<p>/PRNewswire/ - Mistplay，一家領先的移動遊戲玩家獎勵和忠誠度計劃公司，已與 Mobivity Holdings Corp.（OTCQB: MFON）達成最終協議，收購 Connected Rewards™平台及相關資產，該平台通過遊戲和獎勵推動品牌的客户參與。該交易預計將在 2026 年第一季度初完成，需滿足慣常的成交條件。完成後，此次收購將擴展 Mistplay 的 LoyaltyPlay 業務，為應用程序發佈者創造通過移動遊戲提供忠誠體驗的新機會，涵蓋數字和現實世界的參與。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg"/></p>
<p>LoyaltyPlay 是 Mistplay 的遊戲獎勵中心，允許用户通過遊戲和完成應用內活動來賺取應用內獎勵，創造增加用户留存、生命週期價值和貨幣化的參與循環。Connected Rewards™通過使消費者能夠通過遊戲賺取現實世界的品牌優惠和獎勵來補充這一點，將參與從移動遊戲擴展到現實世界的購買時刻和品牌忠誠系統。兩個平台共同提供一個統一的全渠道工具包，為遊戲發佈者創造新的機會，以接觸增量受眾。對於品牌而言，LoyaltyPlay 推動深度數字參與，而 Connected Rewards 將遊戲玩法與可衡量的現實世界激勵聯繫起來，幫助推動重複行為、流量和消費。</p>
<p>&#34;忠誠不僅僅是關於積分或交易——而是創造真正與用户產生共鳴的體驗，無論他們在哪裏互動，&#34; <strong>Mistplay 首席執行官 Tricia Han</strong> 表示。&#34;通過將 Connected Rewards 納入 Mistplay 的 B2B 產品套件，我們為品牌提供了更多選項，以在品牌接觸客户的所有渠道中以有意義和個性化的方式吸引用户：在應用內、現實世界以及兩者之間的任何地方。這次收購為重新構想品牌如何建立忠誠度和與受眾建立真實關係通過移動遊戲打開了新的機會。&#34;</p>
<p>&#34;Mobivity 的 Connected Rewards 一直專注於利用數字參與推動現實世界的行動，&#34; <strong>Mobivity 首席營收官 Kim Carlson</strong> 表示。&#34;將 Connected Rewards 技術整合到 Mistplay 的全球遊戲發現和獎勵平台中，使我們能夠大幅提升品牌與客户互動的方式。結合的解決方案為更早、更頻繁地吸引用户以及在更多時刻和個人互動中提供了新的方式——同時保持品牌身份和客户流的真實性。&#34;</p>
<p>展望未來，Mistplay 看到將這些解決方案擴展到包括金融科技和電子商務在內的其他行業的機會，在這些行業中，獎勵和有意義的參與正成為推動客户價值的核心。</p>
<p><strong>關於 Mistplay</strong> Mistplay 是 play-and-earn 的先驅，為全球移動遊戲和應用程序發佈者提供獎勵廣告和貨幣化解決方案。利用其 Helios AI 引擎和 play-and-earn 模型，Mistplay 推動可持續增長和參與。成立於 2015 年，自 2021 年以來獲得 Growth Curve Capital 的支持，總部位於蒙特利爾，Mistplay 與發佈者合作，解鎖可擴展的獎勵參與。有關更多信息，請訪問 business.mistplay.com。</p>
<p><strong>關於 Mobivity</strong> Mobivity 的基於雲的 Connected Rewards™技術通過將世界級零售、餐飲和便利品牌的優惠與消費者在流行移動遊戲中的遊戲玩法連接起來，推動實體品牌的客户參與。通過與領先的遊戲發佈者、開發者和廣告網絡的合作，Mobivity 將龐大的移動遊戲玩家宇宙與其廣泛的市場領先品牌網絡連接起來。每個人都受益，因為遊戲開發者吸引更多玩家參與他們的遊戲，品牌從玩家在店內和在線兑換品牌優惠中獲得更多流量，而消費者則在玩遊戲的同時從他們喜愛的品牌獲得有價值的現實世界獎勵。有關 Mobivity 的更多信息，請訪問 mobivity.com。</p>
<p>Mistplay 在交易中得到了由 Reed Smith LLP 領導的跨境法律團隊的建議，作為交易和美國法律顧問，同時 Fasken Martineau DuMoulin LLP 作為加拿大公司法律顧問。</p>
<p><strong>前瞻性聲明：</strong></p>
<p>本通訊包含根據《1933 年證券法》第 27A 條及《1934 年證券交易法》第 21E 條的定義的 “前瞻性聲明”。本通訊中除歷史事實聲明外，所有涉及 Mobivity 預期、相信或預計將或可能發生的活動、事件或發展的聲明均為前瞻性聲明。諸如 “估計”、“項目”、“預測”、“相信”、“期待”、“預期”、“潛在”、“機會”、“創造”、“打算”、“可能”、“會”、“計劃”、“將”、“指導”、“展望”、“目標”、“未來”、“構建”、“專注”、“繼續”、“努力”、“允許” 或這些術語的否定形式或其他變體，以及與未來計劃、行動或事件的討論相關的類似詞彙和術語，均標識為前瞻性聲明。然而，缺乏這些詞彙並不意味着聲明不是前瞻性的。這些前瞻性聲明包括但不限於關於擬議交易、預計交易完成及其時間的聲明，以及在交易生效後對 Mobivity 及其運營的描述。有許多風險和不確定性可能導致實際結果與本通訊中包含的前瞻性聲明存在重大差異。所有這些因素都難以預測，並且超出了 Mobivity 的控制範圍，包括在 Mobivity 的 10-K 表格年度報告、10-Q 表格季度報告和 8-K 表格當前報告中詳細列出的因素，這些報告可在 Mobivity 的網站 ir.mobivity.com 和美國證券交易委員會的網站 www.sec.gov 上獲取。所有前瞻性聲明均基於 Mobivity 認為合理但可能不準確的假設。任何前瞻性聲明僅在作出該聲明的日期有效，Mobivity 不承擔任何義務去更正或更新任何前瞻性聲明，無論是由於新信息、未來事件還是其他原因，除非適用法律要求。讀者應謹慎對待這些前瞻性聲明，不應過度依賴，這些聲明僅在本日期有效。</p>
<p>來源：Mistplay</p>

<p>Mistplay 宣佈收購 Mobivity 的 Connected Rewards™ 平台，以增強其品牌忠誠度遊戲化產品。該交易預計將在 2026 年第一季度初完成，旨在將遊戲獎勵與現實世界的品牌互動相結合。Mistplay 的 LoyaltyPlay 將允許用户在應用內賺取獎勵，而 Connected Rewards™ 將把遊戲玩法與實際品牌優惠聯繫起來。這項收購將為應用發佈商和品牌創造新的機會，通過移動遊戲促進更深層次的客户關係</p>

