<p>社交媒體股票 <strong>Meta Platforms</strong>( META 1.32%) 和 <strong>Pinterest</strong>( PINS +3.53%) 在 2025 年都經歷了波動，全年伴隨着強烈的拋售和反彈。但表現更佳的是 Meta，漲幅超過 10%，而 Pinterest 截至目前下跌超過 10%。</p>
<p>但新的一年需要新的視角。讓我們看看哪隻股票在 2026 年有望表現優異。</p>
<h2>支持 Pinterest 的理由</h2>
<p>展開</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Pinterest 股票報價" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4"/></p>
<h2>NYSE: PINS</h2>
<p>Pinterest</p>
<p>今日變動</p>
<p>(3.53%) $0.92</p>
<p>當前價格</p>
<p>$26.80</p>
<h3>關鍵數據點</h3>
<p>市值</p>
<p>$170 億</p>
<p>日內區間</p>
<p>$25.95 - $26.96</p>
<p>52 周區間</p>
<p>$23.68 - $40.90</p>
<p>成交量</p>
<p>1300 萬</p>
<p>平均成交量</p>
<p>1500 萬</p>
<p>毛利率</p>
<p>79.99%</p>
<p>儘管股票在 2025 年表現不佳，Pinterest 在前九個月的收入增長了 16%。第三季度的業績強勁，收入增長了 17%，調整後的息税折舊攤銷前利潤（ EBITDA) 增長了 24%，而 自由現金流 增長了 30%。</p>
<p>公司的增長主要來自國際市場，在這些市場中，它持續增加用户基礎並擴展 ARPU（每用户平均收入）。上個季度，歐洲的月活躍用户（MAUs）增長了 8%，而歐洲的 ARPU 飆升了 31%，達到$1.31。同時，全球其他地區的 MAUs 增長了 16%，ARPU 飆升了 44%，達到$0.21。</p>
<p>與此同時，Pinterest 還利用 人工智能（AI） 將其網站從一個在線願景板轉變為一個 AI 驅動的發現和購物平台。它開發了一種多模態 AI 模型，以改善其推薦引擎並增強視覺搜索能力，同時還增加了 AI 驅動的功能，如可以外出購買推薦產品的 AI 助手。它甚至具有可以作為虛擬造型師的 AI 功能，允許用户虛擬試穿衣服。</p>
<p>廣告</p>
<p>與此同時，該公司還在後台利用 AI 通過其 Performance+ 產品幫助廣告商。其解決方案可以幫助廣告商創建更好的廣告活動，例如拍攝產品照片並使用 AI 將其轉化為包含產品的生活方式圖像。Performance+ 最強大的功能之一是其動態廣告支出回報率（ROAS）競標，可以幫助廣告商找到即將進行重大購買的客户並相應出價。</p>
<p>以 2026 年分析師預估的市盈率（P/E）略高於 13 倍相比 Meta 的 22 倍，該股票也顯得更便宜。</p>
<h2>支持 Meta Platforms 的理由</h2>
<p>展開</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Meta Platforms 股票報價" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4"/></p>
<h2>NASDAQ: META</h2>
<p>Meta Platforms</p>
<p>今日變動</p>
<p>(-1.32%) $-8.71</p>
<p>當前價格</p>
<p>$651.38</p>
<h3>關鍵數據點</h3>
<p>市值</p>
<p>$1.7 萬億</p>
<p>日內區間</p>
<p>$643.49 - $664.35</p>
<p>52 周區間</p>
<p>$479.80 - $796.25</p>
<p>成交量</p>
<p>957K</p>
<p>平均成交量</p>
<p>1800 萬</p>
<p>毛利率</p>
<p>82.00%</p>
<p>股息收益率</p>
<p>0.32%</p>
<p>儘管 Meta 的股票在 2025 年經歷了起伏，但公司各項業務運轉良好。其收入增長在全年加速，從第一季度的 16% 增長到上個季度的 26%。</p>
<p>與 Pinterest 類似，該公司的增長也得益於 AI。首先，Meta 將 AI 融入其推薦引擎，以向用户推送他們更感興趣的內容。這導致用户在其平台上花費更多時間，並吸引了更多新用户到其社交媒體網站。同時，更多的應用時間也為展示廣告創造了更多空間。同時，它還在廣告套件中融入了 AI。它可以幫助廣告商使用 生成式 AI 創建更高質量的廣告，同時更好地定位用户。</p>
<p>這推動了 Meta 上個季度的增長。其每日活躍用户增加了 8%，而廣告展示量增長了 14%。與此同時，表現更好的廣告活動幫助價格上漲了 10%。展望 2026 年，公司在 WhatsApp 和 Threads 上也有很大的機會。它剛剛開始逐步在這些平台上引入廣告，這應該是一個穩健的長期增長驅動因素。</p>
<p>投資者對 Meta 最大的抱怨之一是它在與 元宇宙 和 AI 相關的副項目上的支出。然而，該公司據報道計劃在明年將其元宇宙支出降低 30%，這應該會提升利潤。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="3840" height="2560" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>結論</h2>
<p>我認為 Meta 和 Pinterest 在 2026 年都有良好的表現潛力。兩家公司都在 AI 的推動下受益良好，如果經濟和廣告支出保持穩定，它們都應該繼續看到強勁的收入增長。</p>
<p>然而，我認為 Pinterest 將在 2026 年表現優異。考慮到公司的增長，股票價格實在太便宜了，而且它在提升國際市場 ARPU 方面所取得的進展並沒有得到應有的認可。</p>

