<div id="readability-page-1">In a surprising turn of events, General Mills reported revenues of $4.86 billion for its second fiscal quarter, surpassing Wall Street’s expectations of $4.78 billion. Yet, the company’s stock fell nearly 3% after the announcement, hinting at underlying issues. CEO Jeff Harmening acknowledged a significant shift in consumer behavior: there is a newfound resistance to premium pricing despite an uptick in sales volume. This shift has necessitated an increase in discounts and promotional spending, which has adversely affected profit margins. The Minneapolis-based food giant, known for brands such as Cheerios and Pillsbury, is winning the sales battle but losing the profit war as consumer preferences shift.</div>

通用磨坊

<p>通用磨坊報告第二季度收入為 48.6 億美元，超出預期，但由於利潤率擔憂，其股價下跌近 3%。首席執行官傑夫·哈門寧指出，消費者行為發生了變化，儘管銷售量增加，但對高價的抵制加劇。這導致了更多的折扣和促銷支出，影響了利潤。公司正面臨價格戰，67% 的產品降價，利潤下降了 48%</p>

通用磨坊宣佈價格戰——67% 的產品降價，利潤下降 48%