<p><em>隨着重複購房者佔市場的 55%，房地產經紀人面臨着一個更加數字化的客户羣體，這正在重塑房地產關係的起始方式</em></p>
<p>, /PRNewswire/ -- 買家和賣家選擇房地產經紀人的方式在過去幾年中發生了顯著變化，這正在重塑贏得業務所需的條件。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="84" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg"/></p>
<p>根據 <strong>Zillow 2025 年消費者住房趨勢報告</strong>，36% 的賣家現在通過在線渠道找到他們的經紀人，這一比例是 2018 年 15% 的兩倍多。在買家中，33% 表示在線研究在選擇經紀人時發揮了關鍵作用。</p>
<p>與此同時，重複購房者佔所有購房者的 55%，他們帶來了更豐富的經驗、更高的期望以及更為謹慎的僱傭經紀人的方式。</p>
<p>在經歷了幾年的觀望，等待抵押貸款利率下降後，許多房主重新進入市場，對利率、時機和權衡有了更強的理解。這些經驗豐富的買家在應對當今市場條件時，帶着不同的優先事項和更高的期望迴歸。</p>
<p>“重複購房者現在佔據了當今市場的主導地位，他們的心態與幾年前截然不同，” Zillow 的住房趨勢專家 Amanda Pendleton 表示。“這些 ‘迴歸買家’ 經歷了多個市場週期；他們已經適應了今天的利率；他們在僱傭經紀人時非常有意圖，獎勵那些展現出清晰策略、強大流程管理和真正現代、數字優先體驗的經紀人。”</p>
<p><strong>更具競爭性但可預測的客户格局</strong></p>
<p>數據還突顯了重複購房者選擇經紀人的方式發生了變化。雖然 79% 的重複購房者表示他們會考慮再次與同一經紀人合作，但最終只有 13% 的人根據與他們的過去經驗僱傭了該經紀人。</p>
<p>這一差距反映了常見的現實——搬到新市場、經紀人退休或生活變化——但也突顯了經驗豐富的買家變得更加有意圖。近一半的重複購房者採訪了兩位或更多的經紀人，通常在聯繫之前通過在線研究縮小了短名單。</p>
<p>“這並不是説忠誠度消失了，” Pendleton 説。“而是買家變得更加有意圖。那些保持可見、清晰溝通並早期展示專業知識的經紀人，能夠更好地贏得這些業務——即使是面對經驗豐富的客户。”</p>
<p>一旦建立聯繫，決策往往迅速發生；47% 的買家僱傭了他們第一次交談的經紀人，59% 的賣家也是如此。這意味着，對於經紀人來説，僱傭決定往往在第一次通話之前就已做出，驅動因素是經紀人的專業知識、方法和過往業績在網上的清晰展現。</p>
<p><strong>迴歸買家最看重經紀人的哪些方面</strong></p>
<p>與首次購房者相比，重複購房者更重視效率和戰略指導：</p>
<ul>
<li><strong>流程優於手把手指導：</strong> 63% 的重複購房者將整理和提交文件視為最有價值的經紀人服務，而首次購房者中這一比例為 51%。</li>
<li><strong>更強的報價策略：</strong> 重複購房者更重視定價策略、談判和報價結構，而對私人蔘觀的重視程度較低。</li>
<li><strong>以短信為主的溝通：</strong> 50% 的使用經紀人的買家在與經紀人合作時更喜歡短信或消息應用，而只有 33% 的人更喜歡電話溝通。</li>
</ul>
<p><strong>賣家優先考慮時機和確定性</strong></p>
<p>報告還顯示，賣家在實現目標時做出了務實的決策：</p>
<ul>
<li><strong>約三分之二的賣家</strong> 承擔了部分或全部買家的過户費用。</li>
<li><strong>三分之一的賣家</strong> 提供了利率買斷。</li>
<li><strong>三分之一的賣家</strong> 表示在他們首選的時間框架內出售比最大化價格更重要。</li>
</ul>
<p><strong>經紀人如何營銷房源影響僱傭決策</strong></p>
<ul>
<li><strong>78% 的賣家</strong> 更傾向於僱傭提供高分辨率攝影的經紀人。</li>
<li><strong>75% 的賣家</strong> 更傾向於僱傭提供虛擬導覽和互動平面圖的經紀人。</li>
</ul>
<p>綜合來看，這些發現指向一個活躍、知情且有意圖的市場——在這個市場中，準備和清晰度與關係同樣重要。</p>
<p>完整的 2025 年消費者住房趨勢報告可在此處獲取。</p>
<p><strong>關於 Zillow 集團：</strong></p>
<p>Zillow 集團（Nasdaq: Z 和 ZG）正在重新構想房地產，以使更多人實現擁有住房的夢想。作為美國訪問量最大的房地產應用和網站，Zillow 及其附屬公司通過連接數字解決方案、專注的房地產專業人士以及更簡便的買賣、融資和租賃體驗，幫助人們找到並獲得他們想要的家。</p>
<p>Zillow 集團的附屬公司、子公司和品牌包括 Zillow®、Zillow Premier Agent®、Zillow Home Loans℠、Zillow Rentals®、Trulia®、Out East®、StreetEasy®、HotPads®、ShowingTime+℠、Spruce®和 Follow Up Boss®。</p>
<p>本報告中的所有商標均由 MFTB Holdco, Inc.擁有，MFTB Holdco, Inc.是 Zillow 的附屬公司。Zillow Home Loans, LLC 是平等住房貸款人，NMLS #10287 (www.nmlsconsumeraccess.org)。© 2025 MFTB Holdco, Inc.，Zillow 的附屬公司。</p>
<p><em>(ZFIN)</em></p>
<p>來源：Zillow</p>

Zillow集團-A

<p>Zillow 2025 年消費者住房趨勢報告揭示了買賣雙方選擇房地產經紀人的方式發生了顯著變化，36% 的賣家和 33% 的買家現在通過在線渠道找到經紀人。重複購房者佔市場的 55%，他們優先考慮效率和戰略指導，通常在做出決定之前會面試多位經紀人。賣家也在做出務實的選擇，許多人願意承擔買方的成交費用，並重視高質量的營銷。報告強調了數字優先的方法和清晰溝通對於經紀人在這個不斷變化的市場中取得成功的重要性</p>

