<p>咖啡巨頭星巴克（SBUX）的一杯拿鐵成為時尚配飾的想法並不陌生。但星巴克正在積極擁抱這一時尚前衞的理念，並剛剛進行了一項新的人事任命。儘管如此，星巴克的投資者對這一計劃並不完全確定，並在週五下午的交易中表現出不滿，股價小幅下跌。</p>
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<p>星巴克從 E.l.f. Cosmetics（ELF）挖來了高級經理 Neiv Toledano，擔任星巴克新的 “時尚與美容高級營銷經理”。誠然，星巴克之前也曾涉足時尚和美容領域。但報告指出，這次有所不同，因為這是一個專門的角色，也是星巴克首次設立的此類專門角色。</p>
<p>報告還指出，Toledano 也是品牌激活團隊的一部分，該團隊將結合星巴克 “重返文化” 的計劃與 “全面改進的營銷方法”。考慮到星巴克特別關注讓人們重返咖啡館，星巴克試圖更頻繁地融入整體文化的想法顯得尤為合理。</p>
<h2><strong>免費學士學位項目加速推進</strong></h2>
<p>或許是為了應對星巴克內部日益增長的工會運動，星巴克正在為部分員工提供更多的亞利桑那州立大學免費學士學位項目。過去五年，報名人數實際上增長了 60%。這表明有明確的需求，目前有 13% 的星巴克 “夥伴” 作為 “學者” 參與該項目。</p>
<p>報告指出，星巴克對該項目實際上非常熱衷。這不僅是吸引人們加入星巴克的一個亮點，也是員工留任的一個工具。它還為員工晉升打開了潛力——一些職位確實要求大學學位——並有助於增強星巴克的領導力運作和填補離職領導角色。</p>
<h2><strong>星巴克股票值得購買嗎？</strong></h2>
<p>轉向華爾街，分析師對 SBUX 股票的共識評級為適度買入，基於過去三個月的 12 個買入、7 個持有和 2 個賣出，如下圖所示。在過去一年中，股價上漲了 1.65%，SBUX 的平均目標價為每股 95 美元，意味着 7.19% 的上漲潛力。</p>

星巴克

<p>星巴克股票（NASDAQ:SBUX）因其進軍美容和時尚領域而下滑</p>

<p>The idea that a latte from coffee giant Starbucks (SBUX) could be a fashion accessory is not exactly unheard of. But Starbucks is leaning into the idea of being fashion-forward, and just made a new hire in a bid to do so. Starbucks investors, though, are not exactly sure about this plan, and registered their displeasure with a fractional drop in Friday afternoon's trading.</p>
<div class="lb-trans"><p>咖啡巨頭星巴克（SBUX）的一杯拿鐵成為時尚配飾的想法並不陌生。但星巴克正在積極擁抱這一時尚前衞的理念，並剛剛進行了一項新的人事任命。儘管如此，星巴克的投資者對這一計劃並不完全確定，並在週五下午的交易中表現出不滿，股價小幅下跌。</p>
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<div class="lb-trans"><h3>享受 TipRanks Premium 50% 折扣，信心投資</h3>
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<li>Stay ahead of the market with the latest news and analysis so your portfolio is always positioned for maximum potential</li>
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<div class="lb-trans"><ul>
<li>解鎖對沖基金級別的數據和強大的投資工具，幫助您做出更聰明、更精準的決策</li>
<li>通過最新的新聞和分析保持市場領先，使您的投資組合始終處於最大潛力的狀態</li>
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</div><p>Starbucks hired away a senior manager from E.l.f. Cosmetics (ELF), Neiv Toledano, to serve as Starbucks' new &#34;senior marketing manager of fashion and beauty.&#34; Granted, Starbucks has worked in fashion and beauty spaces before. But reports note this is different, as this is a dedicated role, and the first such dedicated role that Starbucks has ever had.</p>
<div class="lb-trans"><p>星巴克從 E.l.f. Cosmetics（ELF）挖來了高級經理 Neiv Toledano，擔任星巴克新的 “時尚與美容高級營銷經理”。誠然，星巴克之前也曾涉足時尚和美容領域。但報告指出，這次有所不同，因為這是一個專門的角色，也是星巴克首次設立的此類專門角色。</p>
</div><p>Toledano is also part of the Brand Activation team, reports note, which will combine Starbucks' plans to get &#34;back into culture&#34; with an &#34;overhauled approach to marketing.&#34; Given that Starbucks has been particularly focused on getting people back into cafes, the idea that Starbucks would also try to insert itself more often into culture as a whole makes a particular sense.</p>
<div class="lb-trans"><p>報告還指出，Toledano 也是品牌激活團隊的一部分，該團隊將結合星巴克 “重返文化” 的計劃與 “全面改進的營銷方法”。考慮到星巴克特別關注讓人們重返咖啡館，星巴克試圖更頻繁地融入整體文化的想法顯得尤為合理。</p>
</div><h2><strong>Free Bachelor's Degree Program Ramps Up</strong></h2>
<div class="lb-trans"><h2><strong>免費學士學位項目加速推進</strong></h2>
</div><p>Perhaps in an effort to address the growing unionization movements within Starbucks, Starbucks is putting a lot more into its free bachelor's degree program at Arizona State University for some of its employees. Enrollment is actually up 60% in the last five years. This suggests a clear demand, and 13% of Starbucks' &#34;partners&#34; are participating &#34;as scholars&#34; in the program right now.</p>
<div class="lb-trans"><p>或許是為了應對星巴克內部日益增長的工會運動，星巴克正在為部分員工提供更多的亞利桑那州立大學免費學士學位項目。過去五年，報名人數實際上增長了 60%。這表明有明確的需求，目前有 13% 的星巴克 “夥伴” 作為 “學者” 參與該項目。</p>
</div><p>Starbucks is actually enthusiastic about this program, reports note. It is not only a draw to get people to join Starbucks, but it is also a tool for employee retention. It opens up the potential for employee promotions as well—some jobs simply require that college degree—and helps augment Starbucks' leadership operations and backfilling departing leadership roles.</p>
<div class="lb-trans"><p>報告指出，星巴克對該項目實際上非常熱衷。這不僅是吸引人們加入星巴克的一個亮點，也是員工留任的一個工具。它還為員工晉升打開了潛力——一些職位確實要求大學學位——並有助於增強星巴克的領導力運作和填補離職領導角色。</p>
</div><h2><strong>Is Starbucks Stock a Good Buy?</strong></h2>
<div class="lb-trans"><h2><strong>星巴克股票值得購買嗎？</strong></h2>
</div><p>Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 12 Buys, seven Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 1.65% rally in its share price over the past year, the average SBUX price target of $95 per share implies 7.19% upside potential.</p>
<div class="lb-trans"><p>轉向華爾街，分析師對 SBUX 股票的共識評級為適度買入，基於過去三個月的 12 個買入、7 個持有和 2 個賣出，如下圖所示。在過去一年中，股價上漲了 1.65%，SBUX 的平均目標價為每股 95 美元，意味着 7.19% 的上漲潛力。</p>
</div>

星巴克股票（NASDAQ:SBUX）下跌，因為它在美容和時尚領域進行新的嘗試