<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg"/></p>
<p>WPP 的股價今年一直在自由下跌，使其成為英國股市中表現最差的股票之一。它在 11 月份跌至 265 便士的低點，比 2024 年的最高水平下降了 68%。目前，它的股價接近自 2021 年以來的最低水平，較歷史最高點下跌了 75%。</p>
<h2>WPP 股價因人工智能的衝擊而崩潰</h2>
<p>作為廣告和公關行業最大的參與者，WPP 在過去幾年面臨壓力，因為對人工智能衝擊的擔憂持續存在。</p>
<p>這種衝擊影響了其大部分業務，包括 Ogilvy、VML、Grey 和 MindShare 等知名品牌。它還使其退出了跟蹤英國最大公司的藍籌股 FTSE 100 指數。</p>
<p>最近的業績顯示，WPP 的業務在第三季度繼續惡化，管理層將其歸因於客户流失和客户支出削減。</p>
<p>其收入下降了 8.4%，降至 32 億英鎊，而扣除通過成本後的收入下降了 11.1%，降至 24.9 億英鎊。這一下滑使得年初至今的收入降至 99.2 億英鎊，比去年同期下降了 8%。</p>
<p>更糟的是，管理層警告稱，年度收入將低於之前的指引，繼續維持多年來的疲軟。它現在預計，今年的同類增長將在-5.5% 到 6.0% 之間。</p>
<p>其生態系統中的所有業務在季度內仍然面臨壓力。其全球綜合代理機構，由媒體策劃和購買業務組成，收入下降，公司將其表現不佳歸因於德國和中國的市場。</p>
<p>其公關和專業代理業務也出現了同樣的下降。這種情況在其地理區域中普遍存在，包括北美、英國、歐洲和其他地區。</p>
<p>隨着廣告和營銷行業的變化，WPP 的下滑在可預見的未來可能會繼續。如今，大多數公司將廣告預算集中在數字領域，而這是 WPP 難以實現盈利的領域。</p>
<h2>WPP 變得便宜併成為收購目標</h2>
<p>從積極的一面來看，WPP 股價的持續崩潰使其成為一家便宜的公司，目前的前瞻市盈率僅為 5。</p>
<p>這種便宜可能使其成為一個良好的收購目標。最近有傳言稱，它正在考慮與 Havas 合併，這筆交易將得到私募股權公司的支持。</p>
<p>在 Omnicom 和 IPG 這兩家最大競爭對手合併後，對交易的期望上升。Omnicom 現在計劃裁員 4000 人，並關閉一些 IPG 的廣告公司，這一舉措旨在使其成為 WPP 更強大的競爭對手。</p>
<p>WPP 可能成為一個良好的收購目標，因為通過品牌內部合併有潛力改善其運營。它在全球擁有超過 104,000 名員工，並在低利潤市場中有一定存在。</p>
<h2>WPP 股價技術分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png"/></p>
<p><em>WPP 股票圖表 | 來源：TradingView</em></p>
<p>周線圖顯示，WPP 股價在過去幾年中處於強烈的熊市趨勢中。從 2022 年疫情高點的 1004 便士崩潰至當前的 335 便士，這一變動抹去了數十億英鎊的價值。</p>
<p>WPP 股價跌破了關鍵支撐位 584 便士，這是 2022 年 9 月和 2023 年 10 月的最低水平。它仍然低於所有移動平均線。</p>
<p>因此，WPP 股價的最可能預測是温和看漲，希望在 2026 年能收到收購要約。然而，如果交易未能達成，股價可能會繼續下跌。</p>
<p>文章《WPP 股價在 2025 年崩潰後會反彈嗎？》最初發布在 Invezz 上。</p>

<p>WPP 的股價從 2024 年的高峰下跌了 68%，主要受到人工智能的衝擊和客户流失的影響。該公司退出了 FTSE 100 指數，第三季度收入下降了 8.4%。儘管面臨困境，WPP 的低市盈率使其成為潛在的收購目標。技術分析表明，如果發生收購，前景可能略顯樂觀，但如果沒有交易，繼續下滑的可能性依然存在</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg"/></p>
<p>WPP share price has been in a freefall this year, making it one the top laggards in the UK stock market. It dropped to a low of 265p in November, down by 68% from its highest level in 2024. It is now hovering near its lowest level since 2021 and is down by 75% from its all-time high.</p>
<div class="lb-trans"><p>WPP 的股價今年一直在自由下跌，使其成為英國股市中表現最差的股票之一。它在 11 月份跌至 265 便士的低點，比 2024 年的最高水平下降了 68%。目前，它的股價接近自 2021 年以來的最低水平，較歷史最高點下跌了 75%。</p>
</div><h2>WPP stock price has crashed because of the AI disruption</h2>
<div class="lb-trans"><h2>WPP 股價因人工智能的衝擊而崩潰</h2>
</div><p>WPP, the biggest player in the advertising and public relations industry, has come under pressure in the past few years as concerns about the AI disruption have remained.</p>
<div class="lb-trans"><p>作為廣告和公關行業最大的參與者，WPP 在過去幾年面臨壓力，因為對人工智能衝擊的擔憂持續存在。</p>