<p><em>With repeat buyers making up 55% of the market, agents face a more digitally savvy client base that's reshaping how real estate relationships begin</em></p>
<div class="lb-trans"><p><em>隨着重複購房者佔市場的 55%，房地產經紀人面臨着一個更加數字化的客户羣體，這正在重塑房地產關係的起始方式</em></p>
</div><p>, /PRNewswire/ -- How buyers and sellers choose a real estate agent has shifted meaningfully over the past several years, and it's reshaping what it takes to win business.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 買家和賣家選擇房地產經紀人的方式在過去幾年中發生了顯著變化，這正在重塑贏得業務所需的條件。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg"/></p>
<p>According to <strong>Zillow's 2025 Consumer Housing Trends Report for Agents</strong>, 36% of sellers now find their agents through online channels, more than double the 15% share in 2018. Among buyers, 33% say online research played a key role in how they chose their agent.</p>
<div class="lb-trans"><p>根據 <strong>Zillow 2025 年消費者住房趨勢報告</strong>，36% 的賣家現在通過在線渠道找到他們的經紀人，這一比例是 2018 年 15% 的兩倍多。在買家中，33% 表示在線研究在選擇經紀人時發揮了關鍵作用。</p>
</div><p>At the same time, repeat buyers account for 55% of all home purchasers, bringing greater experience, higher expectations and a more deliberate approach to hiring an agent.</p>
<div class="lb-trans"><p>與此同時，重複購房者佔所有購房者的 55%，他們帶來了更豐富的經驗、更高的期望以及更為謹慎的僱傭經紀人的方式。</p>
</div><p>After several years on the sidelines waiting for mortgage rates to fall, many homeowners are reentering the market with a stronger understanding of rates, timing and trade-offs. These experienced buyers are returning with different priorities and higher expectations as they navigate today's market conditions.</p>
<div class="lb-trans"><p>在經歷了幾年的觀望，等待抵押貸款利率下降後，許多房主重新進入市場，對利率、時機和權衡有了更強的理解。這些經驗豐富的買家在應對當今市場條件時，帶着不同的優先事項和更高的期望迴歸。</p>
</div><p>&#34;Repeat buyers now make up the majority of today's market, and they're coming back with a very different mindset than they had even a few years ago,&#34; said Amanda Pendleton, Zillow's home trends expert. &#34;These 'comeback buyers' have lived through multiple market cycles; they've adjusted to today's rates; and they're intentional about who they hire, rewarding agents who show up with a clear strategy, strong process management and a truly modern, digital-first experience.&#34;</p>
<div class="lb-trans"><p>“重複購房者現在佔據了當今市場的主導地位，他們的心態與幾年前截然不同，” Zillow 的住房趨勢專家 Amanda Pendleton 表示。“這些 ‘迴歸買家’ 經歷了多個市場週期；他們已經適應了今天的利率；他們在僱傭經紀人時非常有意圖，獎勵那些展現出清晰策略、強大流程管理和真正現代、數字優先體驗的經紀人。”</p>
</div><p><strong>A more competitive but predictable client landscape</strong></p>
<div class="lb-trans"><p><strong>更具競爭性但可預測的客户格局</strong></p>
</div><p>The data also highlights a shift in how repeat buyers choose agents. While 79% of repeat buyers say they would consider working with the same agent again, only 13% ultimately hired their agent based on their past experience with them.</p>
