<p>本月初，我們報告了 2025 年美國前 11 大汽車製造商的銷量，從通用汽車到大眾/奧迪。這是大部分，但並不是全部的故事。</p>
<p>根據我們的計算，奢侈品牌在 2025 年佔美國市場總份額的 12.54%，比 2024 年的 12.55% 略有下降。這似乎與即將突破 50,000 美元的行業平均交易價格相悖。但這實際上是另一個跡象，所有全新汽車和卡車都正在成為奢侈品，無論是裝備精良的六位數凱迪拉克 Escalade，還是 62,000 美元的福特 F-150 Lariat。</p>
<p>在疫情之前，梅賽德斯 - 奔馳、寶馬和雷克薩斯在爭奪美國最佳奢侈汽車品牌的稱號時競爭激烈。現在，梅賽德斯直到 1 月的第二週才報告全年銷量，約在寶馬和雷克薩斯之後一週。捷豹路虎根本沒有報告其美國銷量（由於網絡攻擊導致 JLR 生產停工超過一個月，2025 年的銷量將大幅下降）。</p>
<p>關於特斯拉的一點説明：根據 AutoForecast Solutions 的調整銷量估計，去年特斯拉的銷量為 541,000，將成為該名單上的第一奢侈品牌（特斯拉並未將美國銷量與全球銷量分開報告）。但特斯拉最受歡迎的兩款車型是售價約為 40,000 美元的 Model Y 和售價約為 3,000 美元更低的 Model 3。請注意，特斯拉在所有汽車製造商中排名第 10，緊隨第 9 名的斯巴魯和第 11 名的大眾/奧迪之後。</p>
<p>除此之外，特斯拉在 2025 年的美國銷量較 2024 年下降了 13.16%，這主要歸因於特朗普政府取消了 7,500 美元的新電動車税收抵免，以及來自 “傳統” 汽車製造商日益增長的電動車競爭。因此，我們的暢銷奢侈品牌和汽車製造商名單以…開頭。</p>
<h3>寶馬</h3>
<p><strong>銷量：</strong> 388,897</p>
<p><strong>變化：</strong> 增長 4.7%</p>
<p>最暢銷的寶馬是 X3，銷量為 76,546 輛，比 2024 年增長 11.3%。X5 在 2024 年超越 X3，去年緊隨其後，銷量為 76,246 輛，增長 5.4%。</p>
<p>如果將長期以來的金色寶馬 3 系與其緊密的兄弟 4 系合併，總銷量為 72,410 輛，位列品牌第三。3 系銷量為 33,031 輛，增長 5.4%，4 系銷量為 39,379 輛，下降 7.65%。在 SUV 隧道的盡頭為你帶來一些光明。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/nrDyHZAr6UHZYHn9n4lQLw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUzOQ--/https://media.zenfs.com/en/autos.autoweek.com/310ffa902d4549a8f070a54b6f1b45fa?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/nrDyHZAr6UHZYHn9n4lQLw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUzOQ--/https://media.zenfs.com/en/autos.autoweek.com/310ffa902d4549a8f070a54b6f1b45fa"/></p>
<p>烏韋·費舍爾</p>
<h3>雷克薩斯</h3>
<p><strong>銷量：</strong> 370,260</p>
<p><strong>變化：</strong> 增長 7.1%</p>
<p>去年，雷克薩斯的銷量比寶馬多出 18,637 輛，比梅賽德斯乘用車多出 27,060 輛。雷克薩斯在 2025 年創下了有史以來的最佳銷量，暢銷車型 RX 銷量下降 4.5% 至 118,636 輛，暢銷轎車 ES 銷量下降 7.5% 至 39,926 輛。</p>
<p>説到奢侈價格的商品品牌，雷克薩斯的每款轎車都被豐田的售價 58,195 美元以上的陸地巡洋艦超越，銷量為 43,946 輛，增長 50.9%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/7rbafyS_Druuhrwl5k9KVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/4b0e695c5a14098c4fbcef042dc378ba?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/7rbafyS_Druuhrwl5k9KVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/4b0e695c5a14098c4fbcef042dc378ba"/></p>
<p>雷克薩斯</p>
<h3>梅賽德斯 - 奔馳</h3>
<p><strong>銷量：</strong> 343,200</p>
<p><strong>變化：</strong> 增長 1%</p>
<p>廂式車生活是否飽和？梅賽德斯去年在 40,000 輛廂式車上貼上了三角星標誌，較 2024 年下降 14%。</p>
<p>梅賽德斯多年前停止報告單個車型的銷量，並在 2025 年中期，從報告批發銷量轉為報告零售銷量。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/Nym6O9_wfpGYuBsG_yb76g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/657632d372403df2bd6525fed6240fb1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/Nym6O9_wfpGYuBsG_yb76g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/657632d372403df2bd6525fed6240fb1"/></p>
