<p>儘管 <strong>蘋果</strong>（AAPL +0.62%）在財年的第一季度收入大幅增長，但在公司公佈業績後，股價幾乎沒有變化。截至目前，股價在過去一年內上漲不到 10%，年初至今下跌約 5%。</p><p>隨着 iPhone 銷售突然加速，現在是購買該股票的好時機嗎？</p><p>展開</p><figure class="image"><img src="https://pub.pbkrs.com/uploads/2026/0053296b4c38aea2f1f918001402361f?x-oss-process=style/lg" alt="蘋果股票報價" width="80" height="80" original-src="https://pub.pbkrs.com/uploads/2026/0053296b4c38aea2f1f918001402361f"/></figure><h2 id="b1v91a9v4">NASDAQ: AAPL</h2><p>蘋果</p><p>今日變動</p><p>(0.62%) $1.60</p><p>當前價格</p><p>$259.88</p><h3 id="d0zqkqose">關鍵數據點</h3><p>市值</p><p>$3.8 萬億</p><p>日內區間</p><p>$252.22 - $261.90</p><p>52 周區間</p><p>$169.21 - $288.62</p><p>成交量</p><p>350 萬</p><p>平均成交量</p><p>4700 萬</p><p>毛利率</p><p>47.33%</p><p>股息收益率</p><p>0.40%</p><h2 id="e7atugtxf"><strong>iPhone 動能持續</strong></h2><p>經過幾年的銷售疲軟，蘋果最近的 iPhone 動能在其財年第一季度繼續，公司的收入增長是自 2021 年疫情後不久以來最強勁的。</p><p>iPhone 是蘋果最大的收入來源，佔該季度銷售的近 60%。在 2026 財年第一季度，iPhone 銷售猛增 23%，達到 852.7 億美元，遠超分析師對 786.5 億美元 iPhone 收入的預期，數據由 <strong>LSEG</strong> 匯總。首席執行官蒂姆·庫克稱對 iPhone 的需求 “驚人”。</p><p>蘋果其他產品的銷售情況參差不齊。iPad 銷售增長 6%，達到 86 億美元，其中一半的客户是首次購買該產品。然而，Mac 銷售同比下降 7%，為 84 億美元，而可穿戴設備收入下降 2%，為 115 億美元。</p><p>總產品部門銷售增長 16%，達到 1137 億美元。中國是一個強勁的市場，收入增長 38%。蘋果的服務部門——包括其 App Store、iCloud 存儲、谷歌搜索收入分成、Apple Pay、Apple TV 等——收入則增長 14%，達到 300 億美元。</p><p>產品 毛利率 環比上升 450 個基點，達到 40.7%，而服務毛利率環比上升 120 個基點，達到 76.5%。整體毛利率為 48.2%。儘管內存價格上漲，蘋果預計在第二季度保持毛利率穩定，預計在 48% 到 49% 之間。</p><p>總體而言，蘋果的收入增長 16%，達到 1437.6 億美元，而每股收益（EPS）增長 19%，達到 2.84 美元。這超過了分析師對每股收益 2.67 美元和銷售 1384.8 億美元的共識預期。</p><p>對於 2026 財年第二季度，蘋果預計收入同比增長 13% 至 16%，服務收入將與 2026 財年第一季度保持相當水平。</p><figure class="image"><img src="https://pub.pbkrs.com/uploads/2026/fc6173029979ce46b58c111b7f29cd7d?x-oss-process=style/lg" width="3840" height="2352" original-src="https://pub.pbkrs.com/uploads/2026/fc6173029979ce46b58c111b7f29cd7d"/></figure><p>圖片來源：Getty Images。</p><h2 id="hofrz6xa3">現在是購買蘋果股票的時候嗎？</h2><p>蘋果已經解決了其最大的弱點——疲軟的 iPhone 銷售和中國市場的疲軟，並且正在經歷多年來最佳的增長。然而，股價在這一改善上並沒有太大波動。</p><p>這在很大程度上可以歸因於其估值。股價在一段時間的平淡業績中上漲，推高了其估值倍數。如今，基於分析師對 2026 財年的預期（將於 9 月結束），其前瞻市盈率（P/E）約為 31 倍，2027 財年的預期為 28 倍。這比許多 “七大奇蹟” 股票要貴。</p><p>因此，目前股價看起來定價合理。這可能限制其一些上漲空間，儘管其運營動能強勁。</p>