PINS

META

<p>Meta Platforms 和 Pinterest 在 2025 年都經歷了波動，Meta 上漲超過 10%，而 Pinterest 下跌超過 10%。Pinterest 顯示出 16% 的強勁收入增長，以及用户參與度和每用户平均收入（ARPU）的顯著改善，特別是在國際市場上。與此同時，Meta 的收入增長在第四季度加速至 26%，這得益於人工智能的提升。預計這兩隻股票在 2026 年的表現都將良好，但由於 Pinterest 的估值較低和增長潛力，預計其表現將優於 Meta</p>

<p>Social media stocks <strong>Meta Platforms</strong>( META 1.32%) and <strong>Pinterest</strong>( PINS +3.53%) both experienced volatility in 2025, marked by strong sell-offs and rallies throughout the year. But it was Meta that outperformed, turning in an over 10% gain, while Pinterest fell more than 10% as of this writing.</p>
<div class="lb-trans"><p>社交媒體股票 <strong>Meta Platforms</strong>( META 1.32%) 和 <strong>Pinterest</strong>( PINS +3.53%) 在 2025 年都經歷了波動，全年伴隨着強烈的拋售和反彈。但表現更佳的是 Meta，漲幅超過 10%，而 Pinterest 截至目前下跌超過 10%。</p>
</div><p>But a new year calls for a fresh look. So let's see which stock is set to outperform in 2026.</p>
<div class="lb-trans"><p>但新的一年需要新的視角。讓我們看看哪隻股票在 2026 年有望表現優異。</p>
</div><h2>The case for Pinterest</h2>
<div class="lb-trans"><h2>支持 Pinterest 的理由</h2>
</div><p>Expand</p>
<div class="lb-trans"><p>展開</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4" alt="Pinterest Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FPINS.png&amp;w=128&amp;op=resize"/></p>
<h2>NYSE: PINS</h2>
<div class="lb-trans"><h2>NYSE: PINS</h2>
</div><p>Pinterest</p>
<div class="lb-trans"><p>Pinterest</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日變動</p>
</div><p>(3.53%) $0.92</p>
<div class="lb-trans"><p>(3.53%) $0.92</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>當前價格</p>
</div><p>$26.80</p>
<div class="lb-trans"><p>$26.80</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>關鍵數據點</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$17B</p>
<div class="lb-trans"><p>$170 億</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日內區間</p>
</div><p>$25.95 - $26.96</p>
<div class="lb-trans"><p>$25.95 - $26.96</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周區間</p>
</div><p>$23.68 - $40.90</p>
<div class="lb-trans"><p>$23.68 - $40.90</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>13M</p>
<div class="lb-trans"><p>1300 萬</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>15M</p>
<div class="lb-trans"><p>1500 萬</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>79.99%</p>
<div class="lb-trans"><p>79.99%</p>
</div><p>Despite the stock's underperformance in 2025, Pinterest turned in robust results, growing its revenue by 16% through the first nine months of the year. Third-quarter results were strong, with revenue increasing by 17%, while adjusted earnings before interest, taxes, depreciation, and amortization ( EBITDA) climbed by 24%, and free cash flow jumped by 30%.</p>
<div class="lb-trans"><p>儘管股票在 2025 年表現不佳，Pinterest 在前九個月的收入增長了 16%。第三季度的業績強勁，收入增長了 17%，調整後的息税折舊攤銷前利潤（ EBITDA) 增長了 24%，而 自由現金流 增長了 30%。</p>
</div><p>The company's growth has been led by international markets where it continues to nicely increase its user base and expand ARPU (average revenue per user). Last quarter, European monthly active users (MAUs) rose 8%, while European ARPU soared 31% to $1.31. Meanwhile, the rest of world MAUs climbed 16%, and ARPU soared 44% to $0.21.</p>
<div class="lb-trans"><p>公司的增長主要來自國際市場，在這些市場中，它持續增加用户基礎並擴展 ARPU（每用户平均收入）。上個季度，歐洲的月活躍用户（MAUs）增長了 8%，而歐洲的 ARPU 飆升了 31%，達到$1.31。同時，全球其他地區的 MAUs 增長了 16%，ARPU 飆升了 44%，達到$0.21。</p>
