<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png"/></p>
<p>特斯拉在多個關鍵歐洲市場的新車註冊量在 12 月份大幅下降，儘管在挪威這一歐洲最成熟的電動車市場創下了銷售記錄，但這突顯了公司在該地區面臨的日益嚴峻的挑戰。</p>
<p>在法國和瑞典，特斯拉的註冊量上個月下降了約三分之二或更多，延續了自 2024 年底以來對該汽車製造商歐洲業績造成壓力的放緩趨勢。</p>
<h2>法國和瑞典的急劇下降</h2>
<p>根據 PFA 週四發佈的數據，在法國這一歐洲第三大汽車市場（僅次於德國和英國），特斯拉的註冊量在 12 月份下降了 66%，降至 1,942 輛，通常被視為汽車銷售的替代指標。</p>
<p>全年來看，特斯拉在法國的註冊量下降了 37%，反映出需求持續承壓。</p>
<p>瑞典的月度下降幅度甚至更大。根據瑞典移動數據的數據顯示，特斯拉在 12 月份的註冊量下降了 71%，降至 821 輛。</p>
<p>在全年基礎上，瑞典的註冊量在 2025 年下降了 70%。</p>
<p>儘管特斯拉在歐洲推出了更便宜的 Model Y 和 Model 3 版本，但這些市場的疲軟依然存在，這一舉措本應能恢復需求。</p>
<p>到目前為止，這一策略未能有效扭轉下滑趨勢。</p>
<h2>競爭和抗議影響品牌</h2>
<p>自 2024 年底以來，特斯拉在歐洲的銷售一直在放緩，原因包括來自既有汽車製造商和新進入者的競爭加劇、車型老化，以及與首席執行官埃隆·馬斯克公開讚揚歐洲右翼政治人物相關的抗議活動。</p>
<p>這些因素在多個國家，尤其是西歐和北歐，影響了品牌形象。</p>
<p>截至 11 月，特斯拉在歐洲、英國和歐洲自由貿易協會的市場份額降至 1.7%，低於 2024 年同期的 2.4%。</p>
<p>挪威則顯得格外突出。特斯拉在 12 月份的註冊量同比激增 89%，達到 5,679 輛，註冊數據顯示。</p>
<p>該品牌在 2025 年佔據了挪威汽車市場超過 19% 的份額，創下新的年度銷售記錄。</p>
<p>特斯拉在挪威的強勁表現反映了該國獨特的電動車市場，幾乎所有的新車銷售都是電動的，支持政策長期以來都偏向於電池驅動的車輛。</p>
<h2>分析師預計全球交付量下降</h2>
<p>這種不均衡的歐洲表現正值分析師預計特斯拉將在週五晚些時候報告全球車輛交付量顯著下降之際。</p>
<p>共識預期顯示，第四季度交付量同比下降約 11%。</p>
<p>特斯拉本週早些時候採取了不尋常的步驟，發佈了自己的分析師預估平均值，甚至更為悲觀，指向 15% 的下降。</p>
<p>公司編制的 20 家經紀公司的共識預測第四季度交付量為 422,850 輛。</p>
<p>相比之下，FactSet 的共識約為 440,000 輛，低於幾周前的約 460,000 輛。</p>
<p>最近的分析師預估有所下調，一些預估接近 415,000 輛。</p>
<p>作為背景，特斯拉在 2025 年第三季度交付了約 497,000 輛車輛，而在 2024 年第四季度交付了大約 496,000 輛，突顯出需求的急劇降温。</p>
<h2>政策變化加大壓力</h2>
<p>放緩的主要原因之一是美國聯邦電動車購置税抵免在 9 月底到期，最高可達 7,500 美元。</p>
<p>這一政策變化使電動車瞬間變得更加昂貴，並將需求提前到第三季度，當時特斯拉創下了 497,099 輛的交付記錄。</p>
<p>然而，這一激增也為年末的疲軟表現奠定了基礎。</p>
<p>在歐洲，特斯拉麪臨的挑戰尤為明顯。</p>
<p>根據歐洲汽車製造商協會的數據，在去年前 11 個月，特斯拉在該地區的銷售下降了 28%，儘管整個行業的電池電動車註冊量增長了 27%。</p>
<p>這些數據突顯了特斯拉在一個整體持續擴張的市場中逐漸失去競爭優勢的程度。</p>
<p>特斯拉在歐洲的銷售下滑，以及分析師預計全球交付量下降的消息，最早出現在 Invezz 上。</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方兩倍做多特斯拉

南方兩倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉在主要歐洲市場的新車註冊量在 12 月份大幅下降，法國下降了 66%，瑞典下降了 71%，反映出儘管挪威的銷量創下紀錄，但仍面臨持續挑戰。分析師預計全球交付量將顯著下降，預計第四季度的交付量較去年將下降 11% 至 15%。導致這一下滑的因素包括競爭加劇、車型老化以及美國聯邦電動車税收抵免的到期，這使得電動車的價格上漲。總體而言，特斯拉在歐洲的市場份額已從 2.4% 降至 1.7%</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png" alt="" original-src="https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png"/></p>
<p>New car registrations for Tesla fell sharply in several key European markets in December, underscoring the company’s mounting challenges across the region even as it posted record sales in Norway, Europe’s most mature electric-vehicle market.</p>
<div class="lb-trans"><p>特斯拉在多個關鍵歐洲市場的新車註冊量在 12 月份大幅下降，儘管在挪威這一歐洲最成熟的電動車市場創下了銷售記錄，但這突顯了公司在該地區面臨的日益嚴峻的挑戰。</p>
</div><p>In France and Sweden, Tesla registrations declined by roughly two-thirds or more last month, extending a slowdown that has weighed on the automaker’s European performance since late 2024.</p>
<div class="lb-trans"><p>在法國和瑞典，特斯拉的註冊量上個月下降了約三分之二或更多，延續了自 2024 年底以來對該汽車製造商歐洲業績造成壓力的放緩趨勢。</p>
</div><h2>Sharp declines in France and Sweden</h2>
<div class="lb-trans"><h2>法國和瑞典的急劇下降</h2>
</div><p>In France, Europe’s third-largest car market after Germany and Britain, Tesla registrations — commonly used as a proxy for vehicle sales — fell 66% in December to 1,942 vehicles, according to data released by PFA on Thursday.</p>
