<p><em>過道展示出現在超過 1000 家雜貨店，邀請購物者重新思考 “乾淨” 究竟意味着什麼</em></p>
<p>, /PRNewswire/ -- LUXE Bidet，專注於現代化日常衞生間衞生的頂級潔身器品牌，最近在包括 Safeway、Vons、ACME 和 Pavilions 在內的超過 1000 家 Albertsons 旗下的雜貨店推出了全國範圍的店內活動。</p>
<p>LUXE Bidet 直接放置在衞生紙過道，鼓勵購物者停下來重新思考這一常規購買，展示了用水清潔而非紙張的感覺更乾淨、效果更好，並且隨着時間的推移成本更低。</p>
<p>繼續閲讀</p>
<p>活動的核心是一個簡單的號召，&#34;停止擦拭，開始清洗，&#34;這是對常規購物行為的微妙挑戰，質疑衞生紙等於乾淨的假設。</p>
<p><strong>購物者在店內看到的內容</strong></p>
<p>購物者在衞生紙過道遇到了 LUXE Bidet 懸掛的標識和超大地面貼紙，這是一種有意且直觀的擺放。展示依賴幽默和情境來挑戰長期以來的習慣。</p>
<p>懸掛的標識描繪了一卷衞生紙展開成美元鈔票。就在它下面，地面貼紙描繪了一個馬桶將現金衝入下水道。通過這些視覺效果，衞生紙被重新定義為一種持續的開支，而潔身器則被定位為更聰明、更高效的替代品。通過將信息直接放置在其旨在取代的產品旁邊，LUXE Bidet 鼓勵購物者停下來反思，重新考慮 “乾淨” 究竟意味着什麼。</p>
<p><strong>旨在引發對話</strong></p>
<p>該活動的目標是邀請好奇心、幽默感和開放的對話，圍繞一個常常被忽視或視為禁忌的類別。</p>
<p>這種方法引起了共鳴。根據 LUXE Bidet 的説法，這一活動與消費者需求的增加相吻合。LUXE Bidet 的一位市場代表表示：“反應令人鼓舞。將信息直接放在習慣旁邊，讓人們停下來重新考慮他們通常是自動購買的東西。”</p>
<p>這些展示迅速成為可分享的時刻，購物者停下來拍照並在社交平台上發佈，將活動擴展到雜貨過道之外，進入更廣泛的在線對話。</p>
<p><strong>關於 LUXE Bidet</strong></p>
<p>LUXE Bidet 成立於 2008 年，總部位於聖地亞哥，生產高質量、價格合理的潔身器附件，易於安裝且易於喜愛。擁有數百萬客户，專利創新，成為亞馬遜上銷量第一的潔身器附件品牌，該公司繼續幫助家庭升級衞生間，而無需更換馬桶。LUXE Bidet 曾被《福布斯》、《今日美國》和 CNN Underscored 報道。</p>
<p>欲瞭解更多信息，請訪問 luxebidet.com。</p>
<p><strong>媒體聯繫</strong>[email protected]</p>
<p>來源 LUXE Bidet</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTI4Jk5ld3NJdGVtSWQ9TEE3MjgyNyZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjgwOTE3UFJfTkVXU19VU1BSX19fX19MQTcyODI3?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTI4Jk5ld3NJdGVtSWQ9TEE3MjgyNyZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjgwOTE3UFJfTkVXU19VU1BSX19fX19MQTcyODI3"/></p>

艾伯森

<p>LUXE Bidet 在超過 1,000 家雜貨店（包括艾伯森品牌）推出了一項全國性的店內活動，以挑戰使用衞生紙的習慣。該活動在衞生紙通道設置了展示，鼓勵購物者重新考慮他們的清潔習慣，口號是 “停止擦拭，開始清洗”。幽默的視覺效果旨在突出比起衞生紙，坐浴盆的經濟性和清潔性。該舉措據報道增加了消費者的興趣，並在社交媒體上引發了關於衞生間衞生替代品的討論</p>

