<p>作者：William Gavin</p>
<p>美國銷量已進一步從 2023 年的峯值下滑，埃隆·馬斯克已告知投資者要做好 “幾個艱難季度” 的準備。</p>
<p>特斯拉在美國以及世界其他大部分地區都面臨銷量下降。</p>
<p>特斯拉在美國的銷量表現正走向自 2022 年以來的最差水平，而這並不是電動車製造商面臨壓力的唯一地區。</p>
<p>根據行業研究公司 Cox Automotive 的估計，這家位於德克薩斯州奧斯汀的公司預計在 10 月至 12 月間將在美國銷售 125,937 輛電動車。這比去年下降了超過 22%，去年特斯拉（TSLA）售出了 162,388 輛。</p>
<p>這也將使特斯拉今年在美國交付的電動車總數達到 577,097 輛，比 2024 年下降了 8.9%。根據 Cox 的估計，特斯拉在美國汽車市場的份額預計將下降 0.5 個百分點，降至 3.5%。</p>
<p>部分原因與行業普遍存在的問題有關，這迫使整個行業進行劇烈變革。對電動車的需求減弱促使福特汽車（Ford）取消了多個車型的計劃，而通用汽車（GM）則裁減了一些員工。</p>
<p>聯邦政府最近放寬了鼓勵銷售更多環保車輛的燃油經濟性規則，美國也結束了之前鼓勵電動車購買的税收抵免。</p>
<p>根據 Kelley Blue Book 的數據，11 月份新電動車的平均價格為 58,638 美元，比一年前上漲了 3.7%，但較 10 月份略有下降。上個月，企業用來降低價格的激勵措施、折扣和優惠的價值比 10 月份上漲了 20%。</p>
<p>根據 Cox 的估計，整個行業預計在 12 月季度將在美國銷售約 230,000 輛電動車，低於 2024 年同期的 364,000 輛。預計銷售量將在接下來的幾個季度繼續下降，因為行業和消費者正在適應缺乏 7,500 美元電動車税收抵免的情況。</p>
<p>首席執行官埃隆·馬斯克在 7 月份的財報電話會議上承認了這一點，表示特斯拉可能會因為這一原因經歷 “幾個艱難的季度”。</p>
<p>特斯拉的問題不僅限於美國。它在中國和歐洲也面臨逆風。總體而言，該公司可能會看到連續第二年的銷量下降。</p>
<p>截至 10 月底，特斯拉在歐盟的銷量同比下降了 39%，根據行業組織的最新數據。在一些國家，下降幅度尤為明顯，例如德國，截至 11 月底，交付量同比下降了 48%。在荷蘭，特斯拉的銷量同比下降了約 94%。</p>
<p>分析師將特斯拉的糟糕表現部分歸因於馬斯克在歐洲和美國對極右翼政治人物的支持引發的憤怒，這在今年早些時候引發了抗議。該公司還面臨來自國內汽車製造商和能夠以更低價格銷售電動車的中國公司的競爭。</p>
<p>CFRA 分析師加雷特·尼爾森表示：“歐洲仍然一團糟，” 並指出 “特斯拉品牌仍然存在很多厭惡情緒。”</p>
<p>這就是為什麼特斯拉本月早些時候推出了一款價格更低的 Model 3 轎車，稱其具有 “超低擁有成本”，在德國起售價為 37,970 歐元。然而，該車型及其類似的 Model Y SUV 版本仍然比比亞迪（CN:002594）等競爭對手的產品貴。</p>
<p>儘管在中國市場表現相對 “韌性”，但比亞迪等公司仍然給特斯拉帶來了麻煩，尼爾森表示。11 月份是特斯拉在全球最大汽車市場實現同比銷量增長的第三個月。</p>
<p>這部分得益於特斯拉最近推出的新 Model Y 和 Model 3 車型，這是該公司多次用來激發對其老舊車型興趣的策略。今年它推出了至少三種新版本的這些車型。</p>
<p>特斯拉與其他電動車銷售商一樣，受益於中國消費者爭相利用年底到期的税收抵免。該公司還增加了年末的激勵措施。</p>
<p>不過，根據中國乘用車協會的數據，截至 11 月底，整體交付量同比下降超過 8%。與此同時，小米等新競爭對手以及其他更成熟的競爭對手今年的銷量有所增加。</p>
<p>-William Gavin</p>
<p>此內容由 MarketWatch 創作，MarketWatch 由道瓊斯公司運營。MarketWatch 與道瓊斯新聞通訊和《華爾街日報》獨立出版。</p>
<p>（完）道瓊斯新聞通訊</p>
<p>12-17-25 1806ET</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方兩倍做多特斯拉

南方兩倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉在美國、歐洲和中國面臨顯著的銷售下滑，預計 2023 年第四季度美國銷售將下降 22%。該公司面臨需求減少、競爭加劇和政治爭議的挑戰。首席執行官埃隆·馬斯克警告未來幾個季度將會艱難。特斯拉在美國的市場份額預計將下降，而歐洲的銷售也大幅下滑。在中國，特斯拉由於税收優惠看到了一些增長，但整體交付量仍在下降</p>

