<p><strong>Mercer 將領導 MasterCraft Boat Holdings 的船舶品牌的銷售和市場營銷</strong></p>
<p>密歇根州奧沃索，2025 年 12 月 17 日（全球新聞通訊社）-- MasterCraft Boat Holdings, Inc（納斯達克：MCFT）的子公司 Crest Pontoons 和 Balise Pontoons 自豪地宣佈任命 Mike Mercer 為兩大品牌的銷售與市場營銷副總裁。在這個角色中，Mercer 將領導 Crest 和 Balise 的銷售、經銷商發展和市場營銷，支持長期增長和增強經銷商參與度。</p>
<p>Mercer 在海洋行業擁有近三十年的經驗，涵蓋經銷商運營以及區域和全國銷售領導，最近在一家全球海洋製造商擔任高級銷售和市場營銷職位。他的背景將零售經驗與 OEM 戰略相結合，使他能夠加強 Crest 和 Balise 的經銷商關係。</p>
<p>“Mike 廣泛的行業經驗和領導能力使他成為 Crest 和 Balise 的傑出人選，” MasterCraft Boat Holdings 高級副總裁兼 Crest &amp; Balise 總裁 Mike O’Connell 表示，“這兩個品牌在 2026 年型號年即將到來之際勢頭強勁，Mike 將在增強經銷商支持、推進市場戰略和加速船舶部門增長方面發揮關鍵作用。”</p>
<p>除了 Crest 這一在行業內建立了近 70 年曆史的領導者外，Mercer 還將幫助擴展 Balise 的經銷商網絡，併為品牌的持續增長做好定位，迎接其第二個船展季。</p>
<p>“我很榮幸在這樣一個激動人心的時刻加入 Crest 和 Balise，” Mercer 表示。“Crest 擁有質量和可靠性的傳統，而 Balise 正在重新定義奢侈品領域的可能性。近 30 年前，我作為經銷商銷售員首次訪問 Crest 工廠，看到品牌和產品的演變令人印象深刻。我期待與我們的經銷商和團隊合作，利用每個品牌的優勢，為即將到來的激動人心的船展季做好準備。”</p>
<p>作為這一領導層調整的一部分，Esteban Siegert 將繼續在組織中擔任專注於 Balise 的專職銷售領導角色，支持品牌的持續增長和經銷商擴展。</p>
<p><strong>關於 MasterCraft Boat Holdings, Inc.:</strong></p>
<p>MasterCraft Boat Holdings, Inc.（納斯達克：MCFT）總部位於田納西州馮諾爾，是一家領先的創新者、設計師、製造商和高端休閒動力船的營銷商，通過其三個品牌 MasterCraft、Crest 和 Balise 提供產品。有關 MasterCraft Boat Holdings 的更多信息，請訪問 Investors.MasterCraft.com、www.MasterCraft.com、www.CrestPontoonBoats.com 和 www.BalisePontoonBoats.com。</p>
<p><strong>媒體聯繫：</strong></p>
<p>Kaitlin Riley</p>
<p>高級市場協調員</p>
<p>Crest &amp; Balise Pontoons</p>
<p>Kaitlin.riley@crestpontoonboats.com</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png"/></p>

MCBC控股

<p>Crest 和 Balise Pontoons，MasterCraft Boat Holdings 的子公司，已任命 Mike Mercer 為銷售與市場副總裁。Mercer 將負責銷售、經銷商發展和市場營銷，支持增長和經銷商參與。憑藉近 30 年的海洋行業經驗，Mercer 旨在增強經銷商支持和市場策略。Esteban Siegert 將專注於 Balise 的銷售領導。MasterCraft Boat Holdings 是一家領先的動力船製造商</p>