<p>梅賽德斯 - 奔馳 AG – 公關與市場營銷</p>
<h3>凱迪拉克</h3>
<p><strong>銷量：</strong> 173,515</p>
<p><strong>變化：</strong> 增長 8.3%</p>
<p>Escalade 長期以來一直是凱迪拉克的現金牛，去年通用汽車的奢侈品牌售出了 57,481 輛，其中包括 49,366 輛傳統 Escalade，增長 20.4%，以及 8,115 輛 Escalade IQ 電動車，首次完整銷售年。主力轎車是 CT5，銷量僅為 16,561 輛，增長 11.4%。</p>
<p>凱迪拉克售出了 20,971 輛 Lyriq，下降 26.2%，以及 12,187 輛 Optiq 和 7,879 輛 Vistiq，均為首次完整銷售年，總電動車銷量健康地達到 49,152 輛。凱迪拉克的 2025 年銷售圖表上沒有 Celestiq 的銷量數據。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CVJ99kpbcY4QskQ8zAa75A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcxOQ--/https://media.zenfs.com/en/autos.autoweek.com/8dab336fbb1ea834b0e31dd56808f7c1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CVJ99kpbcY4QskQ8zAa75A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcxOQ--/https://media.zenfs.com/en/autos.autoweek.com/8dab336fbb1ea834b0e31dd56808f7c1"/></p>
<p>凱迪拉克</p>
<h3>奧迪</h3>
<p><strong>銷量：</strong> 164,942</p>
<p><strong>變化：</strong> 下降 16%</p>
<p>Q3 仍然是該品牌的最佳銷售車型，銷量為 23,581 輛，下降 27%，充分代表了奧迪糟糕的一年。Q6 e-tron 是一個亮點，銷量為 17,207 輛，較 2024 年的 966 輛有所上升。奧迪圖表上的其他增長車型包括 A7，增長 5% 至 1,654 輛，以及 Q8，也增長 5%，至 10,881 輛。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/mknctjJjCqalfc4t51VAlA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgxNw--/https://media.zenfs.com/en/autos.autoweek.com/1a8bc6673156688dc6cbeb00b8865ec9?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/mknctjJjCqalfc4t51VAlA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgxNw--/https://media.zenfs.com/en/autos.autoweek.com/1a8bc6673156688dc6cbeb00b8865ec9"/></p>
<p>奧迪</p>
<h3>Acura</h3>
<p><strong>銷量：</strong> 133,433</p>
<p><strong>變化：</strong> 增長 0.8%</p>
<p>另一家依賴運動型多用途車的高端品牌，MDX 銷量下降 17.3% 至 41,460 輛，RDX 下降 26.4% 至 31,627 輛。新款 ADX 彌補了它們的銷量下降，銷量為 20,133 輛。Acura 售出了 12,005 輛 ZDX，增長 62.4%。這佔 Acura 總銷量的 79%。</p>
<p>對於汽車愛好者來説，雖然 Integra 銷量下降 17.3%，但仍超過了 ADX 的銷量，達到了 20,178 輛。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CGMl__0.ls0dBeq5cZ90Vg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MQ--/https://media.zenfs.com/en/autos.autoweek.com/c632bba10e32275cfe4889e9b95338e1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CGMl__0.ls0dBeq5cZ90Vg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MQ--/https://media.zenfs.com/en/autos.autoweek.com/c632bba10e32275cfe4889e9b95338e1"/></p>
<p>丹·霍威爾</p>
<h3>林肯</h3>
<p><strong>銷量：</strong> 106,868</p>
<p><strong>變化：</strong> 增長 2%</p>
