<div id="readability-page-1"><div><p>RELYING on artificial intelligence (AI) for gift selection this holiday season may be a stretch, but the e-commerce industry’s move towards AI shopping agents now looks inevitable as OpenAI, Perplexity, Google and Amazon race to build their own.</p><p>South-east Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork.</p><p>Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed that its AI chatbot, Lazzie, has already helped drive sales.</p></div></div>

<p>Shopee 和 Lazada 正在為 AI 購物助手的整合做準備，Shopee 與 OpenAI 合作，而 Lazada 則利用其 AI 聊天機器人 Lazzie 來提升銷售。這一舉措預示着電子商務格局的潛在變化，可能會引發一場價格競爭，因為各公司通過 AI 技術增強其平台</p>

Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?

- 電子商務行業正向 AI 購物代理邁進，多個公司競相開發。  
- Shopee 與 OpenAI 合作探討 AI 應用，Lazada 的聊天機器人已促進銷售。  
- 東南亞尚無成熟 AI 購物代理，但相關基礎已在構建中。

Shopee 和 Lazada 正在為 AI 購物代理鋪設基礎。殘酷的價格戰是否即將爆發？