<ul>
<li><em>旅行者的旅行時間更長，目的地更遠，跨境逗留七晚或更長時間的預訂增長近 40%，長途航班的預訂增長超過 50%.</em></li>
<li><em>舒適性成為優先考慮的因素，頭等艙和商務艙航班以及五星級酒店的入住均顯示出強勁增長。</em></li>
</ul>
<p>, /PRNewswire/ -- 在馬年即將到來之際，2026 年農曆新年的旅行正在加速。</p>
<p>與去年農曆新年期間相比，Trip.com Group 平台的預訂量增長了兩位數，旅行者傾向於選擇更長的假期和更具雄心的節日旅行。</p>
<p>繼續閲讀</p>
<p>長途旅行、打包路線和高端選擇也在重新定義今年的農曆新年旅程。</p>
<p><strong>更長的假期正在重塑旅行的深度和節奏</strong></p>
<p>亞太市場的公共假期延長正在重塑農曆新年的旅行行為，使得更長的逗留和更豐富的行程成為可能。</p>
<p>在中國，作為最大的旅行者來源市場之一，2026 年農曆新年假期為期九天，通過請五天年假可以延長至超過 15 天。在越南，結合公共假期和週末，旅行者可以享受長達九天的假期。類似的情況也出現在韓國、新加坡、馬來西亞和菲律賓，休假兩到三天可以將假期延長至九天。</p>
<p>Trip.com Group 的數據表明，跨境預訂中七晚或更長時間的逗留同比增長近 40%。在同一時期，長途預訂激增超過 50%。這些趨勢表明，旅行者在節日期間選擇更長的旅行和更遠的目的地。</p>
<p>歐洲和大洋洲正在成為尋求逃離農曆新年的亞洲旅行者的熱門長途選擇。挪威在新加坡旅行者中增長最快，預訂量同比激增超過 200%，受益於北極光、峽灣和風景鐵路等體驗。馬爾代夫、土耳其、西班牙和蒙古的市場也在快速增長。澳大利亞吸引了最多來自中國的旅行者，同比增長超過 100%，熱門景點包括大堡礁、悉尼歌劇院和內陸的風景，而新西蘭的全球關注度也在強勁上升，同比增長接近 50%。</p>
<p>更長的假期也在提升對打包旅遊產品的興趣。在 Trip.com 的打包旅遊選項中，受歡迎的包括覆蓋伊斯坦布爾、卡帕多奇亞、科尼亞和以弗所的八天土耳其之旅。在美國，五天的洛杉磯 - 拉斯維加斯 - 大峽谷之旅展示了多城市旅行的吸引力。在日本，五天的大阪 - 京都行程包括天橋立、伊根的船屋、嵐山的渡月橋和奈良公園。</p>
<p><strong>高端旅行逐漸受到重視，舒適性和質量成為優先考慮</strong></p>
<p>隨着目的地旅行模式的演變，關於舒適性和質量的選擇也在發生變化。除了旅行時間更長，人們的旅行方式也在改善——越來越多的人傾向於選擇高端的旅行方式。</p>
<p>頭等艙航班的預訂同比增長 83%，而商務艙旅行增長了 38%。這一趨勢在住宿方面也得到了進一步體現，五星級酒店的需求增長了 59%。</p>
<p>在新加坡、馬來西亞、印度尼西亞和越南，五星級酒店的預訂佔所有預訂的近一半或更多。包括四星級酒店在內的高端酒店在這些東南亞市場的住宿預訂中佔比約為四分之三。</p>
<p><strong>亞洲主導，城市中心支撐區域旅行</strong></p>
<p>在農曆新年期間，東亞和東南亞佔據了整體預訂的最大份額。從同比增長來看，越南、韓國和印度尼西亞是增長最快的市場。</p>
<p>幾個主要的亞洲城市在預訂增長方面表現突出。首爾、胡志明市和巴厘島的預訂同比增長均超過 70%。在首爾，冬季景點和購物區如明洞和東大門是主要吸引力。文化地標，包括景福宮，以及前往南怡島的熱門一日遊進一步增強了這座城市的吸引力。</p>
<p>胡志明市正在獲得關注，以西貢聖母大教堂和熱鬧的邊青市場而聞名。巴厘島的熱帶氣候吸引了尋求海灘度假、健康體驗和度假風格住宿的旅行者。</p>
<p>吉隆坡的預訂增長也達到了兩位數，受農曆新年期間在唐人街和主要購物中心的活動以及對巴圖洞的訪問推動。同時，Trip.com 上的新加坡打包旅遊表現強勁，受到如新加坡環球影城和濱海灣花園等家庭友好型景點的推動。</p>
<p><strong>中國的入境旅遊穩步上升</strong></p>
<p>中國仍然是農曆新年旅行者的熱門目的地。除了來自亞洲市場的強勁旅行需求外，中國還看到來自歐洲和大洋洲國家的強勁增長。特別是來自英國和新西蘭的預訂同比增長均超過 150%。</p>
<p>包括上海、北京和廣州在內的主要門户城市佔據了入境遊客的最大份額。為方便節日期間的旅行，從 2 月 10 日起，Trip.com 將在北京大興國際機場推出為期三個月的 “探索北京” 入境禮包。該禮包為抵達的國際旅客提供免費的預加載公共交通卡，以及航班和景點的優惠券。</p>
<p>值得注意的是，廈門和深圳的入境增長強勁，預訂量分別增長了 60% 和 90%。在深圳，Trip.com 還推出了 “深圳快線”——為國際中轉旅客提供的免費半日城市遊，讓遊客在短暫的中轉期間享受順暢而沉浸的體驗。Trip.com 的旅遊套餐涵蓋成都、九寨溝、黃龍和三星堆博物館等目的地，也吸引了入境遊客。</p>
<p>總體來看，2026 年春節旅行的特點是行程更長、選擇更高端，以及對多城市和打包行程的興趣在亞洲及其他地區不斷增長。旅客們在這個節日季節確實準備好付出額外的努力。</p>
<p>來源：Trip.com Group</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1"/></p>

攜程網

攜程集團-S

<p>攜程集團預測 2026 年春節期間的旅行將大幅增長，預訂量顯著增加。旅行者選擇更長的行程，跨境停留七晚或以上的預訂量幾乎增長了 40%，長途航班的預訂量上升超過 50%。高端旅行越來越受到歡迎，頭等艙和商務艙航班的預訂量分別增長了 83% 和 38%。首爾、胡志明市和巴厘島等主要亞洲城市的預訂增長強勁，而中國仍然是來自各個地區旅行者的熱門目的地</p>