蘋果

RSPT

AAPX

蘋果每日 2 倍做多 ETF - Direxion

2 倍做多 AAPL ETF - GraniteShares

<p>蘋果公司 2024 財年第一季度的收入激增 16%，達到 1437.6 億美元，主要得益於 iPhone 銷售增長 23%，佔總銷售額的近 60%。儘管增長強勁，股票的波動卻很小，目前的前瞻市盈率約為 31。分析師預計 2026 年第二季度的收入增長將在 13% 到 16% 之間。雖然蘋果在關鍵領域的表現有所改善，但其當前估值可能限制了考慮購買該股票的投資者的進一步上漲潛力</p>

<p>While <strong>Apple</strong>( AAPL +0.62%) saw its fiscal first-quarter revenue soar, the stock barely budged after the company reported its results. The stock is up less than 10% over the past year and down about 5% on the year, as of this writing.</p>
<div class="lb-trans"><p>儘管 <strong>蘋果</strong>（AAPL +0.62%）在財年的第一季度收入大幅增長，但在公司公佈業績後，股價幾乎沒有變化。截至目前，股價在過去一年內上漲不到 10%，年初至今下跌約 5%。</p>
</div><p>With iPhone sales suddenly accelerating, is now a good time to buy the stock?</p>
<div class="lb-trans"><p>隨着 iPhone 銷售突然加速，現在是購買該股票的好時機嗎？</p>
</div><p>Expand</p>
<div class="lb-trans"><p>展開</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4" alt="Apple Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FAAPL.png&amp;w=128&amp;op=resize"/></p>
<h2>NASDAQ: AAPL</h2>
<div class="lb-trans"><h2>NASDAQ: AAPL</h2>
</div><p>Apple</p>
<div class="lb-trans"><p>蘋果</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日變動</p>
</div><p>(0.62%) $1.60</p>
<div class="lb-trans"><p>(0.62%) $1.60</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>當前價格</p>
</div><p>$259.88</p>
<div class="lb-trans"><p>$259.88</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>關鍵數據點</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$3.8T</p>
<div class="lb-trans"><p>$3.8 萬億</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日內區間</p>
</div><p>$252.22 - $261.90</p>
<div class="lb-trans"><p>$252.22 - $261.90</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周區間</p>
</div><p>$169.21 - $288.62</p>
<div class="lb-trans"><p>$169.21 - $288.62</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>3.5M</p>
<div class="lb-trans"><p>350 萬</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>47M</p>
<div class="lb-trans"><p>4700 萬</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>47.33%</p>
<div class="lb-trans"><p>47.33%</p>
</div><p>Dividend Yield</p>
<div class="lb-trans"><p>股息收益率</p>
</div><p>0.40%</p>
<div class="lb-trans"><p>0.40%</p>
</div><h2><strong>iPhone momentum continues</strong></h2>
<div class="lb-trans"><h2><strong>iPhone 動能持續</strong></h2>
</div><p>After a couple of years of sluggish sales, Apple's recent iPhone momentum continued in its fiscal Q1, with the company posting its strongest revenue growth since shortly after the pandemic in 2021.</p>
<div class="lb-trans"><p>經過幾年的銷售疲軟，蘋果最近的 iPhone 動能在其財年第一季度繼續，公司的收入增長是自 2021 年疫情後不久以來最強勁的。</p>
</div><p>The iPhone is Apple's biggest source of revenue, making up nearly 60% of its sales in the quarter. Sales soared for the smartphone in fiscal Q1 2026, climbing 23% to $85.27 billion and coming in well ahead of analyst expectations for $78.65 billion in iPhone revenue, as compiled by <strong>LSEG</strong>. CEO Tim Cook called demand for the iPhone &#34;staggering.&#34;</p>
<div class="lb-trans"><p>iPhone 是蘋果最大的收入來源，佔該季度銷售的近 60%。在 2026 財年第一季度，iPhone 銷售猛增 23%，達到 852.7 億美元，遠超分析師對 786.5 億美元 iPhone 收入的預期，數據由 <strong>LSEG</strong> 匯總。首席執行官蒂姆·庫克稱對 iPhone 的需求 “驚人”。</p>
</div><p>Sales of Apple's other products were mixed. iPad sales rose 6% to $8.6 billion, with half of its customers new to the product. However, Mac sales fell 7% year over year to $8.4 billion, while wearable revenue slipped 2% to $11.5 billion.</p>
