<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/10/132249208-m.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/10/132249208-m.jpg"/></p>
<p>ServiceNow 的股價在過去幾個月中經歷了強勁的下跌，已降至自 2023 年 11 月以來的最低水平。它在過去五週連續下跌，創下多年來最長的跌勢。</p>
<p>NOW 的股價從 2024 年的最高點下跌了近 50%，市值從 2500 億美元降至當前的 1170 億美元。</p>
<h2>為什麼 ServiceNow 的股價暴跌</h2>
<p>ServiceNow 的股價在過去幾個月中經歷了強勁的下跌，因為投資者對人工智能行業公司對其的衝擊感到擔憂。</p>
<p>本月，隨着 Anthropic（Claude 的創造者）發佈其最新模型，該模型旨在解決編碼、企業工作流程和處理複雜推理任務等複雜挑戰，股價暴跌加速。</p>
<p>分析師們現在認為，隨着人工智能模型的不斷進步，ServiceNow 提供的一些服務將受到衝擊。這也解釋了為什麼其他軟件股如 Intuit、Adobe 和 Salesforce 在過去幾個月中也出現了大幅下跌。</p>
<p>由於公司通過收購來推動增長，ServiceNow 的股價也大幅下跌。該公司最近收購了 Armis，這是一家網絡安全行業的頂尖公司，交易價值超過 77.5 億美元。</p>
<p>在此之前，它花費 28.5 億美元收購了 Moveworks。其他收購包括 Data.world 和 Logik 等公司。</p>
<p>這些收購引人注目，因為 ServiceNow 多年來以有機增長而聞名。因此，專注於收購可能表明管理層預計其核心增長將放緩。</p>
<p>此外，隨着投資者重新評估 NOW 的股價，該股價也大幅下跌。正如我們在這裏和這裏多次提到的，該公司的估值曾經很高，2025 年的市盈率飆升至 141。如今，這一數字已降至 76。</p>
<p>最後，投資者認為 ServiceNow 推出的 AI 工具，包括其 AI 平台，將需要時間才能開始產生可觀的收益。</p>
<h2>ServiceNow 的增長勢頭將放緩</h2>
<p>與此同時，華爾街分析師認為，ServiceNow 的增長在未來幾年將繼續放緩。</p>
<p>分析師的平均預期是，即將發佈的財報將顯示其第四季度收入增長 19%，達到 35.3 億美元。這一增長將使其年收入達到 132.4 億美元，增長 20.5 億美元。</p>
<p>分析師預計，年收入將隨後增長 18.5%，達到 157 億美元。隨着行業競爭加劇，這一下降趨勢可能會持續。</p>
<p>華爾街分析師正在下調對該公司的前景。MarketBeat 彙編的數據表明，Oppenheimer、Goldman Sachs、Stifel 和 Cowen 等公司的分析師均已下調了該股評級。</p>
<p>因此，分析師對該股的平均預期為 215 美元，低於三個月前的 225 美元。</p>
<h2>NOW 股價技術分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/ServiceNow-stock-1024x579.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/ServiceNow-stock-1024x579.png"/></p>
<p><em>ServiceNow 股價圖表 | 來源：TradingView</em></p>
<p>周線圖顯示，ServiceNow 的股價在過去幾個月中處於強勁的下行趨勢。它從 240 美元的高點暴跌至當前的 125 美元。最近，該股跌破了 136 美元的關鍵支撐位，這是去年 4 月以來的最低水平。</p>
<p>NOW 還跌破了 133 美元的 61.8% 斐波那契回撤位，確認了看跌前景。50 周和 100 周的指數移動平均線（EMA）即將形成看跌交叉，而相對強弱指數（RSI）持續下跌。</p>
<p>因此，最可能的情況是該股繼續下跌，下一個關鍵目標為 100 美元。</p>
<p>本文的標題為《這就是 ServiceNow 股價暴跌的原因》，首次出現在 Invezz 上。</p>

