<p>今年對特斯拉來説在汽車領域是一場掙扎，銷售數字下滑佔據了頭條新聞。也許這就是該品牌瞄準一個完全不同領域——乒乓球場的原因，推出了一款價格不菲的特斯拉品牌球拍。</p>
<p>《商業內幕》報道了與 Selkirk Sport 合作推出的限量版 350 美元奢華乒乓球拍。這個高價並沒有阻止特斯拉的超級粉絲們，球拍在不到三個小時內就售罄。</p>
<p>Selkirk 的聯合創始人 Tom Barnes 在一份聲明中強調，這次合作涉及特斯拉設計團隊與 Selkirk 研發團隊之間超過一年的廣泛工程努力。</p>
<p>乒乓球與特斯拉自然契合。這項運動在科技專業人士和名人中引起了關注，球拍的起源可以追溯到 2023 年美國乒乓球全國錦標賽上特斯拉工程師與 Barnes 的一次會議。</p>
<p>富有的科技高管和名人的興趣正在為高端設備創造市場，為特斯拉的球拍發布創造了良好的機會。雖然入門級設備仍然可獲得，但硅谷的重量級人物可以通過昂貴的球拍或限量版球拍引起轟動。</p>
<p>雖然特斯拉和埃隆·馬斯克的公司經常涉足生活方式產品，但這標誌着他們首次進入傳統體育設備領域。一個顯著的先前嘗試是 2018 年引發熱議的無聊公司品牌火焰噴射器。</p>
<p>更普通的特斯拉品牌商品包括揹包和鹽和胡椒罐。與球拍包類似，它們的定價處於特斯拉愛好者願意支付溢價以展示品牌忠誠度的市場高端。</p>
<p>特斯拉的生活方式產品已經證明受歡迎，但沒有理由相信它們是重要的財務貢獻者。《商業內幕》指出，它們甚至沒有在公司的財務報告中單獨列出。</p>
<p>要改變特斯拉當前業務的敍述，推出一款成功的乒乓球拍遠遠不夠。</p>
<p>該公司在歐洲面臨重大挑戰，既有反馬斯克的 backlash，也有比亞迪等崛起的中國汽車品牌。關於全自動駕駛等功能的爭議頻繁出現。儘管如此，特斯拉的粉絲依然眾多，快速售罄的情況和熱情的推薦都表明了這一點。</p>
<p>乒乓球運動員和播客主持人 Jimmy Miller 在 X 上評論道：“特斯拉的粉絲可能會把那個球拍賣光。下一個是誰？蘋果？也許他們可以做一個與 Nvidia 的合作，附帶股票！”</p>
<p><strong>你對特斯拉和埃隆·馬斯克怎麼看？</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>埃隆是個了不起的人</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>喜歡這家公司；討厭這位首席執行官</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>我對兩者都不感興趣</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>我沒有意見</strong></p>
<p>點擊你的選擇查看結果並表達你的想法。</p>
<p>獲取 TCD 的免費通訊，輕鬆獲取節省更多、減少浪費和做出更明智選擇的技巧——並在 TCD 獨家獎勵俱樂部中賺取高達 5000 美元的清潔升級獎勵。</p>

特斯拉

<p>特斯拉與 Selkirk Sport 合作推出了一款售價 350 美元的奢華皮克球球拍，標誌着其首次進入傳統體育器材領域。儘管汽車行業面臨挑戰，特斯拉的球拍在不到三小時內售罄，突顯了品牌在粉絲中的強大忠誠度。這次合作涉及廣泛的工程努力，目標客户為富裕的科技專業人士和名人。雖然特斯拉的生活方式產品頗受歡迎，但對公司的財務貢獻並不顯著</p>

