<p>公司為即將到來的超級碗活動做準備，活動高潮將是一個支持全國學生營養倡議的線下活動。</p>
<p>, /PRNewswire/ -- Lifeway Foods, Inc. (納斯達克：LWAY)（&#34;Lifeway&#34;或&#34;公司&#34;），美國領先的開菲爾和發酵益生菌食品供應商，今天宣佈計劃在其社交媒體渠道上首播一段新視頻，視頻中將由芝加哥明星 Colston Loveland 和 D'Andre Swift 出演，以此開啓超級碗週末。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg"/></p>
<p>這段 Lifeway 廣告旨在突出品牌市場領先的、富含蛋白質和益生菌的可飲用開菲爾，將於 2 月 6 日星期五在 Lifeway 的 Instagram、TikTok 及其他數字平台首播，為這一年度最大文化盛事帶來新鮮活力和新聲音。</p>
<p>除了數字首播，Lifeway Foods 還通過參與 2 月 7 日星期六的 NFL 品味活動，支持 GENYOUth 的結束學生飢餓倡議，這是一個每年舉辦的烹飪體驗，旨在為全國非營利組織 GENYOUth 籌集資金。該活動匯聚了世界級廚師、足球巨星和有使命感的合作伙伴，以提高人們對旨在解決學生飢餓和加強全國營養的項目的認識和資金支持。</p>
<p>“比賽日是團聚、慶祝和享受讓這一時刻變得特別的食物和傳統，” Lifeway Foods 的總裁兼首席執行官 Julie Smolyansky 説。“我們很高興能分享我們的新廣告，並在社交媒體上與觀眾見面。我們的目標是為期待週末的球迷提供額外的驚喜，同時也為我們的芝加哥家庭準備一些特別的東西。”</p>
<p>Smolyansky 繼續説道：“除了在線娛樂，我們還很高興能在今年的慶祝活動中提供 Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares。在《開菲爾食譜》中，我探討了開菲爾和農場奶酪如何為特殊時刻帶來風味、創意和營養。受這一主題的啓發，我創造了這個海鮮食材的食譜，以向本週末上場的球隊致敬，同時用酸麪包向主辦城市致敬，用蜂蜜向 Lifeway 的家鄉球隊致敬。這是一種有意義的方式來慶祝這一時刻，同時支持一個與我們致力於社區影響和幫助全國學生獲得適當營養的承諾相一致的活動。”</p>
<p>Lifeway 的社交首播和對 GENYOUth 結束學生飢餓使命的支持反映了品牌在文化相關故事講述、創作者參與和以社區為中心的體驗方面的持續投資，這些都與健康意識消費者產生了聯繫。</p>
<p><strong>關於 Lifeway Foods, Inc.</strong> Lifeway Foods, Inc.曾被《時代》雜誌評選為美國增長領袖，被《乳製品食品》評選為 2025 年年度加工商，被《福布斯》評選為最佳小型公司，並被《Inc.》評選為 2025 年最佳商業名單中的最佳挑戰品牌，是美國領先的益生菌發酵飲料開菲爾的供應商。除了可飲用的開菲爾系列外，公司還生產多種奶酪和 ProBugs®兒童系列。Lifeway 的酸味和濃郁的發酵乳製品現已在美國、墨西哥、愛爾蘭、南非、阿聯酋和法國銷售。瞭解 Lifeway 如何不僅僅對你有益，訪問 <strong>lifewayfoods.com</strong>。</p>
<p><strong>媒體聯繫：</strong> Derek Miller</p>
<p>Lifeway Foods 通訊副總裁</p>
<p>電子郵件：<strong>derekm@lifeway.net</strong></p>
<p>Perceptual Advisors</p>
<p>Dan Tarman</p>
<p>電子郵件：<strong>dtarman@perceptualadvisors.com</strong></p>
<p><strong>一般諮詢：</strong></p>
<p>Lifeway Foods, Inc.</p>
<p>電話：847-967-1010</p>
<p>電子郵件：<strong>info@lifeway.net</strong></p>
<p>來源：Lifeway Foods, Inc.</p>

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<p>Lifeway Foods, Inc.（納斯達克代碼：LWAY）正在推出一項社交媒體活動，邀請 Colston Loveland 和 D'Andre Swift 參與，以慶祝超級碗週末。該活動包括一段將於 2 月 6 日首播的新視頻，宣傳他們富含蛋白質的克非爾。此外，Lifeway 還將於 2 月 7 日參加 NFL 的 Taste of the NFL 活動，支持 GENYOUth 的 “結束學生飢餓” 倡議。首席執行官 Julie Smolyansky 強調了社區影響和學生營養的重要性，並在活動中展示了一道特別食譜。Lifeway 繼續通過與文化相關的故事講述和以社區為中心的體驗來吸引注重健康的消費者</p>

<p>Company prepares for a weekend of Big Game activity, culminating in an in-person event supporting student nutrition initiatives nationwide</p>
<div class="lb-trans"><p>公司為即將到來的超級碗活動做準備，活動高潮將是一個支持全國學生營養倡議的線下活動。</p>