</div><p>At the same time, Pinterest has embraced artificial intelligence (AI) to transform its site from an online vision board to an AI-powered discovery and shoppable platform. It has developed a multimodal AI model to improve its recommendation engine and power visual search capabilities while also adding AI-powered features like an AI assistant that can go out and buy recommended products. It even has AI features that can act as a virtual stylist and even allow you to try on clothes virtually.</p>
<div class="lb-trans"><p>與此同時，Pinterest 還利用 人工智能（AI） 將其網站從一個在線願景板轉變為一個 AI 驅動的發現和購物平台。它開發了一種多模態 AI 模型，以改善其推薦引擎並增強視覺搜索能力，同時還增加了 AI 驅動的功能，如可以外出購買推薦產品的 AI 助手。它甚至具有可以作為虛擬造型師的 AI 功能，允許用户虛擬試穿衣服。</p>
</div><p>Advertisement</p>
<div class="lb-trans"><p>廣告</p>
</div><p>Meanwhile, the company is also using AI on the back end to help advertisers through its Performance+ offering. Its solutions can help advertisers create better campaigns, such as taking a photo of a product and using AI to turn it into a lifestyle image with the product in the picture. One of the most powerful features of Performance+ is its dynamic ROAS (return on ad spending) bidding, which can help advertisers find customers about to make a major purchase and bid accordingly.</p>
<div class="lb-trans"><p>與此同時，該公司還在後台利用 AI 通過其 Performance+ 產品幫助廣告商。其解決方案可以幫助廣告商創建更好的廣告活動，例如拍攝產品照片並使用 AI 將其轉化為包含產品的生活方式圖像。Performance+ 最強大的功能之一是其動態廣告支出回報率（ROAS）競標，可以幫助廣告商找到即將進行重大購買的客户並相應出價。</p>
</div><p>With a forward price-to-earnings (P/E) ratio of just above 13 times 2026 analyst estimates compared to 22 times for Meta, the stock is also much cheaper.</p>
<div class="lb-trans"><p>以 2026 年分析師預估的市盈率（P/E）略高於 13 倍相比 Meta 的 22 倍，該股票也顯得更便宜。</p>
</div><h2>The case for Meta Platforms</h2>
<div class="lb-trans"><h2>支持 Meta Platforms 的理由</h2>
</div><p>Expand</p>
<div class="lb-trans"><p>展開</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4" alt="Meta Platforms Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FMETA.png&amp;w=128&amp;op=resize"/></p>
<h2>NASDAQ: META</h2>
<div class="lb-trans"><h2>NASDAQ: META</h2>
</div><p>Meta Platforms</p>
<div class="lb-trans"><p>Meta Platforms</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日變動</p>
</div><p>(-1.32%) $-8.71</p>
<div class="lb-trans"><p>(-1.32%) $-8.71</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>當前價格</p>
</div><p>$651.38</p>
<div class="lb-trans"><p>$651.38</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>關鍵數據點</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$1.7T</p>
<div class="lb-trans"><p>$1.7 萬億</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日內區間</p>
</div><p>$643.49 - $664.35</p>
<div class="lb-trans"><p>$643.49 - $664.35</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周區間</p>
</div><p>$479.80 - $796.25</p>
<div class="lb-trans"><p>$479.80 - $796.25</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>957K</p>
<div class="lb-trans"><p>957K</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>18M</p>
<div class="lb-trans"><p>1800 萬</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>82.00%</p>
<div class="lb-trans"><p>82.00%</p>
</div><p>Dividend Yield</p>
<div class="lb-trans"><p>股息收益率</p>
</div><p>0.32%</p>
<div class="lb-trans"><p>0.32%</p>
</div><p>While Meta's stock had an up-and-down 2025, the company was hitting on all cylinders. Its revenue growth accelerated throughout the year, going from 16% in Q1 to 26% last quarter.</p>
