<div id="readability-page-1">That figure was based on the combined sales of the country’s four largest e-commerce platforms—Shopee, TikTok Shop, Lazada and Tiki—which totaled VND429 trillion for the year, up nearly 34.8% from 2024, according to data market research platform Metric.vn.More than 3.9 million items were sold via e-commerce platforms last year, up 15.2%.Products priced between VND100,000-200,000 were the most popular segment, accounting for 25% of total sales value.Beauty, home and living, and women’s fashion were the top categories. Beauty products accounted for 29.5% of total sales, generating more than VND74.4 trillion, followed by home and living with VND56.7 trillion and women’s fashion with VND54.5 trillion.Health, children’s fashion and stationery are the fastest-growing categories, with growth rates of up to 80%.There were 601,800 shops active on the four platforms, down 7.4% from the end of 2024. Nonetheless, this marked a rebound from late September 2025, when only 537,900 active sellers were reported.The decline in sellers despite rising revenue reflects a trend in which less competitive ones were filtered out, Metric said.Shopee and Tiktok dominated Vietnam's e-commerce market with shares of 56% and 41.3%, respectively, compared to last year’s 64% and 29%. Lazada and Tiki together accounted for only 3%, down from 6% a year earlier.Around 83% of e-commerce revenue was concentrated in HCMC and Hanoi, Metric’s data show.</div>

字節跳動

在 2025 年，越南消費者在網上購物上的日均支出超過 4400 萬美元，全年總計達到 429 萬億越南盾，比 2024 年增長了 34.8%。最暢銷的類別包括美容、家居生活和女性時尚，僅美容產品就創造了 74.4 萬億越南盾的收入。儘管活躍賣家數量下降了 7.4%，降至 601,800，但市場在九月底後出現了反彈。Shopee 和 TikTok 分別以 56% 和 41.3% 的市場份額領先，而胡志明市和河內佔據了 83% 的電子商務收入

Vietnamese spend over $44M a day shopping online in 2025

- 越南四大電商平台銷售總額達 429 兆越南盾，同比增長 34.8%。  
- 美妝、家居與女性時尚為主要銷售類別，美妝佔 29.5%。  
- 主營收入約 83% 集中在胡志明市和河內。

越南人在 2025 年每天在線購物的花費將超過 4400 萬美元