<div class="lb-trans"><p>數據還突顯了重複購房者選擇經紀人的方式發生了變化。雖然 79% 的重複購房者表示他們會考慮再次與同一經紀人合作，但最終只有 13% 的人根據與他們的過去經驗僱傭了該經紀人。</p>
</div><p>That gap reflects common realities — moves to new markets, agents who have retired, or life changes — but it also highlights how intentional experienced buyers have become. Nearly half of repeat buyers interviewed two or more agents, often narrowing their short list through online research before making contact.</p>
<div class="lb-trans"><p>這一差距反映了常見的現實——搬到新市場、經紀人退休或生活變化——但也突顯了經驗豐富的買家變得更加有意圖。近一半的重複購房者採訪了兩位或更多的經紀人，通常在聯繫之前通過在線研究縮小了短名單。</p>
</div><p>&#34;This isn't about loyalty disappearing,&#34; Pendleton said. &#34;It's about buyers being more intentional. Agents who stay visible, communicate clearly and demonstrate expertise early are well positioned to earn that business — even with experienced clients.&#34;</p>
<div class="lb-trans"><p>“這並不是説忠誠度消失了，” Pendleton 説。“而是買家變得更加有意圖。那些保持可見、清晰溝通並早期展示專業知識的經紀人，能夠更好地贏得這些業務——即使是面對經驗豐富的客户。”</p>
</div><p>Once contact is made, decisions tend to happen quickly; 47% of buyers hired the first agent they spoke with, and 59% of sellers did the same. What this means for agents is that the hiring decision often happens before the first call, driven by how clearly an agent's expertise, approach and track record come through online.</p>
<div class="lb-trans"><p>一旦建立聯繫，決策往往迅速發生；47% 的買家僱傭了他們第一次交談的經紀人，59% 的賣家也是如此。這意味着，對於經紀人來説，僱傭決定往往在第一次通話之前就已做出，驅動因素是經紀人的專業知識、方法和過往業績在網上的清晰展現。</p>
</div><p><strong>What comeback buyers value most from agents</strong></p>
<div class="lb-trans"><p><strong>迴歸買家最看重經紀人的哪些方面</strong></p>
</div><p>Compared with first-time buyers, repeat buyers place greater emphasis on efficiency and strategic guidance:</p>
<div class="lb-trans"><p>與首次購房者相比，重複購房者更重視效率和戰略指導：</p>
</div><ul>
<li><strong>Process over hand-holding:</strong> 63% of repeat buyers ranked organizing and submitting paperwork as the most valuable agent service, compared to 51% of first-time buyers.</li>
<li><strong>Stronger offer strategy:</strong> Repeat buyers placed higher value on pricing strategy, negotiations and offer structure, while placing less emphasis on private tours.</li>
<li><strong>Text-first communication:</strong> 50% of buyers who used an agent prefer texting or messaging apps when working with agents, while only 33% preferred phone calls.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>流程優於手把手指導：</strong> 63% 的重複購房者將整理和提交文件視為最有價值的經紀人服務，而首次購房者中這一比例為 51%。</li>
<li><strong>更強的報價策略：</strong> 重複購房者更重視定價策略、談判和報價結構，而對私人蔘觀的重視程度較低。</li>
<li><strong>以短信為主的溝通：</strong> 50% 的使用經紀人的買家在與經紀人合作時更喜歡短信或消息應用，而只有 33% 的人更喜歡電話溝通。</li>
</ul>
</div><p><strong>Sellers are prioritizing timing and certainty</strong></p>
