<p><em>一個經過驗證的方法的新名稱，使氣候智能飲食成為常態</em></p>
<p>, /PRNewswire/ -- 食品氣候聯盟，一個致力於使氣候智能食品選擇成為常態的非營利組織，今天宣佈其名稱已演變為 BITE: Building Impact Through Eaters——一個反映六年研究成果的新名稱，並擴展其作為食品系統解決方案提供者的角色。</p>
<p>&#34;六年前我們創立食品氣候聯盟時，將食品和氣候放在同一討論中感覺很激進，&#34;創始人兼首席執行官 Eve Turow-Paul 説。&#34;對許多人來説，這兩個領域在很大程度上是分開的。今天，問題沒有改變——我們如何建立一個人們真正想要食用的氣候智能食品未來——但我們的工作已經發展成更大的事業。&#34;</p>
<p>食品氣候聯盟成立於 2019 年，最初是一個專注於氣候智能食品選擇背後的情感、文化和行為驅動因素的研究組織。這項研究為後來成為更廣泛工作的基礎奠定了基礎——幫助組織將洞察轉化為在現實環境中的行動，從餐飲廚房和校園到公司和內容平台。</p>
<p>今天，該組織與一些世界上最具影響力的公司和機構合作——包括谷歌、迪士尼樂園、索迪斯、YouTube 和 Compass Group——以及廚師、內容創作者和其他塑造我們飲食的人。BITE 通過激勵烹飪團隊成為變革者，支持餐飲運營商增加可持續食品的採用，提供動機研討會和培訓。該工作的範圍涵蓋三個相互關聯的領域：研究與測試、行為改變與運營策略，以及敍事設計。</p>
<p>新名稱 BITE 反映了這一演變和組織的核心信念。</p>
<p>&#34;BITE 代表通過食客建立影響，&#34; Turow-Paul 説。&#34;因為有意義的變化並不僅僅從技術或政策開始。它始於理解是什麼激勵人們——廚師、運營商、創作者、教育者、機構和食客——並建立基於這些洞察的策略。&#34;</p>
<p>正在改變的是這些工作的運營方式。作為 BITE，該組織完全進入了其作為解決方案提供者的角色——幫助餐飲運營商、品牌、機構和其他決策者在大規模應用經過驗證的策略。在過去一年中，它的工作已經：</p>
<ul>
<li>在美國大學校園中增加植物為主的選擇</li>
<li>改變對可持續水產品的看法</li>
<li>通過新的研究影響品牌和運營商，促進食客與運營商的對齊</li>
<li>培訓內容創作者進行氣候智能食品敍事</li>
</ul>
<p>&#34;這些是我們專注於擴展的解決方案，&#34; Turow-Paul 説。&#34;它們是實用的、文化相關的，並根植於人們實際如何做出食品決策。&#34;</p>
<p>展望未來，BITE 的長期願景依然大膽：一個公平、豐富、美味的食品系統，根植於快樂、身份和價值觀——為 1 億人提供氣候智能食品解決方案。在未來幾年中，該組織將通過培訓、工具包、課程和數字產品擴大其方法，幫助合作伙伴在現實食品環境中應用行為和敍事策略，擴大在廚師、運營商、創作者和媒體聲音中的影響力，並繼續通過敍事和合作塑造公共規範。</p>
<p>食品氣候聯盟標誌着該組織的開始。</p>
<p>BITE 將繼續推動這一進程。</p>
<p><strong>關於 BITE</strong> BITE: Building Impact Through Eaters，前身為食品氣候聯盟，是一個非營利組織，通過將行為科學和文化洞察轉化為現實解決方案，幫助使氣候智能飲食成為常態。通過關注食客及其影響者，BITE 在食品系統中工作，以建立一個美味、公平和氣候智能的食品未來。</p>
<p>媒體聯繫人：</p>
<p>Muniba Ahmed</p>
<p>市場與傳播經理，BITE: Building Impact Through Eaters</p>
<p>516.263.9682</p>
<p>[email protected]</p>
<p>來源 BITE: Building Impact Through Eaters</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5"/></p>

<p>食品氣候聯盟已重新品牌為 BITE：通過食客建立影響力，反映其作為氣候智能食品選擇解決方案提供者的演變。該非營利組織成立於 2019 年，旨在通過賦能烹飪團隊和與有影響力的組織合作，使可持續飲食成為常態。BITE 專注於研究、行為改變和敍事設計，以促進植物為主的選擇和可持續實踐。其長期願景是以氣候智能解決方案影響 1 億人，強調理解食品選擇背後動機的重要性</p>

<p><em>A new name for a proven approach to making climate-smart eating the norm</em></p>
<div class="lb-trans"><p><em>一個經過驗證的方法的新名稱，使氣候智能飲食成為常態</em></p>
</div><p>, /PRNewswire/ -- Food for Climate League, a nonprofit working to make climate-smart food choices the norm, announced today that it is evolving into BITE: Building Impact Through Eaters—a new name that reflects six years of research and its expanded role as a solutions provider across the food system.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 食品氣候聯盟，一個致力於使氣候智能食品選擇成為常態的非營利組織，今天宣佈其名稱已演變為 BITE: Building Impact Through Eaters——一個反映六年研究成果的新名稱，並擴展其作為食品系統解決方案提供者的角色。</p>
</div><p>&#34;When we started Food for Climate League six years ago, bringing food and climate into the same conversation felt radical,&#34; said Eve Turow-Paul, Founder and CEO. &#34;To many people, those worlds were largely separate. Today, the question hasn't changed—how do we build a climate-smart food future that people actually want to eat in—but the work has grown into something much bigger.&#34;</p>