<p>By William Gavin</p>
<div class="lb-trans"><p>作者：William Gavin</p>
</div><p>U.S. sales have fallen further from their 2023 peak, and Elon Musk has already told investors to brace for a 'few rough quarters'</p>
<div class="lb-trans"><p>美國銷量已進一步從 2023 年的峯值下滑，埃隆·馬斯克已告知投資者要做好 “幾個艱難季度” 的準備。</p>
</div><p>Tesla is dealing with sales declines in the U.S., and in much of the rest of the world as well.</p>
<div class="lb-trans"><p>特斯拉在美國以及世界其他大部分地區都面臨銷量下降。</p>
</div><p>Tesla is on track for its worst U.S. sales performance since 2022, and that's not the only region where the electric-vehicle maker is under pressure.</p>
<div class="lb-trans"><p>特斯拉在美國的銷量表現正走向自 2022 年以來的最差水平，而這並不是電動車製造商面臨壓力的唯一地區。</p>
</div><p>The Austin, Texas-based company is projected to sell 125,937 electric vehicles in the U.S. between October and December, according to estimates from industry research firm Cox Automotive. That would make for a decline of more than 22% relative to a year before, when Tesla (TSLA) sold 162,388 units.</p>
<div class="lb-trans"><p>根據行業研究公司 Cox Automotive 的估計，這家位於德克薩斯州奧斯汀的公司預計在 10 月至 12 月間將在美國銷售 125,937 輛電動車。這比去年下降了超過 22%，去年特斯拉（TSLA）售出了 162,388 輛。</p>
</div><p>It would also bring the total number of EVs that Tesla delivered in the U.S. this year to 577,097, an 8.9% drop versus 2024. Tesla's share of the overall U.S. automotive market is expected to have declined by half a percentage point, to 3.5%, according to the Cox estimates.</p>
<div class="lb-trans"><p>這也將使特斯拉今年在美國交付的電動車總數達到 577,097 輛，比 2024 年下降了 8.9%。根據 Cox 的估計，特斯拉在美國汽車市場的份額預計將下降 0.5 個百分點，降至 3.5%。</p>
</div><p>Part of that relates to an industrywide issue that's forcing dramatic changes across the landscape. Dampening demand for EVs has prompted Ford Motor (F) to cancel its plans for several models, while General Motors (GM) is laying off some workers.</p>
<div class="lb-trans"><p>部分原因與行業普遍存在的問題有關，這迫使整個行業進行劇烈變革。對電動車的需求減弱促使福特汽車（Ford）取消了多個車型的計劃，而通用汽車（GM）則裁減了一些員工。</p>
</div><p>The federal government recently rolled back fuel-economy rules that encouraged selling more eco-friendly vehicles, and the U.S. ended a tax credit that previously incentivized EV purchases.</p>
<div class="lb-trans"><p>聯邦政府最近放寬了鼓勵銷售更多環保車輛的燃油經濟性規則，美國也結束了之前鼓勵電動車購買的税收抵免。</p>
</div><p>In November, the average price of a new EV was $58,638, a 3.7% increase compared to a year earlier, but slightly down from October, according to Kelley Blue Book. The value of incentives, or the discounts and deals companies use to lower prices, rose 20% last month when compared to October.</p>
<div class="lb-trans"><p>根據 Kelley Blue Book 的數據，11 月份新電動車的平均價格為 58,638 美元，比一年前上漲了 3.7%，但較 10 月份略有下降。上個月，企業用來降低價格的激勵措施、折扣和優惠的價值比 10 月份上漲了 20%。</p>
</div><p>The industry is set to sell roughly 230,000 EVs in the U.S. during the December quarter, down from 364,000 during the same time in 2024, according to Cox's estimates. Sales volumes are expected to continue to fall over the next few quarters, as the industry and consumers adjust to the lack of the $7,500 EV tax credit.</p>
<div class="lb-trans"><p>根據 Cox 的估計，整個行業預計在 12 月季度將在美國銷售約 230,000 輛電動車，低於 2024 年同期的 364,000 輛。預計銷售量將在接下來的幾個季度繼續下降，因為行業和消費者正在適應缺乏 7,500 美元電動車税收抵免的情況。</p>
</div><p>CEO Elon Musk acknowledged as much on an earnings call in July, saying Tesla could have a &#34;few rough quarters&#34; as a result.</p>
<div class="lb-trans"><p>首席執行官埃隆·馬斯克在 7 月份的財報電話會議上承認了這一點，表示特斯拉可能會因為這一原因經歷 “幾個艱難的季度”。</p>
</div><p>Tesla's problems don't stop at home. It's also facing headwinds in China and Europe. Altogether, the company could its see second straight annual sales decline.</p>
<div class="lb-trans"><p>特斯拉的問題不僅限於美國。它在中國和歐洲也面臨逆風。總體而言，該公司可能會看到連續第二年的銷量下降。</p>