<div class="lb-trans"><p><strong>賣家優先考慮時機和確定性</strong></p>
</div><p>The report also shows sellers making pragmatic decisions to achieve their goals:</p>
<div class="lb-trans"><p>報告還顯示，賣家在實現目標時做出了務實的決策：</p>
</div><ul>
<li><strong>About two-thirds of sellers</strong> covered some or all of the buyer's closing costs.</li>
<li><strong>One in 3 sellers</strong> offered a rate buydown.</li>
<li><strong>One in 3 sellers</strong> said selling within their preferred time frame mattered more than maximizing price.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>約三分之二的賣家</strong> 承擔了部分或全部買家的過户費用。</li>
<li><strong>三分之一的賣家</strong> 提供了利率買斷。</li>
<li><strong>三分之一的賣家</strong> 表示在他們首選的時間框架內出售比最大化價格更重要。</li>
</ul>
</div><p><strong>How agents market listings influences hiring decisions</strong></p>
<div class="lb-trans"><p><strong>經紀人如何營銷房源影響僱傭決策</strong></p>
</div><ul>
<li><strong>78% of sellers</strong> were more likely to hire agents who offer high-resolution photography.</li>
<li><strong>75% of sellers</strong> were more likely to hire agents who provide virtual tours and interactive floor plans.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>78% 的賣家</strong> 更傾向於僱傭提供高分辨率攝影的經紀人。</li>
<li><strong>75% 的賣家</strong> 更傾向於僱傭提供虛擬導覽和互動平面圖的經紀人。</li>
</ul>
</div><p>Taken together, the findings point to a market that is active, informed and intentional — one in which preparation and clarity matter as much as relationships.</p>
<div class="lb-trans"><p>綜合來看，這些發現指向一個活躍、知情且有意圖的市場——在這個市場中，準備和清晰度與關係同樣重要。</p>
</div><p>The full 2025 Consumer Housing Trends Report for Agents is available here.</p>
<div class="lb-trans"><p>完整的 2025 年消費者住房趨勢報告可在此處獲取。</p>
</div><p><strong>About Zillow Group:</strong></p>
<div class="lb-trans"><p><strong>關於 Zillow 集團：</strong></p>
</div><p>Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.</p>
<div class="lb-trans"><p>Zillow 集團（Nasdaq: Z 和 ZG）正在重新構想房地產，以使更多人實現擁有住房的夢想。作為美國訪問量最大的房地產應用和網站，Zillow 及其附屬公司通過連接數字解決方案、專注的房地產專業人士以及更簡便的買賣、融資和租賃體驗，幫助人們找到並獲得他們想要的家。</p>
</div><p>Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.</p>
<div class="lb-trans"><p>Zillow 集團的附屬公司、子公司和品牌包括 Zillow®、Zillow Premier Agent®、Zillow Home Loans℠、Zillow Rentals®、Trulia®、Out East®、StreetEasy®、HotPads®、ShowingTime+℠、Spruce®和 Follow Up Boss®。</p>
</div><p>All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.</p>
<div class="lb-trans"><p>本報告中的所有商標均由 MFTB Holdco, Inc.擁有，MFTB Holdco, Inc.是 Zillow 的附屬公司。Zillow Home Loans, LLC 是平等住房貸款人，NMLS #10287 (www.nmlsconsumeraccess.org)。© 2025 MFTB Holdco, Inc.，Zillow 的附屬公司。</p>
</div><p><em>(ZFIN)</em></p>
<div class="lb-trans"><p><em>(ZFIN)</em></p>
</div><p>SOURCE Zillow</p>
<div class="lb-trans"><p>來源：Zillow</p>
</div>

Zillow 報告指出：在線研究現已成為大多數代理關係的起點 | Zillow 股票新聞