<div class="lb-trans"><p>根據 PFA 週四發佈的數據，在法國這一歐洲第三大汽車市場（僅次於德國和英國），特斯拉的註冊量在 12 月份下降了 66%，降至 1,942 輛，通常被視為汽車銷售的替代指標。</p>
</div><p>For the full year, Tesla registrations in France dropped 37%, reflecting sustained pressure on demand.</p>
<div class="lb-trans"><p>全年來看，特斯拉在法國的註冊量下降了 37%，反映出需求持續承壓。</p>
</div><p>Sweden saw an even steeper monthly decline. Tesla registrations fell 71% in December to 821 vehicles, data from Mobility Sweden showed.</p>
<div class="lb-trans"><p>瑞典的月度下降幅度甚至更大。根據瑞典移動數據的數據顯示，特斯拉在 12 月份的註冊量下降了 71%，降至 821 輛。</p>
</div><p>On a full-year basis, registrations in Sweden declined 70% in 2025.</p>
<div class="lb-trans"><p>在全年基礎上，瑞典的註冊量在 2025 年下降了 70%。</p>
</div><p>The weakness in these markets comes despite Tesla rolling out cheaper versions of its Model Y and Model 3 across Europe, a move that had been expected to revive demand.</p>
<div class="lb-trans"><p>儘管特斯拉在歐洲推出了更便宜的 Model Y 和 Model 3 版本，但這些市場的疲軟依然存在，這一舉措本應能恢復需求。</p>
</div><p>So far, the strategy has failed to meaningfully reverse the downturn.</p>
<div class="lb-trans"><p>到目前為止，這一策略未能有效扭轉下滑趨勢。</p>
</div><h2>Competition, protests weigh on brand</h2>
<div class="lb-trans"><h2>競爭和抗議影響品牌</h2>
</div><p>Tesla’s European sales have been slowing since late 2024 amid intensifying competition from both established automakers and new entrants, an ageing vehicle lineup, and protests linked to CEO Elon Musk’s public praise of European right-wing political figures.</p>
<div class="lb-trans"><p>自 2024 年底以來，特斯拉在歐洲的銷售一直在放緩，原因包括來自既有汽車製造商和新進入者的競爭加劇、車型老化，以及與首席執行官埃隆·馬斯克公開讚揚歐洲右翼政治人物相關的抗議活動。</p>
</div><p>These factors have weighed on brand perception in several countries, particularly in Western and Northern Europe.</p>
<div class="lb-trans"><p>這些因素在多個國家，尤其是西歐和北歐，影響了品牌形象。</p>
</div><p>Up to November, Tesla’s market share across Europe, Britain and the European Free Trade Association slipped to 1.7%, down from 2.4% in the same period of 2024, according to industry data.</p>
<div class="lb-trans"><p>截至 11 月，特斯拉在歐洲、英國和歐洲自由貿易協會的市場份額降至 1.7%，低於 2024 年同期的 2.4%。</p>
</div><p>Norway stood out as a clear exception. Tesla registrations there jumped 89% in December from a year earlier to 5,679 vehicles, registration data showed on Friday.</p>
<div class="lb-trans"><p>挪威則顯得格外突出。特斯拉在 12 月份的註冊量同比激增 89%，達到 5,679 輛，註冊數據顯示。</p>
</div><p>The brand captured more than 19% of the Norwegian car market in 2025, setting a new annual sales record.</p>
<div class="lb-trans"><p>該品牌在 2025 年佔據了挪威汽車市場超過 19% 的份額，創下新的年度銷售記錄。</p>
</div><p>Tesla’s strong showing in Norway reflects the country’s unique EV landscape, where almost all new car sales are electric and supportive policies have long favoured battery-powered vehicles.</p>
<div class="lb-trans"><p>特斯拉在挪威的強勁表現反映了該國獨特的電動車市場，幾乎所有的新車銷售都是電動的，支持政策長期以來都偏向於電池驅動的車輛。</p>
</div><h2>Analysts brace for global delivery decline</h2>
<div class="lb-trans"><h2>分析師預計全球交付量下降</h2>
</div><p>The uneven European performance comes as analysts expect Tesla to report a significant decline in global vehicle deliveries later Friday.</p>
<div class="lb-trans"><p>這種不均衡的歐洲表現正值分析師預計特斯拉將在週五晚些時候報告全球車輛交付量顯著下降之際。</p>