<div class="lb-trans"><p>儘管 Meta 的股票在 2025 年經歷了起伏，但公司各項業務運轉良好。其收入增長在全年加速，從第一季度的 16% 增長到上個季度的 26%。</p>
</div><p>Like Pinterest, the company's growth is being powered by AI. First, Meta has incorporated AI into its recommendation engine to feed users content they are more interested in. This has led to users spending more time on its platform, and it has brought more new users to its social media sites as well. More time on its apps, meanwhile, creates more space to show ads. At the same time, it has incorporated AI within its ad suite. It can help advertisers create higher-quality ads using generative AI while also better targeting users.</p>
<div class="lb-trans"><p>與 Pinterest 類似，該公司的增長也得益於 AI。首先，Meta 將 AI 融入其推薦引擎，以向用户推送他們更感興趣的內容。這導致用户在其平台上花費更多時間，並吸引了更多新用户到其社交媒體網站。同時，更多的應用時間也為展示廣告創造了更多空間。同時，它還在廣告套件中融入了 AI。它可以幫助廣告商使用 生成式 AI 創建更高質量的廣告，同時更好地定位用户。</p>
</div><p>This helped drive Meta's growth last quarter. Its number of daily active users increased by 8% while ad impressions climbed 14%. Meanwhile, better-performing ad campaigns helped lead to a 10% increase in pricing. Heading into 2026, the company also has a big opportunity with both WhatsApp and Threads. It is just starting to gradually introduce ads to these platforms, which should be a solid long-term growth driver.</p>
<div class="lb-trans"><p>這推動了 Meta 上個季度的增長。其每日活躍用户增加了 8%，而廣告展示量增長了 14%。與此同時，表現更好的廣告活動幫助價格上漲了 10%。展望 2026 年，公司在 WhatsApp 和 Threads 上也有很大的機會。它剛剛開始逐步在這些平台上引入廣告，這應該是一個穩健的長期增長驅動因素。</p>
</div><p>One of the biggest investor complaints with Meta is how much it is spending on side projects related to both the metaverse and AI. However, the company is reportedly set to lower its metaverse spending by 30% next year, which should boost profits.</p>
<div class="lb-trans"><p>投資者對 Meta 最大的抱怨之一是它在與 元宇宙 和 AI 相關的副項目上的支出。然而，該公司據報道計劃在明年將其元宇宙支出降低 30%，這應該會提升利潤。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA" alt="Laptop and phone with social media apps in use by an unseen person whose filled coffee cup is nearby." original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F848959%2Fsocial-media-networking-likes-facebook-meta-instagram.jpg&amp;w=3840&amp;op=resize"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>The verdict</h2>
<div class="lb-trans"><h2>結論</h2>
</div><p>I think both Meta and Pinterest are set up to perform well in 2026. Both companies are nicely benefiting from AI, and if the economy and advertising spend hold up, they should both continue to see strong revenue growth.</p>
<div class="lb-trans"><p>我認為 Meta 和 Pinterest 在 2026 年都有良好的表現潛力。兩家公司都在 AI 的推動下受益良好，如果經濟和廣告支出保持穩定，它們都應該繼續看到強勁的收入增長。</p>
</div><p>However, I think Pinterest will be the stock to outperform in 2026. The shares are just way too cheap given the company's growth, and it has not been credited with the advancements to its platforms that it's made and the strides it's seeing in increasing ARPU in international markets.</p>
<div class="lb-trans"><p>然而，我認為 Pinterest 將在 2026 年表現優異。考慮到公司的增長，股票價格實在太便宜了，而且它在提升國際市場 ARPU 方面所取得的進展並沒有得到應有的認可。</p>
</div>

Meta Platforms vs. Pinterest: Which Social Media Stock Will Outperform in 2026?

- Meta 和 Pinterest 的股票在 2025 年經歷波動，Meta 增長超過 10%，而 Pinterest 下跌超過 10%。  
- Pinterest 在 2025 年前三季度的營收增長了 16%，並在國際市場上增加了用户基礎。  
- 對於 2026 年，認為 Pinterest 將超越 Meta，因其股票較便宜且增長潛力較大。

Meta Platforms 與 Pinterest：哪隻社交媒體股票將在 2026 年表現更出色？