<p>Nautilus 在其全 SUV 系列中銷量領先，銷量為 33,744 輛，下降 7.7%。唯一銷量增長的車型是重新設計的 Navigator，增長 42.8% 至 22,185 輛，但仍對凱迪拉克 Escalade 在該細分市場的主導地位感到羨慕。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iM5zsIMtUU1i5HDciZd_7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/08fbb50972c594da38e184443ab720cb?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iM5zsIMtUU1i5HDciZd_7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/08fbb50972c594da38e184443ab720cb"/></p>
<p>林肯</p>
<h3>現代</h3>
<p><strong>銷量：</strong> 82,331</p>
<p><strong>變化：</strong> 增長 10%</p>
<p>豪華車小知識：現代汽車在 2000 年代末即將推出其豪華轎車和後驅跑車 Genesis 時，正值經濟大蕭條來臨。因此，它等待了近十年。</p>
<p>如今，Genesis 已進入第十個年頭，在美國的銷量超過了英菲尼迪和保時捷，並且以這樣的增長速度，預計在三到四年內將趕上林肯的銷量。Genesis GV70 銷量為 33,876 輛，同比增長 26%；GV80 銷量為 23,799 輛，同比增長 4%；GV80 Coupe 銷量為 3,874 輛，同比增長 166%；這三款車型均創下了歷史最佳銷量。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/qJD4gW0rW9TQtsYELokYQg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUxMA--/https://media.zenfs.com/en/autos.autoweek.com/e83a9cc05c7d0f83671fb7fc4fccb720?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/qJD4gW0rW9TQtsYELokYQg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUxMA--/https://media.zenfs.com/en/autos.autoweek.com/e83a9cc05c7d0f83671fb7fc4fccb720"/></p>
<p>Genesis</p>
<h3>保時捷</h3>
<p><strong>銷量：</strong> 79,219</p>
<p><strong>變化：</strong> 增長 0.07%</p>
<p>這是美國銷量的又一個歷史最佳品牌，儘管僅比 2024 年多出 52 輛。718 的銷量增長了 12.3%，達 6,399 輛，而 911 的銷量下降了 3.9%，為 14,128 輛。Taycan 銷量下降 12.7%，為 4,142 輛，Panamera 銷量增長 16.8%，達 4,651 輛。Macan 是保時捷的暢銷車型，銷量增長 7.8%，達 27,139 輛。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/lYu5U1TELv_jmR7LNYJ8ew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/09dca33034574ebd4a64e8ad8481521a?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/lYu5U1TELv_jmR7LNYJ8ew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/09dca33034574ebd4a64e8ad8481521a"/></p>
<p>保時捷</p>
<h3>英菲尼迪</h3>
<p><strong>銷量：</strong> 52,846</p>
<p><strong>變化：</strong> 下降 9%</p>
<p>英菲尼迪是否能作為僅限運動型 SUV 的高端/豪華品牌生存下來還有待觀察。如果日產試圖繼續維持這個品牌，可以考慮 2025 年和 2026 年為 “重建” 年份。</p>
<p>QX60 是其暢銷車型，佔品牌銷量的近 58%，銷量為 30,538 輛，同比增長 9.8%。QX80 銷量增長 31.4%，達 13,590 輛。如果你想要一輛 Q50 轎車，希望你能抓住最後的 529 輛。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iod0raRhjwNkQnl3mVX8pA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA--/https://media.zenfs.com/en/autos.autoweek.com/78b784667b7e945ef03b14fe05d4e9ff?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iod0raRhjwNkQnl3mVX8pA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA--/https://media.zenfs.com/en/autos.autoweek.com/78b784667b7e945ef03b14fe05d4e9ff"/></p>
<p>Tim Sutton</p>