<p><em>In-aisle displays appear in over 1,000 grocery stores, asking shoppers to rethink what &#34;clean&#34; really means</em></p>
<div class="lb-trans"><p><em>過道展示出現在超過 1000 家雜貨店，邀請購物者重新思考 “乾淨” 究竟意味着什麼</em></p>
</div><p>, /PRNewswire/ -- LUXE Bidet, the premier bidet brand focused on modernizing everyday bathroom hygiene, recently launched a nationwide in-store activation across more than 1,000 grocery stores owned by Albertsons, including Safeway, Vons, ACME, and Pavilions.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- LUXE Bidet，專注於現代化日常衞生間衞生的頂級潔身器品牌，最近在包括 Safeway、Vons、ACME 和 Pavilions 在內的超過 1000 家 Albertsons 旗下的雜貨店推出了全國範圍的店內活動。</p>
</div><p>Placed directly in the toilet paper aisle, LUXE Bidet encouraged shoppers to pause and rethink a routine purchase, showing how cleaning with water instead of paper feels cleaner, works better, and costs less over time.</p>
<div class="lb-trans"><p>LUXE Bidet 直接放置在衞生紙過道，鼓勵購物者停下來重新思考這一常規購買，展示了用水清潔而非紙張的感覺更乾淨、效果更好，並且隨着時間的推移成本更低。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p>At the core of the campaign was a simple call to action, &#34;STOP WIPING, START WASHING,&#34; a subtle jab to interrupt routine shopping behavior and challenge the assumption that toilet paper equals clean.</p>
<div class="lb-trans"><p>活動的核心是一個簡單的號召，&#34;停止擦拭，開始清洗，&#34;這是對常規購物行為的微妙挑戰，質疑衞生紙等於乾淨的假設。</p>
</div><p><strong>What Shoppers Saw In-Store</strong></p>
<div class="lb-trans"><p><strong>購物者在店內看到的內容</strong></p>
</div><p>Shoppers encountered hanging signage and oversized floor decals from LUXE Bidet directly in the toilet paper aisle, an intentional and intuitive placement. The displays relied on humor and context to challenge long-standing habits.</p>
<div class="lb-trans"><p>購物者在衞生紙過道遇到了 LUXE Bidet 懸掛的標識和超大地面貼紙，這是一種有意且直觀的擺放。展示依賴幽默和情境來挑戰長期以來的習慣。</p>
</div><p>The hanging signage depicted a toilet paper roll unraveling into dollar bills. Just below it, a floor decal depicted a toilet bowl flushing cash down the drain. Together, the visuals reframed toilet paper as an ongoing expense and positioned bidets as a smarter, more efficient alternative. By placing the message directly alongside the product that it aims to displace, LUXE Bidet encouraged shoppers to pause, reflect, and reconsider what &#34;clean&#34; actually means.</p>
<div class="lb-trans"><p>懸掛的標識描繪了一卷衞生紙展開成美元鈔票。就在它下面，地面貼紙描繪了一個馬桶將現金衝入下水道。通過這些視覺效果，衞生紙被重新定義為一種持續的開支，而潔身器則被定位為更聰明、更高效的替代品。通過將信息直接放置在其旨在取代的產品旁邊，LUXE Bidet 鼓勵購物者停下來反思，重新考慮 “乾淨” 究竟意味着什麼。</p>
</div><p><strong>Designed to Spark Conversation</strong></p>
<div class="lb-trans"><p><strong>旨在引發對話</strong></p>
</div><p>The goal of the campaign was to invite curiosity, humor, and open conversation around a category that is often overlooked or treated as taboo.</p>
<div class="lb-trans"><p>該活動的目標是邀請好奇心、幽默感和開放的對話，圍繞一個常常被忽視或視為禁忌的類別。</p>
</div><p>That approach resonated. According to LUXE Bidet, the activation coincided with an increase in consumer demand. &#34;The response was encouraging,&#34; said a marketing representative from LUXE Bidet. &#34;Placing the message directly next to the habit made people pause and reconsider something they usually buy on autopilot.&#34;</p>
<div class="lb-trans"><p>這種方法引起了共鳴。根據 LUXE Bidet 的説法，這一活動與消費者需求的增加相吻合。LUXE Bidet 的一位市場代表表示：“反應令人鼓舞。將信息直接放在習慣旁邊，讓人們停下來重新考慮他們通常是自動購買的東西。”</p>
</div><p>The displays quickly became shareable moments, with shoppers stopping to take photos and post them across social platforms, extending the campaign beyond the grocery aisle and into broader online conversation.</p>
<div class="lb-trans"><p>這些展示迅速成為可分享的時刻，購物者停下來拍照並在社交平台上發佈，將活動擴展到雜貨過道之外，進入更廣泛的在線對話。</p>
</div><p><strong>About LUXE Bidet</strong></p>
<div class="lb-trans"><p><strong>關於 LUXE Bidet</strong></p>
</div><p>Founded in 2008 and based in San Diego, LUXE Bidet makes high-quality, affordable bidet attachments that are easy to install and easy to love. With millions of customers, patented innovations, being the #1 best-selling bidet attachment brand on Amazon, the company continues to help households upgrade their bathrooms without replacing their toilets. LUXE Bidet has been featured in Forbes, USA Today, and CNN Underscored.</p>
<div class="lb-trans"><p>LUXE Bidet 成立於 2008 年，總部位於聖地亞哥，生產高質量、價格合理的潔身器附件，易於安裝且易於喜愛。擁有數百萬客户，專利創新，成為亞馬遜上銷量第一的潔身器附件品牌，該公司繼續幫助家庭升級衞生間，而無需更換馬桶。LUXE Bidet 曾被《福布斯》、《今日美國》和 CNN Underscored 報道。</p>
</div><p>For more information, visit luxebidet.com.</p>
<div class="lb-trans"><p>欲瞭解更多信息，請訪問 luxebidet.com。</p>
</div><p><strong>Media Contact</strong>[email protected]</p>
<div class="lb-trans"><p><strong>媒體聯繫</strong>[email protected]</p>
</div><p>SOURCE LUXE Bidet</p>
<div class="lb-trans"><p>來源 LUXE Bidet</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTI4Jk5ld3NJdGVtSWQ9TEE3MjgyNyZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjgwOTE3UFJfTkVXU19VU1BSX19fX19MQTcyODI3" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA72827&amp;Transmission_Id=202601280917PR_NEWS_USPR_____LA72827&amp;DateId=20260128"/></p>

LUXE Bidet 在全國範圍內的雜貨店活動中向衞生紙發起挑戰