</div><p>, /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) (&#34;Lifeway&#34; or &#34;the Company&#34;), the leading U.S. supplier of kefir and fermented probiotic foods, today announced it plans to premiere a new video on its social media channels starring Chicago superstars Colston Loveland and D'Andre Swift to kick off the weekend of the Big Game.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Lifeway Foods, Inc. (納斯達克：LWAY)（&#34;Lifeway&#34;或&#34;公司&#34;），美國領先的開菲爾和發酵益生菌食品供應商，今天宣佈計劃在其社交媒體渠道上首播一段新視頻，視頻中將由芝加哥明星 Colston Loveland 和 D'Andre Swift 出演，以此開啓超級碗週末。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg" alt="" original-src="https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg"/></p>
<p>The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.</p>
<div class="lb-trans"><p>這段 Lifeway 廣告旨在突出品牌市場領先的、富含蛋白質和益生菌的可飲用開菲爾，將於 2 月 6 日星期五在 Lifeway 的 Instagram、TikTok 及其他數字平台首播，為這一年度最大文化盛事帶來新鮮活力和新聲音。</p>
</div><p>In addition to the digital premiere, Lifeway Foods supports GENYOUth's End Student Hunger initiative through participation in the Taste of the NFL on Saturday, February 7th, an annual culinary experience benefiting national nonprofit GENYOUth. The event brings together world-class chefs, football greats, and purpose-driven partners to raise awareness and funds for programs aimed at combating student hunger and strengthening nutrition nationwide.</p>
<div class="lb-trans"><p>除了數字首播，Lifeway Foods 還通過參與 2 月 7 日星期六的 NFL 品味活動，支持 GENYOUth 的結束學生飢餓倡議，這是一個每年舉辦的烹飪體驗，旨在為全國非營利組織 GENYOUth 籌集資金。該活動匯聚了世界級廚師、足球巨星和有使命感的合作伙伴，以提高人們對旨在解決學生飢餓和加強全國營養的項目的認識和資金支持。</p>
</div><p>&#34;Game day is about coming together, celebrating and enjoying the foods and traditions that make the moment special,&#34; said Julie Smolyansky, President and CEO of Lifeway Foods. &#34;We're excited to share our new commercial and meet audiences where they are: on social media. The goal is to give an extra treat to the fans who are looking forward to the weekend, plus a little something special for our Chicago family.&#34;</p>
<div class="lb-trans"><p>“比賽日是團聚、慶祝和享受讓這一時刻變得特別的食物和傳統，” Lifeway Foods 的總裁兼首席執行官 Julie Smolyansky 説。“我們很高興能分享我們的新廣告，並在社交媒體上與觀眾見面。我們的目標是為期待週末的球迷提供額外的驚喜，同時也為我們的芝加哥家庭準備一些特別的東西。”</p>
</div><p>Smolyansky continued, &#34;Beyond the online entertainment, we're excited to serve Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares at this year's festivities. In <em>The Kefir Cookbook</em>, I explored the ways kefir and farmer cheese can bring flavor, creativity and nourishment to the table for special moments. Drawing inspiration from that theme, I created this recipe with seafood ingredients to honor the teams taking the field this weekend, along with sourdough as a tribute to the host city and honey as a nod to Lifeway's hometown team. It's a meaningful way to celebrate the moment while supporting an event that aligns with our commitment to community impact and helping expand access to proper nutrition for students across the country.&#34;</p>