2 倍做多特斯拉 ETF - Direxion

1.25 倍做多特斯拉 ETF - GraniteShares

特斯拉

<p>在 2025 年，奢侈品牌在美國汽車市場的份額為 12.54%，略低於 2024 年的 12.55%，儘管平均交易價格有所上升。寶馬以 388,897 輛的銷量領先奢侈品牌銷售，其次是雷克薩斯 370,260 輛和梅賽德斯 - 奔馳 343,200 輛。特斯拉雖然沒有公佈美國銷售數據，但由於失去電動車税收抵免，銷量下降了 13.16%。凱迪拉克和奧迪的銷量變化也各不相同，凱迪拉克售出 173,515 輛，而奧迪銷量下降 16%，為 164,942 輛。總體來看，奢侈市場變得更加昂貴，而不是在擴張</p>

<p>Early this month we reported 2025 US auto sales for the top 11 automakers, from General Motors to Volkswagen/Audi. That’s most, but not the entire story.</p>
<div class="lb-trans"><p>本月初，我們報告了 2025 年美國前 11 大汽車製造商的銷量，從通用汽車到大眾/奧迪。這是大部分，但並不是全部的故事。</p>
</div><p>According to our calculations, luxury brands accounted for 12.54% of the total US market in 2025, just a tick down from 12.55% market share in 2024. This might seem counter to an industry average transaction price that’s about to breach $50,000. But it’s really another sign that all brand-new cars and trucks are becoming luxury items, whether well-equipped six-figure Cadillac Escalades or $62,000 Ford F-150 Lariats.</p>
<div class="lb-trans"><p>根據我們的計算，奢侈品牌在 2025 年佔美國市場總份額的 12.54%，比 2024 年的 12.55% 略有下降。這似乎與即將突破 50,000 美元的行業平均交易價格相悖。但這實際上是另一個跡象，所有全新汽車和卡車都正在成為奢侈品，無論是裝備精良的六位數凱迪拉克 Escalade，還是 62,000 美元的福特 F-150 Lariat。</p>
</div><p>Before the pandemic, Mercedes-Benz, BMW, and Lexus were in a cutthroat race to claim the title of best-selling luxury vehicle brand in the US. Now, Mercedes doesn’t report full-year sales until the second week of January, about a week after BMW and Lexus. Jaguar Land Rover has not reported its US numbers at all (which would be way down for 2025 after a cyberattack shuttered JLR production for more than a month last fall).</p>
<div class="lb-trans"><p>在疫情之前，梅賽德斯 - 奔馳、寶馬和雷克薩斯在爭奪美國最佳奢侈汽車品牌的稱號時競爭激烈。現在，梅賽德斯直到 1 月的第二週才報告全年銷量，約在寶馬和雷克薩斯之後一週。捷豹路虎根本沒有報告其美國銷量（由於網絡攻擊導致 JLR 生產停工超過一個月，2025 年的銷量將大幅下降）。</p>
</div><p>A note about Tesla: With an adjusted sales estimate of 541,000 last year according to AutoForecast Solutions, it would be the number one luxury brand on this list (Tesla does not break out US sales numbers from its global sales figures). But Tesla’s two most popular models are the Model Y, which lists for about $40,000, and the Model 3, about $3,000 less. Note that Tesla finished 10th among all automakers, just behind #9 Subaru and ahead of #11 Volkswagen/Audi.</p>
<div class="lb-trans"><p>關於特斯拉的一點説明：根據 AutoForecast Solutions 的調整銷量估計，去年特斯拉的銷量為 541,000，將成為該名單上的第一奢侈品牌（特斯拉並未將美國銷量與全球銷量分開報告）。但特斯拉最受歡迎的兩款車型是售價約為 40,000 美元的 Model Y 和售價約為 3,000 美元更低的 Model 3。請注意，特斯拉在所有汽車製造商中排名第 10，緊隨第 9 名的斯巴魯和第 11 名的大眾/奧迪之後。</p>
</div><p>On top of all that, Tesla’s US sales plunged by 13.16% in 2025 over 2024, thanks largely to the Trump administration’s kill-off of the $7,500 new-EV tax credit and growing EV competition from “legacy” automakers. Therefore, instead of Tesla, our list of best-selling luxury brands and automakers begins with…</p>
<div class="lb-trans"><p>除此之外，特斯拉在 2025 年的美國銷量較 2024 年下降了 13.16%，這主要歸因於特朗普政府取消了 7,500 美元的新電動車税收抵免，以及來自 “傳統” 汽車製造商日益增長的電動車競爭。因此，我們的暢銷奢侈品牌和汽車製造商名單以…開頭。</p>
</div><h3>BMW</h3>
<div class="lb-trans"><h3>寶馬</h3>
</div><p><strong>Sales:</strong> 388,897</p>
<div class="lb-trans"><p><strong>銷量：</strong> 388,897</p>
</div><p><strong>Change:</strong> Up 4.7%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 4.7%</p>
</div><p>The best-selling BMW is the X3, with 76,546 sold, up 11.3% over ’24. The X5, which outsold X3 in 2024, was close behind last year, at 76,246, up 5.4%.</p>