<ul>
<li><em>Travellers are taking longer trips and venturing further, with cross-border stays of seven nights or more up nearly 40% and long-haul bookings up over 50%.</em></li>
<li><em>Comfort is becoming a priority, with first-class and business-class flights and five-star hotel stays all showing strong growth.</em></li>
</ul>
<div class="lb-trans"><ul>
<li><em>旅行者的旅行時間更長，目的地更遠，跨境逗留七晚或更長時間的預訂增長近 40%，長途航班的預訂增長超過 50%.</em></li>
<li><em>舒適性成為優先考慮的因素，頭等艙和商務艙航班以及五星級酒店的入住均顯示出強勁增長。</em></li>
</ul>
</div><p>, /PRNewswire/ -- Galloping into the Year of the Horse, Lunar New Year 2026 travel is gathering speed.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 在馬年即將到來之際，2026 年農曆新年的旅行正在加速。</p>
</div><p>Bookings across Trip.com Group's platforms have climbed by double digits compared with the Lunar New Year period last year, as travellers lean into longer holidays and more ambitious festive travel.</p>
<div class="lb-trans"><p>與去年農曆新年期間相比，Trip.com Group 平台的預訂量增長了兩位數，旅行者傾向於選擇更長的假期和更具雄心的節日旅行。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p>Long-haul travel, packaged routes and premium choices are also redefining this year's Lunar New Year journeys.</p>
<div class="lb-trans"><p>長途旅行、打包路線和高端選擇也在重新定義今年的農曆新年旅程。</p>
</div><p><strong>Longer Holidays Are Reshaping Travel Depth and Pace</strong></p>
<div class="lb-trans"><p><strong>更長的假期正在重塑旅行的深度和節奏</strong></p>
</div><p>Extended public holidays across Asia-Pacific markets are reshaping Lunar New Year travel behaviour, enabling longer stays and more layered itineraries.</p>
<div class="lb-trans"><p>亞太市場的公共假期延長正在重塑農曆新年的旅行行為，使得更長的逗留和更豐富的行程成為可能。</p>
</div><p>In China, one of the largest traveller source markets, the 2026 Lunar New Year holiday spans nine days and can extend beyond 15 days by taking five days of annual leave. In Vietnam, combining public holidays with weekends allows travellers up to nine days off. Similar dynamics are seen in South Korea, Singapore, Malaysia and the Philippines, where taking two to three days of leave can extend breaks to nine days.</p>
<div class="lb-trans"><p>在中國，作為最大的旅行者來源市場之一，2026 年農曆新年假期為期九天，通過請五天年假可以延長至超過 15 天。在越南，結合公共假期和週末，旅行者可以享受長達九天的假期。類似的情況也出現在韓國、新加坡、馬來西亞和菲律賓，休假兩到三天可以將假期延長至九天。</p>
</div><p>Trip.com Group data show that cross-border bookings with stays of seven nights or more have risen nearly 40% year-on-year. Long-haul bookings have surged by over 50% during the same period. Together, these trends point to travellers taking longer trips and venturing further afield during the festive period.</p>