<p>, /PRNewswire/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp. (OTCQB: MFON), a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary closing conditions. Once completed, the acquisition will expand Mistplay's LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement.</p>
<div class="lb-trans"><p>/PRNewswire/ - Mistplay，一家領先的移動遊戲玩家獎勵和忠誠度計劃公司，已與 Mobivity Holdings Corp.（OTCQB: MFON）達成最終協議，收購 Connected Rewards™平台及相關資產，該平台通過遊戲和獎勵推動品牌的客户參與。該交易預計將在 2026 年第一季度初完成，需滿足慣常的成交條件。完成後，此次收購將擴展 Mistplay 的 LoyaltyPlay 業務，為應用程序發佈者創造通過移動遊戲提供忠誠體驗的新機會，涵蓋數字和現實世界的參與。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg" alt="" original-src="https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg"/></p>
<p>LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime value, and monetization within the publisher's app. Connected Rewards™ complements this by enabling consumers to earn real-world brand offers and rewards through gameplay, extending participation from mobile games into real-world purchasing moments and brand loyalty systems. Together, the platforms provide a unified omnichannel toolkit that creates new opportunities for game publishers to reach incremental audiences. For brands, LoyaltyPlay drives deep digital engagement, while Connected Rewards links gameplay to measurable, real-world incentives that help drive repeat behavior, traffic, and spend.</p>
<div class="lb-trans"><p>LoyaltyPlay 是 Mistplay 的遊戲獎勵中心，允許用户通過遊戲和完成應用內活動來賺取應用內獎勵，創造增加用户留存、生命週期價值和貨幣化的參與循環。Connected Rewards™通過使消費者能夠通過遊戲賺取現實世界的品牌優惠和獎勵來補充這一點，將參與從移動遊戲擴展到現實世界的購買時刻和品牌忠誠系統。兩個平台共同提供一個統一的全渠道工具包，為遊戲發佈者創造新的機會，以接觸增量受眾。對於品牌而言，LoyaltyPlay 推動深度數字參與，而 Connected Rewards 將遊戲玩法與可衡量的現實世界激勵聯繫起來，幫助推動重複行為、流量和消費。</p>
</div><p>&#34;Loyalty isn't just about points or transactions – it's about creating experiences that genuinely resonate with users wherever they interact,&#34; said <strong>Tricia Han, CEO of Mistplay</strong>. &#34;By bringing Connected Rewards into Mistplay's B2B product suite, we're bringing brands more options to engage users in meaningful and personal ways, in all the channels that brands touch their customers: in-app, in the real world, and everywhere in between. This acquisition opens new opportunities to reimagine how brands build loyalty and build authentic relationships with their audiences via mobile gaming.&#34;</p>
<div class="lb-trans"><p>&#34;忠誠不僅僅是關於積分或交易——而是創造真正與用户產生共鳴的體驗，無論他們在哪裏互動，&#34; <strong>Mistplay 首席執行官 Tricia Han</strong> 表示。&#34;通過將 Connected Rewards 納入 Mistplay 的 B2B 產品套件，我們為品牌提供了更多選項，以在品牌接觸客户的所有渠道中以有意義和個性化的方式吸引用户：在應用內、現實世界以及兩者之間的任何地方。這次收購為重新構想品牌如何建立忠誠度和與受眾建立真實關係通過移動遊戲打開了新的機會。&#34;</p>