<div class="lb-trans"><p>最暢銷的寶馬是 X3，銷量為 76,546 輛，比 2024 年增長 11.3%。X5 在 2024 年超越 X3，去年緊隨其後，銷量為 76,246 輛，增長 5.4%。</p>
</div><p>If you combine the longtime Golden Bimmer Child 3-Series with its close sibling 4-Series, total sales place it third in the brand at 72,410 last year. That’s 33,031 of the 3-Series, up 5.4%, and 39,379 4-Series, off 7.65%. Some car light for you at the end of the SUV tunnel</p>
<div class="lb-trans"><p>如果將長期以來的金色寶馬 3 系與其緊密的兄弟 4 系合併，總銷量為 72,410 輛，位列品牌第三。3 系銷量為 33,031 輛，增長 5.4%，4 系銷量為 39,379 輛，下降 7.65%。在 SUV 隧道的盡頭為你帶來一些光明。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/nrDyHZAr6UHZYHn9n4lQLw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUzOQ--/https://media.zenfs.com/en/autos.autoweek.com/310ffa902d4549a8f070a54b6f1b45fa" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/nrDyHZAr6UHZYHn9n4lQLw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUzOQ--/https://media.zenfs.com/en/autos.autoweek.com/310ffa902d4549a8f070a54b6f1b45fa"/></p>
<p>UWE FISCHER</p>
<div class="lb-trans"><p>烏韋·費舍爾</p>
</div><h3>Lexus</h3>
<div class="lb-trans"><h3>雷克薩斯</h3>
</div><p><strong>Sales:</strong> 370,260</p>
<div class="lb-trans"><p><strong>銷量：</strong> 370,260</p>
</div><p><strong>Change:</strong> Up 7.1%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 7.1%</p>
</div><p>Lexus outsold BMW by just 18,637 vehicles last year, and Mercedes passenger cars by 27,060. Lexus claimed its best year for sales ever in 2025, with its bestseller RX off 4.5% to 118,636 and its bestselling sedan, the ES, off 7.5% to 39,926.</p>
<div class="lb-trans"><p>去年，雷克薩斯的銷量比寶馬多出 18,637 輛，比梅賽德斯乘用車多出 27,060 輛。雷克薩斯在 2025 年創下了有史以來的最佳銷量，暢銷車型 RX 銷量下降 4.5% 至 118,636 輛，暢銷轎車 ES 銷量下降 7.5% 至 39,926 輛。</p>
</div><p>Speaking of commodity brands at luxury prices, every Lexus sedan was outsold by Toyota’s $58,195-plus Land Cruiser at 43,946, up 50.9%.</p>
<div class="lb-trans"><p>説到奢侈價格的商品品牌，雷克薩斯的每款轎車都被豐田的售價 58,195 美元以上的陸地巡洋艦超越，銷量為 43,946 輛，增長 50.9%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/7rbafyS_Druuhrwl5k9KVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/4b0e695c5a14098c4fbcef042dc378ba" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/7rbafyS_Druuhrwl5k9KVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/4b0e695c5a14098c4fbcef042dc378ba"/></p>
<p>Lexus</p>
<div class="lb-trans"><p>雷克薩斯</p>
</div><h3>Mercedes-Benz</h3>
<div class="lb-trans"><h3>梅賽德斯 - 奔馳</h3>
</div><p><strong>Sales:</strong> 343,200</p>
<div class="lb-trans"><p><strong>銷量：</strong> 343,200</p>
</div><p><strong>Change:</strong> Up 1%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 1%</p>
</div><p>Is the van life saturated? Mercedes applied three-pointed stars to 40,000 vans last year, a 14% drop versus 2024.</p>
<div class="lb-trans"><p>廂式車生活是否飽和？梅賽德斯去年在 40,000 輛廂式車上貼上了三角星標誌，較 2024 年下降 14%。</p>
</div><p>Mercedes stopped reporting individual models’ sales years ago and in mid-2025, switched from reporting wholesale numbers to reporting retail sales numbers.</p>
<div class="lb-trans"><p>梅賽德斯多年前停止報告單個車型的銷量，並在 2025 年中期，從報告批發銷量轉為報告零售銷量。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/Nym6O9_wfpGYuBsG_yb76g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/657632d372403df2bd6525fed6240fb1" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/Nym6O9_wfpGYuBsG_yb76g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/657632d372403df2bd6525fed6240fb1"/></p>