<div class="lb-trans"><p>&#34;六年前我們創立食品氣候聯盟時，將食品和氣候放在同一討論中感覺很激進，&#34;創始人兼首席執行官 Eve Turow-Paul 説。&#34;對許多人來説，這兩個領域在很大程度上是分開的。今天，問題沒有改變——我們如何建立一個人們真正想要食用的氣候智能食品未來——但我們的工作已經發展成更大的事業。&#34;</p>
</div><p>Founded in 2019, Food for Climate League began as a research organization focused on the emotional, cultural, and behavioral drivers behind climate-smart food choices. That research laid the foundation for what has since become a broader body of work—helping organizations turn insights into action in real-world environments, from foodservice kitchens and campuses to companies and content platforms.</p>
<div class="lb-trans"><p>食品氣候聯盟成立於 2019 年，最初是一個專注於氣候智能食品選擇背後的情感、文化和行為驅動因素的研究組織。這項研究為後來成為更廣泛工作的基礎奠定了基礎——幫助組織將洞察轉化為在現實環境中的行動，從餐飲廚房和校園到公司和內容平台。</p>
</div><p>Today, the organization works with some of the world's most influential companies and institutions—including Google, Disneyland Resort, Sodexo, YouTube, and Compass Group—alongside chefs, content creators, and others shaping what we eat. BITE supports foodservice operators in increasing adoption of sustainable foods by empowering culinary teams to become changemakers through motivation workshops and trainings. The work spans three connected areas: research and testing, behavioral change and operational strategies, and narrative design.</p>
<div class="lb-trans"><p>今天，該組織與一些世界上最具影響力的公司和機構合作——包括谷歌、迪士尼樂園、索迪斯、YouTube 和 Compass Group——以及廚師、內容創作者和其他塑造我們飲食的人。BITE 通過激勵烹飪團隊成為變革者，支持餐飲運營商增加可持續食品的採用，提供動機研討會和培訓。該工作的範圍涵蓋三個相互關聯的領域：研究與測試、行為改變與運營策略，以及敍事設計。</p>
</div><p>The new name, BITE, reflects both that evolution and the organization's core belief.</p>
<div class="lb-trans"><p>新名稱 BITE 反映了這一演變和組織的核心信念。</p>
</div><p>&#34;BITE stands for Building Impact Through Eaters,&#34; said Turow-Paul. &#34;Because meaningful change doesn't start with technology or policy alone. It starts with understanding what motivates people—chefs, operators, creators, educators, institutions, and eaters—and building strategies rooted in that insight.&#34;</p>
<div class="lb-trans"><p>&#34;BITE 代表通過食客建立影響，&#34; Turow-Paul 説。&#34;因為有意義的變化並不僅僅從技術或政策開始。它始於理解是什麼激勵人們——廚師、運營商、創作者、教育者、機構和食客——並建立基於這些洞察的策略。&#34;</p>
</div><p>What is changing is how that work is operationalized. As BITE, the organization is fully stepping into its role as a solutions provider - helping foodservice operators, brands, institutions, and other decision-makers apply proven strategies at scale. In the past year alone, its work has:</p>
<div class="lb-trans"><p>正在改變的是這些工作的運營方式。作為 BITE，該組織完全進入了其作為解決方案提供者的角色——幫助餐飲運營商、品牌、機構和其他決策者在大規模應用經過驗證的策略。在過去一年中，它的工作已經：</p>
</div><ul>
<li>Increased plant-forward choices across U.S. college campuses</li>
<li>Shifted perceptions of sustainable aquatic foods</li>