<p>This year has been a struggle for Tesla in the auto arena with declining sales numbers dominating the headlines. Maybe that's why the brand is taking aim at a completely different arena — the pickleball court, with a pricey Tesla-branded paddle.</p>
<div class="lb-trans"><p>今年對特斯拉來説在汽車領域是一場掙扎，銷售數字下滑佔據了頭條新聞。也許這就是該品牌瞄準一個完全不同領域——乒乓球場的原因，推出了一款價格不菲的特斯拉品牌球拍。</p>
</div><p>Business Insider reported on the limited-edition launch of a $350 luxury pickleball paddle through a collaboration with Selkirk Sport. That high price point didn't stop Tesla superfans who sold out the paddle in under three hours.</p>
<div class="lb-trans"><p>《商業內幕》報道了與 Selkirk Sport 合作推出的限量版 350 美元奢華乒乓球拍。這個高價並沒有阻止特斯拉的超級粉絲們，球拍在不到三個小時內就售罄。</p>
</div><p>Tom Barnes, Selkirk's co-owner, emphasized in a statement that the collaboration involved extensive engineering efforts between Tesla's design group and Selkirk's R&amp;D team that took place over more than a year.</p>
<div class="lb-trans"><p>Selkirk 的聯合創始人 Tom Barnes 在一份聲明中強調，這次合作涉及特斯拉設計團隊與 Selkirk 研發團隊之間超過一年的廣泛工程努力。</p>
</div><p>Pickleball is a natural fit for Tesla. The sport has captured attention among tech professionals and celebrities, with the paddle's origins dating back to a meeting at the 2023 USA Pickleball National Championships between Tesla engineers and Barnes.</p>
<div class="lb-trans"><p>乒乓球與特斯拉自然契合。這項運動在科技專業人士和名人中引起了關注，球拍的起源可以追溯到 2023 年美國乒乓球全國錦標賽上特斯拉工程師與 Barnes 的一次會議。</p>
</div><p>The interest among wealthy tech execs and celebs is creating a market for higher-end equipment, generating a sweet spot for Tesla's paddle release. While entry-level gear remains accessible, Silicon Valley heavyweights can make a splash with pricey paddles or limited-edition ones.</p>
<div class="lb-trans"><p>富有的科技高管和名人的興趣正在為高端設備創造市場，為特斯拉的球拍發布創造了良好的機會。雖然入門級設備仍然可獲得，但硅谷的重量級人物可以通過昂貴的球拍或限量版球拍引起轟動。</p>
</div><p>While Tesla and Elon Musk's companies regularly dive into lifestyle products, this marks their first entry into traditional sports equipment. One notable previous venture includes The Boring Company's branded flamethrower that went viral back in 2018.</p>
<div class="lb-trans"><p>雖然特斯拉和埃隆·馬斯克的公司經常涉足生活方式產品，但這標誌着他們首次進入傳統體育設備領域。一個顯著的先前嘗試是 2018 年引發熱議的無聊公司品牌火焰噴射器。</p>
</div><p>More ordinary branded Tesla items include products like backpacks and salt and pepper shakers. Similar to the paddleball packet, they are priced on the high end of the market for Tesla enthusiasts willing to pay a premium to display their brand loyalty.</p>
<div class="lb-trans"><p>更普通的特斯拉品牌商品包括揹包和鹽和胡椒罐。與球拍包類似，它們的定價處於特斯拉愛好者願意支付溢價以展示品牌忠誠度的市場高端。</p>
</div><p>Tesla's lifestyle products have proved to be popular, but there's no reason to believe they are a significant financial contributor. Business Insider noted they don't even receive their own line item in the company's financial reports.</p>
<div class="lb-trans"><p>特斯拉的生活方式產品已經證明受歡迎，但沒有理由相信它們是重要的財務貢獻者。《商業內幕》指出，它們甚至沒有在公司的財務報告中單獨列出。</p>
</div><p>It's going to take a lot more than a successful pickleball paddle release to change the narrative around Tesla's current business.</p>
<div class="lb-trans"><p>要改變特斯拉當前業務的敍述，推出一款成功的乒乓球拍遠遠不夠。</p>
</div><p>The company faces major challenges in Europe due to both anti-Musk backlash and ascendant Chinese auto brands like BYD. Controversies around features like Full Self-Driving appear frequently. Still, there are plenty of Tesla fans, as the quick sellout made clear and glowing testimonials reveal.</p>
<div class="lb-trans"><p>該公司在歐洲面臨重大挑戰，既有反馬斯克的 backlash，也有比亞迪等崛起的中國汽車品牌。關於全自動駕駛等功能的爭議頻繁出現。儘管如此，特斯拉的粉絲依然眾多，快速售罄的情況和熱情的推薦都表明了這一點。</p>
</div><p>Pickleball player and podcast host Jimmy Miller commented on X: &#34;Tesla fans will probably sell that paddle out. Who is next? Apple? Maybe they can do a Nvidia collab that comes with shares!&#34;</p>
<div class="lb-trans"><p>乒乓球運動員和播客主持人 Jimmy Miller 在 X 上評論道：“特斯拉的粉絲可能會把那個球拍賣光。下一個是誰？蘋果？也許他們可以做一個與 Nvidia 的合作，附帶股票！”</p>
</div><p><strong>What do you think of Tesla and Elon Musk?</strong></p>
<div class="lb-trans"><p><strong>你對特斯拉和埃隆·馬斯克怎麼看？</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>Elon is the man</strong></p>
<div class="lb-trans"><p><strong>埃隆是個了不起的人</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>Love the company; hate the CEO</strong></p>
<div class="lb-trans"><p><strong>喜歡這家公司；討厭這位首席執行官</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>I'm not a fan of either</strong></p>
<div class="lb-trans"><p><strong>我對兩者都不感興趣</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>I don't have an opinion</strong></p>
<div class="lb-trans"><p><strong>我沒有意見</strong></p>
</div><p>Click your choice to see results and speak your mind.</p>
<div class="lb-trans"><p>點擊你的選擇查看結果並表達你的想法。</p>
</div><p>Get TCD's free newsletters for easy tips to save more, waste less, and make smarter choices — and earn up to $5,000 toward clean upgrades in TCD's exclusive Rewards Club.</p>
<div class="lb-trans"><p>獲取 TCD 的免費通訊，輕鬆獲取節省更多、減少浪費和做出更明智選擇的技巧——並在 TCD 獨家獎勵俱樂部中賺取高達 5000 美元的清潔升級獎勵。</p>
</div>

Tesla launches bizarre luxury lifestyle product: 'Fans will probably sell [it] out'

- 特斯拉推出售價 $350 的限量版 pickleball 球拍，吸引大量購買者。  
- 該合作與 Selkirk Sport 進行，歷時超過一年，旨在提升品牌價值。  
- 儘管特斯拉麪臨銷售下滑挑戰，球拍銷售成功顯示出品牌影響力。

特斯拉推出了一款奇特的奢侈生活方式產品：‘粉絲們可能會搶購一空’