<p>Mercedes-Benz AG – Communications &amp; Marketing</p>
<div class="lb-trans"><p>梅賽德斯 - 奔馳 AG – 公關與市場營銷</p>
</div><h3>Cadillac</h3>
<div class="lb-trans"><h3>凱迪拉克</h3>
</div><p><strong>Sales:</strong> 173,515</p>
<div class="lb-trans"><p><strong>銷量：</strong> 173,515</p>
</div><p><strong>Change:</strong> Up 8.3%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 8.3%</p>
</div><p>Escalade long has been Caddy’s cash cow and last year, General Motors’ lux brand sold 57,481 of them, consisting of 49,366 conventional Escalades, up 20.4%, plus 8,115 Escalade IQ EVs in its first full sales year. Lead sedan is the CT5, at just 16,561, up 11.4%.</p>
<div class="lb-trans"><p>Escalade 長期以來一直是凱迪拉克的現金牛，去年通用汽車的奢侈品牌售出了 57,481 輛，其中包括 49,366 輛傳統 Escalade，增長 20.4%，以及 8,115 輛 Escalade IQ 電動車，首次完整銷售年。主力轎車是 CT5，銷量僅為 16,561 輛，增長 11.4%。</p>
</div><p>Cadillac sold 20,971 Lyriqs, down 26.2%, plus 12,187 Optiqs and 7,879 Vistiqs both in their first full year, for healthy total of 49,152 electrics. There were no Celestiq sales numbers on Cadillac’s 2025 sales chart.</p>
<div class="lb-trans"><p>凱迪拉克售出了 20,971 輛 Lyriq，下降 26.2%，以及 12,187 輛 Optiq 和 7,879 輛 Vistiq，均為首次完整銷售年，總電動車銷量健康地達到 49,152 輛。凱迪拉克的 2025 年銷售圖表上沒有 Celestiq 的銷量數據。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CVJ99kpbcY4QskQ8zAa75A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcxOQ--/https://media.zenfs.com/en/autos.autoweek.com/8dab336fbb1ea834b0e31dd56808f7c1" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/CVJ99kpbcY4QskQ8zAa75A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcxOQ--/https://media.zenfs.com/en/autos.autoweek.com/8dab336fbb1ea834b0e31dd56808f7c1"/></p>
<p>Cadillac</p>
<div class="lb-trans"><p>凱迪拉克</p>
</div><h3>Audi</h3>
<div class="lb-trans"><h3>奧迪</h3>
</div><p><strong>Sales:</strong> 164,942</p>
<div class="lb-trans"><p><strong>銷量：</strong> 164,942</p>
</div><p><strong>Change:</strong> Down 16%</p>
<div class="lb-trans"><p><strong>變化：</strong> 下降 16%</p>
</div><p>The Q3 remains the brand’s best seller, and with 23,581 sold, down 27%, is quite representative of how bad a year Audi had. The Q6 e-tron was a bright spot, with 17,207 sold, up from 966 in 2024. The other gainers on Audi’s chart were A7, up 5% to 1654 and Q8, also up 5%, to 10,881.</p>
<div class="lb-trans"><p>Q3 仍然是該品牌的最佳銷售車型，銷量為 23,581 輛，下降 27%，充分代表了奧迪糟糕的一年。Q6 e-tron 是一個亮點，銷量為 17,207 輛，較 2024 年的 966 輛有所上升。奧迪圖表上的其他增長車型包括 A7，增長 5% 至 1,654 輛，以及 Q8，也增長 5%，至 10,881 輛。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/mknctjJjCqalfc4t51VAlA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgxNw--/https://media.zenfs.com/en/autos.autoweek.com/1a8bc6673156688dc6cbeb00b8865ec9" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/mknctjJjCqalfc4t51VAlA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTgxNw--/https://media.zenfs.com/en/autos.autoweek.com/1a8bc6673156688dc6cbeb00b8865ec9"/></p>
<p>Audi</p>
<div class="lb-trans"><p>奧迪</p>
</div><h3>Acura</h3>
<div class="lb-trans"><h3>Acura</h3>
</div><p><strong>Sales:</strong> 133,433</p>
<div class="lb-trans"><p><strong>銷量：</strong> 133,433</p>
</div><p><strong>Change:</strong> Up 0.8%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 0.8%</p>