<div class="lb-trans"><p>Trip.com Group 的數據表明，跨境預訂中七晚或更長時間的逗留同比增長近 40%。在同一時期，長途預訂激增超過 50%。這些趨勢表明，旅行者在節日期間選擇更長的旅行和更遠的目的地。</p>
</div><p>Europe and Oceania are emerging as top long-haul picks for Asian travellers seeking to escape Lunar New Year. Norway records the fastest growth among Singaporean travellers, with bookings soaring over 200% year-on-year, boosted by experiences such as the Northern Lights, fjords, and scenic rail routes. The Maldives, Turkey, Spain, and Mongolia are also seeing rapid growth across markets. Australia attracts the most travellers from China, recording an increase of over 100% year-on-year, with popular sights including the Great Barrier Reef, the Sydney Opera House, and the Outback's landscapes, while New Zealand is experiencing strong global interest, rising close to 50% year-on-year.</p>
<div class="lb-trans"><p>歐洲和大洋洲正在成為尋求逃離農曆新年的亞洲旅行者的熱門長途選擇。挪威在新加坡旅行者中增長最快，預訂量同比激增超過 200%，受益於北極光、峽灣和風景鐵路等體驗。馬爾代夫、土耳其、西班牙和蒙古的市場也在快速增長。澳大利亞吸引了最多來自中國的旅行者，同比增長超過 100%，熱門景點包括大堡礁、悉尼歌劇院和內陸的風景，而新西蘭的全球關注度也在強勁上升，同比增長接近 50%。</p>
</div><p>Longer holidays are also boosting interest in package tour products. Among Trip.com's package tour options, popular ones include an eight-day Turkey journey covering Istanbul, Cappadocia, Konya, and Ephesus. In the United States, a five-day Los Angeles–Las Vegas–Grand Canyon tour illustrates the appeal of multi-city travel. In Japan, a five-day Osaka–Kyoto itinerary features Amanohashidate, Ine's boathouses, Arashiyama's Togetsukyo Bridge, and Nara Park.</p>
<div class="lb-trans"><p>更長的假期也在提升對打包旅遊產品的興趣。在 Trip.com 的打包旅遊選項中，受歡迎的包括覆蓋伊斯坦布爾、卡帕多奇亞、科尼亞和以弗所的八天土耳其之旅。在美國，五天的洛杉磯 - 拉斯維加斯 - 大峽谷之旅展示了多城市旅行的吸引力。在日本，五天的大阪 - 京都行程包括天橋立、伊根的船屋、嵐山的渡月橋和奈良公園。</p>
</div><p><strong>Premium Travel Gains Ground as Comfort and Quality Take Priority</strong></p>
<div class="lb-trans"><p><strong>高端旅行逐漸受到重視，舒適性和質量成為優先考慮</strong></p>
</div><p>As travel patterns evolve across destinations, choices around comfort and quality are also shifting. Besides travelling for longer, people are also travelling better — more are favouring premium ways to travel.</p>
<div class="lb-trans"><p>隨着目的地旅行模式的演變，關於舒適性和質量的選擇也在發生變化。除了旅行時間更長，人們的旅行方式也在改善——越來越多的人傾向於選擇高端的旅行方式。</p>
</div><p>First-class flight bookings have risen 83% year-on-year, while business-class travel has risen 38%. Such a trend is further mirrored in accommodation, where five-star hotel demand has climbed 59%.</p>