標普軟件與服務 ETF - SPDR

北美科技軟件股指數 ETF - iShares

NOWL

<p>ServiceNow 的股價從 2024 年的高峰下跌了近 50%，達到了自 2023 年 11 月以來的最低水平。由於對人工智能顛覆的擔憂以及向收購轉變（包括以 77.5 億美元收購 Armis），該股經歷了五週的下跌。分析師預測收入增長將繼續放緩，預計即將發佈的財報顯示收入將增長 19%，達到 35.3 億美元。該股的平均分析師目標價已從 225 美元下調至 215 美元，表明市場前景看跌，因為技術指標暗示可能會進一步下跌</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/10/132249208-m.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2022/10/132249208-m.jpg"/></p>
<p>ServiceNow stock price has been in a strong freefall in the past few months, moving to its lowest level since November 2023. It has dropped in the last five consecutive weeks, its longest losing streak in years.</p>
<div class="lb-trans"><p>ServiceNow 的股價在過去幾個月中經歷了強勁的下跌，已降至自 2023 年 11 月以來的最低水平。它在過去五週連續下跌，創下多年來最長的跌勢。</p>
</div><p>NOW has plunged by nearly 50% from its highest level in 2024, with its market dropping from $250 billion to the current $117 billion.</p>
<div class="lb-trans"><p>NOW 的股價從 2024 年的最高點下跌了近 50%，市值從 2500 億美元降至當前的 1170 億美元。</p>
</div><h2>Why ServiceNow stock price imploded</h2>
<div class="lb-trans"><h2>為什麼 ServiceNow 的股價暴跌</h2>
</div><p>ServiceNow share price has been in a strong freefall in the past few months as investors have remained concerned about its disruption by companies in the artificial intelligence industry.</p>
<div class="lb-trans"><p>ServiceNow 的股價在過去幾個月中經歷了強勁的下跌，因為投資者對人工智能行業公司對其的衝擊感到擔憂。</p>
</div><p>The crash accelerated this month when Anthropic, the creator of Claude, released its latest model, which is designed to solve complex challenges like coding, enterprise workflows, and handling complex reasoning tasks.</p>
<div class="lb-trans"><p>本月，隨着 Anthropic（Claude 的創造者）發佈其最新模型，該模型旨在解決編碼、企業工作流程和處理複雜推理任務等複雜挑戰，股價暴跌加速。</p>
</div><p>Analysts now believe that some of the services that ServiceNow offers will be disrupted as AI models become more advanced. This also explains why other software stocks like Intuit <strong>,</strong> Adobe, and Salesforce have plunged in the past few months.</p>
<div class="lb-trans"><p>分析師們現在認為，隨着人工智能模型的不斷進步，ServiceNow 提供的一些服務將受到衝擊。這也解釋了為什麼其他軟件股如 Intuit、Adobe 和 Salesforce 在過去幾個月中也出現了大幅下跌。</p>
</div><p>ServiceNow stock has also plunged as the company embraces growth through acquisitions. The company recently acquired Armis <strong>,</strong> a top player in the cybersecurity industry in a deal valued at over $7.75 billion.</p>
<div class="lb-trans"><p>由於公司通過收購來推動增長，ServiceNow 的股價也大幅下跌。該公司最近收購了 Armis，這是一家網絡安全行業的頂尖公司，交易價值超過 77.5 億美元。</p>
</div><p>Before that, it spent $2.85 billion to acquire Moveworks. Its other acquisitions were companies like Data.world and Logik.</p>
<div class="lb-trans"><p>在此之前，它花費 28.5 億美元收購了 Moveworks。其他收購包括 Data.world 和 Logik 等公司。</p>
</div><p>These acquisitions were notable because ServiceNow was known for its organic growth over the years. As such, focusing on acquisitions could be a sign that the management expects its core growth to slow.</p>
<div class="lb-trans"><p>這些收購引人注目，因為 ServiceNow 多年來以有機增長而聞名。因此，專注於收購可能表明管理層預計其核心增長將放緩。</p>
</div><p>Additionally, the NOW stock price has crashed as investors revalue it. As we wrote several times hereand here,the company was highly valued, with its trailing price-to-earnings ratio soaring to 141 in 2025. Today, this figure has dropped to 76.</p>
<div class="lb-trans"><p>此外，隨着投資者重新評估 NOW 的股價，該股價也大幅下跌。正如我們在這裏和這裏多次提到的，該公司的估值曾經很高，2025 年的市盈率飆升至 141。如今，這一數字已降至 76。</p>