</div><p>Another sport-ute-dependent premium brand, with MDX off 17.3% to 41,460 and the RDX down 26.4% to 31,627. The new ADX made up for their sales decreases, with 20,133 sold. Acura moved 12,005 ZDXs, up 62.4%. That’s 79% of Acura’s total volume.</p>
<div class="lb-trans"><p>另一家依賴運動型多用途車的高端品牌，MDX 銷量下降 17.3% 至 41,460 輛，RDX 下降 26.4% 至 31,627 輛。新款 ADX 彌補了它們的銷量下降，銷量為 20,133 輛。Acura 售出了 12,005 輛 ZDX，增長 62.4%。這佔 Acura 總銷量的 79%。</p>
</div><p>Consolation for car enthusiasts is that while Integra sales fell 17.3%, it still topped the ADX’s number, at 20,178.</p>
<div class="lb-trans"><p>對於汽車愛好者來説，雖然 Integra 銷量下降 17.3%，但仍超過了 ADX 的銷量，達到了 20,178 輛。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/CGMl__0.ls0dBeq5cZ90Vg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MQ--/https://media.zenfs.com/en/autos.autoweek.com/c632bba10e32275cfe4889e9b95338e1" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/CGMl__0.ls0dBeq5cZ90Vg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MQ--/https://media.zenfs.com/en/autos.autoweek.com/c632bba10e32275cfe4889e9b95338e1"/></p>
<p>dan howell</p>
<div class="lb-trans"><p>丹·霍威爾</p>
</div><h3>Lincoln</h3>
<div class="lb-trans"><h3>林肯</h3>
</div><p><strong>Sales:</strong> 106,868</p>
<div class="lb-trans"><p><strong>銷量：</strong> 106,868</p>
</div><p><strong>Change:</strong> Up 2%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 2%</p>
</div><p>Nautilus led its all-SUV lineup, at 33,744 sold, down 7.7%. The only model with a positive year was the redesigned Navigator, up 42.8% to 22,185 but still envious of the Cadillac Escalade’s dominance in the segment.</p>
<div class="lb-trans"><p>Nautilus 在其全 SUV 系列中銷量領先，銷量為 33,744 輛，下降 7.7%。唯一銷量增長的車型是重新設計的 Navigator，增長 42.8% 至 22,185 輛，但仍對凱迪拉克 Escalade 在該細分市場的主導地位感到羨慕。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iM5zsIMtUU1i5HDciZd_7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/08fbb50972c594da38e184443ab720cb" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/iM5zsIMtUU1i5HDciZd_7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/autos.autoweek.com/08fbb50972c594da38e184443ab720cb"/></p>
<p>Lincoln</p>
<div class="lb-trans"><p>林肯</p>
</div><h3>Genesis</h3>
<div class="lb-trans"><h3>現代</h3>
</div><p><strong>Sales:</strong> 82,331</p>
<div class="lb-trans"><p><strong>銷量：</strong> 82,331</p>
</div><p><strong>Change:</strong> Up 10%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 10%</p>
</div><p>Lux-car trivia: Hyundai was about to launch Genesis with its luxury sedan and rear-drive sport coupe in the late ‘00s when the Great Recession hit. Instead, it waited for most of a decade.</p>
<div class="lb-trans"><p>豪華車小知識：現代汽車在 2000 年代末即將推出其豪華轎車和後驅跑車 Genesis 時，正值經濟大蕭條來臨。因此，它等待了近十年。</p>
</div><p>Now in its 10th year, Genesis has passed Infiniti and Porsche in the US and is growing at a rate in which it could catch Lincoln sales in three or four years. Genesis GV70, at 33,876, up 26%, GV80 at 23,799, up 4% and GV80 Coupe at 3,874, up 166%, each had their best year ever.</p>
<div class="lb-trans"><p>如今，Genesis 已進入第十個年頭，在美國的銷量超過了英菲尼迪和保時捷，並且以這樣的增長速度，預計在三到四年內將趕上林肯的銷量。Genesis GV70 銷量為 33,876 輛，同比增長 26%；GV80 銷量為 23,799 輛，同比增長 4%；GV80 Coupe 銷量為 3,874 輛，同比增長 166%；這三款車型均創下了歷史最佳銷量。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/qJD4gW0rW9TQtsYELokYQg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUxMA--/https://media.zenfs.com/en/autos.autoweek.com/e83a9cc05c7d0f83671fb7fc4fccb720" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/qJD4gW0rW9TQtsYELokYQg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUxMA--/https://media.zenfs.com/en/autos.autoweek.com/e83a9cc05c7d0f83671fb7fc4fccb720"/></p>