<div class="lb-trans"><p>頭等艙航班的預訂同比增長 83%，而商務艙旅行增長了 38%。這一趨勢在住宿方面也得到了進一步體現，五星級酒店的需求增長了 59%。</p>
</div><p>In Singapore, Malaysia, Indonesia and Vietnam, five-star hotels account for close to or more than half of all stays booked. Including four-star hotels, upper-tier properties represent around three-quarters of accommodation booked across these Southeast Asian markets.</p>
<div class="lb-trans"><p>在新加坡、馬來西亞、印度尼西亞和越南，五星級酒店的預訂佔所有預訂的近一半或更多。包括四星級酒店在內的高端酒店在這些東南亞市場的住宿預訂中佔比約為四分之三。</p>
</div><p><strong>Asia Dominates as Urban Hubs Anchor Regional Travel</strong></p>
<div class="lb-trans"><p><strong>亞洲主導，城市中心支撐區域旅行</strong></p>
</div><p>During the Lunar New Year period, East Asia and Southeast Asia accounted for the largest share of overall bookings. In terms of year-on-year growth, Vietnam, South Korea, and Indonesia rank among the fastest-growing markets.</p>
<div class="lb-trans"><p>在農曆新年期間，東亞和東南亞佔據了整體預訂的最大份額。從同比增長來看，越南、韓國和印度尼西亞是增長最快的市場。</p>
</div><p>Several major Asian cities are standing out for particularly strong booking growth. Seoul, Ho Chi Minh City and Bali each have recorded year-on-year booking growth of more than 70%. In Seoul, winter attractions and shopping districts such as Myeongdong and Dongdaemun are key draws. Cultural landmarks, including Gyeongbokgung Palace, and popular day trips to Nami Island further enhance the city's appeal.</p>
<div class="lb-trans"><p>幾個主要的亞洲城市在預訂增長方面表現突出。首爾、胡志明市和巴厘島的預訂同比增長均超過 70%。在首爾，冬季景點和購物區如明洞和東大門是主要吸引力。文化地標，包括景福宮，以及前往南怡島的熱門一日遊進一步增強了這座城市的吸引力。</p>
</div><p>Ho Chi Minh City is gaining traction, renowned for the Notre-Dame Cathedral Basilica of Saigon and the vibrant Ben Thanh Market. Bali's tropical atmosphere is a magnet for Lunar New Year travel, attracting travellers seeking beach escapes, wellness experiences, and resort‑style stays.</p>
<div class="lb-trans"><p>胡志明市正在獲得關注，以西貢聖母大教堂和熱鬧的邊青市場而聞名。巴厘島的熱帶氣候吸引了尋求海灘度假、健康體驗和度假風格住宿的旅行者。</p>
</div><p>Kuala Lumpur has recorded double-digit booking growth, fueled by Lunar New Year events across Chinatown and major malls, as well as visits to Batu Caves. Meanwhile, Singapore packaged tours on Trip.com perform strongly, driven by family-oriented attractions such as Universal Studios Singapore and Gardens by the Bay.</p>
<div class="lb-trans"><p>吉隆坡的預訂增長也達到了兩位數，受農曆新年期間在唐人街和主要購物中心的活動以及對巴圖洞的訪問推動。同時，Trip.com 上的新加坡打包旅遊表現強勁，受到如新加坡環球影城和濱海灣花園等家庭友好型景點的推動。</p>