</div><p>Consensus expectations suggest deliveries fell by around 11% year over year in the fourth quarter.</p>
<div class="lb-trans"><p>共識預期顯示，第四季度交付量同比下降約 11%。</p>
</div><p>Tesla took the unusual step earlier this week of publishing its own average of analyst estimates, which was even more pessimistic and pointed to a 15% drop.</p>
<div class="lb-trans"><p>特斯拉本週早些時候採取了不尋常的步驟，發佈了自己的分析師預估平均值，甚至更為悲觀，指向 15% 的下降。</p>
</div><p>The company-compiled consensus of 20 brokers forecasts fourth-quarter deliveries of 422,850 vehicles.</p>
<div class="lb-trans"><p>公司編制的 20 家經紀公司的共識預測第四季度交付量為 422,850 輛。</p>
</div><p>By comparison, the FactSet consensus stands at roughly 440,000 units, down from about 460,000 just a few weeks ago.</p>
<div class="lb-trans"><p>相比之下，FactSet 的共識約為 440,000 輛，低於幾周前的約 460,000 輛。</p>
</div><p>More recent analyst estimates have drifted lower, with some clustering closer to 415,000 vehicles.</p>
<div class="lb-trans"><p>最近的分析師預估有所下調，一些預估接近 415,000 輛。</p>
</div><p>For context, Tesla delivered around 497,000 vehicles in the third quarter of 2025 and approximately 496,000 vehicles in the fourth quarter of 2024, underscoring how sharply demand has cooled.</p>
<div class="lb-trans"><p>作為背景，特斯拉在 2025 年第三季度交付了約 497,000 輛車輛，而在 2024 年第四季度交付了大約 496,000 輛，突顯出需求的急劇降温。</p>
</div><h2>Policy shifts add to pressure</h2>
<div class="lb-trans"><h2>政策變化加大壓力</h2>
</div><p>A major driver of the slowdown has been the expiration of the US federal electric-vehicle purchase tax credit, worth up to $7,500, at the end of September.</p>
<div class="lb-trans"><p>放緩的主要原因之一是美國聯邦電動車購置税抵免在 9 月底到期，最高可達 7,500 美元。</p>
</div><p>The policy change made EVs more expensive overnight and pulled forward demand into the third quarter, when Tesla posted a record 497,099 deliveries.</p>
<div class="lb-trans"><p>這一政策變化使電動車瞬間變得更加昂貴，並將需求提前到第三季度，當時特斯拉創下了 497,099 輛的交付記錄。</p>
</div><p>That surge, however, also set the stage for a weaker finish to the year.</p>
<div class="lb-trans"><p>然而，這一激增也為年末的疲軟表現奠定了基礎。</p>
</div><p>In Europe, Tesla’s challenges are particularly stark.</p>
<div class="lb-trans"><p>在歐洲，特斯拉麪臨的挑戰尤為明顯。</p>
</div><p>Through the first 11 months of last year, Tesla sales across the region fell 28%, even as industry-wide registrations of battery-electric vehicles jumped 27%, according to the European Automobile Manufacturers’ Association.</p>
<div class="lb-trans"><p>根據歐洲汽車製造商協會的數據，在去年前 11 個月，特斯拉在該地區的銷售下降了 28%，儘管整個行業的電池電動車註冊量增長了 27%。</p>
</div><p>The data highlights the extent to which Tesla has been losing ground to rivals in a market that continues to expand overall.</p>
<div class="lb-trans"><p>這些數據突顯了特斯拉在一個整體持續擴張的市場中逐漸失去競爭優勢的程度。</p>
</div><p>The post Tesla sales slide across Europe as analysts expect decline in global deliveries appeared first on Invezz</p>
<div class="lb-trans"><p>特斯拉在歐洲的銷售下滑，以及分析師預計全球交付量下降的消息，最早出現在 Invezz 上。</p>
</div>

Tesla sales slide across Europe as analysts expect decline in global deliveries

- 特斯拉在歐洲主要市場的註冊數量在 12 月急劇下降，特別是在法國和瑞典，分別下降 66% 和 71%。  
- 儘管推出了更便宜的車型，特斯拉依然面臨激烈競爭和品牌形象受損。  
- 分析師預計特斯拉第四季度全球交付將下降約 11%，面臨更大壓力。

特斯拉在歐洲的銷量出現下滑，分析師預計其全球交付量將會下降