<p>Genesis</p>
<div class="lb-trans"><p>Genesis</p>
</div><h3>Porsche</h3>
<div class="lb-trans"><h3>保時捷</h3>
</div><p><strong>Sales:</strong> 79,219</p>
<div class="lb-trans"><p><strong>銷量：</strong> 79,219</p>
</div><p><strong>Change:</strong> Up 0.07%</p>
<div class="lb-trans"><p><strong>變化：</strong> 增長 0.07%</p>
</div><p>Another best-year-ever brand for US sales, though by just 52 units over 2024. Sales of the 718 rose by 12.3% to 6,399 while 911 sales slipped 3.9% to 14,128. Taycan was off 12.7% to 4,142 and Panamera was up 16.8% to 4,651. Macan was Porsche’s best seller, up 7.8% to 27,139 sold.</p>
<div class="lb-trans"><p>這是美國銷量的又一個歷史最佳品牌，儘管僅比 2024 年多出 52 輛。718 的銷量增長了 12.3%，達 6,399 輛，而 911 的銷量下降了 3.9%，為 14,128 輛。Taycan 銷量下降 12.7%，為 4,142 輛，Panamera 銷量增長 16.8%，達 4,651 輛。Macan 是保時捷的暢銷車型，銷量增長 7.8%，達 27,139 輛。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/lYu5U1TELv_jmR7LNYJ8ew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/09dca33034574ebd4a64e8ad8481521a" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/lYu5U1TELv_jmR7LNYJ8ew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/autos.autoweek.com/09dca33034574ebd4a64e8ad8481521a"/></p>
<p>Porsche</p>
<div class="lb-trans"><p>保時捷</p>
</div><h3>Infiniti</h3>
<div class="lb-trans"><h3>英菲尼迪</h3>
</div><p><strong>Sales:</strong> 52,846</p>
<div class="lb-trans"><p><strong>銷量：</strong> 52,846</p>
</div><p><strong>Change:</strong> Down 9%</p>
<div class="lb-trans"><p><strong>變化：</strong> 下降 9%</p>
</div><p>Whether Infiniti can survive as a sport-ute-only premium/lux brand remains to be seen. If Nissan tries to keep it going, consider ’25 and ’26 “rebuilding” years.</p>
<div class="lb-trans"><p>英菲尼迪是否能作為僅限運動型 SUV 的高端/豪華品牌生存下來還有待觀察。如果日產試圖繼續維持這個品牌，可以考慮 2025 年和 2026 年為 “重建” 年份。</p>
</div><p>The QX60 was its best seller, accounting for nearly 58% of the brand’s sales, at 30,538, up 9.8%. The QX80 was up 31.4% to 13,590. If you wanted a Q50 sedan, hope you grabbed one of the last 529.</p>
<div class="lb-trans"><p>QX60 是其暢銷車型，佔品牌銷量的近 58%，銷量為 30,538 輛，同比增長 9.8%。QX80 銷量增長 31.4%，達 13,590 輛。如果你想要一輛 Q50 轎車，希望你能抓住最後的 529 輛。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/iod0raRhjwNkQnl3mVX8pA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA--/https://media.zenfs.com/en/autos.autoweek.com/78b784667b7e945ef03b14fe05d4e9ff" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/iod0raRhjwNkQnl3mVX8pA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMA--/https://media.zenfs.com/en/autos.autoweek.com/78b784667b7e945ef03b14fe05d4e9ff"/></p>
<p>Tim Sutton</p>
<div class="lb-trans"><p>Tim Sutton</p>
</div>

US Luxury Auto Sales by Brand, 2025: Luxury Isn’t Growing, It’s Just Getting More Expensive

- 2025 年美國豪華品牌汽車市場份額為 12.54%。  
- 寶馬、雷克薩斯和梅賽德斯 -奔馳是銷量最高的三個豪華品牌。  
- 特斯拉銷量下降 13.16%，未能成為豪華品牌銷售榜首。

雅虎北美

Tema Luxury ETF

Mercedes-Benz Group AG

2 倍做多特斯拉 ETF - Leverage Shares

Bayerische Motoren Werke AG Pref

Kraneshares Global Luxury Index ETF

通用汽車

2 倍做多 TSLA ETF - GraniteShares

1 倍做空特斯拉 ETF - Direxion

寶馬

BAYERISCHE MOTOREN WERKE AG ADR EACH REPR 0.33333 SHS SPONSORED

2025 年美國豪華汽車品牌銷售情況：豪華汽車市場並未擴大，只是價格越來越高