<p>香港的旅遊局長對春節期間的遊客到訪情況表示樂觀，並對今年遊客人數將在年底前突破 5000 萬表示信心。文化、體育及旅遊局局長羅莎娜·羅（Rosanna Law Shuk-pui）表示，她對春節 “黃金週” 假期期間遊客到訪人數同比增長持樂觀態度，該假期在中國大陸的時間為今年的 2 月 15 日至 23 日。她指出，聖誕節與春節之間的時間間隔更大，將增強遊客重返香港的意願。她在一次電視採訪中表示：“今年大陸的黃金週假期將比往年更長，持續八到九天。人們可以與家人共度時光，之後還有時間旅行。” 羅表示，今年的慶祝活動，包括煙花表演，將會 “更大更強”，香港賽馬會也將加大力度慶祝馬年。受大陸游客歡迎的前油麻地警署因其經典香港犯罪電影展覽將在春節期間延長開放時間。羅表示，酒店業者在當局確認假期第二天的煙花表演後，報告了酒店預訂的上升。由於去年 11 月在大埔發生的致命火災，香港的跨年煙花表演在維多利亞港被取消。談及北京早前對前往日本的旅行建議，羅指出該國最近也遭遇了惡劣天氣和暴風雪，這使得南方目的地對遊客更具吸引力。她表示：“考慮到地緣政治因素或國家政策，例如關於前往日本的旅行建議，我相信香港在某種程度上會受益。” 針對可持續生態旅遊的擔憂，羅提到以往大陸游客在新年當天在西貢的鹹田灣留下公共廁所和海灘滿是垃圾的事件。遊客在去年國慶黃金週期間還在尖嘴島破壞珊瑚並縱火。她表示，農業、漁業及自然保護署（AFCD）對自然景點的管理和清潔度高度關注。她説：“AFCD 的工作人員將在春節期間放棄假期，駐守在熱門景點以確保適當的監督。” 她補充道：“例如，在清潔度或對香港法律法規不熟悉的遊客方面，我們將考慮加強宣傳、教育和勸導。” 香港旅遊局還將分享假期期間熱門景點的遊客流量實時信息。羅表示，她對今年的遊客到訪人數超過 5000 萬充滿信心，超越去年的數據，重大活動將是局方的重點之一。香港在 2025 年接待了約 4990 萬遊客，同比增長 12%，其中大陸游客近 3800 萬。她表示，局方的一些旗艦活動，如美酒美食節和中環冬季仙境，仍有擴展空間，而香港七人欖球賽——為期三天的橄欖球錦標賽和節日——今年將慶祝其 50 週年。“我所追求的是遊客人數的穩定增長，” 她説，並補充道，香港有足夠的接待能力和吸引力，確保遊客享受良好的體驗，同時居民可以繼續 “向遊客展示他們的熱情好客”。她表示，局方將在 2026 年上半年推出 “人工智能規劃師”，幫助遊客根據他們的興趣設計量身定製的行程。她補充道，香港的旅遊接待能力也將逐步擴大，未來三年將增加約 4400 間酒店房間，現有的 94000 間房間將得到提升。</p>

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<p>香港旅遊局局長羅莎娜·羅（Rosanna Law）計劃到 2026 年底吸引超過 5000 萬遊客，強調了對春節期間遊客到訪增加的樂觀態度。她指出，中國大陸的假期延長可能會提升遊客數量。羅強調了大型活動和可持續旅遊的重要性，並提及了過去在自然景點出現的垃圾和破壞問題。香港旅遊局計劃通過推出人工智能規劃師來提升遊客體驗，並在三年內增加 4400 個酒店房間以擴大酒店容量</p>

<p>Hong Kong’s tourism chief has struck an upbeat note on tourist arrivals during Lunar New Year and expressed confidence that visitor numbers will cross the 50 million mark by the end of the year. Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui said she was optimistic about a year-on-year increase in tourist arrivals over the Lunar New Year “golden week” holiday in mainland China, which runs from February 15 to 23 this year. She noted that a larger gap between Christmas and Lunar New Year would boost visitors’ desire to return to the city. “This year’s golden week holiday on the mainland will last longer than usual, for eight or nine days,” she said in a televised interview. “People will be able to spend time with family and still have time to travel afterwards.” Law said this year’s festivities, including a fireworks display, would be “bigger and stronger”, with the Hong Kong Jockey Club stepping up its efforts to celebrate the Year of the Horse. The former Yau Ma Tei police station, popular with mainland tourists for its exhibition on classic Hong Kong crime films, will also extend its opening hours during the Lunar New Year period. Law said that hospitality industry operators reported an uptick in hotel bookings after authorities confirmed the fireworks show for the second day of the holiday. Hong Kong’s New Year’s Eve fireworks display at Victoria Harbour was cancelled following the deadly inferno in Tai Po in November. Commenting on Beijing’s earlier travel advisory against trips to Japan, Law noted that the country had also recently been hit by poor weather and snowstorms, which made southern destinations more appealing to tourists. “Given the geopolitical factors or the national policy, such as advisories about travel to Japan, I believe Hong Kong would benefit to a certain degree,” she said. Addressing concerns about sustainable ecotourism, Law cited previous