示，價值並不是一個價格點，而是通過提升整個用餐體驗來創造的。Cava 的策略專注於提供高質量的地中海食品，滿足顧客當前的健康需求，並通過移動點餐、得來速或外賣提供便利。</p>
</div><p>The company has also been focused on cultivating a comfortable dine-in experience. The experience with in-store ordering matters, too. Schulman said this includes friendly service during the interactive &#34;walk the line&#34; ordering process, generous portion sizes and accurate orders.</p>
<div class="lb-trans"><p>公司還專注於營造舒適的堂食體驗。店內點餐的體驗也很重要。Schulman 表示，這包括在互動的 “走線” 點餐過程中提供友好的服務、慷慨的份量和準確的訂單。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg?ve=1&amp;tl=1"/></p>
<p>The outside of a Cava restaurant in Detroit. (Cava)</p>
<div class="lb-trans"><p>位於底特律的 Cava 餐廳外觀。(Cava)</p>
</div><p><strong>GET FOX BUSINESS ON THE GO BY CLICKING HERE</strong></p>
<div class="lb-trans"><p><strong>點擊這裏獲取 FOX 商業頻道的移動版</strong></p>
</div><p>In the new year, the company also plans to finish upgrading its spaces with nicer seating, lighting and plants. It is also planning to launch new menu items, including roasted salmon next year.</p>
<div class="lb-trans"><p>在新的一年裏，公司還計劃完成對其空間的升級，配備更好的座椅、照明和植物。它還計劃推出新的菜單項目，包括明年的烤三文魚。</p>
</div>

這家快速發展的連鎖店表示 ‘不打折’——而且這策略正在奏效