<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png"/></p>
<p>Spotify 將其高級訂閲服務的價格提高了 8%，強調了主要流媒體平台如何越來越依賴訂閲收入來支持持續的盈利能力。</p>
<p>這家瑞典音頻公司週四表示，美國的價格將上漲至每月 13 美元，這是自 2024 年以來首次對美國用户進行價格調整。</p>
<p>在去年調整了其他幾個國家的費用後，Spotify 還將在愛沙尼亞和拉脱維亞提高價格。</p>
<p>這些變化出現在行業測試忠實觀眾在每月賬單上漲的情況下會跟隨多遠的時刻。</p>
<p>這一調整反映了數字媒體經濟的變化，因為平台優先考慮利潤而非快速擴張。</p>
<h2>為什麼 Spotify 要提高其高級訂閲價格</h2>
<p>Spotify 表示，價格上漲將幫助其繼續改善服務並支持藝術家，同時努力保持盈利能力。</p>
<p>這一決定突顯了以訂閲為驅動的企業如何在成本保持高位的情況下努力保持收入增長的穩定。</p>
<p>這一舉措還反映了 Spotify 面臨的壓力，確保定價跟上通貨膨脹，同時不失去其最大市場的用户。</p>
<p>美國仍然是 Spotify 最大的市場，因此那裏的價格變化尤其重要。</p>
<p>該公司去年已經在一些國家提高了費用，但自 2024 年以來一直未對美國訂閲者提高價格。</p>
<p>此次最新調整將標準高級計劃的價格從每月 12 美元提高至 13 美元，Spotify 試圖在不影響用户增長的情況下加強其訂閲業務的經濟性。</p>
<h2>與 Netflix 和其他訂閲平台的競爭</h2>
<p>Spotify 的漲價也跟隨了消費者訂閲平台的更廣泛變化，例如 Netflix Inc 在應對更高的運營成本和變化的客户需求時提高了價格。</p>
<p>隨着越來越多的流媒體公司專注於從最活躍的用户中提取更多價值，Spotify 的決定表明它相信其核心聽眾即使在漲價後也會繼續付費。</p>
<p>該公司正在尋求在關鍵地區平衡用户保留與每用户更高收入之間的關係。</p>
<h2>忠實聽眾可能會限制儘管漲價仍然取消訂閲</h2>
<p>Spotify 擁有超過 2.8 億付費訂閲者，並建立了一個以堅持使用該服務而聞名的用户羣。</p>
<p>許多聽眾花了多年時間建立他們的音樂庫、播放列表和保存的內容，造成了更換服務的成本，使得取消訂閲變得更加困難。</p>
<p>報告還表明，Spotify 聽眾是最不可能取消訂閲的用户之一，相比之下，美國主要視頻或音頻流媒體服務的用户更容易取消，這可能為公司在保護訂閲者數量的同時調整定價提供了更多空間。</p>
<p>在宣佈這一消息後，Spotify 的股價在週四的盤前交易中上漲了 3%，這表明投資者歡迎這一加強訂閲收入和支持盈利目標的計劃。</p>
<p>這篇文章的標題為《Spotify 提高高級價格，流媒體公司推動盈利能力》，首次發佈在 Invezz 上。</p>

SPOT

<p>Spotify 將其高級訂閲價格提高 8%，至每月 13 美元，這是自 2024 年以來首次對美國用户進行價格上漲。這一舉措反映了公司在成本上升和通貨膨脹壓力下增強盈利能力的戰略。價格調整也與流媒體行業的趨勢相一致，像 Netflix 這樣的平台正在提高費用。Spotify 旨在在保持用户留存和收入增長之間取得平衡，利用其超過 2.8 億的忠實用户基礎。在公告發布後，Spotify 的股價在盤前交易中上漲了 3%，顯示出投資者的積極情緒</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png" alt="" original-src="https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png"/></p>
<p>Spotify is lifting the price of its Premium subscription service by 8%, underlining how major streaming platforms are leaning more on subscription revenue to support sustained profitability.</p>
<div class="lb-trans"><p>Spotify 將其高級訂閲服務的價格提高了 8%，強調了主要流媒體平台如何越來越依賴訂閲收入來支持持續的盈利能力。</p>
</div><p>The Swedish audio group said on Thursday that US prices will rise to $13 a month, marking its first increase for American users since 2024.</p>
<div class="lb-trans"><p>這家瑞典音頻公司週四表示，美國的價格將上漲至每月 13 美元，這是自 2024 年以來首次對美國用户進行價格調整。</p>
</div><p>Spotify is also raising prices in Estonia and Latvia after adjusting fees in several other countries last year.</p>
<div class="lb-trans"><p>在去年調整了其他幾個國家的費用後，Spotify 還將在愛沙尼亞和拉脱維亞提高價格。</p>
</div><p>The changes arrive as the industry tests how far loyal audiences will follow, even as monthly bills rise across digital entertainment.</p>
<div class="lb-trans"><p>這些變化出現在行業測試忠實觀眾在每月賬單上漲的情況下會跟隨多遠的時刻。</p>
</div><p>The adjustment reflects shifting economics across digital media as platforms prioritise margins over rapid expansion.</p>
<div class="lb-trans"><p>這一調整反映了數字媒體經濟的變化，因為平台優先考慮利潤而非快速擴張。</p>
</div><h2>Why Spotify is raising its Premium subscription price</h2>
<div class="lb-trans"><h2>為什麼 Spotify 要提高其高級訂閲價格</h2>
</div><p>Spotify said the increase will help it continue improving its service and support artists, as it works towards maintaining profitability.</p>
<div class="lb-trans"><p>Spotify 表示，價格上漲將幫助其繼續改善服務並支持藝術家，同時努力保持盈利能力。</p>
</div><p>The decision highlights how subscription-driven businesses are trying to keep revenue growth steady while costs remain elevated.</p>
<div class="lb-trans"><p>這一決定突顯了以訂閲為驅動的企業如何在成本保持高位的情況下努力保持收入增長的穩定。</p>
