<p>這家零售巨頭在 2026 年初證明其會員模式依然強勁。週四，Costco（好市多）宣佈其 12 月份的淨銷售額達到了驚人的 299 億美元，比去年同期增長了 8.5%。這一消息成為了股價的催化劑，儘管由於增長放緩的擔憂，股價一直承壓。</p>
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<p>儘管公司在 2025 年經歷了艱難的一年，股價實際上下跌了 5%，但這一新數據表明購物者正大量回歸。全球範圍內，同店銷售額增長了 7%，這表明這家倉儲連鎖店成功地從競爭對手那裏搶佔了市場份額。</p>
<h2><strong>好市多的數字增長推動零售復甦</strong></h2>
<p>這一勝利的主要部分來自於公司的官方網站和移動應用。即使人們迴歸實體店，好市多的在線銷售在 12 月份激增了近 19%。這一轉變非常重要，因為它表明即使是高收入的購物者也在尋找大宗商品和家電的價值。</p>
<p>此外，分析師注意到這種消費的 “重新加速” 正是公司需要的，以將股價推回歷史高位。通過達到這些目標，好市多正在讓那些擔心公司估值過高的批評者閉嘴。</p>
<h2><strong>好市多的管理層仍面臨障礙</strong></h2>
<p>儘管慶祝，但公司在未來一年仍面臨障礙。在 2025 年，股價在一旁觀望，而標準普爾 500 指數則上漲了兩位數。投資者對新貿易關税和會員續費人數略有下降等問題感到緊張。然而，12 月份的報告被視為一個轉折點，可能會緩解這些擔憂。專家認為，如果好市多能夠在春季保持這種勢頭，可能會為股東帶來特別的現金分紅。這一潛在的現金獎勵使許多投資者在近期波動中仍然堅定持有該股。</p>
<h2><strong>購物者無視經濟寒潮</strong></h2>
<p>報告中最令人印象深刻的部分是增長髮生在每一個地區。美國的銷售表現強勁，但國際市場的增長更為顯著，一些地區的增長超過了 10%。這證明了好市多品牌具有全球影響力，能夠抵禦動盪的經濟。隨着越來越多的家庭感受到高物價的壓力，他們開始轉向大宗購買，以節省肉類和雜貨等必需品的開支。無論市場是繼續波動還是開始平穩，這家倉儲巨頭似乎找到了保持收銀機持續響鈴的正確公式，直到 2026 年。</p>
<h2><strong>好市多股票仍然值得購買嗎？</strong></h2>
<p>轉向華爾街，COST 股票在過去三個月內的共識評級為適度買入，基於 17 個買入、5 個持有和 1 個賣出。好市多的平均目標價為 1,046.69 美元，意味着有 19.3% 的上漲潛力。</p>

開市客

<p>開市客報告稱，12 月份淨銷售額增長了 8.5%，達到了 299 億美元，標誌着其會員模式的復甦。儘管 2025 年面臨挑戰，同店銷售增長了 7%，在線銷售激增近 19%。分析師認為這一增長可能是一個轉折點，可能會為股東帶來特別股息。然而，關於會員續費和貿易關税的擔憂仍然存在。開市客的股票共識評級為適度買入，目標價為 1,046.69 美元，顯示出 19.3% 的上漲潛力</p>