</div><p><strong>Inbound Travel to China on a Steady Rise</strong></p>
<div class="lb-trans"><p><strong>中國的入境旅遊穩步上升</strong></p>
</div><p>China remains a top destination for Lunar New Year travellers. In addition to strong travel demand from Asian markets, China is also seeing robust growth from countries in Europe and Oceania. In particular, bookings from the United Kingdom and New Zealand have each increased by more than 150% year on year.</p>
<div class="lb-trans"><p>中國仍然是農曆新年旅行者的熱門目的地。除了來自亞洲市場的強勁旅行需求外，中國還看到來自歐洲和大洋洲國家的強勁增長。特別是來自英國和新西蘭的預訂同比增長均超過 150%。</p>
</div><p>Major gateway cities, including Shanghai, Beijing, and Guangzhou, account for the largest share of inbound visitors. To ease travel during the festive period, starting 10 February, Trip.com will be introducing an &#34;Explore Beijing&#34; Starter Pack at Beijing Daxing International Airport for three months. This provides arriving international passengers with a complimentary pre-loaded public transport card, along with flight and attraction vouchers.</p>
<div class="lb-trans"><p>包括上海、北京和廣州在內的主要門户城市佔據了入境遊客的最大份額。為方便節日期間的旅行，從 2 月 10 日起，Trip.com 將在北京大興國際機場推出為期三個月的 “探索北京” 入境禮包。該禮包為抵達的國際旅客提供免費的預加載公共交通卡，以及航班和景點的優惠券。</p>
</div><p>Notably, Xiamen and Shenzhen saw strong inbound growth, with bookings up 60% and 90%. In Shenzhen, Trip.com has al so introduced &#34;Shenzhen Express&#34; — a free half-day city tour for international transit passengers — offering visitors a smooth and immersive experience during short layovers. Trip.com's package tours to destinations such as Chengdu, Jiuzhaigou, Huanglong and the Sanxingdui Museum are also drawing inbound travellers.</p>
<div class="lb-trans"><p>值得注意的是，廈門和深圳的入境增長強勁，預訂量分別增長了 60% 和 90%。在深圳，Trip.com 還推出了 “深圳快線”——為國際中轉旅客提供的免費半日城市遊，讓遊客在短暫的中轉期間享受順暢而沉浸的體驗。Trip.com 的旅遊套餐涵蓋成都、九寨溝、黃龍和三星堆博物館等目的地，也吸引了入境遊客。</p>
</div><p>Overall, Lunar New Year 2026 travel is marked by longer trips, premium choices, and growing interest in multi-city and packaged itineraries across Asia and beyond. Travellers are truly ready to go the extra mile this festive season.</p>
<div class="lb-trans"><p>總體來看，2026 年春節旅行的特點是行程更長、選擇更高端，以及對多城市和打包行程的興趣在亞洲及其他地區不斷增長。旅客們在這個節日季節確實準備好付出額外的努力。</p>
</div><p>SOURCE Trip.com Group</p>
<div class="lb-trans"><p>來源：Trip.com Group</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN76035&amp;Transmission_Id=202602012314PR_NEWS_USPR_____CN76035&amp;DateId=20260201"/></p>

攜程集團 2026 年農曆新年預測：在馬年，長途旅行和高端旅遊將勢頭增強