</div><p>Through October, Tesla took a 39% year-over-year sales hit in the European Union, according to the latest data from an industry group. The decline has been most stark in a handful of countries, such as Germany, where deliveries are down 48% year over year as of the end of November. In the Netherlands, Tesla sales are down by about 94% through last month compared to a year earlier.</p>
<div class="lb-trans"><p>截至 10 月底，特斯拉在歐盟的銷量同比下降了 39%，根據行業組織的最新數據。在一些國家，下降幅度尤為明顯，例如德國，截至 11 月底，交付量同比下降了 48%。在荷蘭，特斯拉的銷量同比下降了約 94%。</p>
</div><p>Analysts attribute some of Tesla's poor performance to outrage over Musk's embrace of far-right political figures in Europe and the U.S., which sparked protests earlier this year. The company is also grappling with competition from domestic automakers and Chinese companies that can afford to sell cheaper EVs.</p>
<div class="lb-trans"><p>分析師將特斯拉的糟糕表現部分歸因於馬斯克在歐洲和美國對極右翼政治人物的支持引發的憤怒，這在今年早些時候引發了抗議。該公司還面臨來自國內汽車製造商和能夠以更低價格銷售電動車的中國公司的競爭。</p>
</div><p>&#34;Europe is still a mess,&#34; said CFRA analyst Garrett Nelson, noting that &#34;there's still a lot of distaste&#34; for the Tesla brand.</p>
<div class="lb-trans"><p>CFRA 分析師加雷特·尼爾森表示：“歐洲仍然一團糟，” 並指出 “特斯拉品牌仍然存在很多厭惡情緒。”</p>
</div><p>That's why Tesla earlier this month introduced a less expensive Model 3 sedan it described as having an &#34;ultra-low cost of ownership,&#34; starting at EUR37,970 in Germany. However, that vehicle and a similar trim for the Model Y SUV still cost more than offerings from rivals like BYD (CN:002594).</p>
<div class="lb-trans"><p>這就是為什麼特斯拉本月早些時候推出了一款價格更低的 Model 3 轎車，稱其具有 “超低擁有成本”，在德國起售價為 37,970 歐元。然而，該車型及其類似的 Model Y SUV 版本仍然比比亞迪（CN:002594）等競爭對手的產品貴。</p>
</div><p>BYD and others are also giving Tesla trouble in China, even though it's been more &#34;resilient&#34; in that market, according to Nelson. November marked Tesla's third month of year-over-year sales growth in the world's biggest automotive market.</p>
<div class="lb-trans"><p>儘管在中國市場表現相對 “韌性”，但比亞迪等公司仍然給特斯拉帶來了麻煩，尼爾森表示。11 月份是特斯拉在全球最大汽車市場實現同比銷量增長的第三個月。</p>
</div><p>That's partially thanks to Tesla's recent introduction of new Model Y and Model 3 trims, a strategy that the company has repeatedly used to drum up interest in its aging vehicle lineup. It's introduced at least three new variations of those vehicles this year.</p>
<div class="lb-trans"><p>這部分得益於特斯拉最近推出的新 Model Y 和 Model 3 車型，這是該公司多次用來激發對其老舊車型興趣的策略。今年它推出了至少三種新版本的這些車型。</p>
</div><p>Tesla, like other EV sellers, is benefiting from Chinese consumers' rush to take advantage of a tax credit that expires at the end of the year. The company also increased its end-of-year incentives.</p>
<div class="lb-trans"><p>特斯拉與其他電動車銷售商一樣，受益於中國消費者爭相利用年底到期的税收抵免。該公司還增加了年末的激勵措施。</p>
</div><p>Overall, though, deliveries are down by more than 8% through November, according to the Chinese Passenger Car Association. Meanwhile, new rivals like Xiaomi and other more established rivals have increased their sales this year.</p>
<div class="lb-trans"><p>不過，根據中國乘用車協會的數據，截至 11 月底，整體交付量同比下降超過 8%。與此同時，小米等新競爭對手以及其他更成熟的競爭對手今年的銷量有所增加。</p>
</div><p>-William Gavin</p>
<div class="lb-trans"><p>-William Gavin</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此內容由 MarketWatch 創作，MarketWatch 由道瓊斯公司運營。MarketWatch 與道瓊斯新聞通訊和《華爾街日報》獨立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道瓊斯新聞通訊</p>
</div><p>12-17-25 1806ET</p>
<div class="lb-trans"><p>12-17-25 1806ET</p>
</div>

This chart captures Tesla's EV sales woes - and things are about to get worse

- 特斯拉美國銷量預計在 10 月至 12 月將下滑 22%，達 125,937 輛。  
- 由於政府取消電動車税收優惠，行業整體銷量在 2025 年將繼續下降。  
- 特斯拉在歐洲銷量下滑 39%，面臨競爭對手壓力及品牌形象受損。

這張圖表揭示了特斯拉電動汽車銷售的困境——而且情況可能會進一步惡化