</div><p>The move also reflects growing pressure on Spotify to ensure pricing keeps pace with inflation, while not losing users in its biggest market.</p>
<div class="lb-trans"><p>這一舉措還反映了 Spotify 面臨的壓力，確保定價跟上通貨膨脹，同時不失去其最大市場的用户。</p>
</div><p>The US remains Spotify’s largest market, making price changes there especially significant.</p>
<div class="lb-trans"><p>美國仍然是 Spotify 最大的市場，因此那裏的價格變化尤其重要。</p>
</div><p>The company had already increased fees in some countries last year, but had held off on raising prices for American subscribers since 2024.</p>
<div class="lb-trans"><p>該公司去年已經在一些國家提高了費用，但自 2024 年以來一直未對美國訂閲者提高價格。</p>
</div><p>This latest change raises the standard Premium plan to $13 a month from $12 a month, as Spotify tries to strengthen the economics of its subscription business without disrupting user growth.</p>
<div class="lb-trans"><p>此次最新調整將標準高級計劃的價格從每月 12 美元提高至 13 美元，Spotify 試圖在不影響用户增長的情況下加強其訂閲業務的經濟性。</p>
</div><h2>Competition with Netflix and other subscription platforms</h2>
<div class="lb-trans"><h2>與 Netflix 和其他訂閲平台的競爭</h2>
</div><p>Spotify’s price hike also follows broader shifts among consumer subscription platforms, with services such as Netflix Inc increasing prices in response to higher operating costs and changing customer demand.</p>
<div class="lb-trans"><p>Spotify 的漲價也跟隨了消費者訂閲平台的更廣泛變化，例如 Netflix Inc 在應對更高的運營成本和變化的客户需求時提高了價格。</p>
</div><p>As more streaming companies focus on extracting more value from their most engaged users, Spotify’s decision suggests it believes its core listeners will continue paying even after an increase.</p>
<div class="lb-trans"><p>隨着越來越多的流媒體公司專注於從最活躍的用户中提取更多價值，Spotify 的決定表明它相信其核心聽眾即使在漲價後也會繼續付費。</p>
</div><p>The company is seeking to balance subscriber retention with higher revenue per user in key regions.</p>
<div class="lb-trans"><p>該公司正在尋求在關鍵地區平衡用户保留與每用户更高收入之間的關係。</p>
</div><h2>Loyal listeners may limit cancellations despite price hikes</h2>
<div class="lb-trans"><h2>忠實聽眾可能會限制儘管漲價仍然取消訂閲</h2>
</div><p>Spotify has more than 280 million paid subscribers and has built a user base known for sticking with the service.</p>
<div class="lb-trans"><p>Spotify 擁有超過 2.8 億付費訂閲者，並建立了一個以堅持使用該服務而聞名的用户羣。</p>
</div><p>Many listeners have spent years building their music libraries, playlists, and saved content, creating a switching cost that makes it harder to cancel.</p>
<div class="lb-trans"><p>許多聽眾花了多年時間建立他們的音樂庫、播放列表和保存的內容，造成了更換服務的成本，使得取消訂閲變得更加困難。</p>
</div><p>Reports have also indicated Spotify listeners are among the least likely to cancel compared with users of major US video or audio streaming services, which could give the company more room to adjust pricing while protecting subscriber numbers.</p>
<div class="lb-trans"><p>報告還表明，Spotify 聽眾是最不可能取消訂閲的用户之一，相比之下，美國主要視頻或音頻流媒體服務的用户更容易取消，這可能為公司在保護訂閲者數量的同時調整定價提供了更多空間。</p>
</div><p>Spotify shares rose 3% in premarket trading on Thursday following the announcement, signalling that investors welcomed the plan to strengthen subscription revenue and support its profitability goals.</p>
<div class="lb-trans"><p>在宣佈這一消息後，Spotify 的股價在週四的盤前交易中上漲了 3%，這表明投資者歡迎這一加強訂閲收入和支持盈利目標的計劃。</p>
</div><p>The post Spotify hikes Premium prices as streaming firms push for profitability appeared first on Invezz</p>
<div class="lb-trans"><p>這篇文章的標題為《Spotify 提高高級價格，流媒體公司推動盈利能力》，首次發佈在 Invezz 上。</p>
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由於流媒體公司在推動盈利能力，Spotify 提高了 Premium 的價格