incidents in which mainland tourists left public toilets and beaches strewn with litter at Ham Tin Wan in Sai Kung on New Year’s Day. Tourists also damaged coral and started fires at Sharp Island during the national day golden week holiday last October. She said the Agriculture, Fisheries and Conservation Department (AFCD) remained highly concerned about the management and cleanliness of natural attractions. “AFCD staff will forgo their holidays during the Lunar New Year period and will be stationed at popular hotspots to ensure proper oversight,” she said. “For example, when it comes to cleanliness or tourists who are not familiar with Hong Kong’s laws and regulations, we will consider strengthening publicity, education and persuasion.” The Hong Kong Tourism Board would share real-time information on the flow of visitors at popular attractions over the holiday, she added. Law said she was confident that visitor arrivals this year would exceed 50 million, surpassing last year’s figures, with mega-events as one of the bureau’s focus areas. Hong Kong welcomed around 49.9 million visitors in 2025, a 12 per cent year-on-year increase, with mainlanders accounting for nearly 38 million. She said some of the board’s flagship events, such as the Wine and Dine festival and Winter Wonderland in Central, still have room for expansion while the Hong Kong Sevens – the three-day rugby tournament and festival – would be celebrating their 50th anniversary this year. “What I seek is a steady increase in tourist numbers,” she said, adding that the city had sufficient capacity and appeal to ensure visitors enjoy a good experience, while residents could continue “showing their hospitality to tourists in Hong Kong”. She said the board would launch an “AI planner” in the first half of 2026 to help tourists design tailor-made itineraries in the city based on their interests. Hong Kong’s tourism capacity will also expand gradually, she added, with about 4,400 hotel rooms to be added to the current 94,000 over the next three years.</p>
<div class="lb-trans"><p>香港的旅遊局長對春節期間的遊客到訪情況表示樂觀，並對今年遊客人數將在年底前突破 5000 萬表示信心。文化、體育及旅遊局局長羅莎娜·羅（Rosanna Law Shuk-pui）表示，她對春節 “黃金週” 假期期間遊客到訪人數同比增長持樂觀態度，該假期在中國大陸的時間為今年的 2 月 15 日至 23 日。她指出，聖誕節與春節之間的時間間隔更大，將增強遊客重返香港的意願。她在一次電視採訪中表示：“今年大陸的黃金週假期將比往年更長，持續八到九天。人們可以與家人共度時光，之後還有時間旅行。” 羅表示，今年的慶祝活動，包括煙花表演，將會 “更大更強”，香港賽馬會也將加大力度慶祝馬年。受大陸游客歡迎的前油麻地警署因其經典香港犯罪電影展覽將在春節期間延長開放時間。羅表示，酒店業者在當局確認假期第二天的煙花表演後，報告了酒店預訂的上升。由於去年 11 月在大埔發生的致命火災，香港的跨年煙花表演在維多利亞港被取消。談及北京早前對前往日本的旅行建議，羅指出該國最近也遭遇了惡劣天氣和暴風雪，這使得南方目的地對遊客更具吸引力。她表示：“考慮到地緣政治因素或國家政策，例如關於前往日本的旅行建議，我相信香港在某種程度上會受益。” 針對可持續生態旅遊的擔憂，羅提到以往大陸游客在新年當天在西貢的鹹田灣留下公共廁所和海灘滿是垃圾的事件。遊客在去年國慶黃金週期間還在尖嘴島破壞珊瑚並縱火。她表示，農業、漁業及自然保護署（AFCD）對自然景點的管理和清潔度高度關注。她説：“AFCD 的工作人員將在春節期間放棄假期，駐守在熱門景點以確保適當的監督。” 她補充道：“例如，在清潔度或對香港法律法規不熟悉的遊客方面，我們將考慮加強宣傳、教育和勸導。” 香港旅遊局還將分享假期期間熱門景點的遊客流量實時信息。羅表示，她對今年的遊客到訪人數超過 5000 萬充滿信心，超越去年的數據，重大活動將是局方的重點之一。香港在 2025 年接待了約 4990 萬遊客，同比增長 12%，其中大陸游客近 3800 萬。她表示，局方的一些旗艦活動，如美酒美食節和中環冬季仙境，仍有擴展空間，而香港七人欖球賽——為期三天的橄欖球錦標賽和節日——今年將慶祝其 50 週年。“我所追求的是遊客人數的穩定增長，” 她説，並補充道，香港有足夠的接待能力和吸引力，確保遊客享受良好的體驗，同時居民可以繼續 “向遊客展示他們的熱情好客”。她表示，局方將在 2026 年上半年推出 “人工智能規劃師”，幫助遊客根據他們的興趣設計量身定製的行程。她補充道，香港的旅遊接待能力也將逐步擴大，未來三年將增加約 4400 間酒店房間，現有的 94000 間房間將得到提升。</p>
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香港旅遊局長的目標是在 2026 年吸引超過 5000 萬遊客