<p>The retail giant is kicking off 2026 by proving its membership model is still a powerhouse. On Thursday, Costco (COST) announced that its net sales for December hit a staggering $29.9 billion, an 8.5% jump from the same time last year. This news acted as a catalyst for the stock, which has been under pressure due to concerns about slowing growth.</p>
<div class="lb-trans"><p>這家零售巨頭在 2026 年初證明其會員模式依然強勁。週四，Costco（好市多）宣佈其 12 月份的淨銷售額達到了驚人的 299 億美元，比去年同期增長了 8.5%。這一消息成為了股價的催化劑，儘管由於增長放緩的擔憂，股價一直承壓。</p>
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<div class="lb-trans"><h3>享受 TipRanks 高級版 70% 折扣</h3>
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<li>Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions</li>
<li>Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential</li>
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<div class="lb-trans"><ul>
<li>解鎖對沖基金級別的數據和強大的投資工具，以做出更聰明、更精準的決策</li>
<li>通過最新的新聞和分析保持市場領先，最大化您的投資組合潛力</li>
</ul>
</div><p>While the company faced a rocky 2025 where its shares actually fell by 5%, this new data shows that shoppers are returning in droves. Across the globe, same-store sales rose by 7%, signaling that the warehouse chain is successfully stealing market share from its competitors.</p>
<div class="lb-trans"><p>儘管公司在 2025 年經歷了艱難的一年，股價實際上下跌了 5%，但這一新數據表明購物者正大量回歸。全球範圍內，同店銷售額增長了 7%，這表明這家倉儲連鎖店成功地從競爭對手那裏搶佔了市場份額。</p>
</div><h2><strong>Costco's Digital Growth Fuels a Retail Recovery</strong></h2>
<div class="lb-trans"><h2><strong>好市多的數字增長推動零售復甦</strong></h2>
</div><p>A major part of this victory came from the company's website and mobile app. Even as people returned to physical stores, Costco's online sales skyrocketed by nearly 19% in December. This shift is important because it shows that even high-income shoppers are looking for value on big-ticket gift items and appliances.</p>
<div class="lb-trans"><p>這一勝利的主要部分來自於公司的官方網站和移動應用。即使人們迴歸實體店，好市多的在線銷售在 12 月份激增了近 19%。這一轉變非常重要，因為它表明即使是高收入的購物者也在尋找大宗商品和家電的價值。</p>
</div><p>Furthermore, analysts are noticing that this &#34;reacceleration&#34; in spending is exactly what the company needs to move its stock price back toward record highs. By hitting these targets, Costco is silencing critics who worried that the company's valuation had become too expensive for its actual performance.</p>
<div class="lb-trans"><p>此外，分析師注意到這種消費的 “重新加速” 正是公司需要的，以將股價推回歷史高位。通過達到這些目標，好市多正在讓那些擔心公司估值過高的批評者閉嘴。</p>
</div><h2><strong>Costco's Management Still Has Hurdles to Clear</strong></h2>
<div class="lb-trans"><h2><strong>好市多的管理層仍面臨障礙</strong></h2>
</div><p>Despite the celebration, the company still has hurdles to clear in the coming year. Throughout 2025, the stock sat on the sidelines while the S&amp;P 500 climbed by double digits. Investors have been nervous about things like new trade tariffs and a slight dip in how many people were renewing their memberships. However, the December report is being viewed as a turning point that could ease those fears. Experts believe that if Costco can keep this momentum through the spring, it could lead to a special dividend payout for shareholders. This potential cash reward is keeping many investors anchored to the stock despite the recent volatility.</p>
<div class="lb-trans"><p>儘管慶祝，但公司在未來一年仍面臨障礙。在 2025 年，股價在一旁觀望，而標準普爾 500 指數則上漲了兩位數。投資者對新貿易關税和會員續費人數略有下降等問題感到緊張。然而，12 月份的報告被視為一個轉折點，可能會緩解這些擔憂。專家認為，如果好市多能夠在春季保持這種勢頭，可能會為股東帶來特別的現金分紅。這一潛在的現金獎勵使許多投資者在近期波動中仍然堅定持有該股。</p>
</div><h2><strong>Shoppers Ignore the Economic Chill</strong></h2>
<div class="lb-trans"><h2><strong>購物者無視經濟寒潮</strong></h2>
</div><p>The most impressive part of the report is that the growth happened across every single region. U.S. sales were strong, but international locations saw even bigger gains, with some areas jumping by more than 10%. This proves that the Costco brand has a global reach that can withstand a shaky economy. As more households feel the pinch of high prices, they are turning to bulk buying to save money on essentials like meat and groceries. Whether the market stays bumpy or starts to smooth out, the warehouse giant seems to have found the right formula to keep its registers ringing well into 2026.</p>
<div class="lb-trans"><p>報告中最令人印象深刻的部分是增長髮生在每一個地區。美國的銷售表現強勁，但國際市場的增長更為顯著，一些地區的增長超過了 10%。這證明了好市多品牌具有全球影響力，能夠抵禦動盪的經濟。隨着越來越多的家庭感受到高物價的壓力，他們開始轉向大宗購買，以節省肉類和雜貨等必需品的開支。無論市場是繼續波動還是開始平穩，這家倉儲巨頭似乎找到了保持收銀機持續響鈴的正確公式，直到 2026 年。</p>
</div><h2><strong>Is Costco Stock Still a Buy?</strong></h2>
<div class="lb-trans"><h2><strong>好市多股票仍然值得購買嗎？</strong></h2>
</div><p>Turning to Wall Street, COST stock has a Moderate Buy consensus rating based on 17 Buys, five Holds, and one Sell assigned in the last three months. The average Costco price target sits at $1,046.69, implying a 19.3% upside potential.</p>
<div class="lb-trans"><p>轉向華爾街，COST 股票在過去三個月內的共識評級為適度買入，基於 17 個買入、5 個持有和 1 個賣出。好市多的平均目標價為 1,046.69 美元，意味着有 19.3% 的上漲潛力。</p>
</div>

Costco Stock Forecast 2026: Investors Hunt for a 2026 Special Dividend as Costco Amasses a $30B Net Sales in December

- Costco 2026 年 12 月淨銷售額達 299 億美元，同比增長 8.5%。  
- 同店銷售增長 7%，顯示市場份額提升，線上銷售增長 19%。  
- 分析師認為若保持 momentum，可能會導致特別分紅。

開市客 2026 年股票預測：隨着開市客在 12 月實現 300 億美元的淨銷售額，投資者期待 2026 年的特別股息