<li>Influenced brands and operators through new research on eater and operator alignment</li>
<li>Trained content creators in climate-smart food storytelling</li>
</ul>
<div class="lb-trans"><ul>
<li>在美國大學校園中增加植物為主的選擇</li>
<li>改變對可持續水產品的看法</li>
<li>通過新的研究影響品牌和運營商，促進食客與運營商的對齊</li>
<li>培訓內容創作者進行氣候智能食品敍事</li>
</ul>
</div><p>&#34;These are the kinds of solutions we're focused on scaling,&#34; Turow-Paul said. &#34;They're practical, culturally relevant, and rooted in how people actually make decisions about food.&#34;</p>
<div class="lb-trans"><p>&#34;這些是我們專注於擴展的解決方案，&#34; Turow-Paul 説。&#34;它們是實用的、文化相關的，並根植於人們實際如何做出食品決策。&#34;</p>
</div><p>Looking ahead, BITE's long-term vision remains bold: an equitable, abundant, and delicious food system rooted in joy, identity, and values—reaching 100 million people with climate-smart food solutions. In the coming years, the organization will scale its methods through trainings, toolkits, curricula, and digital products that help partners apply behavioral and narrative strategies in real-world food environments, expand its reach among chefs, operators, creators, and media voices, and continue shaping public norms through storytelling and collaboration.</p>
<div class="lb-trans"><p>展望未來，BITE 的長期願景依然大膽：一個公平、豐富、美味的食品系統，根植於快樂、身份和價值觀——為 1 億人提供氣候智能食品解決方案。在未來幾年中，該組織將通過培訓、工具包、課程和數字產品擴大其方法，幫助合作伙伴在現實食品環境中應用行為和敍事策略，擴大在廚師、運營商、創作者和媒體聲音中的影響力，並繼續通過敍事和合作塑造公共規範。</p>
</div><p>Food for Climate League marked the organization's beginning.</p>
<div class="lb-trans"><p>食品氣候聯盟標誌着該組織的開始。</p>
</div><p>BITE will carry it forward.</p>
<div class="lb-trans"><p>BITE 將繼續推動這一進程。</p>
</div><p><strong>About BITE</strong> BITE: Building Impact Through Eaters, formerly Food for Climate League, is a nonprofit organization that helps make climate-smart eating the norm by translating behavioral science and cultural insight into real-world solutions. By centering eaters and the people who influence them, BITE works across the food system to build a delicious, equitable, and climate-smart food future.</p>
<div class="lb-trans"><p><strong>關於 BITE</strong> BITE: Building Impact Through Eaters，前身為食品氣候聯盟，是一個非營利組織，通過將行為科學和文化洞察轉化為現實解決方案，幫助使氣候智能飲食成為常態。通過關注食客及其影響者，BITE 在食品系統中工作，以建立一個美味、公平和氣候智能的食品未來。</p>
</div><p>Media Contact:</p>
<div class="lb-trans"><p>媒體聯繫人：</p>
</div><p>Muniba Ahmed</p>
<div class="lb-trans"><p>Muniba Ahmed</p>
</div><p>Marketing and Communications Manager, BITE: Building Impact Through Eaters</p>
<div class="lb-trans"><p>市場與傳播經理，BITE: Building Impact Through Eaters</p>
</div><p>516.263.9682</p>
<div class="lb-trans"><p>516.263.9682</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE BITE: Building Impact Through Eaters</p>
<div class="lb-trans"><p>來源 BITE: Building Impact Through Eaters</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH64519&amp;Transmission_Id=202601160843PR_NEWS_USPR_____PH64519&amp;DateId=20260116"/></p>

氣候食品聯盟更名為 BITE：通過食客創造影響力