</div><p>This disruption has affected most of its businesses, including popular brands like Ogilvy, VML, Grey, and MindShare. It has also made it to exit the blue-chip FTSE 100 Index, which tracks the biggest companies in the UK.</p>
<div class="lb-trans"><p>這種衝擊影響了其大部分業務，包括 Ogilvy、VML、Grey 和 MindShare 等知名品牌。它還使其退出了跟蹤英國最大公司的藍籌股 FTSE 100 指數。</p>
</div><p>The most recent results showed that WPP’s business continued to deteriorate in the third quarter, which the management blamed on client losses and client spending cuts.</p>
<div class="lb-trans"><p>最近的業績顯示，WPP 的業務在第三季度繼續惡化，管理層將其歸因於客户流失和客户支出削減。</p>
</div><p>Its revenue dropped by 8.4% to £3.2 billion, while its revenue less pass-through costs dropped by 11.1% to £2.49 billion. This slowdown brought the year-to-date revenue to £9.92 billion, down by 8% from the same period.</p>
<div class="lb-trans"><p>其收入下降了 8.4%，降至 32 億英鎊，而扣除通過成本後的收入下降了 11.1%，降至 24.9 億英鎊。這一下滑使得年初至今的收入降至 99.2 億英鎊，比去年同期下降了 8%。</p>
</div><p>Worse, the management warned that the annual revenue will be worse than its previous guidance, continuing a weakness that has been going on for years. It now expects that the like-for-like growth for the year will be between minus 5.5% to 6.0%.</p>
<div class="lb-trans"><p>更糟的是，管理層警告稱，年度收入將低於之前的指引，繼續維持多年來的疲軟。它現在預計，今年的同類增長將在-5.5% 到 6.0% 之間。</p>
</div><p>All businesses in its ecosystem remained under pressure during the quarter. It’s Global Integrated Agencies, which is made up of its media planning and buying businesses, saw its revenue drop, with the company blaming its weak performance in Germany and China.</p>
<div class="lb-trans"><p>其生態系統中的所有業務在季度內仍然面臨壓力。其全球綜合代理機構，由媒體策劃和購買業務組成，收入下降，公司將其表現不佳歸因於德國和中國的市場。</p>
</div><p>The same decline happened in its public relations and its specialist agencies businesses. This is also happening across its geographical regions, with North America, the UK, Europe, and the rest of the world.</p>
<div class="lb-trans"><p>其公關和專業代理業務也出現了同樣的下降。這種情況在其地理區域中普遍存在，包括北美、英國、歐洲和其他地區。</p>
</div><p>WPP’s slowdown will likely continue in the foreseeable future as the advertising and marketing industries change. Today, most companies are focusing their advertising budgets on the digital segment, an area where WPP is struggling to monetize.</p>
<div class="lb-trans"><p>隨着廣告和營銷行業的變化，WPP 的下滑在可預見的未來可能會繼續。如今，大多數公司將廣告預算集中在數字領域，而這是 WPP 難以實現盈利的領域。</p>
</div><h2>WPP has become cheap and a buyout target</h2>
<div class="lb-trans"><h2>WPP 變得便宜併成為收購目標</h2>
</div><p>On the positive side, the ongoing WPP share price crash has made it a cheap company trading with a forward price-to-earnings ratio of just 5.</p>