</div><p>&#34;Mobivity's Connected Rewards has always focused on using digital engagement to drive real-world action&#34; said <strong>Kim Carlson, CRO of Mobivity</strong>. &#34;Integrating the Connected Rewards technology into Mistplay's global game discovery and rewards platform allows us to drastically enhance the way brands interact with their customers. The combined solution opens the door to new ways to engage users earlier, more often, and across more moments and personal interactions – all while staying true to brand identity and customer flow.&#34;</p>
<div class="lb-trans"><p>&#34;Mobivity 的 Connected Rewards 一直專注於利用數字參與推動現實世界的行動，&#34; <strong>Mobivity 首席營收官 Kim Carlson</strong> 表示。&#34;將 Connected Rewards 技術整合到 Mistplay 的全球遊戲發現和獎勵平台中，使我們能夠大幅提升品牌與客户互動的方式。結合的解決方案為更早、更頻繁地吸引用户以及在更多時刻和個人互動中提供了新的方式——同時保持品牌身份和客户流的真實性。&#34;</p>
</div><p>Looking ahead, Mistplay sees opportunities to extend these solutions into additional industries, including fintech and e-commerce, where rewards and meaningful engagement are becoming central to driving customer value.</p>
<div class="lb-trans"><p>展望未來，Mistplay 看到將這些解決方案擴展到包括金融科技和電子商務在內的其他行業的機會，在這些行業中，獎勵和有意義的參與正成為推動客户價值的核心。</p>
</div><p><strong>About Mistplay</strong> Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. Leveraging its Helios AI engine and play-and-earn model, Mistplay drives sustainable growth and engagement. Founded in 2015, backed by Growth Curve Capital since 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.</p>
<div class="lb-trans"><p><strong>關於 Mistplay</strong> Mistplay 是 play-and-earn 的先驅，為全球移動遊戲和應用程序發佈者提供獎勵廣告和貨幣化解決方案。利用其 Helios AI 引擎和 play-and-earn 模型，Mistplay 推動可持續增長和參與。成立於 2015 年，自 2021 年以來獲得 Growth Curve Capital 的支持，總部位於蒙特利爾，Mistplay 與發佈者合作，解鎖可擴展的獎勵參與。有關更多信息，請訪問 business.mistplay.com。</p>
</div><p><strong>About Mobivity</strong> Mobivity's cloud-based Connected Rewards™ technology drives customer engagement for brick-and-mortar brands by connecting the offers of world-class retail, restaurant, and convenience brands to consumers' gameplay in popular mobile games. Through partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game players to its broad network of market-leading brands. Everybody wins as game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love, all while playing games. For more information about Mobivity, visit mobivity.com.</p>
<div class="lb-trans"><p><strong>關於 Mobivity</strong> Mobivity 的基於雲的 Connected Rewards™技術通過將世界級零售、餐飲和便利品牌的優惠與消費者在流行移動遊戲中的遊戲玩法連接起來，推動實體品牌的客户參與。通過與領先的遊戲發佈者、開發者和廣告網絡的合作，Mobivity 將龐大的移動遊戲玩家宇宙與其廣泛的市場領先品牌網絡連接起來。每個人都受益，因為遊戲開發者吸引更多玩家參與他們的遊戲，品牌從玩家在店內和在線兑換品牌優惠中獲得更多流量，而消費者則在玩遊戲的同時從他們喜愛的品牌獲得有價值的現實世界獎勵。有關 Mobivity 的更多信息，請訪問 mobivity.com。</p>
</div><p>Mistplay was advised on the transaction by a cross-border legal team led by Reed Smith LLP as transaction and U.S. counsel, alongside Fasken Martineau DuMoulin LLP as Canadian corporate counsel.</p>
<div class="lb-trans"><p>Mistplay 在交易中得到了由 Reed Smith LLP 領導的跨境法律團隊的建議，作為交易和美國法律顧問，同時 Fasken Martineau DuMoulin LLP 作為加拿大公司法律顧問。</p>
</div><p><strong>FORWARD-LOOKING STATEMENTS:</strong></p>