<p><strong>Mercer to lead sales and marketing for MasterCraft Boat Holdings’ pontoon brands</strong></p>
<div class="lb-trans"><p><strong>Mercer 將領導 MasterCraft Boat Holdings 的船舶品牌的銷售和市場營銷</strong></p>
</div><p>OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) -- Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales &amp; Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement.</p>
<div class="lb-trans"><p>密歇根州奧沃索，2025 年 12 月 17 日（全球新聞通訊社）-- MasterCraft Boat Holdings, Inc（納斯達克：MCFT）的子公司 Crest Pontoons 和 Balise Pontoons 自豪地宣佈任命 Mike Mercer 為兩大品牌的銷售與市場營銷副總裁。在這個角色中，Mercer 將領導 Crest 和 Balise 的銷售、經銷商發展和市場營銷，支持長期增長和增強經銷商參與度。</p>
</div><p>Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and Balise dealers.</p>
<div class="lb-trans"><p>Mercer 在海洋行業擁有近三十年的經驗，涵蓋經銷商運營以及區域和全國銷售領導，最近在一家全球海洋製造商擔任高級銷售和市場營銷職位。他的背景將零售經驗與 OEM 戰略相結合，使他能夠加強 Crest 和 Balise 的經銷商關係。</p>
</div><p>“Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP MasterCraft Boat Holdings and President Crest &amp; Balise, “Both brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.”</p>
<div class="lb-trans"><p>“Mike 廣泛的行業經驗和領導能力使他成為 Crest 和 Balise 的傑出人選，” MasterCraft Boat Holdings 高級副總裁兼 Crest &amp; Balise 總裁 Mike O’Connell 表示，“這兩個品牌在 2026 年型號年即將到來之際勢頭強勁，Mike 將在增強經銷商支持、推進市場戰略和加速船舶部門增長方面發揮關鍵作用。”</p>
</div><p>In addition to Crest–an established industry leader for nearly 70 years–Mercer will also help expand Balise’s dealer network and position the brand for continued growth as it enters its second boat show season.</p>
<div class="lb-trans"><p>除了 Crest 這一在行業內建立了近 70 年曆史的領導者外，Mercer 還將幫助擴展 Balise 的經銷商網絡，併為品牌的持續增長做好定位，迎接其第二個船展季。</p>
</div><p>“I’m honored to join Crest and Balise at such an exciting time,” said Mercer. “Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment. Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it’s impressive to see how the brand and product have evolved. I’m excited to partner with our dealers and teams as we build on each brand’s strengths and prepare for an exciting boat show season ahead.”</p>
<div class="lb-trans"><p>“我很榮幸在這樣一個激動人心的時刻加入 Crest 和 Balise，” Mercer 表示。“Crest 擁有質量和可靠性的傳統，而 Balise 正在重新定義奢侈品領域的可能性。近 30 年前，我作為經銷商銷售員首次訪問 Crest 工廠，看到品牌和產品的演變令人印象深刻。我期待與我們的經銷商和團隊合作，利用每個品牌的優勢，為即將到來的激動人心的船展季做好準備。”</p>
</div><p>As part of this leadership alignment, Esteban Siegert will continue with the organization in a dedicated sales leadership role focused exclusively on Balise, supporting the brand’s continued growth and dealer expansion.</p>
<div class="lb-trans"><p>作為這一領導層調整的一部分，Esteban Siegert 將繼續在組織中擔任專注於 Balise 的專職銷售領導角色，支持品牌的持續增長和經銷商擴展。</p>
</div><p><strong>About MasterCraft Boat Holdings, Inc.:</strong></p>
<div class="lb-trans"><p><strong>關於 MasterCraft Boat Holdings, Inc.:</strong></p>
</div><p>Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com</p>
<div class="lb-trans"><p>MasterCraft Boat Holdings, Inc.（納斯達克：MCFT）總部位於田納西州馮諾爾，是一家領先的創新者、設計師、製造商和高端休閒動力船的營銷商，通過其三個品牌 MasterCraft、Crest 和 Balise 提供產品。有關 MasterCraft Boat Holdings 的更多信息，請訪問 Investors.MasterCraft.com、www.MasterCraft.com、www.CrestPontoonBoats.com 和 www.BalisePontoonBoats.com。</p>
</div><p><strong>Media Contact:</strong></p>
<div class="lb-trans"><p><strong>媒體聯繫：</strong></p>
</div><p>Kaitlin Riley</p>
<div class="lb-trans"><p>Kaitlin Riley</p>
</div><p>Senior Marketing Coordinator</p>
<div class="lb-trans"><p>高級市場協調員</p>
</div><p>Crest &amp; Balise Pontoons</p>
<div class="lb-trans"><p>Crest &amp; Balise Pontoons</p>
</div><p>Kaitlin.riley@crestpontoonboats.com</p>
<div class="lb-trans"><p>Kaitlin.riley@crestpontoonboats.com</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTYwMzk4MSM3MzI3Mjc0IzIwMTkzNDU="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png"/></p>

Crest 和 Balise 任命 Mike Mercer 為銷售與市場副總裁 | MCBC 控股股票新聞