</div><p>Finally, investors believe that the AI tools that ServiceNow has launched, including its AI platform, will take time to start making substantial sums of money.</p>
<div class="lb-trans"><p>最後，投資者認為 ServiceNow 推出的 AI 工具，包括其 AI 平台，將需要時間才能開始產生可觀的收益。</p>
</div><h2>ServiceNow growth momentum to slow</h2>
<div class="lb-trans"><h2>ServiceNow 的增長勢頭將放緩</h2>
</div><p>Meanwhile, Wall Street analysts believe that ServiceNow’s growth will continue slowing in the coming years.</p>
<div class="lb-trans"><p>與此同時，華爾街分析師認為，ServiceNow 的增長在未來幾年將繼續放緩。</p>
</div><p>The average estimate among analysts is that the upcoming earnings report will show that its revenue grew by 19% in the fourth quarter to $3.53 billion. This growth will bring its annual revenue to $13.24 billion, up by 20.5 billion.</p>
<div class="lb-trans"><p>分析師的平均預期是，即將發佈的財報將顯示其第四季度收入增長 19%，達到 35.3 億美元。這一增長將使其年收入達到 132.4 億美元，增長 20.5 億美元。</p>
</div><p>Analysts expect that the annual revenue will then rise by 18.5% to $15.7 billion. This downward trend will likely continue as competition in its industry rises.</p>
<div class="lb-trans"><p>分析師預計，年收入將隨後增長 18.5%，達到 157 億美元。隨着行業競爭加劇，這一下降趨勢可能會持續。</p>
</div><p>Wall Street analysts are scaling back their outlook for the company. Data compiled by MarketBeat shows that analysts from companies like Oppenheimer, Goldman Sachs, Stifel, and Cowen have all downgraded the stock.</p>
<div class="lb-trans"><p>華爾街分析師正在下調對該公司的前景。MarketBeat 彙編的數據表明，Oppenheimer、Goldman Sachs、Stifel 和 Cowen 等公司的分析師均已下調了該股評級。</p>
</div><p>As a result, the average analyst’s estimate for the stock is $215, down from $225 three months ago.</p>
<div class="lb-trans"><p>因此，分析師對該股的平均預期為 215 美元，低於三個月前的 225 美元。</p>
</div><h2>NOW stock price technical analysis</h2>
<div class="lb-trans"><h2>NOW 股價技術分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/ServiceNow-stock-1024x579.png" alt="" original-src="https://invezz.com/wp-content/uploads/2026/01/ServiceNow-stock-1024x579.png"/></p>
<p><em>ServiceNow stock chart | Source: TradingView</em></p>
<div class="lb-trans"><p><em>ServiceNow 股價圖表 | 來源：TradingView</em></p>
</div><p>The weekly timeframe chart shows that the ServiceNow stock price has been in a strong downward trend in the past few months. It has plummeted from a high of $240 to the current $125. Most recently, the stock moved below the key support level at $136, its lowest level in April last year.</p>
<div class="lb-trans"><p>周線圖顯示，ServiceNow 的股價在過去幾個月中處於強勁的下行趨勢。它從 240 美元的高點暴跌至當前的 125 美元。最近，該股跌破了 136 美元的關鍵支撐位，這是去年 4 月以來的最低水平。</p>
</div><p>NOW has also moved below the 61.8% Fibonacci Retracement level at $133, confirming the bearish outlook. The 50-week and 100-week Exponential Moving Averages (EMA) are about to form a bearish crossover, while the Relative Strength Index (RSI) has continued falling.</p>
<div class="lb-trans"><p>NOW 還跌破了 133 美元的 61.8% 斐波那契回撤位，確認了看跌前景。50 周和 100 周的指數移動平均線（EMA）即將形成看跌交叉，而相對強弱指數（RSI）持續下跌。</p>
</div><p>Therefore, the most likely scenario is where the stock continues falling, with the next key target being at $100.</p>
<div class="lb-trans"><p>因此，最可能的情況是該股繼續下跌，下一個關鍵目標為 100 美元。</p>
</div><p>The post Here’s why the ServiceNow stock price is tanking appeared first on Invezz</p>
<div class="lb-trans"><p>本文的標題為《這就是 ServiceNow 股價暴跌的原因》，首次出現在 Invezz 上。</p>
</div>

以下是 ServiceNow 股價下跌的原因