<div class="lb-trans"><p>Smolyansky 繼續説道：“除了在線娛樂，我們還很高興能在今年的慶祝活動中提供 Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares。在《開菲爾食譜》中，我探討了開菲爾和農場奶酪如何為特殊時刻帶來風味、創意和營養。受這一主題的啓發，我創造了這個海鮮食材的食譜，以向本週末上場的球隊致敬，同時用酸麪包向主辦城市致敬，用蜂蜜向 Lifeway 的家鄉球隊致敬。這是一種有意義的方式來慶祝這一時刻，同時支持一個與我們致力於社區影響和幫助全國學生獲得適當營養的承諾相一致的活動。”</p>
</div><p>Lifeway's social premiere and support of GENYOUth's mission to end student hunger reflect the brand's continued investment in culturally relevant storytelling, creator engagement and community-focused experiences that connect with health-conscious consumers.</p>
<div class="lb-trans"><p>Lifeway 的社交首播和對 GENYOUth 結束學生飢餓使命的支持反映了品牌在文化相關故事講述、創作者參與和以社區為中心的體驗方面的持續投資，這些都與健康意識消費者產生了聯繫。</p>
</div><p><strong>About Lifeway Foods, Inc.</strong> Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at <strong>lifewayfoods.com</strong>.</p>
<div class="lb-trans"><p><strong>關於 Lifeway Foods, Inc.</strong> Lifeway Foods, Inc.曾被《時代》雜誌評選為美國增長領袖，被《乳製品食品》評選為 2025 年年度加工商，被《福布斯》評選為最佳小型公司，並被《Inc.》評選為 2025 年最佳商業名單中的最佳挑戰品牌，是美國領先的益生菌發酵飲料開菲爾的供應商。除了可飲用的開菲爾系列外，公司還生產多種奶酪和 ProBugs®兒童系列。Lifeway 的酸味和濃郁的發酵乳製品現已在美國、墨西哥、愛爾蘭、南非、阿聯酋和法國銷售。瞭解 Lifeway 如何不僅僅對你有益，訪問 <strong>lifewayfoods.com</strong>。</p>
</div><p><strong>Media:</strong> Derek Miller</p>
<div class="lb-trans"><p><strong>媒體聯繫：</strong> Derek Miller</p>
</div><p>Vice President of Communications, Lifeway Foods</p>
<div class="lb-trans"><p>Lifeway Foods 通訊副總裁</p>
</div><p>Email: <strong>derekm@lifeway.net</strong></p>
<div class="lb-trans"><p>電子郵件：<strong>derekm@lifeway.net</strong></p>
</div><p>Perceptual Advisors</p>
<div class="lb-trans"><p>Perceptual Advisors</p>
</div><p>Dan Tarman</p>
<div class="lb-trans"><p>Dan Tarman</p>
</div><p>Email: <strong>dtarman@perceptualadvisors.com</strong></p>
<div class="lb-trans"><p>電子郵件：<strong>dtarman@perceptualadvisors.com</strong></p>
</div><p><strong>General inquiries:</strong></p>
<div class="lb-trans"><p><strong>一般諮詢：</strong></p>
</div><p>Lifeway Foods, Inc.</p>
<div class="lb-trans"><p>Lifeway Foods, Inc.</p>
</div><p>Phone: 847-967-1010</p>
<div class="lb-trans"><p>電話：847-967-1010</p>
</div><p>Email: <strong>info@lifeway.net</strong></p>
<div class="lb-trans"><p>電子郵件：<strong>info@lifeway.net</strong></p>
</div><p>SOURCE Lifeway Foods, Inc.</p>
<div class="lb-trans"><p>來源：Lifeway Foods, Inc.</p>
</div>

來福威食品®通過以社交媒體為主的克菲爾活動拉開大賽週末的序幕，活動由 Colston Loveland 和 D'Andre Swift 參與 | LWAY 股票新聞