<div class="lb-trans"><p><strong>前瞻性聲明：</strong></p>
</div><p>This communication contains &#34;forward-looking statements&#34; within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included in this communication that address activities, events or developments that Mobivity expects, believes or anticipates will or may occur in the future are forward-looking statements. Words such as &#34;estimate,&#34; &#34;project,&#34; &#34;predict,&#34; &#34;believe,&#34; &#34;expect,&#34; &#34;anticipate,&#34; &#34;potential,&#34; &#34;opportunity,&#34; &#34;create,&#34; &#34;intend,&#34; &#34;could,&#34; &#34;would,&#34; &#34;may,&#34; &#34;plan,&#34; &#34;will,&#34; &#34;guidance,&#34; &#34;look,&#34; &#34;goal,&#34; &#34;target,&#34; &#34;future,&#34; &#34;build,&#34; &#34;focus,&#34; &#34;continue,&#34; &#34;strive,&#34; &#34;allow&#34; or the negative of such terms or other variations thereof and words and terms of similar substance used in connection with any discussion of future plans, actions, or events identify forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the proposed transaction, the expected closing of the proposed transaction and the timing thereof, and descriptions of Mobivity and its operations after giving effect to the transaction. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements included in this communication. All such factors are difficult to predict and are beyond Mobivity's control, including those detailed in Mobivity's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that are available on Mobivity's website at ir.mobivity.com and on the website of the Securities and Exchange Commission at www.sec.gov. All forward-looking statements are based on assumptions that Mobivity believes to be reasonable but that may not prove to be accurate. Any forward-looking statement speaks only as of the date on which such statement is made, and Mobivity does not undertake any obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.</p>
<div class="lb-trans"><p>本通訊包含根據《1933 年證券法》第 27A 條及《1934 年證券交易法》第 21E 條的定義的 “前瞻性聲明”。本通訊中除歷史事實聲明外，所有涉及 Mobivity 預期、相信或預計將或可能發生的活動、事件或發展的聲明均為前瞻性聲明。諸如 “估計”、“項目”、“預測”、“相信”、“期待”、“預期”、“潛在”、“機會”、“創造”、“打算”、“可能”、“會”、“計劃”、“將”、“指導”、“展望”、“目標”、“未來”、“構建”、“專注”、“繼續”、“努力”、“允許” 或這些術語的否定形式或其他變體，以及與未來計劃、行動或事件的討論相關的類似詞彙和術語，均標識為前瞻性聲明。然而，缺乏這些詞彙並不意味着聲明不是前瞻性的。這些前瞻性聲明包括但不限於關於擬議交易、預計交易完成及其時間的聲明，以及在交易生效後對 Mobivity 及其運營的描述。有許多風險和不確定性可能導致實際結果與本通訊中包含的前瞻性聲明存在重大差異。所有這些因素都難以預測，並且超出了 Mobivity 的控制範圍，包括在 Mobivity 的 10-K 表格年度報告、10-Q 表格季度報告和 8-K 表格當前報告中詳細列出的因素，這些報告可在 Mobivity 的網站 ir.mobivity.com 和美國證券交易委員會的網站 www.sec.gov 上獲取。所有前瞻性聲明均基於 Mobivity 認為合理但可能不準確的假設。任何前瞻性聲明僅在作出該聲明的日期有效，Mobivity 不承擔任何義務去更正或更新任何前瞻性聲明，無論是由於新信息、未來事件還是其他原因，除非適用法律要求。讀者應謹慎對待這些前瞻性聲明，不應過度依賴，這些聲明僅在本日期有效。</p>
</div><p>SOURCE Mistplay</p>
<div class="lb-trans"><p>來源：Mistplay</p>
</div>

Mistplay 宣佈收購 Mobivity 的 Connected Rewards™平台，以增強品牌忠誠度遊戲化 | MFON 股票新聞