<div class="lb-trans"><p>蘋果其他產品的銷售情況參差不齊。iPad 銷售增長 6%，達到 86 億美元，其中一半的客户是首次購買該產品。然而，Mac 銷售同比下降 7%，為 84 億美元，而可穿戴設備收入下降 2%，為 115 億美元。</p>
</div><p>Total product segment sales increased by 16% to $113.7 billion. China was an area of strength, with revenue climbing 38%. Apple's services segment -- which consists of its App Store, iCloud storage, Google Search revenue sharing, Apple Pay, Apple TV, and more -- meanwhile, saw revenue jump by 14% to $30 billion.</p>
<div class="lb-trans"><p>總產品部門銷售增長 16%，達到 1137 億美元。中國是一個強勁的市場，收入增長 38%。蘋果的服務部門——包括其 App Store、iCloud 存儲、谷歌搜索收入分成、Apple Pay、Apple TV 等——收入則增長 14%，達到 300 億美元。</p>
</div><p>Product gross margin rose by 450 basis points sequentially to 40.7%, while service margin increased by 120 basis points sequentially to 76.5%. Overall gross margin was 48.2%. Despite rising memory prices, Apple expects to keep gross margin in line in Q2, with it projected to be between 48% and 49%.</p>
<div class="lb-trans"><p>產品 毛利率 環比上升 450 個基點，達到 40.7%，而服務毛利率環比上升 120 個基點，達到 76.5%。整體毛利率為 48.2%。儘管內存價格上漲，蘋果預計在第二季度保持毛利率穩定，預計在 48% 到 49% 之間。</p>
</div><p>Overall, Apple's revenue climbed by 16% to $143.76 billion, while its earnings per share (EPS) jumped 19% to $2.84. That topped the analyst consensus estimates for EPS of $2.67 on sales of $138.48 billion.</p>
<div class="lb-trans"><p>總體而言，蘋果的收入增長 16%，達到 1437.6 億美元，而每股收益（EPS）增長 19%，達到 2.84 美元。這超過了分析師對每股收益 2.67 美元和銷售 1384.8 億美元的共識預期。</p>
</div><p>For fiscal Q2 2026, Apple expects its revenue to grow by 13% to 16% year over year, with services revenue rising at a comparable level to fiscal Q1.</p>
<div class="lb-trans"><p>對於 2026 財年第二季度，蘋果預計收入同比增長 13% 至 16%，服務收入將與 2026 財年第一季度保持相當水平。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NTM3NTEvZ2V0dHlpbWFnZXMtMTE1ODc3OTA2MS5qcGcmdz0zODQw" alt="A hand holding a smartphone displaying a payment screen." original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F853751%2Fgettyimages-1158779061.jpg&amp;w=3840&amp;op=resize"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Is it time to buy Apple stock?</h2>
<div class="lb-trans"><h2>現在是購買蘋果股票的時候嗎？</h2>
</div><p>Apple has remedied its biggest areas of weakness -- sluggish iPhone sales and a weak China -- and it is seeing some of its best growth in several years. However, the stock has not moved much on this improvement.</p>
<div class="lb-trans"><p>蘋果已經解決了其最大的弱點——疲軟的 iPhone 銷售和中國市場的疲軟，並且正在經歷多年來最佳的增長。然而，股價在這一改善上並沒有太大波動。</p>
</div><p>This can largely be attributed to its valuation. The stock climbed through a period of pretty lackluster results, pushing up its valuation multiple. Today, it trades at a forward price-to-earnings (P/E) ratio of around 31 based on analysts' estimates for fiscal 2026 (which will end in September) and 28 times fiscal 2027 estimates. That's more expensive than many of the &#34; Magnificent Seven&#34; stocks.</p>
<div class="lb-trans"><p>這在很大程度上可以歸因於其估值。股價在一段時間的平淡業績中上漲，推高了其估值倍數。如今，基於分析師對 2026 財年的預期（將於 9 月結束），其前瞻市盈率（P/E）約為 31 倍，2027 財年的預期為 28 倍。這比許多 “七大奇蹟” 股票要貴。</p>
</div><p>As such, the stock looks appropriately priced at this point. This could limit some of its upside, despite its strong operational momentum.</p>
<div class="lb-trans"><p>因此，目前股價看起來定價合理。這可能限制其一些上漲空間，儘管其運營動能強勁。</p>
</div>

Is It Time to Take a Bite Out of Apple's Stock as Revenue Growth Accelerates?

- 蘋果公司財報顯示第一季度營收增長 16% 達到 1437.6 億美元。  
- iPhone 銷售增長 23%，遠超分析師預期。  
- 市場對蘋果股票的反應平淡，估值使上漲空間受限。

蘋果公司收入增長加速，是否是時候購買其股票？