<div class="lb-trans"><p>從積極的一面來看，WPP 股價的持續崩潰使其成為一家便宜的公司，目前的前瞻市盈率僅為 5。</p>
</div><p>This cheapness may make it a good acquisition target. Just recently, there were rumors that it was eying a merger with Havas, in a deal that would be backed by private equity companies.</p>
<div class="lb-trans"><p>這種便宜可能使其成為一個良好的收購目標。最近有傳言稱，它正在考慮與 Havas 合併，這筆交易將得到私募股權公司的支持。</p>
</div><p>Hopes for a deal rose after the merger of Omnicom and IPG, two of its biggest competitors. Omnicom is now planning to cut 4,000 jobs and shutter some of IPG’s ad firms, a move intended to make it a more formidable competitor to WPP.</p>
<div class="lb-trans"><p>在 Omnicom 和 IPG 這兩家最大競爭對手合併後，對交易的期望上升。Omnicom 現在計劃裁員 4000 人，並關閉一些 IPG 的廣告公司，這一舉措旨在使其成為 WPP 更強大的競爭對手。</p>
</div><p>WPP would likely make a good buyout target because of the potential to improve its operations through intrabrand mergers. It also has over 104,000 employees globally and a presence in low-profitable markets.</p>
<div class="lb-trans"><p>WPP 可能成為一個良好的收購目標，因為通過品牌內部合併有潛力改善其運營。它在全球擁有超過 104,000 名員工，並在低利潤市場中有一定存在。</p>
</div><h2>WPP share price technical analysis</h2>
<div class="lb-trans"><h2>WPP 股價技術分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png" alt="" original-src="https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png"/></p>
<p><em>WPP stock chart | Source: TradingView</em></p>
<div class="lb-trans"><p><em>WPP 股票圖表 | 來源：TradingView</em></p>
</div><p>The weekly timeframe chart shows that the WPP stock price has been in a strong bearish trend in the past few years. It has collapsed from the pandemic high of 1,004p in 2022 to the current 335p, a move that has erased billions of pounds in value.</p>
<div class="lb-trans"><p>周線圖顯示，WPP 股價在過去幾年中處於強烈的熊市趨勢中。從 2022 年疫情高點的 1004 便士崩潰至當前的 335 便士，這一變動抹去了數十億英鎊的價值。</p>
</div><p>WPP stock dropped below the key support level at 584p, its lowest level in September 2022 and October 2023. It remains below all moving averages.</p>
<div class="lb-trans"><p>WPP 股價跌破了關鍵支撐位 584 便士，這是 2022 年 9 月和 2023 年 10 月的最低水平。它仍然低於所有移動平均線。</p>
</div><p>Therefore, the most likely WPP share price forecast is mildly bullish with the hope that it will receive an acquisition offer in 2026. However, the stock may keep falling if a deal does not materialize.</p>
<div class="lb-trans"><p>因此，WPP 股價的最可能預測是温和看漲，希望在 2026 年能收到收購要約。然而，如果交易未能達成，股價可能會繼續下跌。</p>
</div><p>The post Will the WPP share price rebound after the 2025 crash? appeared first on Invezz</p>
<div class="lb-trans"><p>文章《WPP 股價在 2025 年崩潰後會反彈嗎？》最初發布在 Invezz 上。</p>
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WPP 的股價會在 2025 年崩盤後反彈嗎？